Ahrefs vs Google Search Console

Semrush

Brandfolder

Moz Pro

SpyFu

Moz Local

Bing Webmaster

Compare Ahrefs and Google Search Console based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your online reputation on Facebook, Google, and other sites.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Alerts/Notifications

Audit Management

Backlink Monitoring

Competitive Analysis

Dashboard

Data Import/Export

Data Visualization

Keyword Analysis

Keyword Discovery

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Link Management

Localization Automation

Mobile Keywords

Monitoring

Performance Metrics

Reporting & Statistics

Reporting/Analytics

Search/Filter

SEO Management

Web Tracking

Web Traffic Reporting

Website Analytics

Ahrefs

Web-based

Content Editor

Ahrefs is pretty much how we gain success with SEO. The tool is so useful for finding keywords and content opportunities, and tracking your success.

Senior SEO Specialist (Freelance)

It's just one of these tools where you're having a damn hard time with finding anything you can dislike. If I'm forced to pick a con, I'll go with price.

Founder

It helps us deliver clarity & confidence to our clients about customer behavior in multiple channels. It is helpful for Customer Journey Mapping, Market Research, and Marketing Plan development.

For our agency, we were able to really fine-tune our keywords and find great linking opportunities. If you are looking for a program to capitalize and do the same, Ahrefs is a great place to start.

Digital Marketing Specialist

We're trying to ramp up our SEO efforts and Ahrefs has been a big help. Good value for money and is beginner friendly.

Full Stack Developer

They also offer the Ahrefs rank which is a really nice addition. In addition to that, they have great webinars and tutorials to watch and learn from.

Ads manager

Talking about the overall experience with Ahrefs I love the tool. It has helped me to rank my article on google as well as to find the best and working keywords for my ads.

Associate Marketing Manager

This tool is awesome for backlinks, keyword research and more. It also integrates with tools like Databox.

Seo and Convertion Rate Manager 

I became a big fan of Ahrefs and its community, practically I replace Semrush of my top1 seo tool with Ahrefs, I still use both of them in fact I use Semrush, Aherfs, Moz, Raventools and Majestic.

Marketing Director

It has helped us improve our backlink analyses. This has been a big benefit to our SEO team in our link building efforts.

SEO Manager

In addition, I appreciate their attentive customer service representatives who are quick to answer questions or provide help when needed.

SEO PM

The data is obviously top-notch. But wow, is it intuitive.

Web Project Manager

Our clients can be a bit guilty of wanting to talk about what they want to be known for rather than what they are known for.

SEO Content Writer

It has everything and data filtration filters are so useful to see the required data. I like the feature to find out relevant sites and their rankings for keywords and DA PA etc.

It is a very expensive tool and does not have any affiliate program to offer. Even the smallest paid membership is expensive and comes with limited features and limited allowed searches per month.

This tool has helped me to rank my website on the first page of google. I consider it the best tool for organic keyword research and to find the SEO difficulty for each keyword.

Digital marketing manager

Ahrefs is able to pack a huge functionality into an affordable price.

Gives many features which other similar tools are missing.

Ahrefs screenshot: View the organic traffic performance of any website in Ahrefs’ Site Explorer

Ahrefs screenshot: Analyze any keyword in detail using Ahrefs' proprietary keyword metrics & charts in Ahrefs’ Keywords Explorer

Ahrefs screenshot: Instantly cluster keywords ideas by parent topic or related terms in Ahrefs’ Keywords Explorer

Ahrefs screenshot: Audit your website against 170+ SEO issues and keep its health score consant with Ahrefs’ Site Audit

Ahrefs screenshot: Discover top performing content in your niche and find thousands of link prospects with Ahrefs’ Content Explorer

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

Bing Webmaster is a site performance and SEO tool that provides insights to improve page rankings on Bing search results. It offers reporting, diagnostic, and communication tools as well as unique SEO features like backlink analysis, keyword research, SEO reports, and site scans to help websites reach targeted audiences.

Brandfolder is an online digital asset management platform for PR purposes, providing a private and public-facing repository for sharing logos, videos and more.

Google Search Console is a web-based tool designed to help businesses measure websites’ search traffic and performance, resolve issues, and improve site ranking in Google Search results.

Activity Dashboard

Google Analytics Integration

Trend Analysis

Visual Analytics

Google Search Console

Owner

Very happy with the overall functionality and user friendly ease of access with it. I also like that they provide updates in a timely manner and keep consistency for user ability.

Student

The tools it provide are just awesome, we can get ourselves protected from malwares and hackers as well as it helps us check on the ongoing traffic on the particular site or search over google.

Account Manager

I love the simplicity and ease of use with Google chat. In addition the integration with all of the other Google suite of products is very helpful.

Blogger, Website designer

I am using it for last 4 years and love the way it works. Their features are great and limitless, and provides best outcomes to appear the best possible way on the Google search results.

I like Google search console mostly because it helps me to check and monitor my websites traffic, data, search presence. I have been using it more than 4 years, and still loving to use it.

Overall experience of Using Search console was great, and I am enjoying it.

web developer

Great experience & integrating with other tools fast checking helpful guide.

Student 

It gives a very nice user experience to navigate through many websites and articles which we want to view.

Accountant 

The worst part is when you don’t get even one result. It’s very rare, but it does happen.

System Engineer

Easy to use, reliable, gives exact results, effective and efficient.

VP Online Marketing

The position ranking data is very bad unless you have a significant amount of clicks and impressions.

Writer/editor

It is difficult to decipher the charts and information it gives you, depending on what you’re trying to see.

Marketing Coordinator

The UI seem old fashioned and clunky. It was difficult to figure out on how to use the software intially.

Ahrefs vs Google Search Console Comparison (2026)

Ahrefs

Google Search Console

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives