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Google Analytics 360 vs Supermetrics Comparison (2026)

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Google Analytics 360

Supermetrics

Overview

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. Supermetrics is used by +700k marketers in over 120 countries.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Free

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

8.1K

5.8K

1.9K

253

Value for money

Ease of use

Features

Customer support

86%

would recommend this app

4.4

109

Value for money

Ease of use

Features

Customer support

66%

would recommend this app

Pros

“It has helped improve website management, campaign tracking, and overall business visibility by providing more accurate and actionable insights. While setup and ongoing optimization require technical knowledge, the long-term benefits in reporting, performance analysis, and strategic planning make it a worthwhile investment for growing businesses and enterprise teams.”

Sonu P.

Systems Analyst

“It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. ”

John J.

CEO

“The dashboards, reports and visualization options are useful for tracking website performance and understanding customer behavior.”

Ansuman R.

Ecom Manager

Pros

“I love that it integrates with all our social media platforms to be able to help us build out dashboards for reporting”

Dina G.

Digital Marketing Manager

“It's a gamechanging tool to rapidly extract data from a range of sources including GA and socials.”

Chris A.

SVP Growth and Insight

“Setting up connectors is straightforward, and once the automations are in place, it saves a significant amount of time on manual reporting.”

Paul T.

Traffic Manager

Cons

“Customization in the standard UI still feels limited compared to building your own dashboards on top of the exported data.”

Bharati D.

Director

“Some areas of the interface can feel overly technical, and configuration errors may impact reporting accuracy if not monitored carefully.”

Sonu P.

Systems Analyst

“The biggest downside is that it can feel complex, especially for less technical users.”

Parsa G.

Sr AI Analyst

Cons

“It also loses connection multiple times.”

Andi J.

Web and Mobile Analytics Specialist

“I have noticed that sometimes there can be issues with loading some data sources and also sometimes I would like a little more control and flexibility in the report templates.”

Mayerly G.

bachelor

“The pricing structure can be complicated, and it may not be worthwhile for small businesses or individuals who only need access to a few data sources.”

Kenneth F.

Accounting