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Google Data Studio Logo

Google Data Studio

Interactive dashboard reporting and data visualization tool

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Google Data Studio Pricing, Features, Reviews and Alternatives

Google Data Studio product overview

What is Google Data Studio?

Google Data Studio, a free and cloud-hosted application, allows users to create interactive dashboards and professionally styled reports from a wide variety of data sources. Deployed with a view to presenting the kind of insights useful for informing business decisions, the solution provides built-in and partner connectors that facilitate connections to most data sources. Data Studio reports are therefore able to leverage data from one or more possible sources. Possible data sets include Google Analytics, Google Sheets, Google Ads, Google Cloud Storage, Google Search Console, Google Attribution 360, and YouTube, with Google Drive also used to store generated reports for broader sharing purposes. Additional connectors cover BigQuery, SQL databases, Campaign Manager, plus CSV upload for Excel spreadsheets.

Key benefits of using Google Data Studio

  • Google Data Studio offers a free online solution for connecting multiple data sources to create interactive dashboards and stylized professional reports leveraging a variety of visualizations including graphs and pie charts.

  • Users can generate reports wholly from scratch or utilize a gallery selection of customizable report templates for popular data visualization purposes.

  • CSV file upload allows Excel spreadsheet data to be imported and incorporated, with generated reports stored centrally on Google Drive for convenient sharing.

  • Google Data Studio also connects to data sets including Google Analytics, Google Sheets, Google Ads, and Google Drive, along with BigQuery and other SQL databases, Search Console, Campaign Manager, Attribution 360 and YouTube.

  • Google Data Studio's Data Sources tool promises to facilitate those data connections without requiring any programming or specialist knowledge.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Knowledge Base

    Training options

    Videos

    Google Data Studio pricing information

    Value for money

    4.8

    /5

    182

    Starting from

    Free

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Google Data Studio features

    Functionality

    4.3

    /5

    182

    Total features

    24

    4 categories

    Most valued features by users

    Data Visualization
    Reporting/Analytics
    Visual Analytics
    Reporting & Statistics
    Dashboard
    Search/Filter
    Data Connectors
    Real Time Analytics

    Functionality contenders

    Google Data Studio users reviews

    Overall Rating

    4.5

    /5

    182

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.71/10
    Rating distribution

    5

    4

    3

    2

    1

    101

    67

    14

    0

    0

    Pros
    The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance.
    What I most liked about this tool is that it makes so easy and secure to share reports with people in my organization (we have G-Suite accounts).
    I love that is easy to use, it has great customization, and really easy share.
    Cons
    The more complicated your queries are, the more you will dislike this tool.
    The only downside for me was that it does not integrate with many other projects yet.
    I was not a fan of the additional charges for data connecters. Data from large social media sites or professional websites is often stuck behind a paywall, which is a bit aggravating.

    Overall rating contenders

    Overall Rating

    Google Data Studio for Automated Reporting

    Reviewed 10 months ago

    Transcript

    Lainey T.: Hi, I'm Lainey, creative marketing specialist, and I'm giving Google Data Studio four stars...

    AvatarImg
    AvatarImg

    Andrew B.

    SEO Manager

    Chemicals, 10,001+ employees

    Review source

    Overall Rating

    A Great Free Alternative for Smaller Scale Data

    Reviewed 2 months ago

    Transcript

    Andrew: Hi, my name is Andrew. I'm an SEO manager. I give Google Data Studio a four out of five. For...

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Amazing Value At No Cost

    Reviewed 11 days ago

    Before DataStudio I had to prepare dashboards and reports in spreadsheets and documents and compile the raw data into reports in a manual way. I saved a tremendous amount of time by setting up the data flows and report/dashboard structures once in DataStudio and then just scheduling regular reports to go out automatically

    Pros

    The most impactful features of DataStudio are the wide range of visualizations you have access to in order to present your data in the most engaging and insightful way. Coupled with the wide range of data connectors that are available natively and also third-party connectors, which expands the scope widely. Once you have understood the overall way of working, the tool is very easy to use. There are lots of training videos available and lots of support available over the internet, in case you get stuck. Integration into my business practises was easy because of the flexibility in data input sources. If a specific connector does not exist, then you can always fall back on file imports.

    Cons

    The most important missing feature for me personally is a native (free) data connector to Facebook Ads. One has free access to all the Google platforms and I have a constant struggle to get a decent data connector to Facebook ad platform data. One improvement that I suggest is to add the functionality to do processing on calculated fields to do for instance 7-day moving average calculations on the platform itself. Now I have to do those calculations on a Google Sheet first and then import the results into the DataStudo reports. Or even make that a built-in function?

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

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    Google Data Studio will handle my needs?

    Reviewed 2 months ago

    I had a big concern that I would no be able to use Microsoft Power BI (budget issue), but in the end of the road Google Data Studion was a good surprise. Good price, everything you need to put a high quality data project running. No issues. In another company for example, it would be my choice.

    Pros

    Once it's build your data sources, it's easy to build your dashboards even they don't have the best data viz options. It's in the Google tech stack, that makes easy to your team keep running. Would like to have Microsoft Power BI? It was my concerto too! But yes, Google Data Studio will deliver all info you need in a beautiful interface - don't worry. Good price, clear and light interface, access from any device. Your data project will meet the needs.

    Cons

    Different from Microsoft Power BI for example, you don't have a on screen calculation, easy to work on. Many times you need to create new fields, build cases with calculations to have the field to use on. You need an administrator/builder with more tech skills. But any doubt that I found, I had case or example in the web to search and use. But once it's build the base, it's easy to build dashboards, deploy, upgrade and so one.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

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    A viable option for business intelligence automation when your software budget is near zero

    Reviewed 2 years ago

    Overall, after coming to terms with the constraints of DS as a business intelligence automation tool we were a le to design great products for our teams that wouldn't have been possible otherwise. Being able to automate analysis because of the ubiquity of Google sheets connectors made this an incredible free option for a non profit organization.

    Pros

    It seems that every third party SaaS that collects data online has native synchronization support for Google sheets. And this is how Google Data Studio makes itself the best option for non profits and small businesses in need of automated business intelligence. On top of the plug'n'play integration experience, data studio has a unique approach to interactive chart and dashboard design that lets you position elements as if you were working in Adobe Photoshop. You can add shapes, layer elements on top of each other, add text or objects anywhere. This means you can produce the most beautiful and intuitive dashboards and reports ever (or the least if you're more of a Picasso).

    Cons

    It really is the poor man's business intelligence automation tool. Some key setbacks for data scientists is that data studio can only do 1 type of join/blend (outter left) and when using blended data to create calculated fields it really feel more like art than science, and not always working out. There is also no way to create unions across all data sources or make a file directory a data source. All this means that you really need to do a lot of data prep in Google sheets and find a way to do some automatic data blending in Google sheets as well in some cases. This will keep the complexity of your needs in Data Studio minimal, which seems to work best.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

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    A little clunky to use but improving very rapidly as a BI tool

    Reviewed 2 months ago

    Overall, despite its challenging user experience, it's still a great tool. The quality of the reports and charts are topnotch. For a free BI tool, it's a good value for our money

    Pros

    I like that it's basically free and it's easy to create good-looking reports and share them with your colleagues. We're able to basically have another BI tool at our disposal without going through a lengthy procurement and deployment process.

    Cons

    Connecting a database is quite challenging with Google Data Studio. The error messages are not very helpful at its current state. And sometimes it gives you random errors for no clear reason.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

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    Should be your first option when getting started with dashboarding

    Reviewed 2 months ago

    Easy dashboard building from multiple sources

    Pros

    Being fully cloud based embedded within GSuite makes it the best and easiest solution for internal dashboards amongst your team. It's quite valuable not having to break your workflow and manage different logins and makes it super easy to share with a subset or whole of your organization

    Cons

    There is no support so you are on your own if things are going wrong. The connectors are also much less stable than other tools with frequent I/O problems or times when things are inexplicably broken for hours or days, and you are in the dark since there is no support.

    Google Data Studio FAQs and common questions

    Q. What type of pricing plans does Google Data Studio offer?

    Google Data Studio has the following pricing plans:
    Pricing model: Free


    Q. Who are the typical users of Google Data Studio?

    Google Data Studio has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Google Data Studio support?

    Google Data Studio supports the following languages:
    English


    Q. Does Google Data Studio offer an API?

    No, Google Data Studio does not have an API available.


    Q. What other apps does Google Data Studio integrate with?

    Google Data Studio integrates with the following applications:
    Google Analytics 360, Campaign Manager Upaknee, Attribution


    Q. What level of support does Google Data Studio offer?

    Google Data Studio offers the following support options:
    Email/Help Desk, Knowledge Base

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