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Social Media Marketing Software

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Salesforce Marketing Cloud logo

Salesforce Marketing Cloud


Stand out in Your Customer's Inbox

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Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

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Conversational Cloud logo

Conversational Cloud


AI-Powered Chatbots, Messaging & Live Chat for Businesses

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LivePerson is an industry leader in Conversational AI and enterprise-grade chatbots that increase sales and improve customer care at scale on all the world’s most popular messaging channels.

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ContentCal logo



Social media planning and publishing tool for agencies

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ContentCal is a cloud-based content management system which helps marketing agencies plan and publish social media content. Key features include post scheduling, keyword filtering, collaboration, approval workflows, editing, feedback analysis, and filtered search.

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Constant Contact logo

Constant Contact


Powerful tools and expert guidance to market your business.

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Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place.

You've got this. You've got us.

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#paid logo



leading influencer marketing campaign management software

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#paid is an influencer marketing platform that helps DTC brands, fortune 500 companies and marketing agencies connect with content creators to manage campaigns. The platform enables administrators to track creators’ performance across various social media posts on a unified interface.

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Wrike logo



Manage your projects from start to finish with Wrike

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Wrike is a social media marketing platform trusted by more than 20,000 companies worldwide. Features include custom request forms, Kanban boards, proofing and publishing tools, and automated reports. Supercharge your social media management with Wrike to boost engagement and impress your audience.

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Sprinklr logo



Social media management, analytics & strategy planning.

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Sprinkl offers social media management products to help brands improve their presence on social media, increasing engagement, improving insight and becoming more strategic. It is a social experience management platform with a suite of apps to ensure brand consistency among customers and staff.

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Opal logo



The planning platform that connects strategy to execution.

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Opal is the planning platform where social media marketers plan their campaigns and visualize their content across all accounts.

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Marketing 360 logo

Marketing 360


#1 Marketing Platform For Small Business

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Fuel growth with multi-channel ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

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Sprout Social logo

Sprout Social


Social Media Management Software for Business

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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

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PicMonkey logo



Photo editing and design tools designed to elevate brands

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Elevate your visual presence everywhere you tell your story with eye-catching images made in PicMonkey. Photo editing and design tools go from simple, one-click magic to sophisticated high-end capabilities that let you create unique looks that stand out from the crowd.

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Unified social media marketing and management platform

visit website is a SaaS platform designed for social media marketers for social media monitoring, engagement, publishing, analytics & customer experience management

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Metigy logo



Social media marketing solution for SMBs

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Metigy is a cloud-based solution designed to help small to large businesses plan social media marketing strategies, set objectives, and create content. Key features include progress tracking, asset management, budgeting, and customizable reporting.

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NapoleonCat logo



Social media management & analytics tool for agencies & SMBs

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Simple Inbox for managing multiple Facebook pages and touch points, automated social customer care and dark post moderation (Instagram business profiles included).

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HubSpot Marketing Hub logo

HubSpot Marketing Hub


All in one inbound marketing platform

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HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI.

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Facelift Cloud


Multi-channel social media marketing

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Facelift Cloud is an online social media marketing solution which integrates with social networks including Facebook, Instagram, LinkedIn, Twitter, Wordpress, and more, to facilitate the creation, management, publishing, and tracking of online marketing campaigns.

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Brandabl logo



Social media content library

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Brandabl Social Media Library is a social media post solution for med spas, skincare specialists, wellness and beauty pros. We help you take your accounts to the next level with 1500+ social media posts, and prewritten captions among many other included features.

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Kontentino logo



Social media management tool for agencies & brands

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Kontentino is the most human-friendly social media management tool which enables social media teams, agencies, and their clients to collaborate seamlessly. Plan, review & approve, schedule and analyze social media content stress-free. Moreover, provide the perfect response to your audience.

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AgoraPulse logo



Easy-to-use social media management for teams and agencies

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From publishing to reporting, engaging to listening, Agorapulse has all your social media management solutions in one location.

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Favikon logo



Find your perfect match!

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Favikon is an easy-to-use, time saving and accessible influencer platform that will help you find the perfect influencer for your brand!

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TapClicks logo



A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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Bitrix24 logo



100% free CRM, collaboration and communication tool suite

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Bitrix24 #1 free CRM with Facebook integration.

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Madgicx  logo



The 1st AI-backed All-in-one Marketing Platform

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Madgicx is like 7 AdTech products for the price of 1. Instead of looking for multiple point solutions, use a powerful all-in-one platform for Automation Tactics, AI Audiences, Ad Creation, Creative Insights, Bidding and Budget Optimization, and a Strategic Dashboard.

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ThumbStopper Brand Manager logo

ThumbStopper Brand Manager


Social media marketing and brand management software

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Amplify your brand’s social media marketing by connecting and automatically syndicating your brand's content to your retailers’ pages.

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Upfluence logo



Influencer & marketing campaigns management solution

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Upfluence is a cloud-based influencer management solution designed to help businesses of all sizes manage social media marketing campaigns. The platform allows users to manage multiple campaigns, and includes an artificial intelligence (AI) system, which suggests the best prices for each influencer.

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Here's what we'll cover:

Buyers Guide

Social Media Marketing

In the first quarter of 2019, Facebook reported that it had 2.38 billion monthly active users and 2.7 billion people were using at least one of its other products such as Instagram, WhatsApp, or Messenger.

Given the growing popularity of social media, brands naturally market on the various networks and platforms. More than 40% of digital consumers research new brands or products on social networks, while 71% of consumers who have a good social media service experience with a brand are likely to recommend it to others.

For these reasons, it’s important to use the right social media tool to interact with your customers and keep them engaged with your brand. The right solution will help businesses achieve increased sales, higher lead conversions, greater customer loyalty, more revenue, and widespread reputation.

To help social media marketing software buyers make the right decision, we have created this buyers guide with all the important information. Here’s what we’ve included in the guide:

What is social media marketing software?

Social media marketing software is a technology that businesses use to engage existing and potential customers on social media channels such as Facebook, Twitter, and LinkedIn.

From a single dashboard, businesses can create, review, schedule, and post content on their social media channels. They can monitor and track the social media channels for customer conversations, and then engage with these customers to get opinions about various products, services, queries, and concerns. 

The software also helps businesses measure and track the success of their social media marketing efforts and use these insights to improve their marketing strategies. 

What are the types of social media marketing software?

Social media marketing software is available as a standalone suite, best-of-breed application, and even specific function or integration. The software offer features such as analytics, scheduling, and monitoring.

Here are the types of software and its details to help you choose the best-suited one:

  • Social media monitoring: This software will work well for marketers who need a platform to monitor social media conversations and understand customer preferences, interests, likes, etc.

  • Social media analytics: This tool is for users who want to track their social media campaigns and engagement. You can generate visual reports on metrics, such as clicks, opens, and shares, across social media networks on a daily, weekly, and monthly basis. These reports provide insights on user engagement and help businesses improve their social media strategy.

  • Social media content curation: Marketers looking for a tool that allows collaborating on the content for all social media channels can opt for this tool. The features offered here are automated publishing, multi-user collaboration, social publishing workflow management, and automated scheduling.

  • Social media management suite: This tool packages all features, such as post scheduling and publishing, engagement, content curation, keywords and hashtag monitoring, and reports, into one. Marketers who want all these features in a single place for ease of use should choose this option.

Key questions to ask your vendor before you buy: Does my small business need a social media management suite? If yes, what are the different pricing packages for a small business?

What are the deployment options for social media marketing software?

Businesses can opt for on-premise or cloud-based marketing automation software, based on their needs. All marketing automation solutions offer features such as email marketing, content marketing, SMS, and social media marketing. Here are the details and differences between these deployment options:

  • On-premise social media marketing software: This software is deployed on servers located inside the client’s workspace. Usually, businesses need a dedicated IT staff as well as their own hardware and IT infrastructure to manage on-premise software, which makes it a bit pricey for small businesses.

  • Cloud-based social media marketing software: These solutions don’t require additional hardware and offer mobility of work. The software is hosted on the vendor’s or a third-party server. This option is gaining popularity as it can be accessed from any place, any time, on any device. focuses specifically on cloud or SaaS software options as SaaS products are increasingly becoming the obvious choice for small businesses over on-premise options. SaaS solutions have lower upfront costs, faster implementation time, automatic updates, better scalability, remote work capability, and minimized need for IT staff and real estate. 

Key questions to ask your vendor before you buy: What are the benefits of choosing a cloud-based or on-premise solution for my business size and type?

What are some common features of social media marketing software?

Understanding the software’s features will help you assess your needs, and therefore, choose the right solution. In this section, we have curated a list of features that social media marketing software buyers should explore to understand which solution to purchase.

Social media analytics: Offers real-time analytics to measure the performance of a brand’s reputation in its social media campaigns. Users can get metrics on content engagement, hits, and shares to improve their social media strategy.

Analytics in Loomly

Content library: Provides a built-in content library for teams to store pre-approved content (textual and graphical) that is to be published on social media channels. Teams can also tag content so that it’s easy to search and retrieve.

Store pre-approved posts and collaborate on Loomly

 Keyword filtering: Provides users the best and most relevant keywords that they can employ to ensure maximum impact across demographics and location.

Get insights about top hashtags and keywords in Vaizle

 Post scheduling and publishing: Allows users to schedule multiple posts for different social media channels. Users can choose a specific day, time, and channel to schedule the content that has to be published.

Schedule and post social media content on eClincher

Key question to ask your vendor before you buy: What are the additional features that you intend to offer in the near future? 

What are some important social media marketing software integrations?

While social media marketing software offers all the functionality that marketers would need for basic marketing efforts, the following advanced tools can enhance these capabilities:

  • Email marketing software: Users can integrate this software to their social media marketing solution for sending marketing emails with clickable social media icons. This can result in improved social media engagement with customers in the long run.

  • Customer relationship management (CRM) software: This integration can offer users detailed insights about customer engagement with their brand. It can help marketers develop customized marketing strategies.

Key questions to ask your vendor before you buy: What are the other integrations that you recommend for my business?

What relevant social media marketing software trend should I be aware of?

Before purchasing social media marketing software, you should find out about the developments in your industry and popular or upcoming trends. Finding out which vendors are innovating their offerings will help you shortlist solutions that use the latest technology. 

After researching the market, here’s an important trend that you should be aware of:

AI to continue revolutionizing social media-based customer service: Capterra says that 53% of small and midsize businesses are using or planning to use AI by 2021-22. Powering social media marketing with AI would lead to improved level of customer service.

When customers interact with brands on social media channels (WhatsApp or Facebook Messenger), brands can use AI to respond within 24 hours. This would allow brands to merge mobile customer service with social media marketing. Customers will appreciate the prompt responses, which is good for building and sustaining a good brand reputation.

Research methodology

We referenced the following documents when creating this guide:

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*Note: The applications selected in this article are examples to show a feature in context, and are not intended as endorsements or recommendations, obtained from sources believed to be reliable at the time of publication.