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Ahrefs

4.7
(544)

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SEO toolset that helps you rank higher and get more traffic.

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(36)

Ahrefs Pricing, Features, Reviews and Alternatives

Ahrefs FAQs

Q. What type of pricing plans does Ahrefs offer?

Ahrefs has the following pricing plans:
Starting from: $99.00/month
Pricing model: Free, Subscription

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Q. Who are the typical users of Ahrefs?

Ahrefs has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

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Q. What languages does Ahrefs support?

Ahrefs supports the following languages:
Chinese (Simplified), English, Japanese, Russian

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Q. Does Ahrefs offer an API?

Yes, Ahrefs has an API available for use.

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Q. What level of support does Ahrefs offer?

Ahrefs offers the following support options:
Knowledge Base, Phone Support, FAQs/Forum, Chat, Email/Help Desk

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Ahrefs product overview

Price starts from

99

Per month

Flat Rate

What is Ahrefs?

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Key benefits of using Ahrefs

- Free Ahrefs Webmaster Tools for any website owner to keep track of your website's health, issues, keywords and backlinks

- You don't have to be an SEO pro to increase your traffic. Easy-to-understand UI and extensive learning resources are there to help you.

- Take advantage of the most unique and accurate data in the industry.

- You'll always have the best SEO industry can offer with constant product and feature updates.

- Be part of a private Ahrefs community.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Phone Support
FAQs/Forum
Chat
Email/Help Desk

Training options

Videos
Documentation

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Starting from

99

Per month

Flat Rate

Free plan
Free trial
Pricing range

Starting from

55

Per month

Other

Free plan
Free trial
Pricing range
Ease of use
Value for money
Customer support
Ease of use
Value for money
Customer support
Why am I seeing this?

Ahrefs pricing information

Value for money

4.2

/5

544

Starting from

99

Per month

Flat Rate

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Ahrefs features

Functionality

4.7

/5

544

Total features

26

7 categories

Most valued features by users

Data Visualization
Reporting/Analytics
Data Import/Export
API
Dashboard
Search/Filter
Reporting & Statistics
Performance Metrics

Functionality contenders

Ahrefs users reviews

Overall Rating

4.7

/5

544

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.93/10
Rating distribution

5

4

3

2

1

419

111

10

0

4

Pros
Ahrefs is pretty much how we gain success with SEO. The tool is so useful for finding keywords and content opportunities, and tracking your success.
It helps us deliver clarity & confidence to our clients about customer behavior in multiple channels. It is helpful for Customer Journey Mapping, Market Research, and Marketing Plan development.
For our agency, we were able to really fine-tune our keywords and find great linking opportunities. If you are looking for a program to capitalize and do the same, Ahrefs is a great place to start.
Cons
It's just one of these tools where you're having a damn hard time with finding anything you can dislike. If I'm forced to pick a con, I'll go with price.
Our clients can be a bit guilty of wanting to talk about what they want to be known for rather than what they are known for.
It is a very expensive tool and does not have any affiliate program to offer. Even the smallest paid membership is expensive and comes with limited features and limited allowed searches per month.

Overall rating contenders

MP
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Max P.

Director Of Growth

Marketing and Advertising, 11-50 employees

Review source

Overall Rating

Robust tool suite, with agile usage!

Reviewed 24 days ago

Transcript

Max: My name is Max. I'm the director of growth at Squared Media, and I would rate Ahrefs a five out...

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Maddy O.

Founder

Writing and Editing, 1-10 employees

Review source

Overall Rating

Ahrefs Changing the Industry Standard

Reviewed 4 months ago

Transcript

Maddy: Hi there, I'm Maddy. I'm the founder of a content marketing company. This review is for Ahrefs,...

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Hasan F.

Computer Software, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

The most feature-rich SEO tool

Reviewed a year ago

They have a solution for whatever need you might have. And if they don't have it yet, you can expect them to develop it soon. Ahrefs is the most powerful tool for SEOs who focus on backlinks, while it's more than enough for people who are trying to maintain their website, come up with new keywords to write about, and have an eye on the competition.

Pros

It's an all-in-one solution for your website SEO. Apparently, they have the most active crawler among all SEO tools, and they cover everything you need from your site's technical performance to keywords, backlinks, etc. Ahrefs focus on educating the community is a big bonus. If you're keen on starting your SEO career, or improving your website SEO, Ahrefs is the only tool you need.

Cons

Unlike some other competitors like Moz, they don't have solutions for local SEO. Also their new pricing is slightly less affordable. I wish they had a Lite package for SMBs too.

Vendor response

Kudos, Hasan! Just recently we started recognizing Local Packs in SERP, which can help with your local SEO efforts (if you don't already count the Rank Tracker, which allows you to monitor keyword rankings on a location basis). Hope this helps!

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Mike K.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

AHrefs for me still the KING for SEO research and a big plus in backlink research

Reviewed a year ago

For our team this tool saved us ALOT of time, i was able to teach translators also to work with this tool to do specific keyword research for their country. And the training was needed because overall it's not a "easy tool" but a professional tool. That will cover all the needs of SEO/SEA/SEM experts.

Pros

There are many tools on the markt, but Ahrefs gives you all the things you need to do a in depth SEO research. We have been using is for competition/keyword and backlink research for multiple countries and with the data we where able make the best content and tweaks needed.

Cons

The made some big changes on the subscriptions, we still have legacy but if we change we would LOSE alot of options... For us it would be a downgrade... Also keyword tracking can become PRICY when you want to track more then 5000 keywords (multiple countries).

Vendor response

Happy to know you're enjoying Ahrefs, Mike! We took the decision to change our pricing model after we thoroughly studied the actual usage data. Based on it, we discovered that 80% of our paying customers wouldn't be affected by it. Hence, we went for a pricing model that motivates people to pay more for the features they get value from. We agree though that this might not work for everyone and apologize for that. Should you have any further questions, please reach us at support@ahrefs.com and we'll be happy to help.

BR
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Byron R.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Stay Away, They Will Rip you Off

Reviewed 3 years ago

They keep blocking our accounts for over usage even though we paid 12 months upfront for 3 accounts. This has never happened over the last 5 years and only started happening this year as soon as we resubscribed for another 12 months even though our level of usage hasn't changed. They got greedy and they will hold you hostage and force you to purchase more licences otherwise they will refuse to unlock your account. It's been extremely disruptive to our business. We are looking for alternatives as Ahrefs keep have become extremely unreliable and unethical.

Pros

Insightful data and they used to be easy to deal with.

Cons

They keep blocking our access and it's causing major disruptions to our business.

Vendor response

Hi Byron! Please note that in your case, your account was blocked automatically by the system for the 4th time as it is shared amongst more than 1 user. Out of goodwill though, in view that you have purchased 3 user seats, we have manually unblocked it for you. Our Terms of Use specify that only 1 user is allowed for 1 account, please read more about them here: https://ahrefs.com/terms

AR
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Verified reviewer

Automotive, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

One of the best tools for KW research and backlink analysis

Reviewed 2 months ago

Ahrefs is undoubtedly a powerhouse when it comes to keyword research, making it an indispensable asset for SEO enthusiasts and professionals alike. Its robust suite of features offers unparalleled insights into keyword performance and competitor strategies. However, there are a couple of areas where Ahrefs could improve. Firstly, the absence of a comprehensive mobile SERP (Search Engine Results Page) overview is somewhat limiting in an era where mobile search is on the rise. Secondly, while Ahrefs excels in many aspects of rank tracking, I found it inaccurate in this area. Despite these minor drawbacks, Ahrefs remains an essential tool for those looking to enhance their SEO efforts and gain a competitive edge in the digital landscape.

Pros

Powerful keyword research and backlink analysis

Cons

Absence of mobile SERP overview and inaccurate rank tracking

Vendor response

Hi, Thank you for taking the time to leave a comprehensive review! We're thrilled to hear you're getting value out of our toolset. If you haven't already, please do reach out to support@ahrefs.com with specifics about Rank Tracker inaccuracies so we can improve our product offering. Thank you!

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Manuel Ángel G.

Education Management, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

A very comprehensive and user-friendly SEO toolkit

Reviewed a year ago

I have had a great experience with Ahrefs. The software is easy to use and the features are very helpful. The customer service is also great. I would definitely recommend Ahrefs to others.For example, the last day in the office, talking with a client that had a website that was not ranking well in Google for any relevant keywords. After conducting a keyword research, we found a set of keywords that had low competition and were relevant to the client's business. We then used Ahrefs to create a link-building campaign and improve the website's on-page SEO. After several months, the website was ranking on the first page of Google for all of the targeted keywords.

Pros

he most appealing aspect of Ahrefs is its comprehensive and easy-to-use features. As a Seo Specialist, I find the Site Explorer, Keywords Explorer, and Content Explorer to be particularly useful in helping me understand my website's ranking and content performance. Additionally, the Ahrefs blog is a great resource for staying up-to-date on the latest industry news and trends.

Cons

The price is the only thing I didn't like about Ahrefs. It's a bit pricey, but it's worth it for the features and data it provides.

Vendor response

Sharing your client's success story with us is heart-warming, Manuel, thank you! Stay tuned for more awesome features that are currently being developed. And if you have any further suggestions, please drop us a line at support@ahrefs.com. We're open to feedback! :)

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