Google Analytics 360 vs OriginPro

HubSpot Marketing Hub

Minitab

Zoho Analytics

Logi Symphony

Mixpanel

Spreadsheet Server

Compare Google Analytics 360 and OriginPro based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho Analytics is a self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Charting

Collaboration Tools

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Data Visualization

Forecasting

Funnel Analysis

Indexing

Intelligent Search

Interactive Reports

Keyword Tracking

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Pageview Tracking

Performance Metrics

Product Data Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Search/Filter

Single Page View

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Widgets

Google Analytics 360

Android

Web-based

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Google Analytics 360 screenshot: Analyze daily visits, traffic types, & time on site by country

Google Analytics 360 screenshot: Google Analytics custom dashboard

Google Analytics 360 screenshot: Google Analytics audience demographics reporting

Google Analytics 360 screenshot: View website data in real time with Google Analytics

Google Analytics 360 screenshot: Connect sales, marketing and advertising data

Google Analytics 360 screenshot: Generate reports to see what's working and fix what's not

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Minitab is a statistical and data analytics software, which helps organizations predict, visualize, and analyze business data to forecast patterns, discover trends, view relationships between variables, and more. The built-in assistant lets users manage data analysis and interpretation operations.

Connect 140+ ERPs to Excel. Real-time financial reports using formulas you know. AI help built-in. Drill to details. Zero IT needed.

Transform your software with Logi Symphony's embedded analytics - the only platform delivering full AI capabilities on-premises.

OriginPro is a cloud-based data analysis and graphing software that provides a complete set of data exploration, peak fitting, and surface fitting analysis tools for businesses across multiple sectors, including academic institutions, government organizations, and non-profits.

Ad hoc Analysis

Ad hoc Query

Bayesian Analysis

Commenting/Notes

Compliance Tracking

Customizable Templates

Customization

Data Clustering

Data Extraction

Data Synchronization

Data Tabulation

Data Transformation

Database Support

Document Management

Drag & Drop

File Storage

Formula Management

Full Text Search

Functions/Calculations

Metadata Management

Multi-Language

Multiple Format Support

Multiple Projects

Multivariate Analysis

Neural Network Modeling

Offline Access

Predictive Analytics

Project Management

Regression Analysis

Relational Display

Secure Data Storage

Statistical Analysis

Statistical Process Control

Statistical Simulation

Survival Analysis

Templates

Time Series Analysis

Trend Analysis

Visual Analytics

Visual Discovery

OriginPro

Windows

Technical Author

But the best feature is the quality of the output. I use the highest quality images in my manuscripts and this program delivers them.

PhD Researcher

I can easily plot a beautiful figure in 5 min. Many of the embedded plotting tools are really good and they even make my plots more beautiful.

Sr. Scientist

I also like the customer service since I have had many occasions to seek help from them. They are really helpful and often resolve issues within a few days.

Principal Scientist

I really appreciate the customer service as well, they are good at helping unravel even complex needs into relatively simple steps in the software.

Postdoctoral Researcher 

Origin pro is one best software to plot and analyze the data. You can customize the plot, I like this option a lot and has good choice of color plots.

senior scientist

The comparative simplicity of preparing graphs, perfect their quality, variety of features and types of graphs.

Graduate student

It is fantastic how easy and to what degree you can costumize your figures especially the ones showing your statistical analysis.

Research Scholar

OriginPro with its amazing features and user friendly interface is my go-to tool for data visualization and analysis.

Associate Professor

I am back on OriginPro given the ease in producing publication worthy figures and visualizations. It is a real time saver and I actually prefer the final product better.

Researcher

User interface is awful and much of my time was spent figuring out which parts of the menu are clickable and which are not.

Analytical Lab Technician

My overall experience with OriginPro has been very good as it has speed up several of data processing tasks within our lab. The batch analysis along with the apps make it worth the money.

System Engineer

Origin was very easy to deploy to our faculty and researchers. The instructions were clear and helpful.

Faculty

I like the plotting, use of analytical equations and statistical analyses. Overall the software is user friendly.

Professor

Converting photos in data seems to be possible but I am struggling with it.

Assistant Professor

The biggest drawback of the software is  lack of options on a mac and the fact that keeping it on a desktop and laptop uses two licenses for each user.

Business Intelligence Analyst

Easy integration of custom code, modules, etc. Powerful batch processing.

Google Analytics 360 vs OriginPro Comparison (2026)

Google Analytics 360

OriginPro

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives