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Social Media Marketing Software

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Salesforce Marketing Cloud

4.1
(263)

Stand out in Your Customer's Inbox

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Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

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Sprout Social

4.4
(448)

Social Media Management Software for Business

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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

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monday.com

4.6
(2,3k)

Project Management Made Easy

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On monday.com, you can monitor all of your social media campaigns on a no-code platform you can customize for your needs.

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Wrike

4.2
(1,7k)

Manage your projects from start to finish with Wrike

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Wrike is a social media marketing platform trusted by more than 20,000 companies worldwide. Features include custom request forms, Kanban boards, proofing and publishing tools, and automated reports. Supercharge your social media management with Wrike to boost engagement and impress your audience.

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Facelift Cloud

4.4
(68)

Multi-channel social media marketing

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Facelift Cloud is an online social media marketing solution which integrates with social networks including Facebook, Instagram, LinkedIn, Twitter, Wordpress, and more, to facilitate the creation, management, publishing, and tracking of online marketing campaigns.

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Marketing 360

4.7
(901)

#1 Marketing Platform For Small Business

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Fuel growth with multi-channel ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

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Loomly

4.7
(414)

Your Simple Social Media Calendar Tool

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Loomly is a social media calendar management tool that aims to help teams create, optimize, preview, manage, boost, schedule and analyze content for social media channels including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn.

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Metigy

4.6
(5)

Social media marketing solution for SMBs

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Metigy is a cloud-based solution designed to help small to large businesses plan social media marketing strategies, set objectives, and create content. Key features include progress tracking, asset management, budgeting, and customizable reporting.

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Falcon.io

4.2
(179)

Unified social media marketing and management platform

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Falcon.io is a SaaS platform designed for social media marketers for social media monitoring, engagement, publishing, analytics & customer experience management

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HubSpot Marketing Hub

4.5
(4,5k)

All in one inbound marketing platform

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HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI.

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Social Board

4.6
(9)

Social media hashtag aggregator

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Social Board allows users to collect, manage, curate and display any social media hashtag photo, video, or tweet from Instagram, Twitter, Tumblr, and Youtube

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AgoraPulse

4.6
(530)

Easy-to-use social media management for teams and agencies

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From publishing to reporting, engaging to listening, Agorapulse has all your social media management solutions in one location.

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GaggleAMP

4.6
(33)

Employee advocacy and engagement tool for content marketing

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GaggleAMP is an employee advocacy and communications platform designed to empower stakeholders to share branded company messaging on social media, including Facebook. With our Facebook integration, employees comment, like, share, and even visit an event all from the employee advocacy platform.

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TapClicks

4.3
(163)

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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NapoleonCat

4.8
(37)

Social media management & analytics tool for agencies & SMBs

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Simple Inbox for managing multiple Facebook pages and touch points, automated social customer care and dark post moderation (Instagram business profiles included).

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Bitrix24

4.0
(458)

100% free CRM, collaboration and communication tool suite

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Bitrix24 #1 free CRM with Facebook integration.

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Chatfuel

4.5
(17)

Build your bot now, no coding required.

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Chatfuel is the leading chatbot platform for Messenger. Increase sales, personalize marketing and automate support, all with Chatfuel. Build your bot now, no coding required.

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influence

4.6
(36)

Influencer marketing, brand & campaign management software

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influence.co is designed to help businesses generate interactive content, interact with influencers, and run marketing campaigns across multiple social media platforms. It enables managers to build brand awareness, organize a list of influencers, and share them with marketing teams.

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eClincher

4.7
(216)

The best tool marketers use to get things done on social!

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Complete solution to manage and automate all your social media accounts in one place (Facebook, Twitter, Instagram, LinkedIn, Google My Business, Google+, Pinterest, YouTube...)

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Agile CRM

4.2
(404)

Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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Sociamonials

4.6
(146)

Social engagement & management suite

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Auto-Repost to Instagram, Google My Business, LinkedIn, Facebook, Twitter & YouTube. Viral sweepstakes & contests to grow your email list.

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Kontentino

4.7
(102)

Social media management tool for agencies & brands

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Kontentino is the most human-friendly social media management tool which enables social media teams, agencies, and their clients to collaborate seamlessly. Plan, review & approve, schedule and analyze social media content stress-free. Moreover, provide the perfect response to your audience.

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Raven Tools

4.4
(108)

All in One SEO and SEM Tools

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With Raven you can audit any site, conduct all your backlink research, manage all your link building efforts, track all of your keywords, research every competitor and any keyword,

Read more about Raven Tools

Madgicx

5.0
(44)

The 1st AI-backed All-in-one Marketing Platform

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Madgicx is like 7 AdTech products for the price of 1. Instead of looking for multiple point solutions, use a powerful all-in-one platform for Automation Tactics, AI Audiences, Ad Creation, Creative Insights, Bidding and Budget Optimization, and a Strategic Dashboard.

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Conversational Cloud

4.4
(39)

AI-Powered Chatbots, Messaging & Live Chat for Businesses

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LivePerson is an industry leader in Conversational AI and enterprise-grade chatbots that increase sales and improve customer care at scale on all the world’s most popular messaging channels.

Read more about Conversational Cloud

page 1 of 8

Buyers Guide

Social Media Marketing

In the first quarter of 2019, Facebook reported that it had 2.38 billion monthly active users and 2.7 billion people were using at least one of its other products such as Instagram, WhatsApp, or Messenger.

Given the growing popularity of social media, brands naturally market on the various networks and platforms. More than 40% of digital consumers research new brands or products on social networks, while 71% of consumers who have a good social media service experience with a brand are likely to recommend it to others.

For these reasons, it’s important to use the right social media tool to interact with your customers and keep them engaged with your brand. The right solution will help businesses achieve increased sales, higher lead conversions, greater customer loyalty, more revenue, and widespread reputation.

To help social media marketing software buyers make the right decision, we have created this buyers guide with all the important information. Here’s what we’ve included in the guide:

What is social media marketing software?

Social media marketing software is a technology that businesses use to engage existing and potential customers on social media channels such as Facebook, Twitter, and LinkedIn.

From a single dashboard, businesses can create, review, schedule, and post content on their social media channels. They can monitor and track the social media channels for customer conversations, and then engage with these customers to get opinions about various products, services, queries, and concerns. 

The software also helps businesses measure and track the success of their social media marketing efforts and use these insights to improve their marketing strategies. 

What are the types of social media marketing software?

Social media marketing software is available as a standalone suite, best-of-breed application, and even specific function or integration. The software offer features such as analytics, scheduling, and monitoring.

Here are the types of software and its details to help you choose the best-suited one:

  • Social media monitoring: This software will work well for marketers who need a platform to monitor social media conversations and understand customer preferences, interests, likes, etc.

  • Social media analytics: This tool is for users who want to track their social media campaigns and engagement. You can generate visual reports on metrics, such as clicks, opens, and shares, across social media networks on a daily, weekly, and monthly basis. These reports provide insights on user engagement and help businesses improve their social media strategy.

  • Social media content curation: Marketers looking for a tool that allows collaborating on the content for all social media channels can opt for this tool. The features offered here are automated publishing, multi-user collaboration, social publishing workflow management, and automated scheduling.

  • Social media management suite: This tool packages all features, such as post scheduling and publishing, engagement, content curation, keywords and hashtag monitoring, and reports, into one. Marketers who want all these features in a single place for ease of use should choose this option.

Key questions to ask your vendor before you buy: Does my small business need a social media management suite? If yes, what are the different pricing packages for a small business?

What are the deployment options for social media marketing software?

Businesses can opt for on-premise or cloud-based marketing automation software, based on their needs. All marketing automation solutions offer features such as email marketing, content marketing, SMS, and social media marketing. Here are the details and differences between these deployment options:

  • On-premise social media marketing software: This software is deployed on servers located inside the client’s workspace. Usually, businesses need a dedicated IT staff as well as their own hardware and IT infrastructure to manage on-premise software, which makes it a bit pricey for small businesses.

  • Cloud-based social media marketing software: These solutions don’t require additional hardware and offer mobility of work. The software is hosted on the vendor’s or a third-party server. This option is gaining popularity as it can be accessed from any place, any time, on any device.

GetApp.com focuses specifically on cloud or SaaS software options as SaaS products are increasingly becoming the obvious choice for small businesses over on-premise options. SaaS solutions have lower upfront costs, faster implementation time, automatic updates, better scalability, remote work capability, and minimized need for IT staff and real estate. 

Key questions to ask your vendor before you buy: What are the benefits of choosing a cloud-based or on-premise solution for my business size and type?

What are some common features of social media marketing software?

Understanding the software’s features will help you assess your needs, and therefore, choose the right solution. In this section, we have curated a list of features that social media marketing software buyers should explore to understand which solution to purchase.

Social media analytics: Offers real-time analytics to measure the performance of a brand’s reputation in its social media campaigns. Users can get metrics on content engagement, hits, and shares to improve their social media strategy.

Analytics in Loomly

Analytics in Loomly

Content library: Provides a built-in content library for teams to store pre-approved content (textual and graphical) that is to be published on social media channels. Teams can also tag content so that it’s easy to search and retrieve.

Content library with pre-approved posts in Loomly

Store pre-approved posts and collaborate on Loomly

Keyword filtering: Provides users the best and most relevant keywords that they can employ to ensure maximum impact across demographics and location.

Top keywords and hashtags in Vaizle

Get insights about top hashtags and keywords in Vaizle

Post scheduling and publishing: Allows users to schedule multiple posts for different social media channels. Users can choose a specific day, time, and channel to schedule the content that has to be published.

Schedule social media posts in eclincher

Schedule and post social media content on eClincher

Key question to ask your vendor before you buy: What are the additional features that you intend to offer in the near future? 

What are some important social media marketing software integrations?

While social media marketing software offers all the functionality that marketers would need for basic marketing efforts, the following advanced tools can enhance these capabilities:

  • Email marketing software: Users can integrate this software to their social media marketing solution for sending marketing emails with clickable social media icons. This can result in improved social media engagement with customers in the long run.

  • Customer relationship management (CRM) software: This integration can offer users detailed insights about customer engagement with their brand. It can help marketers develop customized marketing strategies.

Key questions to ask your vendor before you buy: What are the other integrations that you recommend for my business?

What relevant social media marketing software trend should I be aware of?

Before purchasing social media marketing software, you should find out about the developments in your industry and popular or upcoming trends. Finding out which vendors are innovating their offerings will help you shortlist solutions that use the latest technology. 

After researching the market, here’s an important trend that you should know about:

AI to continue revolutionizing social media-based customer service: Capterra says that 53% of small and midsize businesses are using or planning to use AI by 2021-22. Powering social media marketing with AI would lead to improved level of customer service.

When customers interact with brands on social media channels (WhatsApp or Facebook Messenger), brands can use AI to respond within 24 hours. This would allow brands to merge mobile customer service with social media marketing. Customers will appreciate the prompt responses, which is good for building and sustaining a good brand reputation.

Research methodology

We referenced the following documents when creating this guide:

Back to the social media marketing software directory

*Note: The applications selected in this article are examples to show a feature in context, and are not intended as endorsements or recommendations, obtained from sources believed to be reliable at the time of publication.

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