Social Media Marketing Software

Best Comparison List of Vendor Applications & Tools
Filter byclear all
Pricing models
Devices supported
Organization types
Geographies served
Customer rating
Integrated with
Integrated with
Features
Features

Here's our list of apps for Social Media Marketing software.

Social media marketing software helps businesses inform, educate, engage, and influence their customers using social media channels.

Highlighted apps are recognized as Category Leaders — the leading business apps within a category. Our data-driven rankings are based on 5 key factors that will help you choose the right app for your business.

You can also sort & filter results by Category Leaders or click on the ‘Leaders’ tab to see the full list, compare apps, and find out more about our scoring methodology.

Personalize your search in 2 clicks

Select your company sizeSelect your industry type

Personalize your search in a few taps

just me
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
180 apps

Sprout Social   

438
Social Media Management Software for Business
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Read more about Sprout Social
Visit WebsiteAdd to compareCompareRemove app
Social Media Management Software for Business
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Read more about Sprout Social
Visit WebsiteCompare

Salesforce Marketing Cloud   

109
Stand out in Your Customer's Inbox
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Read more about Salesforce Marketing Cloud
Visit WebsiteAdd to compareCompareRemove app
Stand out in Your Customer's Inbox
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Read more about Salesforce Marketing Cloud
Visit WebsiteCompare

TapClicks   

94
Marketing dashboard, analytics, & reporting platform
TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises. Read more about TapClicks
Visit WebsiteAdd to compareCompareRemove app
Marketing dashboard, analytics, & reporting platform
TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises. Read more about TapClicks
Visit WebsiteCompare

Falcon.io   

172
Unified social media marketing and management platform
Falcon.io is a SaaS platform designed for social media marketers for social media monitoring, engagement, publishing, analytics & customer experience management. Read more about Falcon.io
Visit WebsiteAdd to compareCompareRemove app
Unified social media marketing and management platform
Falcon.io is a SaaS platform designed for social media marketers for social media monitoring, engagement, publishing, analytics & customer experience management. Read more about Falcon.io
Visit WebsiteCompare

HubSpot Marketing Hub   

4,316
All in one inbound marketing platform
HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI. Read more about HubSpot Marketing Hub
Visit WebsiteAdd to compareCompareRemove app
All in one inbound marketing platform
HubSpot’s Social Inbox plugs into your contacts, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI. Read more about HubSpot Marketing Hub
Visit WebsiteCompare

NapoleonCat   

34
Social media management & analytics tool for agencies & SMBs
Social media marketing dashboard for Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. One solution for in-depth analytics, social media inbox, automated reporting, scheduling and publishing. Read more about NapoleonCat
Visit WebsiteAdd to compareCompareRemove app
Social media management & analytics tool for agencies & SMBs
Social media marketing dashboard for Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. One solution for in-depth analytics, social media inbox, automated reporting, scheduling and publishing. Read more about NapoleonCat
Visit WebsiteCompare

GaggleAMP   

33
Employee advocacy and engagement tool for content marketing
We help employers get their employees more active on social media! GaggleAMP's employee advocacy and communications platform fosters a network of people, or a Gaggle, who share company-created messages to their social media networks and contribute content to their internal workforce community. Read more about GaggleAMP
Visit WebsiteAdd to compareCompareRemove app
Employee advocacy and engagement tool for content marketing
We help employers get their employees more active on social media! GaggleAMP's employee advocacy and communications platform fosters a network of people, or a Gaggle, who share company-created messages to their social media networks and contribute content to their internal workforce community. Read more about GaggleAMP
Visit WebsiteCompare

Bitrix24   

434
100% free CRM, collaboration and communication tool suite
Bitrix24 #1 free social brand management and social CRM software used by over 5 million businesses. Bitrix24 CRM works with Facebook(pages, comments, Facebook Messenger, Facebook lead ads), Viber, Instagram, Telegram, VK, Slack, Skype and many others, natively or via Microsoft Bot Framework. Read more about Bitrix24
Visit WebsiteAdd to compareCompareRemove app
100% free CRM, collaboration and communication tool suite
Bitrix24 #1 free social brand management and social CRM software used by over 5 million businesses. Bitrix24 CRM works with Facebook(pages, comments, Facebook Messenger, Facebook lead ads), Viber, Instagram, Telegram, VK, Slack, Skype and many others, natively or via Microsoft Bot Framework. Read more about Bitrix24
Visit WebsiteCompare

Facelift Cloud   

45
Multi-channel social media marketing
Facelift Cloud is an online social media marketing solution which integrates with social networks including Facebook, Instagram, LinkedIn, Twitter, Wordpress, and more, to facilitate the creation, management, publishing, and tracking of online marketing campaigns. Read more about Facelift Cloud
Visit WebsiteAdd to compareCompareRemove app
Multi-channel social media marketing
Facelift Cloud is an online social media marketing solution which integrates with social networks including Facebook, Instagram, LinkedIn, Twitter, Wordpress, and more, to facilitate the creation, management, publishing, and tracking of online marketing campaigns. Read more about Facelift Cloud
Visit WebsiteCompare

Agile CRM   

394
Sales and marketing CRM for growing businesses
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey. Read more about Agile CRM
Visit WebsiteAdd to compareCompareRemove app
Sales and marketing CRM for growing businesses
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey. Read more about Agile CRM
Visit WebsiteCompare

Constant Contact   

1,712
Powerful tools and expert guidance to market your business.
Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place. You've got this. Read more about Constant Contact You've got us.
Visit WebsiteAdd to compareCompareRemove app
Powerful tools and expert guidance to market your business.
Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place. You've got this. Read more about Constant Contact You've got us.
Visit WebsiteCompare

iContact  

523
Email marketing & social media marketing software
Easily and quickly schedule posts across Facebook, Twitter and Linkedin. Read more about iContact
Learn moreAdd to compareCompareRemove app
Email marketing & social media marketing software
Easily and quickly schedule posts across Facebook, Twitter and Linkedin. Read more about iContact
Learn moreCompare

Justuno  

143
Visitor conversion rate optimization suite for marketers.
Justuno is a suite of website conversion tools used to turn daily website traffic into email subscribers, sales, and social fans. Convert a higher percentage of your visitors using website pop-ups, sign-up bars, exit promos, and timely on-site messaging. Read more about Justuno Use Justuno for email list growth, conversion rate optimization, and cart abandonment.
Learn moreAdd to compareCompareRemove app
Visitor conversion rate optimization suite for marketers.
Justuno is a suite of website conversion tools used to turn daily website traffic into email subscribers, sales, and social fans. Convert a higher percentage of your visitors using website pop-ups, sign-up bars, exit promos, and timely on-site messaging. Read more about Justuno Use Justuno for email list growth, conversion rate optimization, and cart abandonment.
Learn moreCompare

Promo.com  

176
The Leading Online Video Creation Platform for Businesses
Promo.com is the #1 video creation platform for businesses and agencies. We help our users create loads of visual content and unlimited videos to promote anything they want effectively. Grow your business with the power of video! Read more about Promo.com
Learn moreAdd to compareCompareRemove app
The Leading Online Video Creation Platform for Businesses
Promo.com is the #1 video creation platform for businesses and agencies. We help our users create loads of visual content and unlimited videos to promote anything they want effectively. Grow your business with the power of video! Read more about Promo.com
Learn moreCompare

NiceJob  

79
Reputation marketing with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! Read more about NiceJob
Learn moreAdd to compareCompareRemove app
Reputation marketing with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! Read more about NiceJob
Learn moreCompare

Walls.io  

83
94 pts
Social wall for websites, events, and digital displays
An easy-to-use social wall that allows you to collect, curate and display content from multiple social platforms such as Facebook, Twitter, Instagram, LinkedIn & others. You can display it at events, in shops, hotels, restaurants & offices, use it for your hashtag campaign or embed it on a website. Read more about Walls.io
Learn moreAdd to compareCompareRemove app
Social wall for websites, events, and digital displays
An easy-to-use social wall that allows you to collect, curate and display content from multiple social platforms such as Facebook, Twitter, Instagram, LinkedIn & others. You can display it at events, in shops, hotels, restaurants & offices, use it for your hashtag campaign or embed it on a website. Read more about Walls.io
Learn moreCompare

EngageBay  

64
94 pts
Integrated sales & marketing software for growing teams
EngageBay's social media automation functionality helps users engage their social media audience like a pro. Read more about EngageBay
Learn moreAdd to compareCompareRemove app
Integrated sales & marketing software for growing teams
EngageBay's social media automation functionality helps users engage their social media audience like a pro. Read more about EngageBay
Learn moreCompare

emfluence  

43
85 pts
Marketing automation software built by our email community.
Using our drag-and-drop Marketing Calendar, the emfluence Marketing Platform allows you to schedule, create, and track your social media messages with ease. Create and view results from multiple LinkedIn, Facebook, and Twitter accounts, both those scheduled in the platform and elsewhere. Read more about emfluence
Learn moreAdd to compareCompareRemove app
Marketing automation software built by our email community.
Using our drag-and-drop Marketing Calendar, the emfluence Marketing Platform allows you to schedule, create, and track your social media messages with ease. Create and view results from multiple LinkedIn, Facebook, and Twitter accounts, both those scheduled in the platform and elsewhere. Read more about emfluence
Learn moreCompare

ONEsite  

19
White Label Social Networking Software with APIs for Mobile
ONEsite Social Network Software Features, Activity Feed, Asset / Content Listings, Articles, Blogs, Calendars, Chat, Document Management, Extensible Profiles Facebook Status, Following, Friends, Forums, Groups, Mobile Layout, Photos, Podcasts, Points and Loyalty, Polls, Private Messaging, Wiki… Read more about ONEsite
Learn moreAdd to compareCompareRemove app
White Label Social Networking Software with APIs for Mobile
ONEsite Social Network Software Features, Activity Feed, Asset / Content Listings, Articles, Blogs, Calendars, Chat, Document Management, Extensible Profiles Facebook Status, Following, Friends, Forums, Groups, Mobile Layout, Photos, Podcasts, Points and Loyalty, Polls, Private Messaging, Wiki… Read more about ONEsite
Learn moreCompare

Digimind  

12
AI-powered social listening and market intelligence platform
Digimind is a social media marketing tool that transforms social and online data into actionable business insights. With real-time monitoring and AI-powered analysis of the online landscape, it enables marketers to effectively plan, execute, and analyze their marketing strategies. Read more about Digimind
Learn moreAdd to compareCompareRemove app
AI-powered social listening and market intelligence platform
Digimind is a social media marketing tool that transforms social and online data into actionable business insights. With real-time monitoring and AI-powered analysis of the online landscape, it enables marketers to effectively plan, execute, and analyze their marketing strategies. Read more about Digimind
Learn moreCompare

Ubercircle  

5
Cloud-based social media and brand management platform
Ubercircle is a brand management software designed to help businesses curate and publish content across various social media platforms. Marketing professionals can schedule posts on a calendar and import images or videos through integration with Google Drive, Dropbox, or Microsoft OneDrive. Read more about Ubercircle
Learn moreAdd to compareCompareRemove app
Cloud-based social media and brand management platform
Ubercircle is a brand management software designed to help businesses curate and publish content across various social media platforms. Marketing professionals can schedule posts on a calendar and import images or videos through integration with Google Drive, Dropbox, or Microsoft OneDrive. Read more about Ubercircle
Learn moreCompare

LeadSift  

8
Account based insights for lead generation
LeadSift is a sales intelligence solution that generates and prioritizes leads and accounts based on how they are engaging with competitors and relevant content. Read more about LeadSift
Learn moreAdd to compareCompareRemove app
Account based insights for lead generation
LeadSift is a sales intelligence solution that generates and prioritizes leads and accounts based on how they are engaging with competitors and relevant content. Read more about LeadSift
Learn moreCompare

PaloPro  

4
Web & social listening tool for brand & marketing teams
PaloPro is a social listening solution, which assists marketing, brand, and communication teams with monitoring news, posts, discussions, and videos across the internet and social media channels in real-time. It is primarily designed to help businesses gather and analyze brand-specific references. Read more about PaloPro
Learn moreAdd to compareCompareRemove app
Web & social listening tool for brand & marketing teams
PaloPro is a social listening solution, which assists marketing, brand, and communication teams with monitoring news, posts, discussions, and videos across the internet and social media channels in real-time. It is primarily designed to help businesses gather and analyze brand-specific references. Read more about PaloPro
Learn moreCompare

Hypefury  

1
Content posting and scheduling for Twitter
Hypefury is a content posting & scheduling tool for Twitter. The cloud-based platform allows businesses to create content for Twitter posts & schedule unlimited tweets & threads. Other features of Hypefury include a quote generator, automatic re-posting, daily imports, engagement statistics & more. Read more about Hypefury
Learn moreAdd to compareCompareRemove app
Content posting and scheduling for Twitter
Hypefury is a content posting & scheduling tool for Twitter. The cloud-based platform allows businesses to create content for Twitter posts & schedule unlimited tweets & threads. Other features of Hypefury include a quote generator, automatic re-posting, daily imports, engagement statistics & more. Read more about Hypefury
Learn moreCompare

Influentia  

1
Influencer marketing platform for businesses
Influentia is a cloud-based platform designed to help businesses identify and collaborate with influencers across various social media channels. Features include influencer list creation, data export, instant messaging, ROI-based predictions, real-time analytics, and campaign reporting. Read more about Influentia
Learn moreAdd to compareCompareRemove app
Influencer marketing platform for businesses
Influentia is a cloud-based platform designed to help businesses identify and collaborate with influencers across various social media channels. Features include influencer list creation, data export, instant messaging, ROI-based predictions, real-time analytics, and campaign reporting. Read more about Influentia
Learn moreCompare
Social Media Marketing Software Buyers Guide

In the first quarter of 2019, Facebook reported that it had 2.38 billion monthly active users and 2.7 billion people were using at least one of its other products such as Instagram, WhatsApp, or Messenger.

Given the growing popularity of social media, brands naturally market on the various networks and platforms. More than 40% of digital consumers research new brands or products on social networks, while 71% of consumers who have a good social media service experience with a brand are likely to recommend it to others.

For these reasons, it’s important to use the right social media tool to interact with your customers and keep them engaged with your brand. The right solution will help businesses achieve increased sales, higher lead conversions, greater customer loyalty, more revenue, and widespread reputation.

To help social media marketing software buyers make the right decision, we have created this buyers guide with all the important information. Here’s what we’ve included in the guide:

What is social media marketing software?

Social media marketing software is a technology that businesses use to engage existing and potential customers on social media channels such as Facebook, Twitter, and LinkedIn.

From a single dashboard, businesses can create, review, schedule, and post content on their social media channels. They can monitor and track the social media channels for customer conversations, and then engage with these customers to get opinions about various products, services, queries, and concerns. 

The software also helps businesses measure and track the success of their social media marketing efforts and use these insights to improve their marketing strategies. 

What are the types of social media marketing software?

Social media marketing software is available as a standalone suite, best-of-breed application, and even specific function or integration. The software offer features such as analytics, scheduling, and monitoring.

Here are the types of software and its details to help you choose the best-suited one:

  • Social media monitoring: This software will work well for marketers who need a platform to monitor social media conversations and understand customer preferences, interests, likes, etc.

  • Social media analytics: This tool is for users who want to track their social media campaigns and engagement. You can generate visual reports on metrics, such as clicks, opens, and shares, across social media networks on a daily, weekly, and monthly basis. These reports provide insights on user engagement and help businesses improve their social media strategy.

  • Social media content curation: Marketers looking for a tool that allows collaborating on the content for all social media channels can opt for this tool. The features offered here are automated publishing, multi-user collaboration, social publishing workflow management, and automated scheduling.

  • Social media management suite: This tool packages all features, such as post scheduling and publishing, engagement, content curation, keywords and hashtag monitoring, and reports, into one. Marketers who want all these features in a single place for ease of use should choose this option.

Key questions to ask your vendor before you buy: Does my small business need a social media management suite? If yes, what are the different pricing packages for a small business?

What are the deployment options for social media marketing software?

Businesses can opt for on-premise or cloud-based marketing automation software, based on their needs. All marketing automation solutions offer features such as email marketing, content marketing, SMS, and social media marketing. Here are the details and differences between these deployment options:

  • On-premise social media marketing software: This software is deployed on servers located inside the client’s workspace. Usually, businesses need a dedicated IT staff as well as their own hardware and IT infrastructure to manage on-premise software, which makes it a bit pricey for small businesses.

  • Cloud-based social media marketing software: These solutions don’t require additional hardware and offer mobility of work. The software is hosted on the vendor’s or a third-party server. This option is gaining popularity as it can be accessed from any place, any time, on any device.

GetApp.com focuses specifically on cloud or SaaS software options as SaaS products are increasingly becoming the obvious choice for small businesses over on-premise options. SaaS solutions have lower upfront costs, faster implementation time, automatic updates, better scalability, remote work capability, and minimized need for IT staff and real estate. 

Key questions to ask your vendor before you buy: What are the benefits of choosing a cloud-based or on-premise solution for my business size and type?

What are some common features of social media marketing software?

Understanding the software’s features will help you assess your needs, and therefore, choose the right solution. In this section, we have curated a list of features that social media marketing software buyers should explore to understand which solution to purchase.

Social media analytics: Offers real-time analytics to measure the performance of a brand’s reputation in its social media campaigns. Users can get metrics on content engagement, hits, and shares to improve their social media strategy.

Analytics in Loomly

Analytics in Loomly

Content library: Provides a built-in content library for teams to store pre-approved content (textual and graphical) that is to be published on social media channels. Teams can also tag content so that it’s easy to search and retrieve.

Content library with pre-approved posts in Loomly

Store pre-approved posts and collaborate on Loomly

Keyword filtering: Provides users the best and most relevant keywords that they can employ to ensure maximum impact across demographics and location.

Top keywords and hashtags in Vaizle

Get insights about top hashtags and keywords in Vaizle

Post scheduling and publishing: Allows users to schedule multiple posts for different social media channels. Users can choose a specific day, time, and channel to schedule the content that has to be published.

Schedule social media posts in eclincher

Schedule and post social media content on eClincher

Key question to ask your vendor before you buy: What are the additional features that you intend to offer in the near future? 

What are some important social media marketing software integrations?

While social media marketing software offers all the functionality that marketers would need for basic marketing efforts, the following advanced tools can enhance these capabilities:

  • Email marketing software: Users can integrate this software to their social media marketing solution for sending marketing emails with clickable social media icons. This can result in improved social media engagement with customers in the long run.

  • Customer relationship management (CRM) software: This integration can offer users detailed insights about customer engagement with their brand. It can help marketers develop customized marketing strategies.

Key questions to ask your vendor before you buy: What are the other integrations that you recommend for my business?

What relevant social media marketing software trend should I be aware of?

Before purchasing social media marketing software, you should find out about the developments in your industry and popular or upcoming trends. Finding out which vendors are innovating their offerings will help you shortlist solutions that use the latest technology. 

After researching the market, here’s an important trend that you should know about:

AI to continue revolutionizing social media-based customer service: Capterra says that 53% of small and midsize businesses are using or planning to use AI by 2021-22. Powering social media marketing with AI would lead to improved level of customer service.

When customers interact with brands on social media channels (WhatsApp or Facebook Messenger), brands can use AI to respond within 24 hours. This would allow brands to merge mobile customer service with social media marketing. Customers will appreciate the prompt responses, which is good for building and sustaining a good brand reputation.

Research methodology

We referenced the following documents when creating this guide:

Back to the social media marketing software directory

*Note: The applications selected in this article are examples to show a feature in context, and are not intended as endorsements or recommendations, obtained from sources believed to be reliable at the time of publication.

Filter by
Customer rating