Google Analytics 360 vs Microsoft Clarity

HubSpot Marketing Hub

Hotjar

Zoho Analytics

Mixpanel

Fullstory

LogRocket

Compare Google Analytics 360 and Microsoft Clarity based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho Analytics is a self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Charting

Collaboration Tools

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Data Visualization

Forecasting

Funnel Analysis

Indexing

Intelligent Search

Interactive Reports

Keyword Tracking

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Pageview Tracking

Performance Metrics

Product Data Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Search/Filter

Single Page View

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Widgets

Google Analytics 360

Android

Web-based

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Google Analytics 360 screenshot: Analyze daily visits, traffic types, & time on site by country

Google Analytics 360 screenshot: Google Analytics custom dashboard

Google Analytics 360 screenshot: Google Analytics audience demographics reporting

Google Analytics 360 screenshot: View website data in real time with Google Analytics

Google Analytics 360 screenshot: Connect sales, marketing and advertising data

Google Analytics 360 screenshot: Generate reports to see what's working and fix what's not

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

Activity Tracking

Annotations

Audience Targeting

Behavioral Analytics

Campaign Analytics

Cohort Analysis

Conversion Rate Optimization

Customer Activity Tracking

Customer Experience Management

Data Linking

Dynamic Content

Engagement Tracking

Feedback Management

For Websites

Goal Setting/Tracking

Heatmaps

Multi-Language

Multivariate Testing

Screen Activity Recording

Scroll Maps

Session Recording

Social Media Integration

Survey/Poll Management

Visitor Tracking

Visual Analytics

Web Traffic Reporting

Microsoft Clarity

Business Development Manager

I think it's integral to our teams success and is an importance peace to what we do.

Business Analyst

I like the session recording of website and heatmap metrics from the Microsoft clarity which features is nobody giving in the market with that much clarity.

director 

What I really liked about the product is the ease of use and how easy it was to implement it in the daily running of my business.

Marketing Associate

I think it's super easy to use and more responsive compared to Hotjar. I will keep comparing it to Hotjar since I have only experience using the latter.

Designers

Microsoft clarity is free of cost and help us to understand the customer behavior though the heatmaps. It is easy to similar to the other heatmap tools and gives us the accurate results.

Head of Technology

Records visits on your site. Top entry and top exit pages are great to see where user mostly comes and where leaves.

Project Lead

The best part of the tool is the session recordings to assess what needs to be changed on your website to improve user engagement and conversions.

Chief Community Officer

Easy to use, easy to set up and free so the cost is perfect.

I love the integration with Google Tag Manager, it's fast and reliable.

Analyst

This is a great improvement to the UX testing toolkit.

I was always bothered that I couldn't get that information for my own startups.

UI/UX Designer

A problem I encountered was with viewing a heat map of a url with javascript navigation tabs.

Marketing Manager

Microsoft tool is very easy to integrate with your website, which makes it easy to kickstart & test the application in the first place.

Dental assistant 

Great user interface, scroll heat maps are a must.

Marketng Executive

One thing I'm missing sometimes data takes time to update.

Only few integration possibilities. There's no FlutterFlow or google chat integrations, but it's no near crucial.

Google Analytics 360 vs Microsoft Clarity Comparison (2026)

Google Analytics 360

Microsoft Clarity

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives