Google Analytics Pricing, Features, Reviews & Comparison of Alternatives

Pros
Google Analytics tool helps to analyze a website in detail in all aspects. Any non-performing page of a site can be improved with the help of google analytics. Landing page optimization in a website for many pages can be done rightly by studying the data using google analytics. Here are the major pros of this tool: - Free to use - Helps to get detail insights for your adword campaign - Data can be easily exported in excel - You can add lot of metrics and dimensions in your report - Connecting to other tools is easy - You can get to know how people search and navigate your site, accordingly you can make changes or customize your site for getting best results - You can research the source of your traffic - You can discover easily what age group of an audience is getting attracted to your site - This tool helps you to determine the conversion rate - You can set up goals for your website and can further analyze it - You can use this tool on desktop as well as on iphones and android phones

Cons
There are no such major cos of this tool. Google analytics tool is too vast and hence it takes a big time to learn this tool. The important aspect of this tool is you should learn to interpret the data presented in the tool. The data interpretation part is the hardest part and once you are able to get it things become easier. Some other cons include: - Lot of dashboards - The premium price is very high - Sometimes the data is delayed by an hour or more

Rating breakdown

Likelihood to recommend: 9/10

Pros
It has many functions and features - my favorite is Enhanced E-commerce. Thanks to this feature, you are able to measure how well your e-shop perform - what are people buying, how many conversion/transactions day did and what are your revenues. It's very useful for every e-shop. Than possibility of event tracking and goals, the set-up is a big plus. Another pro is, that Google Analytics is commonly used - so you will find many guidebooks and how-to manuals. And in the end - it's free.

Cons
The limitation of Google Analytics comes to the discussions when you would like to measure more user-focused interactions. I mean, if you would like to see, what particular user is doing on the website, which button did the user click on. Yes, they have in Google Analytics user-id feature. But it has also limitation - you are not able to assign user activities before he was logged-in to his/her account.

Rating breakdown

Likelihood to recommend: 9/10

Pros
Google Analytics provides us fantastic data about users who have visited our platform on an average level. Letting us know personal data like what mobile phone they use, their ISP provider, an average gender of web visitors, etc. The eCommerce tracking with Google Analytics is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically for that campaign. We use Google Analytics to get insights into our visitors to our websites behave on a daily basis and the key characteristics of these visitors. We use this information to analyze steps to improve our service.

Cons
In order for Google Analytics to measure the most accurate data, it requires you to put a code on your website. This could be hard sometimes especially if the user is not a person who is familiar with coding. Also, Accessing Data sometimes takes longer than expected.

Rating breakdown

Likelihood to recommend: 10/10

Pros
It's fairly easy to see, understand, and track results. The graphing is really nice. The biggest thing about it is everything is all in one place and under one email! On that note...if you have multiple clients under your own email and they decide to switch providers...or you are getting a client in and they were using analytics from another agency...it's easy to continue if you don't mind the hassle of getting those logins. For all the basic customers needs, this meets them 100%.

Cons
Things are a little spread out and start to look and feel redundant. Also, in comparison to other companies that let you important analytics and then create your own custom report, Google Analytics has very little report customization. Some clients I pull five things (out of their request they want the most basic report updates) and then some want 20 things and a written paragraph with explanations. It would be great to have that available. There are a few insights that other companies provide that on a customer front don't mean much, but more so for an agency side you have to do a little extra work. It's not that analytics doesn't have those features, they are just a little more tedious to work around.

Rating breakdown

Likelihood to recommend: 10/10

Pros
This is a perfect tool and growth machine for any business owner provided he has an online presence through Website or Mobile Application. You can get hold of every nerve of your visitor and shape your next strategy by using powerful insights which this tool has to offer. This will also provide you complete demographics of your daily visitors and allow you find top performing web pages. Furthermore, there are tons of other things which you could explore to streamline and manage your online presence. You can create Goals like Form Submissions and track it with Google Analytics to find conversions and do A/B Testing.

Cons
I didn't find any shortcoming except for little extra complications. You need to spend good amount of time to understand every element in order to reap better benefits out of it.

Rating breakdown

Likelihood to recommend: 10/10