Google Analytics 360 vs EngineRoom

HubSpot Marketing Hub

Visio

Minitab

Zoho Analytics

Mixpanel

Compare Google Analytics 360 and EngineRoom based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho Analytics is a self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Charting

Collaboration Tools

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Data Visualization

Forecasting

Funnel Analysis

Indexing

Intelligent Search

Interactive Reports

Keyword Tracking

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Pageview Tracking

Performance Metrics

Product Data Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Search/Filter

Single Page View

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Widgets

Google Analytics 360

Android

Web-based

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Google Analytics 360 screenshot: Analyze daily visits, traffic types, & time on site by country

Google Analytics 360 screenshot: Google Analytics custom dashboard

Google Analytics 360 screenshot: Google Analytics audience demographics reporting

Google Analytics 360 screenshot: View website data in real time with Google Analytics

Google Analytics 360 screenshot: Connect sales, marketing and advertising data

Google Analytics 360 screenshot: Generate reports to see what's working and fix what's not

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

The tool of choice for hundreds of thousands of scientists, engineers, and other data explorers worldwide.

Minitab is a statistical and data analytics software, which helps organizations predict, visualize, and analyze business data to forecast patterns, discover trends, view relationships between variables, and more. The built-in assistant lets users manage data analysis and interpretation operations.

Microsoft Visio is a cloud-based flowchart and diagram creation tool, designed to aid collaboration and connect real-time data with business workflows. The platform enables communication of complex information through data-linked diagrams, flowcharts, org charts, floor plans, and more.

EngineRoom is a cloud-based software that empowers data-driven decision-making, optimized operations, and streamlined processes through a comprehensive Lean Six Sigma problem-solving tools suite.

Ad hoc Analysis

AI/Machine Learning

Association Discovery

Automatic Backup

Customizable Templates

Data Analysis Tools

Data Cleansing

Data Mapping

Data Quality Control

Data Verification

Decision Tree

Document Storage

Drag & Drop

Information Governance

Multivariate Analysis

Predictive Analytics

Regression Analysis

Secure Data Storage

Self Service Data Preparation

Self-service Analytics

SSL Security

Statistical Analysis

Statistical Process Control

Statistical Simulation

Storytelling

Time Series Analysis

Trend Analysis

Visual Analytics

Visual Discovery

What-if Analysis

EngineRoom

Windows

Director, Quality

Engineroom provides great value for money, I grew up using Minitab which was no longer affordable for my company and so far I have been pleased with my experience with EngineRoom.

Process improvement specialist

Nice to be using a software with process improvement at the forefront. Not to mention anytime I have questions I feel like I get them more than answered with their process improvement minded support.

Principal Engineer

Due to the nature of statistical analysis, if you don't have a little bit of training in that field, you will be confused and feel lost as you go through some of the functions.

Project Manager

I like three things about EngineRoom compared to other packages. First, it's a comprehensive set of process improvement tools all seamlessly integrated into one package.

Software Product Development Manager

I had a wonderful and comprehensive User Experience with EngineRoom during my lean yellow belt training.

Principal- Master Black Belt

For new and experienced users, EngineRoom is just better from a cost, feature, ease of use, quality of output standpoint.

Principle

This is a unique product that has improved the decision-making quality at my company.

Over the years, I've seen not only capability increase but also simplicity. I'm more than a satisfied customer.

Its ease of use and detailed analysis support not only the analytical aspect of process control, but its output enables clear and powerful business discussions.

Associate Director - Master Black Belt

All you need to do is read the conclusion in output, but it still provides all the detailed stats to support the conclusions. Importing data is also super simple and robust to different formats.

Operational Excellence Leader

It has extensive capabilities, typically more than I need for the type of analysis I'm doing but I love knowing I have all the different options.

Continuous Improvement Manager

The integration with TraCtion MoreSteams project management tool is also a significant help.

Process Improvement Facilitator

I wish I could drag and drop files instead of downloading / uploading.

Sensitive content hidden] and the team are responsive to individual needs as well as taking feedback from the community at large to improve the overall experience.

Process Improvement Lead

Customer support is great, and the value proposition for EngineRoom cannot be beaten.

Continuous Improvement Specialist

Very easy to use, data can be uploaded with one click and can be edited directly in the program.

Industrial Engineer

Although there is a learning curve for inputting the data, simplifying the process of complex calculations for the hard statistics problems were helpful.

I'm still have some difficulties using it. I was busy with work and couldn't keep up with the trainings.

Google Analytics 360 vs EngineRoom Comparison (2026)

Google Analytics 360

EngineRoom

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives