Google Analytics 360 vs Swydo

HubSpot Marketing Hub

Zoho Analytics

Google Data Studio

Mixpanel

Supermetrics

ReportGarden

Compare Google Analytics 360 and Swydo based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho Analytics is an GenAI powered self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Charting

Collaboration Tools

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Data Visualization

Forecasting

Funnel Analysis

Indexing

Intelligent Search

Interactive Reports

Keyword Tracking

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Pageview Tracking

Performance Metrics

Product Data Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Search/Filter

Single Page View

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Widgets

Google Analytics 360

Android

Web-based

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Google Analytics 360 screenshot: Analyze daily visits, traffic types, & time on site by country

Google Analytics 360 screenshot: Google Analytics custom dashboard

Google Analytics 360 screenshot: Google Analytics audience demographics reporting

Google Analytics 360 screenshot: View website data in real time with Google Analytics

Google Analytics 360 screenshot: Connect sales, marketing and advertising data

Google Analytics 360 screenshot: Generate reports to see what's working and fix what's not

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

ReportGarden is a reporting & dashboards software that helps enterprise ad agencies prepare analysis & performance reports for improved client communication

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. 

Supermetrics is used by +700k marketers in over 120 countries.

Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share real-time interactive dashboard reports that leverage data from multiple sources such as SQL databases and Google apps including Google Analytics, Google Sheets, Google Ads & YouTube

Swydo is a web-based monitoring, reporting, and workflow solution for online marketers using Google Analytics, AdWords, Facebook Ads, Bing Ads, and more

Campaign Analytics

Campaign Planning

Channel Management

Customizable Branding

Customizable Fields

Customizable Templates

Data Source Connectors

Email Templates

Functions/Calculations

Historical Reporting

Key Performance Indicators

Multi-Campaign

Multi-Channel Attribution

Private Dashboards

Public Dashboards

Publishing/Sharing

ROI Tracking

Role-Based Permissions

Scheduled/Automated Reports

Self Service Data Preparation

Social Media Integration

Template Management

Trend Analysis

Visual Analytics

Swydo

Founder

Great tool, accessible, easy to set up, customer service is great and helps visualise performance on ad platforms.

Digital Project Specialist

The best part about Swydo is the customization it offers. The ability to create templates but then also unlink reports from templates to customize them is great for meeting client needs.

Managing Partner

Swydo provides outstanding customer support (which is not needed because of the easy setup and the nice user interface).

Digital Marketing Director

I love that Swydo is constantly updating their platform and providing new functionality to improve our client reporting and ease of use.

Their support is very good. They are always very responsive and polite.

Swydo's solution is easy to use, and highly customizable. It is very agile, and fun to work with.

Digital Marketing Coordinator

Great way to easily share reports with stakeholders. Price point makes this an attractive alternative to the free Google Data Studio which can be buggy and limited at times.

There is no support for Facebook system users, hence the system has a "single point of failure" when attempting to have full integration with a marketing platform of an organization.

Everything perfect: They helped us in every stage of the setup and even improved their software based on some requests we had.

Swydo is a great choice and is a good value for the money.

Ecommerce Program Specialist

I love how you can integrate multiple databases very easily. I also like how we have multiple ways to present data and export reports in multiple ways.

Paid Media Manager

The customer service team is always quick to respond and is eager for customer input so they can continue improving the software.

Social Media Marketing Coordinator

The details you can go into for social reporting and Google Ads reporting is brilliant.

Easy to integrate, friendly team, fairly stable, not too many technical issues.

Head of Google Ads

Great Tool, frictionless onboarding. The swydo team is very reactive.

Managing Director

Limited design options, visualisation is limited.

owner

What a total rip off, just greedy money hungry.

Doesn't have multi-channel formulas to add into 1 metric. Design layout is very limited (i.e. can't resize kpis).

Google Analytics 360 vs Swydo Comparison (2026)

Google Analytics 360

Swydo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives