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Google Analytics 360
Enterprise-class web analytics
Last updated: January 2025
Google Analytics 360 - 2025 Pricing, Features, Reviews & Alternatives
Table of Contents
Starting from
Free
Alternatives with better value for money
Google Analytics 360's key features
GetApp's analysis of 609 verified user reviews collected between July 2021 and September 2024 identified Google Analytics 360's most critical features and how it performs according to users.
Reviewers appreciate Google Analytics 360's robust reporting and analytics capabilities. They highlight the ability to track key performance indicators, audience behavior, and campaign effectiveness. Users report that it supports real-time updates, custom settings, and integration with tools like BigQuery and Salesforce. They find it valuable for generating detailed reports, optimizing strategies, and making data-driven decisions. They also mention the ability to save reports in various formats and the extensive customization options available. Of the 196 Google Analytics 360 users who gave detailed accounts of their use of Reporting/Analytics, 98% rated this feature as important or highly important.
Users report that Google Analytics 360 provides comprehensive performance metrics essential for evaluating website and marketing effectiveness. They highlight the ability to track metrics like traffic, conversions, engagement, and revenue. Reviewers appreciate the integration with Google Search Console and Google Ads, which enhances data accuracy. They find the customizable filters and advanced segmentation useful for in-depth analysis. They say these metrics help in making informed decisions and optimizing strategies. Of the 110 Google Analytics 360 users who gave detailed accounts of their use of Performance Metrics, 96% rated this feature as important or highly important.
Reviewers appreciate Google Analytics 360's data visualization capabilities for transforming complex data into intuitive visuals. They highlight the use of charts, graphs, and customizable dashboards to make data more digestible. Users report that it helps in identifying trends, patterns, and insights quickly. They find it beneficial for presenting data to clients and stakeholders, facilitating informed decision-making, and enhancing overall understanding of user behavior and website performance. Of the 265 Google Analytics 360 users who gave detailed accounts of their use of Data Visualization, 95% rated this feature as important or highly important.
Users report that Google Analytics 360's user interaction tracking provides deep insights into user behavior on websites. They highlight the ability to track clicks, scrolls, navigation, and conversion paths. Reviewers appreciate the integration with Google Search Console for detailed keyword analysis. They find it useful for identifying friction points, improving user experience, and optimizing conversion rates. They also mention the ability to track interactions with dynamic content and social media platforms. Of the 126 Google Analytics 360 users who gave detailed accounts of their use of User Interaction Tracking, 94% rated this feature as important or highly important.
Reviewers indicate that Google Analytics 360's conversion tracking is essential for measuring marketing campaign effectiveness and ROI. They highlight the ability to track specific actions, assign value to those actions, and optimize efforts accordingly. Users report that it provides actionable insights into user behavior and campaign performance. They find it useful for setting up goals, tracking conversions across multiple channels, and making data-driven decisions to enhance user engagement and increase conversions. Of the 135 Google Analytics 360 users who gave detailed accounts of their use of Conversion Tracking, 89% rated this feature as important or highly important.
Users appreciate Google Analytics 360's data import/export capabilities for seamless integration with external data sources. They highlight the ability to import data from platforms like Google Ads and export data in various formats, including CSV and Google Sheets. Reviewers find it useful for combining multiple data sources into one dashboard, enhancing analysis, and facilitating data-driven decision-making. They also mention the ease of sharing data across teams and integrating with other Google products. Of the 142 Google Analytics 360 users who gave detailed accounts of their use of Data Import/Export, 85% rated this feature as important or highly important.
All Google Analytics 360 features
Features rating:
Google Analytics 360 awards
Google Analytics 360 alternatives
Google Analytics 360 pricing
Value for money:
Starting from
Free
Google Analytics 360 integrations (1,482)
Integrations rated by users
We looked through 8,101 user reviews, to identify which products are mentioned as Google Analytics 360 integrations, and what is the users perception.
“It pays in driving growth and revenue for our startup,it deserves a top rating. Its ability to deliver measurable results, scalability, and cost-effectiveness align perfectly with our needs as a startup looking to maximize ROI. ”
“Integration with Google Ads is essential for businesses aiming to enhance their digital marketing efforts, offering comprehensive campaign performance analysis, improved ROI measurement, and advanced audience insights.”
“This confirms website traffic that came in from a paid advertising channel. This means that we have to continually optimize the page based on our bounce rate, user path, conversion rate, conversion value and more.”
“This integration is important because it allows me to fully track metrics such as click-through rate (CTR) and generate detailed consumer behavior heatmaps on my Google Ads through Google Analytics 360.”
“The integration of Google Analytics 360 with Google Ads is very important as it makes it easy to analyze the marketing data about the marketing activities carried out via Google Ads.”
“To get data from Google Ads to Google Analytics and vice versa so we have more data for analyses or Google Ads algoritm can optimise campaigns for Google Analytics goals.”
“This is important if you are focusing on selling a product or generating income. Analytics works well to see which ads generate clicks to your target audience.”
“Since we use Google Ads for marketing, this integration makes it easy to analyze our marketing data from our marketing activities in Google Ads.”
“Very critical to create and export audiences based on their behavioural and user data for marketing campaigns. It's a huge cost and time saver.”
“Since we use Google Ads for marketing, this integration makes it easy to run marketing analytics by simplifying marketing data onboarding.”
“I determine which ads garner the most interest, and compare results of changes made with past Data to determine which ads work best. ”
“A key tool for always on marketing efforts and often a large part of our digital media spend requires a clean clear data set. ”
“It gives more data so that my ads can be more effective at finding the right potential customers to target”
“Critical to track but sometimes the results are different in both tools, due to different methodologies.”
“Avoid making costly mistakes both with time and money. Avoid making Google mad at me or my clients.”
“It is essential as I have mentioned to integrate GTM, Google Ads and Campaign URL Builder, etc. ”
“for those who make advertisements in internet these 2 products are the most in formative tools.”
“When we pay for ads, its important to track everything and know if our strategy are going good.”
“It attributes leads that interacted with Google ads but did not convert on the spot. ”
“To find out more about the course and how to apply for the job or the best benefits ”
AATTAF Soumiya
Account Manager
“Track what is going on and making informed decisions that makes me look really good and helps my clients make more money and save time, too.”
“Google Analytics is at its most useful when measuring clicks on your site: where and when they were, by whom, etc.”
“Since our blogs are on WordPress server, to analyse the user data this integration become quite important.”
“It is essential for websites and can be integrated seamlessly with WordPress through plugins or by coding.”
“Provides an excellent overview of all the traffic dic the site gets and user behaviour metrics. ”
“tO TRACK MY WEBSITE TRAFFIC AND GIVE A SUBSTANTIAL AND INSIGHT IN MANAGING MY WEBSITE”
“This allows us to customize our site based off the data we got from Google Analyst's ”
Robert Farmilo
Free Lancer
“We use this to bounce off keywords, page indexing and other relevant information to get a Holistic view of the clients current situation.”
“GSC integration helps us identify keywords, monitor clicks, and uncover opportunities to improve our website's search engine visibility.”
“Search data is essential to the conversion funnel and the data integration here is "in house" and best in class. ”
“These two go hand in hand and are critical when you want to improve your website traffic. ”
“I wish it were easier to see Google Search Console data from within Google Analytics. ”
“Shows me a lot of things I can use to work with whenever I need new blog topics ”
Dallas Scarlett
Marketing Agency Partner
“To ensure that we are tracking the relevant data we need to be performing at a continuous high level.”
“This integration is really critical and important. If not it would be impossible.”
Dallas Scarlett
Marketing Agency Partner
“Google Sheets has a native add on tool that allows for scheduling of data pulls and automation of reporting. It saves us countless hours in reporting each month. ”
“Integrating Google Analytics to Google Sheets allows more robust data analysis and insights.”
Abby Curcio
Digital Marketing Manager
“This integration helps in preparing exec dashboards in a single pane of glass (SF and PowerBI) and thus auto-updated. ”
“Using MS Power BI as a hub enabled us to compare our web behavior versus our billing and provisioning operations. ”
Abhisek Pattojoshi
Associate Director
“to show me the sources of the traffic and which product did the customer like or interest”
Anonymous Reviewer
Team Leader
“with the cost of doing business on Facebook not getting any cheaper, and the inherent problems about earning a decent ROI, you need some serious data power, and that's what this integration helps with.”
Robert Farmilo
Free Lancer
“Because it is where I can find many of the tools I need for business all in one place.”
jerome gray
owner
“Thanks to the agency's generous support of educational seminars, we were able to extend the methods of use to hundreds of on-site personnel in several non-IT departments.”
Julia Maria Martinez
Market Specialist
“Squarespace is my web host, and I use Google Analytics to track my audience and interactions. ”
Zel Zel
Freelance Writer & Influencer
“to show me the sources of the traffic and which product did the customer like or interest”
Anonymous Reviewer
Team Leader
“I make video games with Gdevelop and I then use google analytics to track my user base.”
Aidan Keane
Game Dev
“Clicky is a more customizable app that is more flexible to adjust to specific needs, however it lacks many of the different tools Google Analytics provides.”
Tibor Kiss
Media Producer
“Useful and easy setup, I can track the inbound traffic to my forms from emails and web pages. ”
Anonymous Reviewer
Project Manager
“Ensured that i knew about every bit of traffic that was funnelled into my site.”
Nathan Herridge
Manager
“We use this integration for making the best of our SEO software and to see vital metrics on our clients websites.”
Rosie Hayes
Lead Designer
“To confirm and track any potentially missed conversions, form fills, click to calls, click to mails etc.”
Dallas Scarlett
Marketing Agency Partner
Google Analytics 360 support options
Typical customers
Platforms supported
Support options
Training options
Google Analytics 360 reviews
Overall rating
4.7
/5
8.1K
Positive reviews
97
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.91/10
5.8K
1.9K
250
18
4
Google Analytics 360 FAQs
Google Analytics 360 has the following pricing plans:
Pricing model: Free
These products have better value for money
Q. Who are the typical users of Google Analytics 360?
Google Analytics 360 has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does Google Analytics 360 support?
Google Analytics 360 supports the following languages:
Swedish, Czech, Danish, Finnish, Russian, Korean, Norwegian (Bokmal), Polish, Italian, Chinese (Simplified), Portuguese, Spanish, Indonesian, Dutch, Irish, Hebrew, German, Thai, Turkish, Arabic, French, Japanese, English, Hungarian, Ukrainian, Chinese (Traditional), Portuguese
Q. Does Google Analytics 360 support mobile devices?
Google Analytics 360 supports the following devices:
Android
Q. Does Google Analytics 360 offer an API?
Yes, Google Analytics 360 has an API available for use.
Q. What other apps does Google Analytics 360 integrate with?
Google Analytics 360 integrates with the following applications:
WordPress, Google Search Console, Google Ads
Q. What level of support does Google Analytics 360 offer?
Google Analytics 360 offers the following support options:
Email/Help Desk, Knowledge Base, Chat, FAQs/Forum