Google Data Studio vs Supermetrics

Tableau

Microsoft Power BI

Looker

Swydo

Two Minute Reports

AdStage

Compare Google Data Studio and Supermetrics based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More! 

Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share real-time interactive dashboard reports that leverage data from multiple sources such as SQL databases and Google apps including Google Analytics, Google Sheets, Google Ads & YouTube

Ad hoc Reporting

Collaboration Tools

Customizable Branding

Customizable Dashboard

Customizable Reports

Customizable Templates

Customization

Dashboard

Dashboard Creation

Data Blending

Data Connectors

Data Management

Data Visualization

Drag & Drop

KPI Monitoring

Multiple Data Sources

Real-Time Analytics

Real-Time Reporting

Reporting & Statistics

Reporting/Analytics

Search/Filter

Self Service Data Preparation

Single Page View

Statistical Analysis

Visual Analytics

Google Data Studio

Web-based

The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance.

Consultant

What I most liked about this tool is that it makes so easy and secure to share reports with people in my organization (we have G-Suite accounts).

Admin Asst

I love that is easy to use, it has great customization, and really easy share.

Data Scientist

Google data studio is a good platform with necessary tools used for visualising data in our company, also the interface is really nice and easy to understand.

Director of Sales Dev

Major pro is the quick and easy ability display data. Love it for my sales team and reporting to other departments.

Inbound Marketer and Content Developer

The more complicated your queries are, the more you will dislike this tool.

Digital Design & Strategy Consultant

Google Data Aid Studio is the best tool I've ever stumbled across. It's everything you like about Google Analytics, made better.

Marketing Manager

The only downside for me was that it does not integrate with many other projects yet.

Marketing Operations Manager

I like the interactive way you present the reports. An advantage of using Google products is that there is a large community that contributes with tutorials and experiences.

Software Developer

I was not a fan of the additional charges for data connecters. Data from large social media sites or professional websites is often stuck behind a paywall, which is a bit aggravating.

You can create really quick and easy you dashboards. Also the performance is really good among their connections to Bigquery.

Project Leader

It has a lot of integration with data providers. It's a good way to share Google Analytics funnels with non-technical users.

Digital Marketing Specialist

I like the ease of use of their APIs to connect multiple sources of data together. We use this in conjunction with Funnel.io and we get all our data in one place to make monthly reports.

Dy. Manager

Would certainly recommend for it's value for money benefit.

You can edit your KPIs and visualizations as you wish. Very effective and price performance product.

New Home Specialoist

Issues with metrics breaking for no reason, and difficulty fixing them. No real support options other than researching online.

Productividad

I really enjoy that GDS is really easy to use, I learn by myself and seeking videos on the internet.

Risk manager 

Google Data Studio has the ability to create your own visualization Community Visualization and ready-made reports can later be used as templates.

Google Data Studio screenshot: Access interactive dashboards and engaging reports

Google Data Studio screenshot: Data can be accessed via over 110 connectors from Google, a growing number of Data Studio partners, and those from the open source community

Google Data Studio screenshot: An example dashboard report displaying an overview for Facebook Ads, using data from SuperMetrics

Google Data Studio screenshot: The main Google Data Studio home screen showing available templates and new blank report button, plus a chronological quick launch list of previous reports or data sources

Google Data Studio screenshot: An example marketing template for a YouTube Channel Report detailing views, watch time, video shares, and additional core metrics

Google Data Studio screenshot: The drag-and-drop report editor showing the start of a new blank report and the popup panel shown below for creating a new data source to be added

Google Data Studio screenshot: Reports can be shared with others via a sharable URL link that can be copied and pasted, or sent to contacts via email

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

AdStage provides a single platform for cross-network PPC campaign creation, management, analytics, and reporting

Swydo is a web-based monitoring, reporting, and workflow solution for online marketers using Google Analytics, AdWords, Facebook Ads, Bing Ads, and more

Two Minute Reports is an add-on for Google Sheets and Google Data Studio applications, designed to help businesses connect multiple data sources to view, monitor, analyze, and report marketing metrics on a unified portal. The platform enables users to create interactive dashboards and generate reports for reference.

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. 

Supermetrics is used by +700k marketers in over 120 countries.

Access Controls/Permissions

Activity Dashboard

Ad hoc Analysis

Ad hoc Query

Alerts/Notifications

Auto Extraction

Automated Scheduling

Benchmarking

Campaign Analytics

Campaign Tracking

Charting

Client Management

Conversion Tracking

Customizable Fields

Data Aggregation

Data Aggregation and Publishing

Data Analysis Tools

Data Capture and Transfer

Data Extraction

Data Import/Export

Data Integration

Data Mapping

Data Migration

Data Source Connectors

Data Storage Management

Data Synchronization

Data Transformation

Data Warehouse

Engagement Tracking

ETL - Extract Transfer Load

Forecasting

Functions/Calculations

Historical Reporting

In-Database Processing

Integration Management

Integrations Management

Keyword Tracking

Marketing Reports

Monitoring

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Data Collection

Performance Management

Performance Metrics

Pipeline Management

Pre-built Connectors

Private Dashboards

Public Dashboards

Query Builder

Real-Time Data

Real-Time Monitoring

ROI Tracking

Sales Reports

Scheduled/Automated Reports

Scorecards

Secure Data Storage

Single Sign On

Social Media Integration

Social Performance Management

SSL Security

Status Tracking

Tag Management

Third-Party Integrations

Trend Analysis

Version Control

Web Data Extraction

Website Analytics

Supermetrics

Linux

Windows

Director

The entire year we have not used the service, not even once. Now, Supermetrics (PIC) is refusing to provide a refund for the fee that was charged.

Head of Marketing

It's difficult to find out how to get started with building data sheets, but the worst part of the product. Customer support is utterly useless.

Global PPC Executive

It's the best product ever for managing any PPC activity. My former boss introduced me to this amazing product and I couldn't be more grateful.

The initial set-up is rather awkward and it can be very difficult to work out what to fix if it stops working for whatever reason.

Web designer

Very good software for analyzing data from your promotional campaigns. You directly import the data and it provides you with the best analysis tools.

Paid Media Manager

Amateurish front-end, queries that fail without any alert, incompatible metrics, a general pain to use.

Owner

Very easy to use, with multiple connectors and other features like scheduling, saving queries, etc. What I most like is the range of connects they have that differ from smaller competitors.

Technical Outsourcing Specialist

Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them.

Trust - treating me as someone trying to cheat the company when in fact we paid in error due to unclear billing portal (experiences shared by many customers just look at their facebook page).

Senior Digital Marketing Manager

Great google sheets capability and ultimately one of the fastest solutions in market if you can get around some of the usability challenges.

Developer

Problems with licenses and no way to easily solve this. The guide they give is incomplete.

Search Supervisor

It's an amazing time saver and connects with the majority of our platforms.

It is very easy to use and very fast to connect API data with super metrics. Marketing platform reporting can be automated by using Supermetrics.

I like the fact that there are a lot of data connectors and customer care is fast.

Digital Operations Manager

Currently the best in its field for out of network data imports.

Media Coordinator

The product is easy to use for data extraction. It helps generating reports in data studio much quicker and easier.

Online Media Analyst

The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio.

Markeing Manager

Supermetrics is like the Clickfunnels of reporting software. Eeryone is spruiking it to claim that sweet affiliate kickback money but is it the best solution.

Google Data Studio vs Supermetrics Comparison (2026)

Google Data Studio

Supermetrics

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives