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Tableau vs Supermetrics Comparison (2026)
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Good recommendations?
Tableau
4.6
(2.3K)5
1.4K
4
769
3
92
2
19
1
7
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Supermetrics
4.4
(109)5
67
4
29
3
6
2
2
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Cloud, on-premises, and desktop analytics platform offering data visualization, AI-assisted insights, and collaboration tools for.
All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. Supermetrics is used by +700k marketers in over 120 countries.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
User reviews
4.6
2.3K
5
4
3
2
1
1.4K
769
92
19
7
- Value for money
- Ease of use
- Features
- Customer support
80%
would recommend this app4.4
109
5
4
3
2
1
67
29
6
2
5
- Value for money
- Ease of use
- Features
- Customer support
66%
would recommend this appPros
“For example taking leads from CRM, adding customer data from ERP, adding external website users who completed our squeeze sheet and overlaying geo data - amazing!”
Brian K.
Senior Director
“It provides strong visualization capabilities and makes data analysis more accessible once you become familiar with the platform.”
Cara H.
Adjuster
“It makes it easy to visualize data and identify trends that you cant easily see when working directly in a spreadsheet or static reports.”
LL
Lauren L.
President
Pros
“I love that it integrates with all our social media platforms to be able to help us build out dashboards for reporting”
DG
Dina G.
Digital Marketing Manager
“It's a gamechanging tool to rapidly extract data from a range of sources including GA and socials.”
CA
Chris A.
SVP Growth and Insight
“Setting up connectors is straightforward, and once the automations are in place, it saves a significant amount of time on manual reporting.”
PT
Paul T.
Traffic Manager
Cons
“Its very slow to load, and the sharing links are annoying you should be able to copy the browser url instead of taking an extra minute to load the shareable link”
MS
Mrwa S.
Senior Solutions Engineer
“Also, it is rather difficult to embed Tableau dashboards into web pages and provide interactive action from the web page level; the Tableau.js library and support is slightly limited.”
RS
Robert S.
Data Analyst
“It can be slow with large datasets, and some tasks require extra data prep outside Tableau.”
SB
Sachita B.
Student
Cons
“It also loses connection multiple times.”
AJ
Andi J.
Web and Mobile Analytics Specialist
“I have noticed that sometimes there can be issues with loading some data sources and also sometimes I would like a little more control and flexibility in the report templates.”
Mayerly G.
bachelor
“The pricing structure can be complicated, and it may not be worthwhile for small businesses or individuals who only need access to a few data sources.”
KF
Kenneth F.
Accounting
- Vendor responds to reviews
- Last review7 days ago
- Vendor responds to reviews
- Last reviewa year ago
Key features
- Total features149
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Association Discovery
- Authentication
- Auto Extraction
- Automated Data Preparation
- Automated Scheduling
- Bayesian Analysis
- Behavioral Analytics
- Benchmarking
- Campaign Analytics
- Campaign Tracking
- Categorization/Grouping
- Charting
- Client Management
- Collaboration Tools
- Compliance Tracking
- Contextual Search
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Coding
- Data Collection
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Modeling
- Data Quality Control
- Data Security
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Visualization
- Data Warehouse
- Data Warehousing
- Database Support
- Demand Forecasting
- Drag & Drop
- Dynamic Content
- ETL
- ETL - Extract Transfer Load
- Element Analytics
- Email Management
- Embeddable Widget
- Engagement Tracking
- Event Logs
- File Storage
- Financial Reporting
- For Education
- For Healthcare
- For Sales Teams/Organizations
- For Science
- Forecasting
- Functions/Calculations
- Generative AI
- Geographic Maps
- Heatmaps
- High Volume Processing
- Historical Reporting
- In-Database Processing
- Information Governance
- Integration Management
- Integration into Third Party Applications
- Integrations Management
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Master Data Management
- Media Analytics
- Metadata Management
- Mixed Methods Research
- Mobile Dashboards
- Modeling & Simulation
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Language
- Multiple Data Sources
- Multivariate Analysis
- Natural Language Processing
- Natural Language Query and Conversational Analytics
- Natural Language Search
- OLAP
- Performance Management
- Performance Metrics
- Performance Monitoring
- Pipeline Management
- Pre-built Connectors
- Predictive Analytics
- Private Dashboards
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Qualitative Comparative Analysis
- Quantitative Analysis
- Query Builder
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Regression Analysis
- Relational Display
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SSL Security
- Sales Reports
- Scheduled/Automated Reports
- Scheduling
- Scorecards
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Sensitive Data Identification
- Sentiment Analysis
- Server Monitoring
- Single Page View
- Single Sign On
- Social Media Integration
- Social Performance Management
- Statistical Analysis
- Statistical Process Control
- Statistical Simulation
- Status Tracking
- Storytelling
- Strategic Planning
- Survival Analysis
- Tag Management
- Task Management
- Templates
- Territorial Mapping
- Text Analysis
- Third-Party Integrations
- Time Series Analysis
- Trend Analysis
- Trend/Problem Indicators
- User Management
- User Research Analysis
- Version Control
- Visual Analytics
- Visual Discovery
- Web Data Extraction
- Website Analytics
- Widgets
- Total features86
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Association Discovery
- Authentication
- Auto Extraction
- Automated Data Preparation
- Automated Scheduling
- Bayesian Analysis
- Behavioral Analytics
- Benchmarking
- Campaign Analytics
- Campaign Tracking
- Categorization/Grouping
- Charting
- Client Management
- Collaboration Tools
- Compliance Tracking
- Contextual Search
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Aggregation and Publishing
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Coding
- Data Collection
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Modeling
- Data Quality Control
- Data Security
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Visualization
- Data Warehouse
- Data Warehousing
- Database Support
- Demand Forecasting
- Drag & Drop
- Dynamic Content
- ETL
- ETL - Extract Transfer Load
- Element Analytics
- Email Management
- Embeddable Widget
- Engagement Tracking
- Event Logs
- File Storage
- Financial Reporting
- For Education
- For Healthcare
- For Sales Teams/Organizations
- For Science
- Forecasting
- Functions/Calculations
- Generative AI
- Geographic Maps
- Heatmaps
- High Volume Processing
- Historical Reporting
- In-Database Processing
- Information Governance
- Integration Management
- Integration into Third Party Applications
- Integrations Management
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Master Data Management
- Media Analytics
- Metadata Management
- Mixed Methods Research
- Mobile Dashboards
- Modeling & Simulation
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Language
- Multiple Data Sources
- Multivariate Analysis
- Natural Language Processing
- Natural Language Query and Conversational Analytics
- Natural Language Search
- OLAP
- Performance Management
- Performance Metrics
- Performance Monitoring
- Pipeline Management
- Pre-built Connectors
- Predictive Analytics
- Private Dashboards
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Qualitative Comparative Analysis
- Quantitative Analysis
- Query Builder
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Regression Analysis
- Relational Display
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SSL Security
- Sales Reports
- Scheduled/Automated Reports
- Scheduling
- Scorecards
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Sensitive Data Identification
- Sentiment Analysis
- Server Monitoring
- Single Page View
- Single Sign On
- Social Media Integration
- Social Performance Management
- Statistical Analysis
- Statistical Process Control
- Statistical Simulation
- Status Tracking
- Storytelling
- Strategic Planning
- Survival Analysis
- Tag Management
- Task Management
- Templates
- Territorial Mapping
- Text Analysis
- Third-Party Integrations
- Time Series Analysis
- Trend Analysis
- Trend/Problem Indicators
- User Management
- User Research Analysis
- Version Control
- Visual Analytics
- Visual Discovery
- Web Data Extraction
- Website Analytics
- Widgets
Integrations
- Total integrations42
- AT Internet Web Analytics
- AWS Lambda
- ActiveCampaign
- AdRoll
- Adjust
- Adobe Analytics
- Adtraction
- Agentforce
- Ahrefs
- Airtable
- Amazon Redshift
- AppsFlyer
- Asset-Map
- Awin
- BigQuery
- Bing Webmaster
- Brevo
- CallRail
- Campaign Monitor by Marigold
- Celtra
- Clockify
- Collibra
- Control-M
- Criteo
- Databricks
- Dataslayer
- Ellucian Student
- Five9
- Forsta
- Funnel
- Glassdoor
- Google AdSense
- Google Ads
- Google Analytics 360
- Google Cloud Storage
- Google Data Studio
- Google Search Console
- Google Sheets
- Google Trends
- Haiilo
- Harvest
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot Service Hub
- IBM SPSS Statistics
- Iterable
- Jira
- Klaviyo
- MariaDB
- Meta for Business
- Microsoft Advertising
- Microsoft Azure
- Microsoft Excel
- Microsoft Monetize SSP
- Microsoft Power BI
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- MongoDB
- MuleSoft Anypoint Platform
- MySQL
- Observe.AI
- Omnisend
- Oracle Database
- Outbrain
- PayPal Payments
- Piwik PRO
- PostgreSQL
- Prodigal
- Quantcast
- RTB House Personalized Retargeting
- Rakuten Advertising
- Readpeak
- Rock RMS
- SAP HANA Cloud
- SAP Sales Cloud
- Safetica
- Sage Intacct
- Salesforce Marketing Cloud
- Salesforce Platform
- Semrush
- Shopify
- Shopify Plus
- Similarweb
- Simplesat
- Slack
- Snapchat for Business
- Snowflake
- Sprout Social
- StackAdapt
- Stripe
- Taboola
- TikTok
- TimeXtender
- Trustpilot
- Twitter/X
- Vimeo
- Workato
- YouTube
- Zapier
- Zoho CRM
- Zoho Notebook
- Total integrations65
- AT Internet Web Analytics
- AWS Lambda
- ActiveCampaign
- AdRoll
- Adjust
- Adobe Analytics
- Adtraction
- Agentforce
- Ahrefs
- Airtable
- Amazon Redshift
- AppsFlyer
- Asset-Map
- Awin
- BigQuery
- Bing Webmaster
- Brevo
- CallRail
- Campaign Monitor by Marigold
- Celtra
- Clockify
- Collibra
- Control-M
- Criteo
- Databricks
- Dataslayer
- Ellucian Student
- Five9
- Forsta
- Funnel
- Glassdoor
- Google AdSense
- Google Ads
- Google Analytics 360
- Google Cloud Storage
- Google Data Studio
- Google Search Console
- Google Sheets
- Google Trends
- Haiilo
- Harvest
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot Service Hub
- IBM SPSS Statistics
- Iterable
- Jira
- Klaviyo
- MariaDB
- Meta for Business
- Microsoft Advertising
- Microsoft Azure
- Microsoft Excel
- Microsoft Monetize SSP
- Microsoft Power BI
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- MongoDB
- MuleSoft Anypoint Platform
- MySQL
- Observe.AI
- Omnisend
- Oracle Database
- Outbrain
- PayPal Payments
- Piwik PRO
- PostgreSQL
- Prodigal
- Quantcast
- RTB House Personalized Retargeting
- Rakuten Advertising
- Readpeak
- Rock RMS
- SAP HANA Cloud
- SAP Sales Cloud
- Safetica
- Sage Intacct
- Salesforce Marketing Cloud
- Salesforce Platform
- Semrush
- Shopify
- Shopify Plus
- Similarweb
- Simplesat
- Slack
- Snapchat for Business
- Snowflake
- Sprout Social
- StackAdapt
- Stripe
- Taboola
- TikTok
- TimeXtender
- Trustpilot
- Twitter/X
- Vimeo
- Workato
- YouTube
- Zapier
- Zoho CRM
- Zoho Notebook
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