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Google Analytics 360 Logo

Enterprise-class web analytics

Last updated: January 2025

Google Analytics 360 - 2025 Pricing, Features, Reviews & Alternatives

Table of Contents

What is Google Analytics 360?

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.

Benefits of using Google Analytics 360

  • Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

  • Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

  • Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

  • Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

  • View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

  • Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.
  • Starting from

    Free

    Alternatives with better value for money

    Google Analytics 360's key features

    GetApp's analysis of 609 verified user reviews collected between July 2021 and September 2024 identified Google Analytics 360's most critical features and how it performs according to users.

    Reporting/Analytics

    Reviewers appreciate Google Analytics 360's robust reporting and analytics capabilities. They highlight the ability to track key performance indicators, audience behavior, and campaign effectiveness. Users report that it supports real-time updates, custom settings, and integration with tools like BigQuery and Salesforce. They find it valuable for generating detailed reports, optimizing strategies, and making data-driven decisions. They also mention the ability to save reports in various formats and the extensive customization options available. Of the 196 Google Analytics 360 users who gave detailed accounts of their use of Reporting/Analytics, 98% rated this feature as important or highly important.


    Performance Metrics

    Users report that Google Analytics 360 provides comprehensive performance metrics essential for evaluating website and marketing effectiveness. They highlight the ability to track metrics like traffic, conversions, engagement, and revenue. Reviewers appreciate the integration with Google Search Console and Google Ads, which enhances data accuracy. They find the customizable filters and advanced segmentation useful for in-depth analysis. They say these metrics help in making informed decisions and optimizing strategies. Of the 110 Google Analytics 360 users who gave detailed accounts of their use of Performance Metrics, 96% rated this feature as important or highly important.


    Data Visualization

    Reviewers appreciate Google Analytics 360's data visualization capabilities for transforming complex data into intuitive visuals. They highlight the use of charts, graphs, and customizable dashboards to make data more digestible. Users report that it helps in identifying trends, patterns, and insights quickly. They find it beneficial for presenting data to clients and stakeholders, facilitating informed decision-making, and enhancing overall understanding of user behavior and website performance. Of the 265 Google Analytics 360 users who gave detailed accounts of their use of Data Visualization, 95% rated this feature as important or highly important.


    User Interaction Tracking

    Users report that Google Analytics 360's user interaction tracking provides deep insights into user behavior on websites. They highlight the ability to track clicks, scrolls, navigation, and conversion paths. Reviewers appreciate the integration with Google Search Console for detailed keyword analysis. They find it useful for identifying friction points, improving user experience, and optimizing conversion rates. They also mention the ability to track interactions with dynamic content and social media platforms. Of the 126 Google Analytics 360 users who gave detailed accounts of their use of User Interaction Tracking, 94% rated this feature as important or highly important.


    Conversion Tracking

    Reviewers indicate that Google Analytics 360's conversion tracking is essential for measuring marketing campaign effectiveness and ROI. They highlight the ability to track specific actions, assign value to those actions, and optimize efforts accordingly. Users report that it provides actionable insights into user behavior and campaign performance. They find it useful for setting up goals, tracking conversions across multiple channels, and making data-driven decisions to enhance user engagement and increase conversions. Of the 135 Google Analytics 360 users who gave detailed accounts of their use of Conversion Tracking, 89% rated this feature as important or highly important.


    Data Import/Export

    Users appreciate Google Analytics 360's data import/export capabilities for seamless integration with external data sources. They highlight the ability to import data from platforms like Google Ads and export data in various formats, including CSV and Google Sheets. Reviewers find it useful for combining multiple data sources into one dashboard, enhancing analysis, and facilitating data-driven decision-making. They also mention the ease of sharing data across teams and integrating with other Google products. Of the 142 Google Analytics 360 users who gave detailed accounts of their use of Data Import/Export, 85% rated this feature as important or highly important.


    All Google Analytics 360 features

    Features rating:

    Intelligent Search
    Augmented Analytics
    Pageview Tracking
    Customizable Reports
    Usage Tracking/Analytics
    Reporting & Statistics
    Website Analytics
    Campaign Tracking
    Data Management
    Real-Time Data
    Data Aggregation
    Dashboard
    Product Data Management
    Real-Time Reporting
    Data Capture and Transfer
    Search/Filter
    Dashboard Creation
    Time on Site Tracking
    Activity Dashboard
    Interactive Reports
    Customizable Dashboard
    Customer Segmentation
    KPI Monitoring
    Keyword Tracking
    Access Controls/Permissions
    Data Connectors
    Behavior Tracking
    Referral Tracking
    Single Page View
    Data Discovery
    Site Search Tracking
    Alerts/Notifications
    Ad hoc Reporting
    Funnel Analysis
    API
    Customer Journey Mapping
    Third-Party Integrations
    Collaboration Tools
    Widgets
    Customer Database
    Multi-Channel Data Collection
    Indexing

    Google Analytics 360 awards

    Google Analytics 360 alternatives

    Google Analytics 360 logo
    4.7
    (8.1K)

    Starting from

    Free

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support
    Semrush logo
    4.7
    (2.2K)
    visit website

    Starting from

    139.95

    Per month

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support
    Adverity logo
    4.5
    (26)
    visit website

    Starting from

    ic-pricetag

    No pricing info

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support
    AnswerRocket logo
    4.6
    (15)
    visit website

    Starting from

    75000

    Per year

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support

    Google Analytics 360 pricing

    Value for money:

    Starting from

    Free

    Pricing details
    Subscription
    Free trial
    Free plan
    Pricing range

    Google Analytics 360 integrations (1,482)

    Integrations rated by users

    We looked through 8,101 user reviews, to identify which products are mentioned as Google Analytics 360 integrations, and what is the users perception.

    Google Ads logo
    Google Ads

    Integration rating: 4.7 (100)

    It pays in driving growth and revenue for our startup,it deserves a top rating. Its ability to deliver measurable results, scalability, and cost-effectiveness align perfectly with our needs as a startup looking to maximize ROI.

    Integration with Google Ads is essential for businesses aiming to enhance their digital marketing efforts, offering comprehensive campaign performance analysis, improved ROI measurement, and advanced audience insights.

    This confirms website traffic that came in from a paid advertising channel. This means that we have to continually optimize the page based on our bounce rate, user path, conversion rate, conversion value and more.

    This integration is important because it allows me to fully track metrics such as click-through rate (CTR) and generate detailed consumer behavior heatmaps on my Google Ads through Google Analytics 360.

    The integration of Google Analytics 360 with Google Ads is very important as it makes it easy to analyze the marketing data about the marketing activities carried out via Google Ads.

    To get data from Google Ads to Google Analytics and vice versa so we have more data for analyses or Google Ads algoritm can optimise campaigns for Google Analytics goals.

    This is important if you are focusing on selling a product or generating income. Analytics works well to see which ads generate clicks to your target audience.

    Since we use Google Ads for marketing, this integration makes it easy to analyze our marketing data from our marketing activities in Google Ads.

    Very critical to create and export audiences based on their behavioural and user data for marketing campaigns. It's a huge cost and time saver.

    Since we use Google Ads for marketing, this integration makes it easy to run marketing analytics by simplifying marketing data onboarding.

    I determine which ads garner the most interest, and compare results of changes made with past Data to determine which ads work best.

    A key tool for always on marketing efforts and often a large part of our digital media spend requires a clean clear data set.

    It gives more data so that my ads can be more effective at finding the right potential customers to target

    Critical to track but sometimes the results are different in both tools, due to different methodologies.

    Avoid making costly mistakes both with time and money. Avoid making Google mad at me or my clients.

    It is essential as I have mentioned to integrate GTM, Google Ads and Campaign URL Builder, etc.

    for those who make advertisements in internet these 2 products are the most in formative tools.

    When we pay for ads, its important to track everything and know if our strategy are going good.

    It attributes leads that interacted with Google ads but did not convert on the spot.

    To find out more about the course and how to apply for the job or the best benefits

    AvatarImg

    AATTAF Soumiya

    Account Manager

    1/20
    WordPress logo
    WordPress

    Integration rating: 4.8 (67)

    Track what is going on and making informed decisions that makes me look really good and helps my clients make more money and save time, too.

    Google Analytics is at its most useful when measuring clicks on your site: where and when they were, by whom, etc.

    Since our blogs are on WordPress server, to analyse the user data this integration become quite important.

    It is essential for websites and can be integrated seamlessly with WordPress through plugins or by coding.

    Provides an excellent overview of all the traffic dic the site gets and user behaviour metrics.

    tO TRACK MY WEBSITE TRAFFIC AND GIVE A SUBSTANTIAL AND INSIGHT IN MANAGING MY WEBSITE

    This allows us to customize our site based off the data we got from Google Analyst's

    RF

    Robert Farmilo

    Free Lancer

    1/7

    Integration rating: 4.8 (57)

    We use this to bounce off keywords, page indexing and other relevant information to get a Holistic view of the clients current situation.

    GSC integration helps us identify keywords, monitor clicks, and uncover opportunities to improve our website's search engine visibility.

    Search data is essential to the conversion funnel and the data integration here is "in house" and best in class.

    These two go hand in hand and are critical when you want to improve your website traffic.

    I wish it were easier to see Google Search Console data from within Google Analytics.

    Shows me a lot of things I can use to work with whenever I need new blog topics

    AvatarImg

    Dallas Scarlett

    Marketing Agency Partner

    1/6
    Wix logo
    Wix

    Integration rating: 5.0 (5)

    To ensure that we are tracking the relevant data we need to be performing at a continuous high level.

    This integration is really critical and important. If not it would be impossible.

    AvatarImg

    Dallas Scarlett

    Marketing Agency Partner

    1/2

    Integration rating: 5.0 (4)

    Google Sheets has a native add on tool that allows for scheduling of data pulls and automation of reporting. It saves us countless hours in reporting each month.

    Integrating Google Analytics to Google Sheets allows more robust data analysis and insights.

    AC

    Abby Curcio

    Digital Marketing Manager

    1/2

    Integration rating: 5.0 (2)

    This integration helps in preparing exec dashboards in a single pane of glass (SF and PowerBI) and thus auto-updated.

    Using MS Power BI as a hub enabled us to compare our web behavior versus our billing and provisioning operations.

    AP

    Abhisek Pattojoshi

    Associate Director

    1/2
    Shopify logo
    Shopify

    Integration rating: 4.9 (8)

    to show me the sources of the traffic and which product did the customer like or interest

    AvatarImg

    Anonymous Reviewer

    Team Leader

    Integration rating: 5.0 (3)

    with the cost of doing business on Facebook not getting any cheaper, and the inherent problems about earning a decent ROI, you need some serious data power, and that's what this integration helps with.

    RF

    Robert Farmilo

    Free Lancer

    Integration rating: 5.0 (2)

    Because it is where I can find many of the tools I need for business all in one place.

    jg

    jerome gray

    owner

    Integration rating: 3.5 (2)

    Thanks to the agency's generous support of educational seminars, we were able to extend the methods of use to hundreds of on-site personnel in several non-IT departments.

    AvatarImg

    Julia Maria Martinez

    Market Specialist

    Squarespace logo
    Squarespace

    Integration rating: 5.0 (1)

    Squarespace is my web host, and I use Google Analytics to track my audience and interactions.

    ZZ

    Zel Zel

    Freelance Writer & Influencer

    WooCommerce logo
    WooCommerce

    Integration rating: 5.0 (1)

    to show me the sources of the traffic and which product did the customer like or interest

    AvatarImg

    Anonymous Reviewer

    Team Leader

    GDevelop logo
    GDevelop

    Integration rating: 4.0 (1)

    I make video games with Gdevelop and I then use google analytics to track my user base.

    AK

    Aidan Keane

    Game Dev

    Clicky logo
    Clicky

    Integration rating: 4.0 (1)

    Clicky is a more customizable app that is more flexible to adjust to specific needs, however it lacks many of the different tools Google Analytics provides.

    AvatarImg

    Tibor Kiss

    Media Producer

    Wufoo logo
    Wufoo

    Integration rating: 5.0 (1)

    Useful and easy setup, I can track the inbound traffic to my forms from emails and web pages.

    AvatarImg

    Anonymous Reviewer

    Project Manager

    Shopify POS logo
    Shopify POS

    Integration rating: 5.0 (1)

    Ensured that i knew about every bit of traffic that was funnelled into my site.

    NH

    Nathan Herridge

    Manager

    Rank Math logo
    Rank Math

    Integration rating: 5.0 (1)

    We use this integration for making the best of our SEO software and to see vital metrics on our clients websites.

    RH

    Rosie Hayes

    Lead Designer

    Duda logo
    Duda

    Integration rating: 5.0 (1)

    To confirm and track any potentially missed conversions, form fills, click to calls, click to mails etc.

    AvatarImg

    Dallas Scarlett

    Marketing Agency Partner

    Adobe Illustrator logo
    Adobe Illustrator

    Integration rating: 5.0 (1)

    Google Drive logo
    Google Drive

    Integration rating: 5.0 (1)

    Integration rating: 5.0 (1)

    Integration rating: 5.0 (1)

    Integration rating: 5.0 (1)

    RD Station logo
    RD Station

    Integration rating: 4.0 (1)

    Bitrix24 logo
    Bitrix24

    Integration rating: 5.0 (1)

    Google Analytics 360 support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Knowledge Base
    Chat
    FAQs/Forum

    Training options

    Documentation
    Videos
    Webinars

    Google Analytics 360 reviews

    Overall rating

    4.7

    /5

    8.1K

    Positive reviews

    97

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.91/10
    Rating distribution

    5

    4

    3

    2

    1

    5.8K

    1.9K

    250

    18

    4

    Pros
    I believe it is a great asset for any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.
    I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.
    Overall, positive experience using Google Analytics. Has some good points and is free for deployment, and the reports and visualisation give a nice snapshot on the audience base.
    Cons
    I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.
    Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.
    In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

    Google Analytics 360 FAQs

    Q. What type of pricing plans does Google Analytics 360 offer?

    Google Analytics 360 has the following pricing plans:
    Pricing model: Free

    These products have better value for money


    Q. Who are the typical users of Google Analytics 360?

    Google Analytics 360 has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


    Q. What languages does Google Analytics 360 support?

    Google Analytics 360 supports the following languages:
    Swedish, Czech, Danish, Finnish, Russian, Korean, Norwegian (Bokmal), Polish, Italian, Chinese (Simplified), Portuguese, Spanish, Indonesian, Dutch, Irish, Hebrew, German, Thai, Turkish, Arabic, French, Japanese, English, Hungarian, Ukrainian, Chinese (Traditional), Portuguese


    Q. Does Google Analytics 360 support mobile devices?

    Google Analytics 360 supports the following devices:
    Android


    Q. Does Google Analytics 360 offer an API?

    Yes, Google Analytics 360 has an API available for use.


    Q. What other apps does Google Analytics 360 integrate with?

    Google Analytics 360 integrates with the following applications:
    WordPress, Google Search Console, Google Ads


    Q. What level of support does Google Analytics 360 offer?

    Google Analytics 360 offers the following support options:
    Email/Help Desk, Knowledge Base, Chat, FAQs/Forum

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