App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Ahrefs Logo

Ahrefs

4.7
(453)

Write a review

SEO toolset that helps you rank higher and get more traffic.

see alternatives

(25)

Ahrefs Pricing, Features, Reviews and Alternatives

Ahrefs product overview

Price starts from

99

Per month

Flat Rate

What is Ahrefs?

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Key benefits of using Ahrefs

- Free Ahrefs Webmaster Tools for any website owner to keep track of your website's health, issues, keywords and backlinks

- You don't have to be an SEO pro to increase your traffic. Easy-to-understand UI and extensive learning resources are there to help you.

- Take advantage of the most unique and accurate data in the industry.

- You'll always have the best SEO industry can offer with constant product and feature updates.

- Be part of a private Ahrefs community.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Phone Support
FAQs/Forum
Chat
Email/Help Desk

Training options

Videos
Documentation

Ahrefs FAQs

Q. What type of pricing plans does Ahrefs offer?

Ahrefs has the following pricing plans:
Starting from: $99.00/month
Pricing model: Free, Subscription

These products have better value for money

See free alternatives

Q. Who are the typical users of Ahrefs?

Ahrefs has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

See alternatives

Q. What languages does Ahrefs support?

Ahrefs supports the following languages:
Chinese (Simplified), English, Japanese, Russian

See alternatives

Q. Does Ahrefs offer an API?

Yes, Ahrefs has an API available for use.

See alternatives

Q. What level of support does Ahrefs offer?

Ahrefs offers the following support options:
Knowledge Base, Phone Support, FAQs/Forum, Chat, Email/Help Desk

See alternatives

Ahrefs pricing information

Value for money

4.3

/5

453

Starting from

99

Per month

Flat Rate

Pricing options

Free plan
Subscription
Free trial
Pricing range

Ahrefs features

Functionality

4.7

/5

453

Total features

26

7 categories

Most valued features by users

Data Visualization
Reporting/Analytics
Data Import/Export
Reporting & Statistics
API
Dashboard
Search/Filter
Performance Metrics

Ahrefs users reviews

Overall Rating

4.7

/5

453

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.96/10
Rating distribution

5

4

3

2

1

354

88

8

0

3

Pros
Ahrefs is pretty much how we gain success with SEO. The tool is so useful for finding keywords and content opportunities, and tracking your success.
It helps us deliver clarity & confidence to our clients about customer behavior in multiple channels. It is helpful for Customer Journey Mapping, Market Research, and Marketing Plan development.
For our agency, we were able to really fine-tune our keywords and find great linking opportunities. If you are looking for a program to capitalize and do the same, Ahrefs is a great place to start.
Cons
It's just one of these tools where you're having a damn hard time with finding anything you can dislike. If I'm forced to pick a con, I'll go with price.
Our clients can be a bit guilty of wanting to talk about what they want to be known for rather than what they are known for.
It is a very expensive tool and does not have any affiliate program to offer. Even the smallest paid membership is expensive and comes with limited features and limited allowed searches per month.
KB
AvatarImg

Kyle B.

Owner

Marketing and Advertising, 1-10 employees

Review source

Overall Rating

Dig DEEPER into Google Data & Find SEO Gold!

Reviewed 2 months ago

Transcript

Kyle B.: Hi, I'm Kyle, Chief Marketing Officer, and I give Ahrefs five stars. For more reviews like this,...

AvatarImg
AvatarImg

Andrew B.

SEO Manager

Chemicals, 10,001+ employees

Review source

Overall Rating

Ahrefs User Review

Reviewed a year ago

Transcript

Andrew: Hi, my name is Andrew. I'm an SEO manager, and I would give Ahrefs a rating of four out of five....

AvatarImg
AvatarImg

Mike K.

Verified reviewer

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

AHrefs for me still the KING for SEO research and a big plus in backlink research

Reviewed 22 days ago

For our team this tool saved us ALOT of time, i was able to teach translators also to work with this tool to do specific keyword research for their country. And the training was needed because overall it's not a "easy tool" but a professional tool. That will cover all the needs of SEO/SEA/SEM experts.

Pros

There are many tools on the markt, but Ahrefs gives you all the things you need to do a in depth SEO research. We have been using is for competition/keyword and backlink research for multiple countries and with the data we where able make the best content and tweaks needed.

Cons

The made some big changes on the subscriptions, we still have legacy but if we change we would LOSE alot of options... For us it would be a downgrade... Also keyword tracking can become PRICY when you want to track more then 5000 keywords (multiple countries).

Vendor response

Happy to know you're enjoying Ahrefs, Mike! We took the decision to change our pricing model after we thoroughly studied the actual usage data. Based on it, we discovered that 80% of our paying customers wouldn't be affected by it. Hence, we went for a pricing model that motivates people to pay more for the features they get value from. We agree though that this might not work for everyone and apologize for that. Should you have any further questions, please reach us at support@ahrefs.com and we'll be happy to help.

AvatarImg
AvatarImg

Manuel Ángel G.

Verified reviewer

Education Management, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

A very comprehensive and user-friendly SEO toolkit

Reviewed a month ago

I have had a great experience with Ahrefs. The software is easy to use and the features are very helpful. The customer service is also great. I would definitely recommend Ahrefs to others.For example, the last day in the office, talking with a client that had a website that was not ranking well in Google for any relevant keywords. After conducting a keyword research, we found a set of keywords that had low competition and were relevant to the client's business. We then used Ahrefs to create a link-building campaign and improve the website's on-page SEO. After several months, the website was ranking on the first page of Google for all of the targeted keywords.

Pros

he most appealing aspect of Ahrefs is its comprehensive and easy-to-use features. As a Seo Specialist, I find the Site Explorer, Keywords Explorer, and Content Explorer to be particularly useful in helping me understand my website's ranking and content performance. Additionally, the Ahrefs blog is a great resource for staying up-to-date on the latest industry news and trends.

Cons

The price is the only thing I didn't like about Ahrefs. It's a bit pricey, but it's worth it for the features and data it provides.

Vendor response

Sharing your client's success story with us is heart-warming, Manuel, thank you! Stay tuned for more awesome features that are currently being developed. And if you have any further suggestions, please drop us a line at support@ahrefs.com. We're open to feedback! :)

AvatarImg
AvatarImg

Moises A.

Verified reviewer

Gambling & Casinos, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Was the best SEO tool

Reviewed 18 days ago

I used for long time but now is not in our list of paid software because of other options.

Pros

The link tracking section is what made ahrefs famous, by now there are other options cheaper and better

Cons

The starting price, not for companies, is high

Vendor response

Hi Moises! Can you tell us which other tools you use that come close to the quality of the data we offer? We still have the largest database of live backlinks (14+ trillion) and the 6th most active crawler on the Internet, according to Cloudflare Radar. Thank you!

RJ
AvatarImg

Ramona J.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

Share this review:

Great tool, crazy pricing, little value for the money since getting into the new pricing model.

Reviewed 2 months ago

Ahrefs in itself is an amazing piece of software. The pricing model is a rip off.

Pros

Ahrefs is a standard in SEO. I have been using it for 2 years already (switched over from SEMrush) and I love it. I have spent hundreds of hours, I run my entire agency on it. Overall a very solid tool. Compared to SEMrush (and reason why I still use Ahrefs) great dashboard, easy to use.

Cons

Since the new pricing model it's a pain. You are being charged "credits" for just breathing around the software. Logged into it 2 times, looked at a keyword ranking that's already generated and I "consumed" 8 credits. There is no exact grid to know what uses up your credits, not to mention I think it's silly to pay extra for seeing the HOMEPAGE (dashboard, which loads instantly) or doing your regular...

Vendor response

Sorry to see you disappointed, Ramona! Contrary to popular belief, this pricing change was not made ad-hoc. In fact, we studied the usage patterns of our paying customers and designed it in such a way where 80% were barely affected, while the remaining 20% were affected to a varying degree, based on how much they use the platform. We also allow grandfathered users (like yourself) to keep their...

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Real Estate, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

All In One SEO/ SEM Research and Optimization Tool

Reviewed 18 days ago

As a digital marketer that manages SEO and PPC campaigns for clients, Ahrefs is an essential tool for providing value and good results for my clients. The amount of keyword data provided within Ahrefs is unmatched by similar tools. We have improved all of our clients "website score" and they have seen the results with more traffic and better leads.

Pros

The software contains so many features for keyword research, website optimization, link building, competitor tracking and so much more. The best part about the software is that the more I use it, the better the results are that I can provide my clients. My favorite tool is the "content gap" functionality which provides us with the websites where our competitors are linked so we are able to go after those websites or similar websites.

Cons

There is a huge learning curve because the software contains so many features and ways to use the software. Additionally, the software can get very expensive because of the number of licenses our business requires.

Vendor response

"The best part about the software is that the more I use it, the better the results are that I can provide my clients." This made our day - thank you! ^^ About your concerns, we heard you Abby. In fact, we're in the process of updating all of our How to Ahrefs documentation for all new Site Explorer 2.0 reports. So stay tuned! You can also follow our social channels where we're posting short explainer videos about each new functionality. For any questions you might have, don't hesitate to ping us at support@ahrefs.com. We're always happy to help out :)

Common Ahrefs comparisons

Ahrefs logo
Raven Tools logo
AhrefsvsRaven Tools
Ahrefs logo
Semrush logo
AhrefsvsSemrush
Ahrefs logo
AgencyAnalytics logo
AhrefsvsAgencyAnalytics
Ahrefs logo
Tube Traffic logo
AhrefsvsTube Traffic
Ahrefs logo
HubSpot Marketing Hub logo
AhrefsvsHubSpot Marketing Hub
Ahrefs logo
BuzzSumo logo
AhrefsvsBuzzSumo

Related categories