Better Reports vs Supermetrics

QuickBooks Online Advanced

Sage Intacct

Swydo

Two Minute Reports

Plecto

AdStage

Compare Better Reports and Supermetrics based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Plecto is a business dashboard platform which enables users to track KPIs & business performance in real-time, with data visualization & gamification features

Sage Intacct is a leading provider of best-in-class cloud ERP software, and is the preferred cloud financial management applications for the AICPA.

QuickBooks Online Advanced is a web-based accounting & business management solution which enables small businesses to track sales, inventory, financial accounts & payroll from a single dashboard

Better Reports is an online SaaS tool that provides powerful analytics for popular apps (Shopify, Stripe, QuickBooks Online, etc.)

Access Controls/Permissions

Ad hoc Query

Ad hoc Reporting

Customizable Dashboard

Customizable Reports

Dashboard

Data Connectors

Data Import/Export

Data Management

Data Synchronization

Data Visualization

Drag & Drop

Financial Reporting

KPI Monitoring

Multiple Data Sources

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Real-Time Updates

Reporting & Statistics

Reporting/Analytics

Sales Reports

Scheduled/Automated Reports

Search/Filter

Self Service Data Preparation

Single Page View

Third-Party Integrations

Visual Analytics

Better Reports

Web-based

Director

The Better Reports team is incredibly responsive and impressively capable and creative at compiling and creating the reports you desire.

Ecommerce Manager

Overall, fantastic, as mentioned the reports are user friendly and easy to pull, and also very easy to tailor the reports for the information you need.

eCommerce Director

On top of the large number of pre-built reports, Better Reports will also help to create the perfect customized reports.

Marketing Specialist

Fantastic tool and great customer service. It's now a must-have for our business.

Co-Founder

Helpful people on hand to help you build the perfect report - amazing.

Merchandise Planning Manager

Interface is easy to use and intuitive. Excellent customer support, agents are knowledgeable & responsive.

Marketing Manager

The best reporting app, with the absolute best customer service in ANY industry.

Chief Operating Officer

Better Reports is great - I'm very happy with this product/service.

Director of Operations

Excellent product that just works, and great customer service. I've never had a question I couldn't get an answer to and they're fast.

Account Manager

I love that you can save customer reports to reference daily or weekly.

Digital Marketing Consultant

I strongly recommend investing in this tool to understand your business better.

It was very seamless to integrate into my Shopify website, and even though I didn't know how to customize a report properly, the Better Reports team put it together for me exactly as I needed it.

Finance Planner

Naming conventions sometimes confusingLayout of metrics a bit confusing.

Excellent Value for Money with 5-Star Customer Support.

Chief Product Officer

A rapid solution to our need for easily managed scale reporting across our Stripe Connect portfolio.

Owner

I don't understand how to make my own. It's a bit confusing but again, just reach out to them yourself and they will work on it for you.

eCommerce Manager

I haven't experienced any real frustrations or limitations with the app.

Founder

I have nothing to add that I don't like. We use it daily and can't run our business without it.

Better Reports screenshot: Pivot table

Better Reports screenshot: Chart

Freelancers

Mid Size Business

Non Profit

Small Business

AdStage provides a single platform for cross-network PPC campaign creation, management, analytics, and reporting

Swydo is a web-based monitoring, reporting, and workflow solution for online marketers using Google Analytics, AdWords, Facebook Ads, Bing Ads, and more

Two Minute Reports is an add-on for Google Sheets and Google Data Studio applications, designed to help businesses connect multiple data sources to view, monitor, analyze, and report marketing metrics on a unified portal. The platform enables users to create interactive dashboards and generate reports for reference.

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. 

Supermetrics is used by +700k marketers in over 120 countries.

Activity Dashboard

Ad hoc Analysis

Alerts/Notifications

Auto Extraction

Automated Scheduling

Benchmarking

Campaign Analytics

Campaign Tracking

Charting

Client Management

Conversion Tracking

Customizable Fields

Customizable Templates

Dashboard Creation

Data Aggregation

Data Aggregation and Publishing

Data Analysis Tools

Data Capture and Transfer

Data Extraction

Data Integration

Data Mapping

Data Migration

Data Source Connectors

Data Storage Management

Data Transformation

Data Warehouse

Engagement Tracking

ETL - Extract Transfer Load

Forecasting

Functions/Calculations

Historical Reporting

In-Database Processing

Integration Management

Integrations Management

Keyword Tracking

Marketing Reports

Monitoring

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Data Collection

Performance Management

Performance Metrics

Pipeline Management

Pre-built Connectors

Private Dashboards

Public Dashboards

Query Builder

Real-Time Monitoring

ROI Tracking

Scorecards

Secure Data Storage

Single Sign On

Social Media Integration

Social Performance Management

SSL Security

Status Tracking

Tag Management

Trend Analysis

Version Control

Web Data Extraction

Website Analytics

Supermetrics

Linux

Windows

The entire year we have not used the service, not even once. Now, Supermetrics (PIC) is refusing to provide a refund for the fee that was charged.

Head of Marketing

It's difficult to find out how to get started with building data sheets, but the worst part of the product. Customer support is utterly useless.

Global PPC Executive

It's the best product ever for managing any PPC activity. My former boss introduced me to this amazing product and I couldn't be more grateful.

Data Scientist

The initial set-up is rather awkward and it can be very difficult to work out what to fix if it stops working for whatever reason.

Web designer

Very good software for analyzing data from your promotional campaigns. You directly import the data and it provides you with the best analysis tools.

Paid Media Manager

Amateurish front-end, queries that fail without any alert, incompatible metrics, a general pain to use.

Very easy to use, with multiple connectors and other features like scheduling, saving queries, etc. What I most like is the range of connects they have that differ from smaller competitors.

Technical Outsourcing Specialist

Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them.

Trust - treating me as someone trying to cheat the company when in fact we paid in error due to unclear billing portal (experiences shared by many customers just look at their facebook page).

Senior Digital Marketing Manager

Great google sheets capability and ultimately one of the fastest solutions in market if you can get around some of the usability challenges.

Developer

Problems with licenses and no way to easily solve this. The guide they give is incomplete.

Search Supervisor

It's an amazing time saver and connects with the majority of our platforms.

It is very easy to use and very fast to connect API data with super metrics. Marketing platform reporting can be automated by using Supermetrics.

I like the fact that there are a lot of data connectors and customer care is fast.

Digital Operations Manager

Currently the best in its field for out of network data imports.

Media Coordinator

The product is easy to use for data extraction. It helps generating reports in data studio much quicker and easier.

Online Media Analyst

The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio.

Markeing Manager

Supermetrics is like the Clickfunnels of reporting software. Eeryone is spruiking it to claim that sweet affiliate kickback money but is it the best solution.

Better Reports vs Supermetrics Comparison (2026)

Better Reports

Supermetrics

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives