Google Analytics Pricing, Features, Reviews & Comparison of Alternatives

Google Analytics

Enterprise-class web analytics

4.68/5 (1,533 reviews)

Google Analytics overview

Google Analytics is a web analytics service offered by Google. It provides comprehensive reporting and analytics tools for websites of all sizes. Google Analytics enables users to monitor website traffic, understand user-interaction with their site and generate custom reports depending on the needs of their business.

Google Analytics collects, manages and consolidates website data, showing users how customers engage with their websites, ads, videos and social tools across all of their devices. Google Analytics analyzes visitor traffic and enables users to understand their end-user behavior.

Google Analytics activates website data. With the right insights, businesses can improve their marketing campaigns and experiment with their web content. It shows website managers what works well with audiences and what doesn't, allowing them to tailor their site content and marketing strategies.


Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, China and 7 other markets, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom

Supported languages

Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish and 22 other languages, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by countryGoalsGoogle Analytics screenshot: Google Analytics custom dashboardGoogle Analytics screenshot: Google Analytics audience demographics reportingGoogle Analytics screenshot: View website data in real time with Google AnalyticsGoogle Analytics screenshot: Connect sales, marketing and advertising dataGoogle Analytics screenshot: Generate reports to see what's working and fix what's not

Google Analytics reviews

Value for money
Ease of use
Customer support

Great Tool For Website Analytics

Used daily for 2+ years
Reviewed 2019-02-01
Review Source: Capterra

Google Analytics is a great tool for measuring the success of your marketing efforts as well as better understanding your audiences and their behavioral flows. It can take some time to learn but once you get the hang of it, drawing out the data you need is very simple. We use this software on a daily basis to review data and help us make decisions about where to focus our marketing efforts, especially with social. It allows us to gather information on demographics, which is great for ad targeting, especially when you also use the Google Pixel which provides conversion data. It allows us to gather KPIs for various campaigns as well as track the success of our influencers campaigns in combination with Google Tracking URLs. We have also found that the Google Data Studio, which draws from Analytics, is one of the most effective ways to create shareable reports that can be manipulated quickly and easily for specific groups of pages, which is great for us as we have multiple segments with different target audiences. While it can take a while to learn how to navigate Google Analytics, there are great resources online to help you. You can track user behavior which is great in determining where improvements need to be made in your buyers journey.

Read the full review

Virginia Brooks

Google Ads: Getting into the "Googler" Mindset

Used weekly for 2+ years
Reviewed 2019-01-28
Review Source: Capterra

This tool has helped gain better insight into the mindset of a “Googler” as opposed to a marketer and has helped our organic traffic grow enormously. Google Adwords is by far the most useful online advertising platform I have come across yet, but not for the obvious reasons. Google Adwords has various features that can serve as beneficial to any small business to large enterprise needs. My preferred tool is the keyword planner, which provides you with insight into the most popular search terms with an average monthly search volume and competition for each. Since Google has certainly monopolized today’s search engines I would strongly recommend using it as your first resource when searching for key terms to include in your campaigns, website, and SEO purposes. For more insight into the search terms that you are already ranking for and is bringing organic traffic back to your website you can look into Google Analytics and cross reference those phrases with Google Adwords to see if there are alternatives or better opportunities for you to rank in this niche. Ultimately, you are looking for key terms that have a low competition with a high monthly search volume. The secret… you want low competition and high search volume. The keyword planner also lets you set up ad groups based on phrases that pertain to specific ad or topic and provides a bid estimate to give you an idea of how much it would take to run that campaign.

Read the full review

Nathan Roberts

Gold Standard

Used weekly for 2+ years
Reviewed 2018-12-17
Review Source: Capterra

Without Google Analytics, we would have no idea what is going on with our site. We would not understand what browsers are being used, what percentage visit with mobile devices, where visitors are coming from, etc. GA allows us to make data-informed decisions--not guesses--about where improvements need to be made. With each iteration of our site, GA guides menu creation, page layouts, site structure, etc. We are continually tweaking our websites based on the data provided by GA. Without question, Google Analytics (GA) is the gold standard of website analytics suites, especially since you get so much for no cost. I love that you can track multiple properties from one login, tracking conversions, behavior, visitor origin, exit point, how long they stay on your site, etc. For most people, GA is all you need to understand what is happening on your site, how well your SEO is working, the effectiveness of campaigns, etc. The reporting functionality is robust, and you can export reports to several formats for sharing. Allowing others access to GA so they can get the data is available, although the controls lack significant granularity. But the filtering of data is robust--just about any control you could want in this area is available. And since GA is everywhere, there are plugins for every major CMS that make it easy to implement on your site. I also like the new mobile app, which allows you to track your site's performance easily from your mobile device. Official documentation is robust, and there is no end of YouTube videos, blogs, and articles from third parties to assist with getting the most benefit from GA.

Read the full review


Best integration tool created by Google for analytics of websites and more!

Used daily for 2+ years
Reviewed 2018-12-04
Review Source: Capterra

Fabulous creation!I have built a website from scratch and to monitor the traffic and analyse the data, I look at a tool that could help me. Google analytics goes far beyond my expectations when it comes to displaying analytics about my website. The simplicity with which I can integrate Google Analytics in to my website code is remarkable. Either using the analytics code or the embed source code options, I can navigate through and analyse my website traffic. This is really great for SEO purposes too! It shows me multiple dashboards that help to monitor real-time traffic and their locations from where site and page hits are received. I am simply in love with the smart and beautifully designed analytics intelligence, that understands and responds to my questions appropriately. We have different methods to view automatic insights of the website data and observe various generate visuals and reports of the same. This helps us to track and analyse data periodically and also keeps us updated with different types of users and their access methods like language, location, new or old users, network, browsers they accessed, mobile device, etc. We can also observe the user behavior and set goals accordingly.

Read the full review

Gurmandeep Singh

Best way to track every activity on website

Used daily for 2+ years
Reviewed 2018-10-19
Review Source: Capterra

when to comes to tracking the website user then this is my favorite and best tool I ever used. Even though some companies are replacing it with their personal software but still its best due to cost-free and accuracy. Our website is ranking high on some keywords and it just happened because of this tool. I have a long history with this software and its really been an awesome journey. As we running a coupon and offers website so I need to track each user's activity. This tool provides accurate and crucial information which can help us to design the best strategies to grow business. Google Analytics has helped us to improve our Search engine ranking by providing actionable insights. The tool provides information in depth which helped us to grow our business more quickly. Most important part of this tool is that it provides real-time users which are really helping to know what user is looking for. Google Analytics also tells about the location, demographics and time user spent on the website. It's a free tool provides by Google so we don't have to take any risk. In this tool, we can also check devices which customers are using to reach us where we can bring some changes in the design. The tool also provides information for every webpage to make your more specific. There are many other important features which really helped us to grow our website search ranking and business as well.

Read the full review

Google Analytics pricing

Pricing options
Free trial
View Pricing Plans

Analytics Standard: Free

Analytics for Mobile Apps: Free

Analytics Premium: Contact Google Analytics

If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then we offer increased limits as part of Google Analytics Premium.

Google Analytics features

Customizable Reporting
Dashboard Creation
Data Filtering
Data Visualization
Graphical Data Presentation
Real Time Data
Real Time Reporting
Reporting & Statistics
Third Party Integration

Activity Dashboard (90 other apps)
Ad hoc Reporting (63 other apps)
Business Intelligence (86 other apps)
Charting (70 other apps)
Data Import/Export (70 other apps)
Drag & Drop Interface (52 other apps)
Monitoring (64 other apps)
Multiple Data Sources (44 other apps)
Real Time Analytics (85 other apps)
Visual Analytics (89 other apps)

Additional information for Google Analytics

Key features of Google Analytics

  • Data analysis
  • Content analytics
  • Social analytics
  • Conversion analytics
  • Advertising analytics
  • Alerts & intelligence
  • Cross-device data
  • Audience reporting
  • Conversion reporting
  • eCommerce reporting
  • Native remarketing integrations
  • Product integrations
  • Data import
  • Event tracking
  • Receiving
  • Data reporting
  • Real time reporting
  • Third party integration
  • Marketing analytics
  • Mobile analytics
  • Performance reporting
  • Custom reporting
  • Data collection & management
  • Javascript libraries
  • Tag management
  • Configuration APIs
  • Custom variables
  • Custom dimensions
  • Custom metrics
  • Calculated metrics
  • Native data onboarding integrations
  • User access controls
  • Data visualization
  • Data filtering
  • Data manipulation
  • Custom channel groupings
  • Custom content groupings
  • Funnel analysis
  • Shopping & checkout funnels
  • Custom funnels
  • Multi-channel funnels
  • App event funnels
  • Mobile app reporting
  • Segmentation
  • Flow visualization reporting
  • User explorer functionality
  • Graphical data presentation
  • Widgets
  • Customizable dashboards
  • Data activation
  • Audience demographics
  • Intelligence & anomaly detection
  • Proactive alerts
  • Machine learning
  • Multi-touch attribution
  • Predictive analytics
  • Customer journey tracking
  • App security
  • Email notifications
  • Native iOS & Android mobile apps
  • Real time data
  • Collaboration tools
  • Search functionality
View All Features


Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.