Google Analytics 360 vs UpMetrics

HubSpot Marketing Hub

XM for Strategy & Research

Zoho Analytics

Looker

Bonterra Apricot

Mixpanel

Compare Google Analytics 360 and UpMetrics based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho Analytics is a self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Charting

Collaboration Tools

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Data Visualization

Forecasting

Funnel Analysis

Indexing

Intelligent Search

Interactive Reports

Keyword Tracking

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Pageview Tracking

Performance Metrics

Product Data Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Search/Filter

Single Page View

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Widgets

Google Analytics 360

Android

Web-based

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Google Analytics 360 screenshot: Analyze daily visits, traffic types, & time on site by country

Google Analytics 360 screenshot: Google Analytics custom dashboard

Google Analytics 360 screenshot: Google Analytics audience demographics reporting

Google Analytics 360 screenshot: View website data in real time with Google Analytics

Google Analytics 360 screenshot: Connect sales, marketing and advertising data

Google Analytics 360 screenshot: Generate reports to see what's working and fix what's not

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Bonterra Case Management is a solution for nonprofit organizations of any size that supports a secure case management database, along with a best practice library with forms and reports, a drag-and-drop form designer, volunteer and donor management tools, plus client tracking, and more.

XM for Strategy & Research is a survey management tool designed to help businesses collect feedback and provide insight into brand awareness and consumer preferences. Key features include sentiment analysis, trend alerts, predictive behavior analytics, real-time response monitoring, and data insight reports.

Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

UpMetrics is the leading impact measurement and management platform for mission-driven organizations. By combining innovative, easy-to-use technology, expert services, and a community designed around shared learning, UpMetrics is helping organizations to maximize positive social outcomes.

Activity Tracking

Benchmarking

Customizable Branding

Customizable Forms

Customizable Templates

Data Analysis Tools

Data Coding

Data Collection

Data Migration

Data Synchronization

Drag & Drop

Engagement Tracking

For Nonprofits

Key Performance Indicators

Media Analytics

Mobile Access

Performance Management

Public Dashboards

Publishing/Sharing

Quantitative Analysis

Query Builder

Real-Time Updates

Self Service Data Preparation

Self-service Analytics

Sentiment Analysis

Storytelling

Text Analysis

Visual Analytics

UpMetrics

Director of Evaluation and Impact

Our experience has been great, The staff believes in their work and have supported us through the process. I am excited to continue to grow with UpMetrics.

Data and Impact Manager 

I love that this product saves me a lot of time by automating most of the data processes leading up to visualizations. I also love the sleek visuals.

Interim Executive Director

They are honest and kind, and they genuinely want to support non-profits like mine to help maximize our impact.

The ease of use of Upmetrics is really because of the amazing team behind it in addition to the platform. It's been really great to have this tool to support showing the impact of our work.

Program Manager

I was disappointed when the UpActive app was disabled because that was how our organization was planning to use UpMetrics the most. We are still working through a way to solve for this loss.

Chief Operating Officer

Everyone I have interacted with has been excellent. They have a great mission and truly care about their clients success.

President

UpMetrics has solved that for us. They have been the terrific partner and ally we needed to fulfill this aspect of our strategic growth plan.

Athletic Director

What I love most about UpMetrics is how user-friendly the platform is, and their outstanding customer service.

Principal

We love our working relationships with Upmetrics and have recently increased our package with them to allow us to do more.

Executive Director

In addition, their team and customer service is fantastic. They are readily available, and solutions-oriented - particularly when our nonprofit presents some unique challenges to solve.

With their guidance, easy to use platforms, and professional reports, we are far better equipped as we reach out to current supporters and potential funders.

Programs/Company Manager

The easy integration with Google sheets is great.

Deputy Director

However, molding it to our data structure is somewhat difficult.

National Impact Manager

No major issues or areas of dissatisfaction have  come up for us. There are small tweaks we've shared, eg.

Academies Director

I am not sure if it was because we were using a scale down version.

Program & Evaluations Manager

UpMetrics allows us to easily integrate all of our evaluation data into one place.

UpMetrics screenshot: Build your impact framework using our signature DeCAL (define, collect, and analyze) methodology. Within the define phase, map your mission and values to your definitions of impact and key impact indicators (KIIs).

UpMetrics screenshot: Collect and use data to measure, improve, and report on impact outcomes, and tell your story with the world.

UpMetrics screenshot: You'll now be able to differentiate between the impact you make directly (to your end beneficiaries) and the impact you make indirectly (based on the impact your end beneficiaries are making).

Google Analytics 360 vs UpMetrics Comparison (2026)

Google Analytics 360

UpMetrics

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives