Google Analytics Pricing, Features, Reviews & Comparison of Alternatives

Google Analytics

Enterprise-class web analytics

4.62/5 (269 reviews)

Google Analytics overview

Google Analytics is a web analytics service offered by Google. It provides comprehensive reporting and analytics tools for websites of all sizes. Google Analytics enables users to monitor website traffic, understand user-interaction with their site and generate custom reports depending on the needs of their business.

Google Analytics collects, manages and consolidates website data, showing users how customers engage with their websites, ads, videos and social tools across all of their devices. Google Analytics analyzes visitor traffic and enables users to understand their end-user behavior.

Google Analytics activates website data. With the right insights, businesses can improve their marketing campaigns and experiment with their web content. It shows website managers what works well with audiences and what doesn't, allowing them to tailor their site content and marketing strategies.


Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, China and 7 other markets, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom

Supported languages

Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish and 22 other languages, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by countryGoalsGoogle Analytics screenshot: Google Analytics custom dashboardGoogle Analytics screenshot: Google Analytics audience demographics reportingGoogle Analytics screenshot: View website data in real time with Google AnalyticsGoogle Analytics screenshot: Connect sales, marketing and advertising dataGoogle Analytics screenshot: Generate reports to see what's working and fix what's not

Google Analytics reviews

Value for money
Ease of use
Customer support
Prithviraj Janugade

Best data interpretation & analysis tool for a website to grow traffic and increase organic ranking.

Used weekly for 2+ years
Reviewed 2018-07-03
Review Source: Capterra

To analyze the traffic coming to my website. This tool helped me to improve the websites of many businesses and thus helping them grow digitally. This tool is the best tool for all SEOs for improving the landing pages. Google analytics has helped me to grow conversion rate for many businesses through their website.Google Analytics tool helps to analyze a website in detail in all aspects. Any non-performing page of a site can be improved with the help of google analytics. Landing page optimization in a website for many pages can be done rightly by studying the data using google analytics. Here are the major pros of this tool: - Free to use - Helps to get detail insights for your adword campaign - Data can be easily exported in excel - You can add lot of metrics and dimensions in your report - Connecting to other tools is easy - You can get to know how people search and navigate your site, accordingly you can make changes or customize your site for getting best results - You can research the source of your traffic - You can discover easily what age group of an audience is getting attracted to your site - This tool helps you to determine the conversion rate - You can set up goals for your website and can further analyze it - You can use this tool on desktop as well as on iphones and android phones

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Martin Matuška

Basic analytics suite for all the businesses

Used daily for 1-2 years
Reviewed 2017-02-01
Review Source: GetApp

Google Analytics is basic and it should be the first analytical asset in your portfolio. If you would like to see only summary statistics and numbers, Google Analytics is exactly what you need. You are able to see numbers of sessions, visits, views of site and sources from which your website traffic came. Moreover, you are able to setup event tracking and see for example, how your button performs, or how people are downloading your PDF document.It has many functions and features - my favorite is Enhanced E-commerce. Thanks to this feature, you are able to measure how well your e-shop perform - what are people buying, how many conversion/transactions day did and what are your revenues. It's very useful for every e-shop. Than possibility of event tracking and goals, the set-up is a big plus. Another pro is, that Google Analytics is commonly used - so you will find many guidebooks and how-to manuals. And in the end - it's free.

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Vicki Brown

Google Analytics is the best way to get the most accurate data

Used daily for 2+ years
Reviewed 2018-03-28
Review Source: GetApp

Google Analytics provides us fantastic data about users who have visited our platform on an average level. Letting us know personal data like what mobile phone they use, their ISP provider, an average gender of web visitors, etc. The eCommerce tracking with Google Analytics is hands down the best. Specifically, its attribution to traffic sources and matching with user behavior that is the best. I have yet to find another tool that can let me track traffic sources, split campaigns down to devices and track which inventory was purchased specifically for that campaign. We use Google Analytics to get insights into our visitors to our websites behave on a daily basis and the key characteristics of these visitors. We use this information to analyze steps to improve our service.

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Christina Mascaro

We use google analytics for every customer

Used weekly for 2+ years
Reviewed 2017-05-04
Review Source: GetApp

It's fairly easy to see, understand, and track results. The graphing is really nice. The biggest thing about it is everything is all in one place and under one email! On that note...if you have multiple clients under your own email and they decide to switch providers...or you are getting a client in and they were using analytics from another's easy to continue if you don't mind the hassle of getting those logins. For all the basic customers needs, this meets them 100%.

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Complete, robust and most effective Analytics tool for your Business

Used daily for 2+ years
Reviewed 2018-01-17
Review Source: GetApp

This is a perfect tool and growth machine for any business owner provided he has an online presence through Website or Mobile Application. You can get hold of every nerve of your visitor and shape your next strategy by using powerful insights which this tool has to offer. This will also provide you complete demographics of your daily visitors and allow you find top performing web pages. Furthermore, there are tons of other things which you could explore to streamline and manage your online presence. You can create Goals like Form Submissions and track it with Google Analytics to find conversions and do A/B Testing.

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Google Analytics pricing

Pricing options
Free trial
View Pricing Plans

Analytics Standard: Free

Analytics for Mobile Apps: Free

Analytics Premium: Contact Google Analytics

If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then we offer increased limits as part of Google Analytics Premium.

Google Analytics features

Customizable Reporting
Dashboard Creation
Data Filtering
Data Visualization
Graphical Data Presentation
Real Time Data
Real Time Reporting
Reporting & Statistics
Third Party Integration

Activity Dashboard (82 other apps)
Ad hoc Reporting (57 other apps)
Business Analysis (39 other apps)
Business Intelligence (86 other apps)
Charting (66 other apps)
Data Import/Export (63 other apps)
Drag & Drop Interface (44 other apps)
Monitoring (59 other apps)
Real Time Analytics (72 other apps)
Visual Analytics (81 other apps)

Additional information for Google Analytics

Key features of Google Analytics

  • Data analysis
  • Content analytics
  • Social analytics
  • Conversion analytics
  • Advertising analytics
  • Alerts & intelligence
  • Cross-device data
  • Audience reporting
  • Conversion reporting
  • eCommerce reporting
  • Native remarketing integrations
  • Product integrations
  • Data import
  • Event tracking
  • Receiving
  • Data reporting
  • Real time reporting
  • Third party integration
  • Marketing analytics
  • Mobile analytics
  • Performance reporting
  • Custom reporting
  • Data collection & management
  • Javascript libraries
  • Tag management
  • Configuration APIs
  • Custom variables
  • Custom dimensions
  • Custom metrics
  • Calculated metrics
  • Native data onboarding integrations
  • User access controls
  • Data visualization
  • Data filtering
  • Data manipulation
  • Custom channel groupings
  • Custom content groupings
  • Funnel analysis
  • Shopping & checkout funnels
  • Custom funnels
  • Multi-channel funnels
  • App event funnels
  • Mobile app reporting
  • Segmentation
  • Flow visualization reporting
  • User explorer functionality
  • Graphical data presentation
  • Widgets
  • Customizable dashboards
  • Data activation
  • Audience demographics
  • Intelligence & anomaly detection
  • Proactive alerts
  • Machine learning
  • Multi-touch attribution
  • Predictive analytics
  • Customer journey tracking
  • App security
  • Email notifications
  • Native iOS & Android mobile apps
  • Real time data
  • Collaboration tools
  • Search functionality
View All Features


Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.