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Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.
Typical customers
Platforms supported
Support options
Training options
Value for money
4.7
/5
6.8K
Starting from
Free
Value for money contenders
Functionality
4.6
/5
6.8K
Total features
48
9 categories
Functionality contenders
Overall Rating
4.7
/5
6.8K
Positive reviews
5
4
3
2
1
4,946
1,638
206
14
2
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Lena V.
EW
Erin W.
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Anonymous Reviewer
Leonardo I.
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George H.
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Olivier t.
Overall rating contenders
Tanner S.
Account Executive
Marketing and Advertising, 11-50 employees
Review source
Transcript
Tanner S.: My name is Tanner. I'm an account executive and media buyer in the digital social media industry,...
Tanya G.
Course Producer Writer
Writing and Editing, 1-10 employees
Review source
Transcript
Speaker 1: Hi, I'm Tanya. I'm a content creator for a training coaching company. And I give Google Analytics...
Shannon O.
Verified reviewer
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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This is my go-to Analytics provider and the only one I recommend wholeheartedly to clients. It's robust enough to work for 90% of website owners.
Google Analytics is the Gold Standard in providing website analytics—it's intuitive and reliable. Although there is surely a learning curve to get the most out of the data, it offers robust reporting on nearly every area of importance for the majority of website owners. Only those with complex website situations should consider more complicated alternatives.
There are a few areas that are a bit fiddly—like trying to augment data in certain ways. For example, it's tricky to sometimes get both pageviews and sessions data for some views, and that seems like a pretty standard feature that should be easily toggled.
Abhinav J.
Information Technology and Services, 51-200 employees
Used daily for 1-2 years
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Overall I would definitely recommend any person who wants to get insights about their business which is a very crucial thing to do. You can go for Google Analytics.
I used Google Analytics for one of my clients to get insights about his customer's buying pattern, who is coming to the website and actually making any order. Google Analytics provides powerful insights with reports and dashboards. It's easy to integrate too we just need to pass data via their apis
It's bit tricky to start using it as it has lot of features and it would take time to make best use of this platform.
Anonymous Reviewer
Verified reviewer
Logistics and Supply Chain, 11-50 employees
Used daily for 2+ years
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As a product manager, Google Analytics is helping me to find my way through data and giving me chance to improve my product strategy and product itself overall. Simple, yet powerful.
Sometimes it is hard to find what you are looking for and editing the dashboard is not as easy as other analytic tools, yet amazing entry level product for data.
Yunuen G.
Telecommunications, 10,001+ employees
Used weekly for 1-2 years
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Mi experiencia en general a sido satisfactoria ya que me a ayudado a comprender lo que nuestro clientes decean y esperan de nuestro servicio
Me gusta que este sowfare te ofrezca herramientas importantes para tanto para empresas pequeñas como para empresas con varios personal,ofrece informes sin muestrear y la atribución basada en datos ,te ayuda para mejorar tu sitio web y puedes crear listas de marketing personalizadas
Es un poco lenta la plataforma al vincular datos y compartirlos con el cliente a veces da error y tienes que volver a realizar todo el proceso.
Showing original review in Spanish. See translation
Kapil S.
Verified reviewer
Automotive, 51-200 employees
Used daily for 1-2 years
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Overall experience has been really satisfying.
The ease and user friendliness of UI, multi-purpose functionality and efficiency for the completion of tasks are the best part about this analytical tool.
The complexity in handling the backend panel.
Q. What type of pricing plans does Google Analytics 360 offer?
Google Analytics 360 has the following pricing plans:
Pricing model: Free
Q. Who are the typical users of Google Analytics 360?
Google Analytics 360 has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does Google Analytics 360 support?
Google Analytics 360 supports the following languages:
Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian
Q. Does Google Analytics 360 support mobile devices?
Google Analytics 360 supports the following devices:
Android
Q. Does Google Analytics 360 offer an API?
Yes, Google Analytics 360 has an API available for use.
Q. What other apps does Google Analytics 360 integrate with?
Google Analytics 360 integrates with the following applications:
WordPress, Google Search Console, Google Ads
Q. What level of support does Google Analytics 360 offer?
Google Analytics 360 offers the following support options:
Email/Help Desk, Knowledge Base, Chat, FAQs/Forum