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Google Analytics 360 Pricing, Features, Reviews and Alternatives

Google Analytics 360 product overview

What is Google Analytics 360?

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Key benefits of using Google Analytics 360

  • Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

  • Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

  • Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

  • Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

  • View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

  • Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Knowledge Base
    Chat
    FAQs/Forum

    Training options

    Documentation
    Videos
    Webinars

    Google Analytics 360 pricing information

    Value for money

    4.7

    /5

    6.8K

    Starting from

    Free

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Google Analytics 360 features

    Functionality

    4.6

    /5

    6.8K

    Total features

    48

    9 categories

    Most valued features by users

    Data Visualization
    Reporting/Analytics
    Data Import/Export
    Reporting & Statistics
    API
    Search/Filter
    Dashboard
    Activity Dashboard

    Functionality contenders

    Google Analytics 360 users reviews

    Overall Rating

    4.7

    /5

    6.8K

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.95/10
    Rating distribution

    5

    4

    3

    2

    1

    4,946

    1,638

    206

    14

    2

    Pros
    I believe it is a great asset for any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

    LV

    Lena V.

    I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

    EW

    Erin W.

    Overall, positive experience using Google Analytics. Has some good points and is free for deployment, and the reports and visualisation give a nice snapshot on the audience base.

    AR

    Anonymous Reviewer

    Cons
    I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.
    AvatarImg

    Leonardo I.

    Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

    GH

    George H.

    In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

    Ot

    Olivier t.

    Overall rating contenders

    Overall Rating

    A Modern Marketers Must Have

    Reviewed a year ago

    Transcript

    Tanner S.: My name is Tanner. I'm an account executive and media buyer in the digital social media industry,...

    AvatarImg
    AvatarImg

    Tanya G.

    Course Producer Writer

    Writing and Editing, 1-10 employees

    Review source

    Overall Rating

    You Must have it if you work online

    Reviewed a year ago

    Transcript

    Speaker 1: Hi, I'm Tanya. I'm a content creator for a training coaching company. And I give Google Analytics...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Ideal Website Analytics for Most Owners

    Reviewed 2 months ago

    This is my go-to Analytics provider and the only one I recommend wholeheartedly to clients. It's robust enough to work for 90% of website owners.

    Pros

    Google Analytics is the Gold Standard in providing website analytics—it's intuitive and reliable. Although there is surely a learning curve to get the most out of the data, it offers robust reporting on nearly every area of importance for the majority of website owners. Only those with complex website situations should consider more complicated alternatives.

    Cons

    There are a few areas that are a bit fiddly—like trying to augment data in certain ways. For example, it's tricky to sometimes get both pageviews and sessions data for some views, and that seems like a pretty standard feature that should be easily toggled.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Google Analytics - Powerful tool to get Insights about any Product

    Reviewed 23 days ago

    Overall I would definitely recommend any person who wants to get insights about their business which is a very crucial thing to do. You can go for Google Analytics.

    Pros

    I used Google Analytics for one of my clients to get insights about his customer's buying pattern, who is coming to the website and actually making any order. Google Analytics provides powerful insights with reports and dashboards. It's easy to integrate too we just need to pass data via their apis

    Cons

    It's bit tricky to start using it as it has lot of features and it would take time to make best use of this platform.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Data-Driven Must Have

    Reviewed a month ago
    Pros

    As a product manager, Google Analytics is helping me to find my way through data and giving me chance to improve my product strategy and product itself overall. Simple, yet powerful.

    Cons

    Sometimes it is hard to find what you are looking for and editing the dashboard is not as easy as other analytic tools, yet amazing entry level product for data.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Herramienta para entender a los clientes

    Reviewed 23 days ago

    Mi experiencia en general a sido satisfactoria ya que me a ayudado a comprender lo que nuestro clientes decean y esperan de nuestro servicio

    Pros

    Me gusta que este sowfare te ofrezca herramientas importantes para tanto para empresas pequeñas como para empresas con varios personal,ofrece informes sin muestrear y la atribución basada en datos ,te ayuda para mejorar tu sitio web y puedes crear listas de marketing personalizadas

    Cons

    Es un poco lenta la plataforma al vincular datos y compartirlos con el cliente a veces da error y tienes que volver a realizar todo el proceso.

    Showing original review in Spanish. See translation

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Highly Analytical, Easy to use & Realistic Analytical Tool

    Reviewed 17 days ago

    Overall experience has been really satisfying.

    Pros

    The ease and user friendliness of UI, multi-purpose functionality and efficiency for the completion of tasks are the best part about this analytical tool.

    Cons

    The complexity in handling the backend panel.

    Google Analytics 360 FAQs and common questions

    Q. What type of pricing plans does Google Analytics 360 offer?

    Google Analytics 360 has the following pricing plans:
    Pricing model: Free


    Q. Who are the typical users of Google Analytics 360?

    Google Analytics 360 has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does Google Analytics 360 support?

    Google Analytics 360 supports the following languages:
    Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian


    Q. Does Google Analytics 360 support mobile devices?

    Google Analytics 360 supports the following devices:
    Android


    Q. Does Google Analytics 360 offer an API?

    Yes, Google Analytics 360 has an API available for use.


    Q. What other apps does Google Analytics 360 integrate with?

    Google Analytics 360 integrates with the following applications:
    WordPress, Google Search Console, Google Ads


    Q. What level of support does Google Analytics 360 offer?

    Google Analytics 360 offers the following support options:
    Email/Help Desk, Knowledge Base, Chat, FAQs/Forum

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