Social Media Marketing Software

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Here's our list of apps for Social Media Marketing software.

Social media marketing software helps businesses inform, educate, engage, and influence their customers using social media channels.

Highlighted apps are recognized as Category Leaders — the leading business apps within a category. Our data-driven rankings are based on 5 key factors that will help you choose the right app for your business.

You can also sort & filter results by Category Leaders or click on the ‘Leaders’ tab to see the full list, compare apps, and find out more about our scoring methodology.

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190 apps

Sprout Social   

446
Social Media Management Software for Business
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Read more about Sprout Social
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Social Media Management Software for Business
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Read more about Sprout Social
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monday.com   

2,271
Project Management Made Easy
monday.com is a cloud-based Work OS, where teams create workflow apps in minutes to run their processes, projects, and everyday work. Read more about monday.com
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Project Management Made Easy
monday.com is a cloud-based Work OS, where teams create workflow apps in minutes to run their processes, projects, and everyday work. Read more about monday.com
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Salesforce Marketing Cloud   

262
Stand out in Your Customer's Inbox
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Read more about Salesforce Marketing Cloud
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Stand out in Your Customer's Inbox
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Read more about Salesforce Marketing Cloud
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Facelift Cloud   

68
Multi-channel social media marketing
Facelift Cloud is an online social media marketing solution which integrates with social networks including Facebook, Instagram, LinkedIn, Twitter, Wordpress, and more, to facilitate the creation, management, publishing, and tracking of online marketing campaigns. Read more about Facelift Cloud
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Multi-channel social media marketing
Facelift Cloud is an online social media marketing solution which integrates with social networks including Facebook, Instagram, LinkedIn, Twitter, Wordpress, and more, to facilitate the creation, management, publishing, and tracking of online marketing campaigns. Read more about Facelift Cloud
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Marketing 360   

902
#1 Marketing Platform For Small Business
Fuel growth with multi-channel ads You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing. Read more about Marketing 360
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#1 Marketing Platform For Small Business
Fuel growth with multi-channel ads You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing. Read more about Marketing 360
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Wrike   

1,649
Manage your projects from start to finish with Wrike
Wrike is a social media marketing platform trusted by more than 20,000 companies worldwide. Features include custom request forms, Kanban boards, proofing and publishing tools, and automated reports. Supercharge your social media management with Wrike to boost engagement and impress your audience. Read more about Wrike
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Manage your projects from start to finish with Wrike
Wrike is a social media marketing platform trusted by more than 20,000 companies worldwide. Features include custom request forms, Kanban boards, proofing and publishing tools, and automated reports. Supercharge your social media management with Wrike to boost engagement and impress your audience. Read more about Wrike
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Metigy   

5
Social media marketing solution for SMBs
Metigy is a cloud-based solution designed to help small to large businesses plan social media marketing strategies, set objectives, and create content. Key features include progress tracking, asset management, budgeting, and customizable reporting. Read more about Metigy
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Social media marketing solution for SMBs
Metigy is a cloud-based solution designed to help small to large businesses plan social media marketing strategies, set objectives, and create content. Key features include progress tracking, asset management, budgeting, and customizable reporting. Read more about Metigy
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Falcon.io   

179
Unified social media marketing and management platform
Falcon.io is a SaaS platform designed for social media marketers for social media monitoring, engagement, publishing, analytics & customer experience management. Read more about Falcon.io
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Unified social media marketing and management platform
Falcon.io is a SaaS platform designed for social media marketers for social media monitoring, engagement, publishing, analytics & customer experience management. Read more about Falcon.io
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HubSpot Marketing Hub   

4,439
All in one inbound marketing platform
HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI. Read more about HubSpot Marketing Hub
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All in one inbound marketing platform
HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI. Read more about HubSpot Marketing Hub
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AgoraPulse   

524
83 pts
Easy-to-use social media management for teams and agencies
From publishing to reporting, engaging to listening, Agorapulse has all your social media management solutions in one location. Read more about AgoraPulse
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Easy-to-use social media management for teams and agencies
From publishing to reporting, engaging to listening, Agorapulse has all your social media management solutions in one location. Read more about AgoraPulse
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GaggleAMP   

33
Employee advocacy and engagement tool for content marketing
GaggleAMP is an employee advocacy and communications platform designed to empower stakeholders to share branded company messaging on social media, including Facebook. With our Facebook integration, employees comment, like, share, and even visit an event all from the employee advocacy platform. Read more about GaggleAMP
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Employee advocacy and engagement tool for content marketing
GaggleAMP is an employee advocacy and communications platform designed to empower stakeholders to share branded company messaging on social media, including Facebook. With our Facebook integration, employees comment, like, share, and even visit an event all from the employee advocacy platform. Read more about GaggleAMP
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TapClicks   

163
A Unified Marketing Operations Platform Powered By Your Data
TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises. Read more about TapClicks
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A Unified Marketing Operations Platform Powered By Your Data
TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises. Read more about TapClicks
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NapoleonCat   

37
Social media management & analytics tool for agencies & SMBs
Simple Inbox for managing multiple Facebook pages and touch points, automated social customer care and dark post moderation (Instagram business profiles included). Read more about NapoleonCat
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Social media management & analytics tool for agencies & SMBs
Simple Inbox for managing multiple Facebook pages and touch points, automated social customer care and dark post moderation (Instagram business profiles included). Read more about NapoleonCat
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Bitrix24   

456
100% free CRM, collaboration and communication tool suite
Bitrix24 #1 free CRM with Facebook integration. Read more about Bitrix24
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Chatfuel   

17
Build your bot now, no coding required.
Chatfuel is the leading chatbot platform for Messenger. Increase sales, personalize marketing and automate support, all with Chatfuel. Build your bot now, no coding required. Read more about Chatfuel
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Build your bot now, no coding required.
Chatfuel is the leading chatbot platform for Messenger. Increase sales, personalize marketing and automate support, all with Chatfuel. Build your bot now, no coding required. Read more about Chatfuel
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influence   

35
Influencer marketing, brand & campaign management software
influence.co is designed to help businesses generate interactive content, interact with influencers, and run marketing campaigns across multiple social media platforms. It enables managers to build brand awareness, organize a list of influencers, and share them with marketing teams. Read more about influence
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Influencer marketing, brand & campaign management software
influence.co is designed to help businesses generate interactive content, interact with influencers, and run marketing campaigns across multiple social media platforms. It enables managers to build brand awareness, organize a list of influencers, and share them with marketing teams. Read more about influence
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eClincher   

216
87 pts
The best tool marketers use to get things done on social!
Complete solution to manage and automate all your social media accounts in one place (Facebook, Twitter, Instagram, LinkedIn, Google My Business, Google+, Pinterest, YouTube...) Read more about eClincher
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The best tool marketers use to get things done on social!
Complete solution to manage and automate all your social media accounts in one place (Facebook, Twitter, Instagram, LinkedIn, Google My Business, Google+, Pinterest, YouTube...) Read more about eClincher
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Agile CRM   

403
Sales and marketing CRM for growing businesses
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey. Read more about Agile CRM
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Sales and marketing CRM for growing businesses
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey. Read more about Agile CRM
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Raven Tools   

108
All in One SEO and SEM Tools
With Raven you can audit any site, conduct all your backlink research, manage all your link building efforts, track all of your keywords, research every competitor and any keyword, Read more about Raven Tools
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All in One SEO and SEM Tools
With Raven you can audit any site, conduct all your backlink research, manage all your link building efforts, track all of your keywords, research every competitor and any keyword, Read more about Raven Tools
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Constant Contact   

1,784
Powerful tools and expert guidance to market your business.
Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place. You've got this. Read more about Constant Contact You've got us.
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Powerful tools and expert guidance to market your business.
Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place. You've got this. Read more about Constant Contact You've got us.
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Thryv   

314
All-in-one management software built for small business
Thryv is an all-in-one, cloud-based management software specifically designed for small businesses. Thryv integrates contact management, CRM, text (SMS) and email marketing, online listings and reputation management, online appointment booking, social media scheduling, payment processing, and more. Read more about Thryv
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All-in-one management software built for small business
Thryv is an all-in-one, cloud-based management software specifically designed for small businesses. Thryv integrates contact management, CRM, text (SMS) and email marketing, online listings and reputation management, online appointment booking, social media scheduling, payment processing, and more. Read more about Thryv
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SharpSpring  

679
Affordable marketing automation for all business sizes
SharpSpring, an affordable marketing automation alternative to HubSpot and Marketo, specializes in lead generation and customer relationship management (CRM). Read more about SharpSpring
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Affordable marketing automation for all business sizes
SharpSpring, an affordable marketing automation alternative to HubSpot and Marketo, specializes in lead generation and customer relationship management (CRM). Read more about SharpSpring
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iContact  

530
Email marketing & social media marketing software
Easily and quickly schedule posts across Facebook, Twitter and Linkedin. Read more about iContact
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Email marketing & social media marketing software
Easily and quickly schedule posts across Facebook, Twitter and Linkedin. Read more about iContact
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AgencyAnalytics  

97
SEO reporting software and marketing tools for agencies
AgencyAnalytics is an all-in-one SEO, PPC and social analytics dashboard and reporting solution for marketing agencies. Read more about AgencyAnalytics
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SEO reporting software and marketing tools for agencies
AgencyAnalytics is an all-in-one SEO, PPC and social analytics dashboard and reporting solution for marketing agencies. Read more about AgencyAnalytics
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NiceJob  

95
Reputation marketing with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! Read more about NiceJob
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Reputation marketing with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! Read more about NiceJob
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Social Media Marketing Software Buyers Guide

In the first quarter of 2019, Facebook reported that it had 2.38 billion monthly active users and 2.7 billion people were using at least one of its other products such as Instagram, WhatsApp, or Messenger.

Given the growing popularity of social media, brands naturally market on the various networks and platforms. More than 40% of digital consumers research new brands or products on social networks, while 71% of consumers who have a good social media service experience with a brand are likely to recommend it to others.

For these reasons, it’s important to use the right social media tool to interact with your customers and keep them engaged with your brand. The right solution will help businesses achieve increased sales, higher lead conversions, greater customer loyalty, more revenue, and widespread reputation.

To help social media marketing software buyers make the right decision, we have created this buyers guide with all the important information. Here’s what we’ve included in the guide:

What is social media marketing software?

Social media marketing software is a technology that businesses use to engage existing and potential customers on social media channels such as Facebook, Twitter, and LinkedIn.

From a single dashboard, businesses can create, review, schedule, and post content on their social media channels. They can monitor and track the social media channels for customer conversations, and then engage with these customers to get opinions about various products, services, queries, and concerns. 

The software also helps businesses measure and track the success of their social media marketing efforts and use these insights to improve their marketing strategies. 

What are the types of social media marketing software?

Social media marketing software is available as a standalone suite, best-of-breed application, and even specific function or integration. The software offer features such as analytics, scheduling, and monitoring.

Here are the types of software and its details to help you choose the best-suited one:

  • Social media monitoring: This software will work well for marketers who need a platform to monitor social media conversations and understand customer preferences, interests, likes, etc.

  • Social media analytics: This tool is for users who want to track their social media campaigns and engagement. You can generate visual reports on metrics, such as clicks, opens, and shares, across social media networks on a daily, weekly, and monthly basis. These reports provide insights on user engagement and help businesses improve their social media strategy.

  • Social media content curation: Marketers looking for a tool that allows collaborating on the content for all social media channels can opt for this tool. The features offered here are automated publishing, multi-user collaboration, social publishing workflow management, and automated scheduling.

  • Social media management suite: This tool packages all features, such as post scheduling and publishing, engagement, content curation, keywords and hashtag monitoring, and reports, into one. Marketers who want all these features in a single place for ease of use should choose this option.

Key questions to ask your vendor before you buy: Does my small business need a social media management suite? If yes, what are the different pricing packages for a small business?

What are the deployment options for social media marketing software?

Businesses can opt for on-premise or cloud-based marketing automation software, based on their needs. All marketing automation solutions offer features such as email marketing, content marketing, SMS, and social media marketing. Here are the details and differences between these deployment options:

  • On-premise social media marketing software: This software is deployed on servers located inside the client’s workspace. Usually, businesses need a dedicated IT staff as well as their own hardware and IT infrastructure to manage on-premise software, which makes it a bit pricey for small businesses.

  • Cloud-based social media marketing software: These solutions don’t require additional hardware and offer mobility of work. The software is hosted on the vendor’s or a third-party server. This option is gaining popularity as it can be accessed from any place, any time, on any device.

GetApp.com focuses specifically on cloud or SaaS software options as SaaS products are increasingly becoming the obvious choice for small businesses over on-premise options. SaaS solutions have lower upfront costs, faster implementation time, automatic updates, better scalability, remote work capability, and minimized need for IT staff and real estate. 

Key questions to ask your vendor before you buy: What are the benefits of choosing a cloud-based or on-premise solution for my business size and type?

What are some common features of social media marketing software?

Understanding the software’s features will help you assess your needs, and therefore, choose the right solution. In this section, we have curated a list of features that social media marketing software buyers should explore to understand which solution to purchase.

Social media analytics: Offers real-time analytics to measure the performance of a brand’s reputation in its social media campaigns. Users can get metrics on content engagement, hits, and shares to improve their social media strategy.

Analytics in Loomly

Analytics in Loomly

Content library: Provides a built-in content library for teams to store pre-approved content (textual and graphical) that is to be published on social media channels. Teams can also tag content so that it’s easy to search and retrieve.

Content library with pre-approved posts in Loomly

Store pre-approved posts and collaborate on Loomly

Keyword filtering: Provides users the best and most relevant keywords that they can employ to ensure maximum impact across demographics and location.

Top keywords and hashtags in Vaizle

Get insights about top hashtags and keywords in Vaizle

Post scheduling and publishing: Allows users to schedule multiple posts for different social media channels. Users can choose a specific day, time, and channel to schedule the content that has to be published.

Schedule social media posts in eclincher

Schedule and post social media content on eClincher

Key question to ask your vendor before you buy: What are the additional features that you intend to offer in the near future? 

What are some important social media marketing software integrations?

While social media marketing software offers all the functionality that marketers would need for basic marketing efforts, the following advanced tools can enhance these capabilities:

  • Email marketing software: Users can integrate this software to their social media marketing solution for sending marketing emails with clickable social media icons. This can result in improved social media engagement with customers in the long run.

  • Customer relationship management (CRM) software: This integration can offer users detailed insights about customer engagement with their brand. It can help marketers develop customized marketing strategies.

Key questions to ask your vendor before you buy: What are the other integrations that you recommend for my business?

What relevant social media marketing software trend should I be aware of?

Before purchasing social media marketing software, you should find out about the developments in your industry and popular or upcoming trends. Finding out which vendors are innovating their offerings will help you shortlist solutions that use the latest technology. 

After researching the market, here’s an important trend that you should know about:

AI to continue revolutionizing social media-based customer service: Capterra says that 53% of small and midsize businesses are using or planning to use AI by 2021-22. Powering social media marketing with AI would lead to improved level of customer service.

When customers interact with brands on social media channels (WhatsApp or Facebook Messenger), brands can use AI to respond within 24 hours. This would allow brands to merge mobile customer service with social media marketing. Customers will appreciate the prompt responses, which is good for building and sustaining a good brand reputation.

Research methodology

We referenced the following documents when creating this guide:

Back to the social media marketing software directory

*Note: The applications selected in this article are examples to show a feature in context, and are not intended as endorsements or recommendations, obtained from sources believed to be reliable at the time of publication.

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