Google Analytics 360 vs Grow

HubSpot Marketing Hub

Tableau

Microsoft Power BI

Zoho Analytics

Looker

Mixpanel

Compare Google Analytics 360 and Grow based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho Analytics is an GenAI powered self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Charting

Collaboration Tools

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Data Visualization

Forecasting

Funnel Analysis

Indexing

Intelligent Search

Interactive Reports

Keyword Tracking

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Pageview Tracking

Performance Metrics

Product Data Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Search/Filter

Single Page View

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Widgets

Google Analytics 360

Android

Web-based

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Google Analytics 360 screenshot: Analyze daily visits, traffic types, & time on site by country

Google Analytics 360 screenshot: Google Analytics custom dashboard

Google Analytics 360 screenshot: Google Analytics audience demographics reporting

Google Analytics 360 screenshot: View website data in real time with Google Analytics

Google Analytics 360 screenshot: Connect sales, marketing and advertising data

Google Analytics 360 screenshot: Generate reports to see what's working and fix what's not

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More! 

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Grow is software that makes it simple for companies to connect their data and surface insights so everyone can make data-driven decisions.

Activity Tracking

Ad hoc Analysis

Ad hoc Query

Benchmarking

Customizable Branding

Customizable Templates

Data Blending

Data Extraction

Data Mapping

Data Quality Control

Data Storage Management

Data Synchronization

Data Transformation

Drag & Drop

ETL - Extract Transfer Load

Financial Reporting

Functions/Calculations

Historical Reporting

Interactive Elements

Key Performance Indicators

Metadata Management

Mobile Access

Mobile Dashboards

OLAP

Predictive Analytics

Private Dashboards

Profitability Analysis

Public Dashboards

Publishing/Sharing

Real-Time Updates

Relational Display

Role-Based Permissions

Sales Reports

Sales Trend Analysis

Scheduled/Automated Reports

Scorecards

Secure Data Storage

Self Service Data Preparation

Single Sign On

SSL Security

Strategic Planning

Trend Analysis

Trend/Problem Indicators

Visual Analytics

Visual Discovery

Grow

iPad

iPhone

News Editor/Journalist

I have been using Grow for a few months now and have been very pleased with the results. The platform is easy to use and provides comprehensive data insights that help me make well-informed decisions.

Operations Manager

The support is always super fast and helpful and they are happy if you tell them which features you'd love to have in the future.

Consultant

They add useful features on a regular basis and have an amazing support team that is quick to help with any issues that arise.

Director of Operations

The customer support is very helpful, and they will not only help you solve your problem, but advise on best practices - helping you learn how to work better in the software.

Sr Director, Information Services

If you’re going for a platform that can be easily scaled at a palatable price and don’t have substantial teams of coding experts, Grow is the perfect sweet spot for your organization.

Event Coordinator

Great experience, I use it everyday and it gets the job done on time and looks amazing.

Growth Team

I am able to track data in real time and I am obsessed with numbers, I love that it updates and integrates with the databases I use.

Curriculum Manager/IT Support Specialist

At the same time, they were working to improve the software so that I could easily do what I wanted in the future without the extra help.

Account Manager

Certain fields will pull in errors when refreshed. Specifically timestamped dates which mess with filtering.

Grow was a perfect solution to all of these challenges. Their transformation “apps” within their builder allow users with limited SQL knowledge to apply all manipulations needed to datasets.

Accounts Payable Specialist

I love how easy it is to make a no nonsense graph that anyone in your organization can understand also is great for managing large data sets and compacting them to a palatable field.

Business Development Rep

This is perfect for all API connections and platforms.

Lead Developer

Sometimes text widgets will just "disappear" after I have dragged them onto the canvas. I haven't been able to establish a pattern, but it's kind of inconvenient when it happens.

Google Analytics 360 vs Grow Comparison (2026)

Google Analytics 360 vs Grow Comparison (2026)

Google Analytics 360

Grow

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives