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Google Analytics 360 Logo

Google Analytics 360

4.7
(7.5K)

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Enterprise-class web analytics

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(56)

Google Analytics 360 Pricing, Features, Reviews and Alternatives

Google Analytics 360 FAQs

Q. What type of pricing plans does Google Analytics 360 offer?

Google Analytics 360 has the following pricing plans:
Pricing model: Free

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Q. Who are the typical users of Google Analytics 360?

Google Analytics 360 has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

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Q. What languages does Google Analytics 360 support?

Google Analytics 360 supports the following languages:
Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian

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Q. Does Google Analytics 360 support mobile devices?

Google Analytics 360 supports the following devices:
Android

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Q. Does Google Analytics 360 offer an API?

Yes, Google Analytics 360 has an API available for use.

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Q. What other apps does Google Analytics 360 integrate with?

Google Analytics 360 integrates with the following applications:
WordPress, Google Search Console, Google Ads

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Q. What level of support does Google Analytics 360 offer?

Google Analytics 360 offers the following support options:
Email/Help Desk, Knowledge Base, Chat, FAQs/Forum

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Google Analytics 360 product overview

What is Google Analytics 360?

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Key benefits of using Google Analytics 360

  • Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

  • Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

  • Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

  • Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

  • View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

  • Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Knowledge Base
    Chat
    FAQs/Forum

    Training options

    Documentation
    Videos
    Webinars

    Not sure about Google Analytics 360? Compare it with a popular alternative

    Starting from

    Free

    Free plan
    Free trial
    Pricing range

    Starting from

    199

    Per month

    Usage Based

    Free plan
    Free trial
    Pricing range
    Ease of use
    Value for money
    Customer support
    Ease of use
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    Customer support
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    Google Analytics 360 pricing information

    Value for money

    4.7

    /5

    7.5K

    Starting from

    Free

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Google Analytics 360 features

    Functionality

    4.6

    /5

    7.5K

    Total features

    48

    9 categories

    Most valued features by users

    Data Visualization
    Reporting/Analytics
    Data Import/Export
    Reporting & Statistics
    API
    Dashboard
    Search/Filter
    Activity Dashboard

    Functionality contenders

    Google Analytics 360 users reviews

    Overall Rating

    4.7

    /5

    7.5K

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.93/10
    Rating distribution

    5

    4

    3

    2

    1

    5.4K

    1.8K

    229

    16

    4

    Pros
    I believe it is a great asset for any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.
    I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.
    Overall, positive experience using Google Analytics. Has some good points and is free for deployment, and the reports and visualisation give a nice snapshot on the audience base.
    Cons
    I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.
    Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.
    In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

    Overall rating contenders

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    Tanner S.

    Account Executive

    Marketing and Advertising, 11-50 employees

    Review source

    Overall Rating

    A Modern Marketers Must Have

    Reviewed 2 years ago

    Transcript

    Tanner S.: My name is Tanner. I'm an account executive and media buyer in the digital social media industry,...

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    Elwin W.

    Strategic Sales Analyst

    Consumer Goods, 11-50 employees

    Review source

    Overall Rating

    It works fine but is the only option

    Reviewed 2 years ago

    Transcript

    Owen: Hi, I'm Owen. I'm an analyst for a consumer goods company, and I gave Google Analytics a four out...

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    Tayyab S.

    Information Technology and Services, 1-10 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Identifies Whats Going On With Your Website

    Reviewed 3 years ago

    Google Analytics gives the maximum idea that what's going on with the website. I am using Google Analytics for my websites and also my SEO team. Based on my experience, Google Analytics is the most professional and robust tool to analyze website stats and traffic efficiently. The tool allows my SEO team to track the multiple queries like which specific keywords and pages are performing well.

    Pros

    Google Analytics tells us about the insights of our company or personal website. It also tells us where you are receiving clicks, user's location, website visited history and many more. It provides easy and efficient integration with third-party platforms such as Google Ads and Social Media.

    Cons

    It is very difficult to stay up with new & upcoming updates and features because sometimes I get lost in the new navigation or user interface. There is a lack of end-user support and difficult to identify the middle part of insights. It will be great if Google Analytics launches a built-in URL builder for the sake of campaign-tracking.

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    Dallas S.

    Marketing and Advertising, 1-10 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    Every Agency & Business NEEDS Google Analytics

    Reviewed 7 months ago

    We have solved the problem of guessing what our true website traffic is. We were able to and continually optimize website pages, pop ups, form content, cta's and more.

    Pros

    - Easily showcased the relevant data that the client was seeking. This let us gather the stats and place them in a presentable manor for the client meetings. Additionally, the look and feel of Google Analytics 360 functions flawlessly and we show clients the raw data with confidence.- Ability to generate reports, search and filter relevant data points, optimize high traffic pages, geographic and demographic breakdowns, site time usage, page views, user path/journey.- Easy to sync with many popular website builders

    Cons

    - Sometimes you have to troubleshoot on your own and that takes a while. However, they have a data base that provides you with all the information that you need. Additionally your can use YouTube powered by Google to find a step by step walkthrough for the set up process.

    KB
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    Khalil B.

    Market Research, self-employed

    Used weekly for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

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    Honest

    Reviewed 11 days ago

    Google Analytics 360 have solved a range of my business problems, including understanding website performance, identifying audience segments, optimizing marketing campaigns, improving user experience, and making data-driven decisions.

    Pros

    i like overall using Google Analytics 360 include advanced features, scalability, integration with other Google marketing tools, customization options, and dedicated support from Google. This can provide businesses with a more comprehensive and customizable view of their website and marketing performance, leading to better decision-making and improved business outcomes.

    Cons

    One potential negative point of using Google Analytics 360 is the cost. It is a premium version of Google Analytics and can be significantly more expensive than the free version. This may make it less accessible for smaller businesses or those with limited budgets. Additionally, some users may find the platform to be complex and require specialized expertise to fully utilize its advanced features. However, Google provides dedicated support to help users make the most of the platform.

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    Kristen C.

    Writing and Editing, 1-10 employees

    Used weekly for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend5/10

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    Honestly not sure if this software does what it promises

    Reviewed 2 years ago

    I've used Google Analytics for a couple of businesses over the years, but this review is focused on my current experience using the software. As I mentioned in the "cons" section, I haven't had the most helpful experience with Google Alerts, either with my current business or previous businesses. The notifications tend to be sporadic, and focus solely on articles about people with the same/similar name as me, despite setting up a variety of keywords and being pretty present on the web. I'm sure this software is great if you have a much larger online presence/professional organizations talking about you, but I'm more focused on seeing what individuals (on social media, their own blogs, etc.) have to say about our Society.

    Pros

    It's incredibly easy to set up your filters, and you can determine how often you receive notifications from them as well - daily, weekly, every single time one of your specified fields is mentioned and Google Analytics picks up on it. I also appreciate that it's completely free, as is most Google software meant for small businesses/individual users.

    Cons

    I'm honestly not sure how effective this software actually is. I've specified several fields including my name, my co-author's name, the name of our book series, the historical society, etc. and not once have I received an alert from Google that's actually relevant to my business. We're not exactly a household name, but we're prevalent enough on the web that some mention of our business should have appeared by now. The notifications also seem incredibly sporadic as well. I've set it up to be a weekly notification, but I sometimes go a month or more without a notification from Google Alerts, and when I do, it's someone/something completely unrelated.

    AR
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    Verified reviewer

    Apparel & Fashion, 1-10 employees

    Used daily for less than 6 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Unlocking Advanced Insights with Google Analytics 360

    Reviewed 3 months ago

    As a digital marketer, my overall experience with Google Analytics 360 has been positive. The platform's advanced features and capabilities have enabled me to gain deeper insights into my online traffic and user behavior, helping me make data-driven decisions that improve my marketing results.One of the features I appreciate about Google Analytics 360 is its ability to handle large amounts of data...

    Pros

    As a digital marketer, I have had the opportunity to work with Google Analytics 360 on several occasions, and I must say, the platform has truly impressed me with its advanced features and capabilities.One of the key features of Google Analytics 360 that I appreciate is its ability to handle large amounts of data with ease. Whether it's website traffic, mobile app data, or offline channel data, the...

    Cons

    The concerns with Google Analytics 360 is its cost. The 360 version is significantly more expensive than the standard version of Google Analytics, making it less accessible to smaller businesses or individuals with limited budgets. Additionally, some users have reported that the setup process and customization options can be complex and time-consuming, requiring additional resources such as IT support, which can add to the overall cost.

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