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Google Data Studio vs Supermetrics Comparison (2026)

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Google Data Studio

Supermetrics

Overview

Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share real-time interactive dashboard reports that leverage data from multiple sources such as SQL databases and Google apps including Google Analytics, Google Sheets, Google Ads & YouTube

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. Supermetrics is used by +700k marketers in over 120 countries.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Free

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

338

189

125

Value for money

Ease of use

Features

Customer support

81%

would recommend this app

4.4

109

Value for money

Ease of use

Features

Customer support

66%

would recommend this app

Pros

“Data Studio was easy enough to learn without comprehensive analytics training. Since our company is a Google Analtics shop, it's an easy tool to get top-level analytics for web pages. While you can also bring in other data sources using paid APIs, we only used the free version.”

Sarah F.

Marketing Technologist

“Direct integration with Google Analytics and easy to manipulate data and build dashboards for end users to share and view”

Ryan C.

Analytics Manager

“I love that it requires no additional software, and can connect easily to our MySQL tables.”

Rhys B.

Senior Product Manager

Pros

“I love that it integrates with all our social media platforms to be able to help us build out dashboards for reporting”

Dina G.

Digital Marketing Manager

“It's a gamechanging tool to rapidly extract data from a range of sources including GA and socials.”

Chris A.

SVP Growth and Insight

“Setting up connectors is straightforward, and once the automations are in place, it saves a significant amount of time on manual reporting.”

Paul T.

Traffic Manager

Cons

“I found Data studio to be buggy at times, and dashboards that haven't been touched in months would break.”

Sarah F.

Marketing Technologist

“For example, sometimes I struggled to edit the title card and had to refresh the page to get it to load.”

Rhys B.

Senior Product Manager

“We had a few issues with the reports not loading properly when downloaded as a PDF (Blank pages when there should have been data) and the only solution that we have found is repeatedly downloading and/or waiting a few hours to try again.”

Bryan P.

Director of Operations

Cons

“It also loses connection multiple times.”

Andi J.

Web and Mobile Analytics Specialist

“I have noticed that sometimes there can be issues with loading some data sources and also sometimes I would like a little more control and flexibility in the report templates.”

Mayerly G.

bachelor

“The pricing structure can be complicated, and it may not be worthwhile for small businesses or individuals who only need access to a few data sources.”

Kenneth F.

Accounting