Ahrefs Pricing, Features, Reviews & Alternatives

Ahrefs

SEO toolset that helps you rank higher and get more traffic.

4.76/5 (287 reviews)

Ahrefs overview

What is Ahrefs?

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help you with:

- Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords
- Link Building: find the strongest backlink opportunities in your niche
- Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
- Website Audit: find what SEO issues your website has and learn how to fix them
- Content Research: discover the most popular content on any topic and find the best ideas for your own content
- Rank Tracking: track your search rankings along with your competitors'
- Mentions Monitoring: get email alerts every time you or your brand in mentioned online.

Ahrefs database has 8 billion keywords and 421 billion indexed pages. That is why Ahrefs is able to provide maximum data accuracy to its users.
ahrefs.com

Pricing

Starting from
$99/month
Pricing options
Free
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, China and 5 other markets, Germany, India, Japan, Mexico, United Kingdom

Supported languages

English, Russian, Chinese (Simplified), Japanese
Ahrefs screenshot: Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthAhrefs screenshot: Check your website for 100+ pre-defined SEO issuesAhrefs screenshot: Get relevant keyword ideas supported by accurate SEO metricsAhrefs screenshot: Find the most shared and linked-to content on any topicAhrefs screenshot: Track your and your competitors' search rankings

Ahrefs user reviews

Value for money
Features
Ease of use
Customer support
  4.3
  4.7
  4.4
  4.5
Jason W.

Ahrefs is a great tool but I eventually switched to scale up

Used daily for 1-2 years
Reviewed 2021-02-18
Review Source: Capterra

Great tool, I would recommend it especially if you have only a small number of projects to manage, or if you have the resources to pay for it & other tools.

Pros
I love the technical site auditing tools in Ahrefs. It made it very easy to score, audit, and check fixes to my project websites.

Cons
Ahrefs also has some of the best backlink profile evaluation tools in the industry, although SEMRush makes disavowing & scoring toxic links somewhat easier. We ran into limitations when trying to add more projects that led to us switching to SEMRush.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Lois O.

Valuable SEO Tool

Used daily for 6-12 months
Reviewed 2021-05-21
Review Source: Capterra

Overall I use Ahrefs frequently and it has a major impact on my daily activities, especially for backlinking, an essential part of my work. I am pleased with it and have no plans to change.

Pros
The thing I like most about Ahrefs is the backlink feature where I can check the link profile of my competitors and copycat their strategies.

Cons
Unfortunately, Ahrefs is fairly costly, so when starting out and building my marketing agency, it would have been nicer to have more entry-level-friendly pricing. Sometimes there are also slow loading issues.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Kenny H.

Are these reviews for real??

Used daily for 2+ years
Reviewed 2019-06-17
Review Source: Capterra

The hits all come from 54.x.x.x and apparently have a fetish for using the bible in repetitive succession that just swamps our logs. Sometimes we just use iptables to get rid of the rogue site but aside from being a pest I see no other damage. The hits look like this: 54.x.x.x "Get /bible/18_028.HTM http/1.1" 404 However our associate that also gets hit by the rogue ahrefs site is being hit with non-biblical hits (go figure). Don't bother getting messed up with ahrefs, it's just another bad affiliation that will come back to bite you sooner or later in my opinion.

Pros
I like how ahrefs disregards a cease and desist notice.

Cons
This is just another hacker site. They've been hitting our server for over 2 years now (and not just us).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Olivia H.

One of the Best Tools for Keywords

Used daily for 6-12 months
Reviewed 2021-04-09
Review Source: Capterra

Overall I think it's a great tool which is actually quite addictive! If it wasn't for the high cost I would probably have kept my subscription. I had great results with my keyword research and also for finding articles that would rank well on Pinterest.

Pros
This is a good tool for finding keywords and monitoring your backlinks. I mainly used it to look at my competitor's keywords and domain rating and also monitor my backlinks. Overall it is excellent if you want to monitor how your website is doing over time and receive alerts when you have new keywords ranking. I also found it helpful to find low competition keywords to help my posts rank better. I also like that you are able to cancel your subscription easily if you want to unlike some of Ahref's competitors who make cancelling complicated!

Cons
It's really very expensive and I've found other tools that are less expensive that do what I need them to do with finding keywords. I think Ahrefs is the best but it's so expensive that I can't justify paying the cost. Also if you are new to keyword research it's quite complicated. Ahrefs have a youtube channel and lots of help so that you can learn how to use it but there are still other tools which are much easier for beginners.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Joseph S.

Ahrefs has a lot of depth!

Used daily for 6-12 months
Reviewed 2021-03-22
Review Source: Capterra

Ahrefs makes short work of diagnosing ranking issues on page and off page. Definitely a powerful tool.

Pros
As a lead generator, I spend a TON of time doing keyword research. Ahrefs does a fantastic job with finding keywords and keyword phrases that have a lot of search volume with lower keyword ranking difficulty.

Cons
Other than it being a bit pricey, there is very little I don't like about this software. If anything, the first day or two was a challenge learning how to generate and export custom CSV's.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Ahrefs pricing

Starting from
$99/month
Pricing options
Free
Subscription
View Pricing Plans

Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools.

Full access subscription plans are divided into Lite, Standard, Advanced and Agency.

Monthly subscriptions starting at $99/month (personal) and $999/month (agency).

Annual subscriptions starting at $82/month (personal) and $832/month (agency).

A 7-day trial is available for $7.

Ahrefs features

API
Alerts/Notifications
Dashboard
Data Import/Export
Data Visualization
Performance Metrics
Reporting & Statistics
Search/Filter

Activity Dashboard (227 other apps)
Ad hoc Reporting (197 other apps)
Collaboration Tools (159 other apps)
Customizable Reports (162 other apps)
Data Connectors (191 other apps)
Key Performance Indicators (143 other apps)
Predictive Analytics (184 other apps)
Real Time Analytics (172 other apps)
Real Time Data (140 other apps)
Reporting/Analytics (319 other apps)
Third Party Integrations (177 other apps)
Visual Analytics (256 other apps)

Additional information for Ahrefs

Benefits

- Free Ahrefs Webmaster Tools for any website owner to keep track of your website's health, issues, keywords and backlinks

- You don't have to be an SEO pro to increase your traffic. Easy-to-understand UI and extensive learning resources are there to help you.

- Take advantage of the most unique and accurate data in the industry.

- You'll always have the best SEO industry can offer with constant product and feature updates.

- Be part of a private Ahrefs community.