Google Analytics 360 vs Usermaven

HubSpot Marketing Hub

Hotjar

Zoho Analytics

Pendo

Mixpanel

Kissmetrics

Compare Google Analytics 360 and Usermaven based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho Analytics is a self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Ad hoc Reporting

Alerts/Notifications

Analytics

Augmented Analytics

Behavior Tracking

Campaign Management

Campaign Tracking

Charting

Collaboration Tools

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Dashboard

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Connectors

Data Discovery

Data Import/Export

Data Integration

Data Management

Data Visualization

Forecasting

Funnel Analysis

Indexing

Intelligent Search

Interactive Reports

Keyword Tracking

KPI Monitoring

Machine Learning

Marketing Reports

Monitoring

Multi-Channel Data Collection

Multiple Data Sources

Pageview Tracking

Performance Metrics

Product Data Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Search/Filter

Single Page View

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Usage Tracking/Analytics

User Interaction Tracking

User Management

Visualization

Website Analytics

Widgets

Google Analytics 360

Android

Web-based

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Google Analytics 360 screenshot: Analyze daily visits, traffic types, & time on site by country

Google Analytics 360 screenshot: Google Analytics custom dashboard

Google Analytics 360 screenshot: Google Analytics audience demographics reporting

Google Analytics 360 screenshot: View website data in real time with Google Analytics

Google Analytics 360 screenshot: Connect sales, marketing and advertising data

Google Analytics 360 screenshot: Generate reports to see what's working and fix what's not

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Kissmetrics is a behavioral analytics solution for product and marketing teams. We give companies actionable data and help them uncover insights on acquisition, engagement, retention, and revenue to grow their businesses.

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

Usermaven is a cloud-based analytics tool with pre-built reports to help businesses analyze the behavior of their visitors and customers. It respects the privacy and is hosted in the EU. It makes setting up the dashboard quick and easy. Users can discover the sources of traffic, the most popular pages, and the conversion-driving actions.


Cohort Analysis

Engagement Tracking

Usermaven

An easy to implement solution to replace Google Analytics. I enjoy the nice, clean user interface.

One of UserMaven's key strengths is its clean and responsive interface, designed to be user-friendly and accessible to individuals at all skill levels.

Consultant

The support team is very quick to respond and are eager to help. The product and experience with the interface is clean and responsive.

Co-founder 

I love Usermaven’s simple, intuitive interface and ease of use. The dashboard is so well-organized and visually appealing, making it so accessible for users especially beginners like me.

Developer

Overall, my experience with UserMaven has been very positive. It's a great tool for anyone looking for a straightforward, privacy-conscious, and cost-effective web analytics solution.

Managing Director

We love it, and so do our clients. Its great to see them integrating AI also.

Ease of use and interesting insights make this into a very good tool.

Partnership Director

I've been a big fan of Usermaven since signing up for the product. They're also constantly improving the product, and do well with communication and keeping me updated about new features.

Also, the affordability of User Maven is a big win. It offers robust features without straining the budget.

Founder

I love how they constantly ship out updates and improvements to make the product better.

It's easy to set up, easy to understand and easy to get the more important stats about your visitors.

Like I've said already I found the system very easy to implement and the one issue of my own creation was resolved by the support team in no time at all.

I have not come across any specific aspects that I strongly disliked about UserMaven.

This isn't one of those products at all. I'll be moving all my website and client website to Usermaven to have them all in one area to monitor.

They have real world experience with their own capital and other SaaS tools and partners that have helped provide data. This tool has constantly releases updates and I am excited to see their future.

Usermaven just makes this part of our work so much easier, we actually WANT to look at stats. Other programs are so confusing it was a pain and often ignored.

There's still no integration with ecommerce nor reporting tools for now.

We use it in my agency to get the clients proper numbers (as GA gets blocked by ad blockers). I'm waiting for UserMaven to mature and integrate WooCommerce.

Google Analytics 360 vs Usermaven Comparison (2026)

Google Analytics 360

Usermaven

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives