Ahrefs Pricing, Features, Reviews & Comparison of Alternatives


SEO report and backlink checker

4.76/5 (99 reviews)

Ahrefs overview

Ahrefs provides intelligence data allowing users to improve their SEO (Search Engine Optimization), link building and content marketing strategies.

The Ahrefs web analysis toolset includes a site explorer and backlink checker, SEO reports, keyword and business name mentions tracker, batch URL analysis and domain comparison. Ahrefs’ SEO toolbar reports on URL and domain ratings, number of backlinks and referring domains, and social metrics for Google+, Facebook and Twitter.

The batch analysis tool allows comparison of up to several hundred URLs or domains, including data on URL and domain ratings, number of backlinks, referring domains, and number of links per type. Collected data is displayed on a single table, with sorting and export options.

Ahrefs has its own crawler to index pages, which updates every 15 minutes and has an index of 12 trillion known links.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Chinese (Simplified), English, Japanese, Russian
Ahrefs screenshot: Ahrefs Site Explorer lets users track site ranking and referrals over timeAhrefs screenshot: Ahrefs Position Explorer allows users to see both organic and paid keyword trafficAhrefs screenshot: Ahrefs Content Explorer tracks popular content by keywordAhrefs screenshot: Ahrefs Referring Pages reports display both new and lost backlinksAhrefs screenshot: Ahrefs tracked keywords are split into mobile and desktop rankingsAhrefs screenshot: Keywords in Ahrefs Rank Tracker can be filtered by locationAhrefs screenshot: Ahrefs crawl report includes HTTP status codesAhrefs screenshot: Ahrefs alerts can be set to occur daily, weekly or in real time

Ahrefs reviews

Value for money
Ease of use
Customer support
Vikram Singh Rathod

Great competitors analysis tool

Used daily for 2+ years
Reviewed 2018-11-26
Review Source: Capterra

I am working as SEO manager in one of the top-rated Digitial Marketing agency in India and I am using Ahrefs since last 2 years now, this is one of the tools that I am using on a daily basis and I really can't leave a day without this tool. It makes my competitor's analysis work so easy, Ahrefs helps me find the best links from my competitors and I have explored what content Gap and some basic distance my client's website is having and can set the campaign accordingly. This is the must have tool before starting SEO or content marketing campaign. The best thing about Ahfers is you will get everything related to competitors & backlink analysis. It includes few most amazing features like comprehensive backlink data, Overall organic keywords your website is ranking for, Overall organic traffic with history, Keywords explorer for detailed keywords research, Linkintersect to see which links your competitors are having and you don't, and many more. Ahfers is also one of the most user friendly tool I have ever used, it has got everything which every digital marketers need. You can find hundreds of links opportunities by using content explorer which shows you which content is shared the most in your niche. You can reverse engineer your competitors backlink by the cocomprehensiveis of competitors backlink and acquire them.

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One of the best SEO tools

Used weekly for 2+ years
Reviewed 2018-10-22
Review Source: Capterra

Ahrefs is one heck of a tool which is evolving. When I started using it, it had limited features and in last 2-3 years, it has evolved into a massive all-in-one SEO toolkit, which is great. If you are an agency or SEO pro and not using Ahrefs, you are not in the league.I have used several SEO tools like Majestic, SEMRush, and others, but nothing works like Ahrefs. It is one of the most feature-rich tools out there. It is constantly updated and the team keeps on adding new features which keeps users hooked. One of the best things about Ahrefs is that it crawls and indexes new backlinks really fast. And this speed is still improving. Compared to SEMRush, Ahrefs does a great job overall. I mainly use it to monitor backlinks, referring domains, and rankings. In terms of rankings, it is spot on. I never had any issues with Ahrefs whatsoever. Another amazing thing about Ahrefs is their tutorials that show users how they can use and benefit from Ahrefs different features. Besides, Ahrefs blog is one of my favorites.

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Albert Aguilar

Powerful All-in-one SEO solution

Used daily for 2+ years
Reviewed 2018-09-29
Review Source: Capterra

I use it everyday to keep track on my sites and my competitors.Ahrefs is one of the greatest SEO tool ever made. It can do a lot of things from keyword research up to content promotion. This all-in-one tool is my main weapon and it helped me gain higher rankings. Here are some of its advantages. 1. Doing keyword research is fast and accurate. Their keyword explorer tool has a lot of data to determine if the keywords are good. It shows the search volume, trend and the reliable keyword difficulty feature. 2. Accurate rank tracker. It also shows the estimated traffic that I am getting. 3. The site explorer tool. I'm using this extensively. This is what makes Ahrefs a powerful tool. I can input any URLs and it will provide me with some useful data like the keywords I am ranking, my site's backlinks and referring domains and the estimated traffic.

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Indispensable resource for a large variety of use cases

Used weekly for 1-2 years
Reviewed 2019-02-18
Review Source: Capterra

An incredibly in-depth resource for almost everything on the web. This is a must-have tool for anyone in online marketing, SEO, or simply managing a site. Indispensable. Ahrefs offers an absolute wealth of data and information with near infinite uses. Quickly and easily look up Given the complexity and depth of the information available, Ahrefs is surprisingly easy for beginners to use. While it certainly takes some background knowledge to make the most of what it offers, clear, visual charts and graphs help to present data intelligently, and mouse-over explanations help to explain each feature to users. The dashboard makes it easy to monitor your most important sites. I particularly love the comprehensive breakdown or url and domain authority, as well as the keyword explorer which not only provides data on a particular keyword but also maps related search terms and allows you to see how multiple keywords interact. Additionally, a deep dive into backlinks can provide a huge amount of information for almost every possible use-case. An incredible resource for SEO, marketing, reporting, and website management. Given the huge amount of value offered, pricing is extremely reasonable.

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Giorgi Gogitidze

Must have tool for SEO geeks

Used daily for 2+ years
Reviewed 2018-10-14
Review Source: Capterra

One of the best SEO tools I ever worked withUsing Ahrefs with SEMRush is what it all takes to get the overall deep understanding of the SEO for the project you are working for. Ahrefs is invaluable tool when it comes to the backlinks and their tracking. Apart from having the extensive SEO capabilities (tools, features, functions, etc - which all of them works very well) this tool is my number one go when I need anything - literally anything backlink related. I cannot even imagine analyzing the competitors backlinks or certain amount of them without using Ahrefs. It's the valuable and reliable source taking its permanent place in my SEO toolbox.

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Ahrefs pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Lite, Standard and Advanced plans are available for personal users. Agency packages are available for up to 5 users.

Monthly subscriptions starting at $99/month (personal) and $999/month (agency).

Annual subscriptions starting at $82/month (personal) and $832/month (agency).

Contact Ahrefs for custom builds, starting at $10000.

A 7-day trial is available for $7.

Ahrefs features

Data Filtering
Data Import/Export
Data Visualization
Reporting & Statistics

Activity Dashboard (91 other apps)
Ad hoc Reporting (63 other apps)
Business Intelligence (87 other apps)
Charting (69 other apps)
Collaboration Tools (43 other apps)
Customizable Reporting (68 other apps)
Dashboard Creation (77 other apps)
Drag & Drop Interface (53 other apps)
Graphical Data Presentation (45 other apps)
Monitoring (64 other apps)
Real Time Analytics (84 other apps)
Real Time Data (65 other apps)
Real Time Reporting (47 other apps)
Third Party Integration (57 other apps)
Visual Analytics (87 other apps)

Additional information for Ahrefs

Key features of Ahrefs

  • SEO toolbar
  • Real time keyword mention alerts
  • Backlink notifications
  • Multi-language keyword rank tracking
  • Desktop and mobile rank trackers
  • Country-specific keyword rankings
  • Link opportunity reports
  • Adjustable reporting frequency
  • Position tracking
  • Position reports via email
  • Batch analysis
  • Competitors’ paid keywords
  • Competitors’ organic traffic
  • Outreach targets
  • Competitor backlink notifications
  • API available by subscription
  • Duplicate link grouping
  • Disavow file creation
  • Filter backlinks by language
View All Features


Independent desktop and mobile rank trackers separate rankings on different devices, enabling users to devise platform-specific SEO strategies.

Users can view competitors’ paid keywords, ad copy and landing page URLs to identify the benefits of their advertising strategy, and use it to improve their own.

See popular content through the content explorer, and all the sites linking to it - allowing users to create a list of potential outreach targets.

Ahrefs’ link intersect tool helps users to avoid missing out on link opportunities by revealing who is linking to competitors and not to them.

Real time alerts on business name mentions, keywords, users’ own and competitors’ links and backlinks allows rapid strategy change.

Disavowed links are collated in a single file for each domain, to enable easy submission to Google Webmaster Tools.