Google Analytics 360 vs Oviond

HubSpot Marketing Hub

Zoho Analytics

Google Data Studio

Mixpanel

Supermetrics

Reportz

Compare Google Analytics 360 and Oviond based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho Analytics is a self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Charting

Collaboration Tools

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Data Visualization

Forecasting

Funnel Analysis

Indexing

Intelligent Search

Interactive Reports

Keyword Tracking

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Pageview Tracking

Performance Metrics

Product Data Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Search/Filter

Single Page View

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Widgets

Google Analytics 360

Android

Web-based

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Google Analytics 360 screenshot: Analyze daily visits, traffic types, & time on site by country

Google Analytics 360 screenshot: Google Analytics custom dashboard

Google Analytics 360 screenshot: Google Analytics audience demographics reporting

Google Analytics 360 screenshot: View website data in real time with Google Analytics

Google Analytics 360 screenshot: Connect sales, marketing and advertising data

Google Analytics 360 screenshot: Generate reports to see what's working and fix what's not

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share real-time interactive dashboard reports that leverage data from multiple sources such as SQL databases and Google apps including Google Analytics, Google Sheets, Google Ads & YouTube

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. 

Supermetrics is used by +700k marketers in over 120 countries.

Reportz is an automated reporting tool for digital marketing agencies that allows users to import, present & compare metrics from various data sources. 
Create a dashboard from our templates, connect your data sources and create your report in less than 5 minutes!

Oviond enhances marketing reporting with AI, integrating 50+ platforms for efficient, automated insights.

Customizable Branding

Customizable Templates

Data Synchronization

Drag & Drop

Functions/Calculations

Interactive Elements

Mobile Dashboards

Predictive Analytics

Private Dashboards

Public Dashboards

Scheduled/Automated Reports

Scorecards

Secure Data Storage

Trend Analysis

Workflow Management

Oviond

The ability to categorise clients based on "Folders" is fantastic, and the integration process is nice and simple.

There is also no way for you to create your own custom metrics to rectify the wrong data outputs, which is frustrating. Trying to get help from support has been an equally frustrating experience.

Digital Business Consultant

I like the fact that Oviond helps bring all the digital marketing data in one easy to use dashboard. It helps us monitor multiple channels and easily create stunning reports.

A great piece of software with an amazing support team. Helps create stunning reports.

The interface is simple, connection options are good, it delivers reports and a dashboard that I can use for myself and to show clients, so it is a very good value.

Director/Digital marketing strategist

We have not looked back since. Thanks to the team and their amazing support.

Solopreneur

Easy integration process with a client account. Clean and beautiful Interface for the whole platform.

CEO & Founder

Worked like a charm from the first time and has so many functionalities that we are discovering and implementing still today.

The team is working to bring new integrations, features and enhancements, the integrations so far is great and it is growing which is a big plus. Oviond has enormous potential.

Manager

The lack of a mobile app is also a weakness (I have yet to see it appear in their roadmap). A full web page to view the data is time consuming.

If you are working on an e-commerce website (woocommerce), the parameters of ecommerce are also incomplete and in-depth. It only includes: Total order, Net sale, Gross sale only that.

Founder & Communication Empowerment Specialist

Easy to use, to scale, great for an agency like mine.

Founder and Consultant

Easy, useful and pretty dashboards for social media and more.

Migrating to their new version is a complete disaster. They are deleting all our clients' data, reports, and dashboards.

Managing Partner

Best Dashboards for the Money (and at any price).

Digital Marketing Systems Manager

Being able to not only create dashboards, but to also create reports that can be exported using the same widgets and data that the dashboards display is priceless.

Oviond screenshot: Oviond is an advanced digital marketing reporting and analytics software designed for marketing professionals. Seamlessly connect to over 50 data sources, use AI for real-time insights, and create customized, professional reports effortlessly.



Oviond screenshot: Streamline your reporting with Oviond's customizable templates. Select from various designs, integrate your brand’s colors and domain, and quickly create professional-looking reports and dashboards.



Oviond screenshot: Effortlessly integrate with over 50 marketing platforms like Google Analytics and Facebook Ads. Centralize all client data, simplifying analysis and providing a comprehensive view of marketing performance.



Oviond screenshot: Harness Oviond's AI to generate comprehensive reports with contextual analysis. Get strategic recommendations, automate reporting tasks, and deliver actionable insights to improve campaign performance and client satisfaction.



Oviond screenshot: Oviond simplifies report sharing with multiple options. Share reports via a direct link, email, download them as PDFs or embed them on any website.

Google Analytics 360 vs Oviond Comparison (2026)

Google Analytics 360

Oviond

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives