Google Analytics Pricing, Features, Reviews & Comparison of Alternatives

Google Analytics

Enterprise-class web analytics

4.66/5 (501 reviews)

Google Analytics overview

Google Analytics is a web analytics service offered by Google. It provides comprehensive reporting and analytics tools for websites of all sizes. Google Analytics enables users to monitor website traffic, understand user-interaction with their site and generate custom reports depending on the needs of their business.

Google Analytics collects, manages and consolidates website data, showing users how customers engage with their websites, ads, videos and social tools across all of their devices. Google Analytics analyzes visitor traffic and enables users to understand their end-user behavior.

Google Analytics activates website data. With the right insights, businesses can improve their marketing campaigns and experiment with their web content. It shows website managers what works well with audiences and what doesn't, allowing them to tailor their site content and marketing strategies.


Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, China and 7 other markets, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom

Supported languages

Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish and 22 other languages, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian
Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by countryGoalsGoogle Analytics screenshot: Google Analytics custom dashboardGoogle Analytics screenshot: Google Analytics audience demographics reportingGoogle Analytics screenshot: View website data in real time with Google AnalyticsGoogle Analytics screenshot: Connect sales, marketing and advertising dataGoogle Analytics screenshot: Generate reports to see what's working and fix what's not

Google Analytics reviews

Value for money
Ease of use
Customer support
Prithviraj Janugade

Best data interpretation & analysis tool for a website to grow traffic and increase organic ranking.

Used weekly for 2+ years
Reviewed 2018-07-03
Review Source: Capterra

To analyze the traffic coming to my website. This tool helped me to improve the websites of many businesses and thus helping them grow digitally. This tool is the best tool for all SEOs for improving the landing pages. Google analytics has helped me to grow conversion rate for many businesses through their website.Google Analytics tool helps to analyze a website in detail in all aspects. Any non-performing page of a site can be improved with the help of google analytics. Landing page optimization in a website for many pages can be done rightly by studying the data using google analytics. Here are the major pros of this tool: - Free to use - Helps to get detail insights for your adword campaign - Data can be easily exported in excel - You can add lot of metrics and dimensions in your report - Connecting to other tools is easy - You can get to know how people search and navigate your site, accordingly you can make changes or customize your site for getting best results - You can research the source of your traffic - You can discover easily what age group of an audience is getting attracted to your site - This tool helps you to determine the conversion rate - You can set up goals for your website and can further analyze it - You can use this tool on desktop as well as on iphones and android phones

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A Must Have for Anyone Who's Trying to Understand Their Website Audience

Used daily for 2+ years
Reviewed 2018-07-13
Review Source: Capterra

Google Analytics gives an in-depth understanding of the type of traffic you are receiving to your website. From real-time visitors who are actually on your site, to a comprehensive year over year comparison of the quality of traffic and conversions, you can find it all in Google Analytics. When you are developing your website, it is extremely important to ensure that you are tagging events and actions appropriately, but if Analytics is set up on your website correctly, it's an absolute game changes for helping you understand your website audience.

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Martin Matuška

Basic analytics suite for all the businesses

Used daily for 1-2 years
Reviewed 2017-02-01
Review Source: GetApp

Google Analytics is basic and it should be the first analytical asset in your portfolio. If you would like to see only summary statistics and numbers, Google Analytics is exactly what you need. You are able to see numbers of sessions, visits, views of site and sources from which your website traffic came. Moreover, you are able to setup event tracking and see for example, how your button performs, or how people are downloading your PDF document.It has many functions and features - my favorite is Enhanced E-commerce. Thanks to this feature, you are able to measure how well your e-shop perform - what are people buying, how many conversion/transactions day did and what are your revenues. It's very useful for every e-shop. Than possibility of event tracking and goals, the set-up is a big plus. Another pro is, that Google Analytics is commonly used - so you will find many guidebooks and how-to manuals. And in the end - it's free.

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Huong Tran

Powerful and a huge help for our traffic and SEO!

Used daily for 2+ years
Reviewed 2018-09-18
Review Source: Capterra

We're satisfied with Google Analytics and all the data it brings us within clicks. We love it that it has real time tracking as well! we love paring it with Google Data Studio for client presentation or team meeting! Awesome product and is a ease to use!It tracked and analyzed most of the information and data we needed for our websites (which are all used for different purposes: media outlets, ecommerce...) It's super useful for us to learn our audience and their behavior and from their we could increase our traffic, we even linked and used some small trick to get it analyze all different sources our traffics are coming from. It's especially helpful for our ecommerce store when we could track which products customers are spending time the most on before buying in order to improve our marketing and thus increase our sales and profits. 100% recommend!

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Cesar Clemente

"A powerful tool that allows you to know the reality of your competition and your market segment thr

Used daily for 1-2 years
Reviewed 2018-08-31
Review Source: Capterra

It allows predicting the activities of the competition from their activity on the internet and through their data predict consumer behavior as well as cost structures and other resources.This tool allows an in-depth analysis of the needs of each company and its users seen from an online interactive statistical analysis, so the tool allows the user to learn based on the statistical tables in a smart way how to act in response to the needs of each of the market elements that intervene in its specific setor, the company that does not have this role of Google loses competitiveness in the market as it offers the option of knowing what are the essential elements that are making our competition and that are published on websites that are vital elements for the prosperity of our business

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Google Analytics pricing

Pricing options
Free trial
View Pricing Plans

Analytics Standard: Free

Analytics for Mobile Apps: Free

Analytics Premium: Contact Google Analytics

If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then we offer increased limits as part of Google Analytics Premium.

Google Analytics features

Customizable Reporting
Dashboard Creation
Data Filtering
Data Visualization
Graphical Data Presentation
Real Time Data
Real Time Reporting
Reporting & Statistics
Third Party Integration

Activity Dashboard (83 other apps)
Ad hoc Reporting (57 other apps)
Business Analysis (39 other apps)
Business Intelligence (89 other apps)
Charting (68 other apps)
Data Import/Export (64 other apps)
Drag & Drop Interface (46 other apps)
Monitoring (58 other apps)
Real Time Analytics (76 other apps)
Visual Analytics (83 other apps)

Additional information for Google Analytics

Key features of Google Analytics

  • Data analysis
  • Content analytics
  • Social analytics
  • Conversion analytics
  • Advertising analytics
  • Alerts & intelligence
  • Cross-device data
  • Audience reporting
  • Conversion reporting
  • eCommerce reporting
  • Native remarketing integrations
  • Product integrations
  • Data import
  • Event tracking
  • Receiving
  • Data reporting
  • Real time reporting
  • Third party integration
  • Marketing analytics
  • Mobile analytics
  • Performance reporting
  • Custom reporting
  • Data collection & management
  • Javascript libraries
  • Tag management
  • Configuration APIs
  • Custom variables
  • Custom dimensions
  • Custom metrics
  • Calculated metrics
  • Native data onboarding integrations
  • User access controls
  • Data visualization
  • Data filtering
  • Data manipulation
  • Custom channel groupings
  • Custom content groupings
  • Funnel analysis
  • Shopping & checkout funnels
  • Custom funnels
  • Multi-channel funnels
  • App event funnels
  • Mobile app reporting
  • Segmentation
  • Flow visualization reporting
  • User explorer functionality
  • Graphical data presentation
  • Widgets
  • Customizable dashboards
  • Data activation
  • Audience demographics
  • Intelligence & anomaly detection
  • Proactive alerts
  • Machine learning
  • Multi-touch attribution
  • Predictive analytics
  • Customer journey tracking
  • App security
  • Email notifications
  • Native iOS & Android mobile apps
  • Real time data
  • Collaboration tools
  • Search functionality
View All Features


Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.