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Ahrefs Logo

SEO toolset that helps you rank higher and get more traffic.

Last updated: November 2024

Ahrefs - 2024 Pricing, Features, Reviews, & Alternatives

Table of Contents

What is Ahrefs?

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help you with:

- Competitor research: Reverse-engineer your competitor's organic keywords, backlink strategies, and PPC keywords.

- Link Building: Filter after 65+ backlink datapointg and find strongest backlink opportunities in your niche.

- Keyword Research: Generate thousands of valuable keyword ideas, cluster them instantly, and analyze any keyword in-depth.

- Site Audit: Scan your website against 170+ technical and on-page SEO issues and fix them.

- Content Research: Discover top-performing content in your niche and find thousands of link prospects

- Rank Tracking: Track your search rankings across 190+ locations with your competitors'

- Mentions Monitoring: Get email alerts every time you or your brand in mentioned online.

Ahrefs database has 29 billion keywords, 14.4 billion indexed pages, and 35 trillion live backlinks (largest backlink index worldwide). It also boasts the #1 most active SEO crawler worlwide, which means links get updated every 15 minutes.

That is why Ahrefs is able to provide the best-in-class data quality, truested by so many SEO and marketing professionals.

Benefits of using Ahrefs

- Free Ahrefs Webmaster Tools for any website owner to keep track of your website's health, issues, keywords and backlinks

- You don't have to be an SEO pro to increase your traffic. Easy-to-understand UI and extensive learning resources are there to help you.

- Take advantage of the most unique and accurate data in the industry.

- You'll always have the best SEO industry can offer with constant product and feature updates.

- Be part of a private Ahrefs community.

Starting from

99

Per month

Alternatives with better value for money

Ahrefs's key features

GetApp's analysis of 74 verified user reviews collected between July 2021 and September 2024 identified Ahrefs' most critical features and how it performs according to users.

Features

4.7

/5

570

Ease of use

4.4

/5

570

Backlink Monitoring

Reviewers appreciate Ahrefs' backlink monitoring capabilities, highlighting its accuracy and comprehensiveness. They report that Ahrefs provides up-to-date backlink summaries, historical and live data, and quality metrics for links. Users find it helpful for tracking link building initiatives and identifying new backlink opportunities. They also value the ability to monitor both their own and competitors' backlinks, making it a key aspect of their SEO strategy. Of the 16 Ahrefs users who gave detailed accounts of their use of Backlink Monitoring, 100% rated this feature as important or highly important.


SEO Management

Users report that Ahrefs' SEO management tools are invaluable for optimizing website performance. They indicate that the platform offers comprehensive site audits, domain authority scores, and insights into backlinks and broken links. Reviewers find it easy to manage SEO strategies, track changes, and measure the impact of SEO campaigns. They appreciate the detailed metrics and the ability to analyze competitors' keywords and backlinks. Of the 22 Ahrefs users who gave detailed accounts of their use of SEO Management, 100% rated this feature as important or highly important.


Competitive Analysis

Reviewers highlight Ahrefs' competitive analysis capabilities, noting its ability to fetch backlink and ranking data, estimate traffic, and provide detailed SERP analysis. They find it useful for understanding competitors' strategies, including keyword targeting and backlink acquisition. Users appreciate capabilities like link gap analysis, domain comparison, and content gap analysis, which help them make informed decisions and improve their own SEO efforts. Of the 28 Ahrefs users who gave detailed accounts of their use of Competitive Analysis, 96% rated this feature as important or highly important.


Keyword Research Tools

Users find Ahrefs' keyword research tools highly effective, praising its ability to gauge traffic, keyword difficulty, and search volume. They report that the tool provides comprehensive keyword analysis, including related terms and SERP results. Reviewers appreciate the ability to filter and organize keywords, discover new keyword opportunities, and optimize content for better SEO performance. Some users note occasional inaccuracies in keyword volume data. Of the 33 Ahrefs users who gave detailed accounts of their use of Keyword Research Tools, 94% rated this feature as important or highly important.


Keyword Rank Tracking

Reviewers value Ahrefs' keyword rank tracking tool for its accuracy and ease of use. They report that it helps them monitor keyword positions, search volume, and traffic across multiple search engines. Users appreciate the ability to track keywords for their own and competitors' websites, receive periodic updates, and customize reports. They find it helpful for communicating SEO performance to clients and making data-driven decisions. Of the 34 Ahrefs users who gave detailed accounts of their use of Keyword Rank Tracking, 88% rated this feature as important or highly important.


Dashboard

Users appreciate the Ahrefs Dashboard for its clear and intuitive layout. They report that it provides a comprehensive overview of website metrics, including traffic, backlinks, and keyword rankings. Reviewers find it easy to navigate and use, with all important sections and KPIs readily accessible. They value the ability to track multiple projects, set goals, and monitor progress over time, making it a central tool for their SEO activities. Of the 13 Ahrefs users who gave detailed accounts of their use of Dashboard, 85% rated this feature as important or highly important.


All Ahrefs features

Web Traffic Reporting
Search/Filter
Reporting/Analytics
Performance Metrics
Website Analytics
Data Visualization
Link Management
Keyword Discovery
Audit Management
Data Import/Export
Reporting & Statistics
Keyword Analysis
Keyword Tracking
Mobile Keywords
Alerts/Notifications
API
Localization Automation
Web Tracking

Ahrefs awards

Ahrefs alternatives

Ahrefs logo
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(570)

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Per month

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Features
Value for Money
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(2.2K)
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Ahrefs pricing

Pricing options
Free plan
Subscription
Free trial
Pricing range

Value for money

4.2

/5

570

Starting from

99

Per month

Flat Rate

Ahrefs support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Phone Support
FAQs/Forum
Chat
Email/Help Desk

Training options

Videos
Documentation
Live Online
Webinars

Ahrefs reviews

Overall rating

4.7

/5

570

Positive reviews

97

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.87/10
Rating distribution

5

4

3

2

1

437

115

13

0

5

Pros
Ahrefs is pretty much how we gain success with SEO. The tool is so useful for finding keywords and content opportunities, and tracking your success.
It helps us deliver clarity & confidence to our clients about customer behavior in multiple channels. It is helpful for Customer Journey Mapping, Market Research, and Marketing Plan development.
For our agency, we were able to really fine-tune our keywords and find great linking opportunities. If you are looking for a program to capitalize and do the same, Ahrefs is a great place to start.
Cons
It's just one of these tools where you're having a damn hard time with finding anything you can dislike. If I'm forced to pick a con, I'll go with price.
Our clients can be a bit guilty of wanting to talk about what they want to be known for rather than what they are known for.
It is a very expensive tool and does not have any affiliate program to offer. Even the smallest paid membership is expensive and comes with limited features and limited allowed searches per month.

Ahrefs FAQs

Q. What type of pricing plans does Ahrefs offer?

Ahrefs has the following pricing plans:
Starting from: $99.00/month
Pricing model: Free, Subscription

These products have better value for money


Q. Who are the typical users of Ahrefs?

Ahrefs has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does Ahrefs support?

Ahrefs supports the following languages:
English, Japanese, Russian, Chinese (Simplified), Dutch, French, German, Polish, Portuguese, Spanish, Swedish, Turkish


Q. Does Ahrefs offer an API?

Yes, Ahrefs has an API available for use.


Q. What level of support does Ahrefs offer?

Ahrefs offers the following support options:
Knowledge Base, Phone Support, FAQs/Forum, Chat, Email/Help Desk

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