Google Analytics Pricing, Features, Reviews & Comparison of Alternatives

Pros
Google Analytics tool helps to analyze a website in detail in all aspects. Any non-performing page of a site can be improved with the help of google analytics. Landing page optimization in a website for many pages can be done rightly by studying the data using google analytics. Here are the major pros of this tool: - Free to use - Helps to get detail insights for your adword campaign - Data can be easily exported in excel - You can add lot of metrics and dimensions in your report - Connecting to other tools is easy - You can get to know how people search and navigate your site, accordingly you can make changes or customize your site for getting best results - You can research the source of your traffic - You can discover easily what age group of an audience is getting attracted to your site - This tool helps you to determine the conversion rate - You can set up goals for your website and can further analyze it - You can use this tool on desktop as well as on iphones and android phones

Cons
There are no such major cos of this tool. Google analytics tool is too vast and hence it takes a big time to learn this tool. The important aspect of this tool is you should learn to interpret the data presented in the tool. The data interpretation part is the hardest part and once you are able to get it things become easier. Some other cons include: - Lot of dashboards - The premium price is very high - Sometimes the data is delayed by an hour or more

Rating breakdown

Likelihood to recommend: 9/10

Pros
Google Analytics gives an in-depth understanding of the type of traffic you are receiving to your website. From real-time visitors who are actually on your site, to a comprehensive year over year comparison of the quality of traffic and conversions, you can find it all in Google Analytics. When you are developing your website, it is extremely important to ensure that you are tagging events and actions appropriately, but if Analytics is set up on your website correctly, it's an absolute game changes for helping you understand your website audience.

Cons
While you can learn an immense amount about the traffic that's hitting your website from Google Analytics, getting certified in the software can be a bit time consuming. Having worked through the process with both technical resources and marketing resources, I've found that both struggle in certain areas of the certification -- the technical resources struggling in truly understanding (or caring to understand) the numbers and the marketing resources struggling to understand the implementation process (tagging, events, actions, setup, etc). However, once the software is in place, there is no denying that it's incredibly helpful for everyone involved in a website project/business of any kind.

Rating breakdown

Pros
It has many functions and features - my favorite is Enhanced E-commerce. Thanks to this feature, you are able to measure how well your e-shop perform - what are people buying, how many conversion/transactions day did and what are your revenues. It's very useful for every e-shop. Than possibility of event tracking and goals, the set-up is a big plus. Another pro is, that Google Analytics is commonly used - so you will find many guidebooks and how-to manuals. And in the end - it's free.

Cons
The limitation of Google Analytics comes to the discussions when you would like to measure more user-focused interactions. I mean, if you would like to see, what particular user is doing on the website, which button did the user click on. Yes, they have in Google Analytics user-id feature. But it has also limitation - you are not able to assign user activities before he was logged-in to his/her account.

Rating breakdown

Likelihood to recommend: 9/10

Pros
It tracked and analyzed most of the information and data we needed for our websites (which are all used for different purposes: media outlets, ecommerce...) It's super useful for us to learn our audience and their behavior and from their we could increase our traffic, we even linked and used some small trick to get it analyze all different sources our traffics are coming from. It's especially helpful for our ecommerce store when we could track which products customers are spending time the most on before buying in order to improve our marketing and thus increase our sales and profits. 100% recommend!

Cons
It would be cool if there's a feature to group the websites to one dashboard and compare their performance. We have a very long list of websites on our GA account and that to see one by one is pretty time consuming, especially ones in the same service industry. But that's only a tiny complain compare to a huge benefit it brings us!

Rating breakdown

Likelihood to recommend: 10/10

Pros
This tool allows an in-depth analysis of the needs of each company and its users seen from an online interactive statistical analysis, so the tool allows the user to learn based on the statistical tables in a smart way how to act in response to the needs of each of the market elements that intervene in its specific setor, the company that does not have this role of Google loses competitiveness in the market as it offers the option of knowing what are the essential elements that are making our competition and that are published on websites that are vital elements for the prosperity of our business

Cons
The difficulties that the application has in my opinion is that Analytics is designed to work with advertising products this can generate false and erratic information because if what I want is to promote my company I will not incur in placing negative data. On the other hand, the interface for loading documents and shareable reports depends on the Internet service providers and the software used by the different users, generating difficulties in sharing these resources.

Rating breakdown

Likelihood to recommend: 10/10