App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Google Data Studio Logo

Google Data Studio

4.5
(299)

Write a review

Interactive dashboard reporting and data visualization tool

(35)

Google Data Studio Pricing, Features, Reviews and Alternatives

Google Data Studio FAQs

Q. What type of pricing plans does Google Data Studio offer?

Google Data Studio has the following pricing plans:
Pricing model: Free

These products have better value for money

See free alternatives

Q. Who are the typical users of Google Data Studio?

Google Data Studio has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business

See alternatives

Q. What languages does Google Data Studio support?

Google Data Studio supports the following languages:
English

See alternatives

Q. Does Google Data Studio offer an API?

No, Google Data Studio does not have an API available.

See alternatives

Q. What other apps does Google Data Studio integrate with?

Google Data Studio integrates with the following applications:
Google Analytics 360, PostgreSQL, MySQL, Google Ads, Google Cloud SQL, YouTube, Google Sheets

See alternatives

Q. What level of support does Google Data Studio offer?

Google Data Studio offers the following support options:
Email/Help Desk, Knowledge Base

See alternatives

Google Data Studio product overview

What is Google Data Studio?

Google Data Studio, a free and cloud-hosted application, allows users to create interactive dashboards and professionally styled reports from a wide variety of data sources. Deployed with a view to presenting the kind of insights useful for informing business decisions, the solution provides built-in and partner connectors that facilitate connections to most data sources. Data Studio reports are therefore able to leverage data from one or more possible sources. Possible data sets include Google Analytics, Google Sheets, Google Ads, Google Cloud Storage, Google Search Console, Google Attribution 360, and YouTube, with Google Drive also used to store generated reports for broader sharing purposes. Additional connectors cover BigQuery, SQL databases, Campaign Manager, plus CSV upload for Excel spreadsheets.

Key benefits of using Google Data Studio

  • Google Data Studio offers a free online solution for connecting multiple data sources to create interactive dashboards and stylized professional reports leveraging a variety of visualizations including graphs and pie charts.

  • Users can generate reports wholly from scratch or utilize a gallery selection of customizable report templates for popular data visualization purposes.

  • CSV file upload allows Excel spreadsheet data to be imported and incorporated, with generated reports stored centrally on Google Drive for convenient sharing.

  • Google Data Studio also connects to data sets including Google Analytics, Google Sheets, Google Ads, and Google Drive, along with BigQuery and other SQL databases, Search Console, Campaign Manager, Attribution 360 and YouTube.

  • Google Data Studio's Data Sources tool promises to facilitate those data connections without requiring any programming or specialist knowledge.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    Knowledge Base

    Training options

    Videos

    Not sure about Google Data Studio? Compare it with a popular alternative

    Starting from

    Free

    Free plan
    Free trial
    Pricing range

    Starting from

    30

    Per month

    Flat Rate

    Free plan
    Free trial
    Pricing range
    Ease of use
    Value for money
    Customer support
    Ease of use
    Value for money
    Customer support
    Why am I seeing this?

    Google Data Studio pricing information

    Value for money

    4.7

    /5

    299

    Starting from

    Free

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Google Data Studio features

    Functionality

    4.3

    /5

    299

    Total features

    24

    5 categories

    Most valued features by users

    Data Visualization
    Reporting/Analytics
    Visual Analytics
    Dashboard
    Search/Filter
    Reporting & Statistics
    Customizable Reports
    Real Time Analytics

    Functionality contenders

    Google Data Studio users reviews

    Overall Rating

    4.5

    /5

    299

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.66/10
    Rating distribution

    5

    4

    3

    2

    1

    167

    111

    20

    0

    1

    Pros
    The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance.
    What I most liked about this tool is that it makes so easy and secure to share reports with people in my organization (we have G-Suite accounts).
    I love that is easy to use, it has great customization, and really easy share.
    Cons
    The more complicated your queries are, the more you will dislike this tool.
    The only downside for me was that it does not integrate with many other projects yet.
    I was not a fan of the additional charges for data connecters. Data from large social media sites or professional websites is often stuck behind a paywall, which is a bit aggravating.

    Overall rating contenders

    AvatarImg
    AvatarImg

    Lainey T.

    Director

    Marketing and Advertising, self-employed

    Review source

    Overall Rating

    Google Data Studio for Automated Reporting

    Reviewed 2 years ago

    Transcript

    Lainey T.: Hi, I'm Lainey, creative marketing specialist, and I'm giving Google Data Studio four stars...

    AvatarImg
    AvatarImg

    Andrew B.

    SEO Manager

    Chemicals, 10,001+ employees

    Review source

    Overall Rating

    A Great Free Alternative for Smaller Scale Data

    Reviewed a year ago

    Transcript

    Andrew: Hi, my name is Andrew. I'm an SEO manager. I give Google Data Studio a four out of five. For...

    AvatarImg
    AvatarImg

    Neels V.

    Information Technology and Services, 1-10 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Amazing Value At No Cost

    Reviewed a year ago

    Before DataStudio I had to prepare dashboards and reports in spreadsheets and documents and compile the raw data into reports in a manual way. I saved a tremendous amount of time by setting up the data flows and report/dashboard structures once in DataStudio and then just scheduling regular reports to go out automatically

    Pros

    The most impactful features of DataStudio are the wide range of visualizations you have access to in order to present your data in the most engaging and insightful way. Coupled with the wide range of data connectors that are available natively and also third-party connectors, which expands the scope widely. Once you have understood the overall way of working, the tool is very easy to use. There are lots of training videos available and lots of support available over the internet, in case you get stuck. Integration into my business practises was easy because of the flexibility in data input sources. If a specific connector does not exist, then you can always fall back on file imports.

    Cons

    The most important missing feature for me personally is a native (free) data connector to Facebook Ads. One has free access to all the Google platforms and I have a constant struggle to get a decent data connector to Facebook ad platform data. One improvement that I suggest is to add the functionality to do processing on calculated fields to do for instance 7-day moving average calculations on the platform itself. Now I have to do those calculations on a Google Sheet first and then import the results into the DataStudo reports. Or even make that a built-in function?

    AR
    AvatarImg

    Verified reviewer

    E-Learning, 201-500 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Google Data Studio will handle my needs?

    Reviewed a year ago

    I had a big concern that I would no be able to use Microsoft Power BI (budget issue), but in the end of the road Google Data Studion was a good surprise. Good price, everything you need to put a high quality data project running. No issues. In another company for example, it would be my choice.

    Pros

    Once it's build your data sources, it's easy to build your dashboards even they don't have the best data viz options. It's in the Google tech stack, that makes easy to your team keep running. Would like to have Microsoft Power BI? It was my concerto too! But yes, Google Data Studio will deliver all info you need in a beautiful interface - don't worry. Good price, clear and light interface, access from any device. Your data project will meet the needs.

    Cons

    Different from Microsoft Power BI for example, you don't have a on screen calculation, easy to work on. Many times you need to create new fields, build cases with calculations to have the field to use on. You need an administrator/builder with more tech skills. But any doubt that I found, I had case or example in the web to search and use. But once it's build the base, it's easy to build dashboards, deploy, upgrade and so one.

    AP
    AvatarImg

    Andrew P.

    Retail, 10,001+ employees

    Used monthly for less than 6 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend6/10

    Share this review:

    Data Studio Review

    Reviewed 3 years ago

    Overall, my experience with Data Studio has been mixed. The learning curve is definitely steep and it is not the easiest tool in terms of collaboration compared to other options on the market. Importing data can often be a pain and it is sometimes quite difficult to set up connections to refresh data sources, which makes reporting more manual and time-consuming than it should be.

    Pros

    Data Studio is an extremely powerful tool for reporting and has allowed our team to share out extremely in-depth reports with our clients. It's suite of features is vast and allows our teams to provide highly valued insights into data we previously never had access to. The software is extremely flexible when it comes to customization to fit the needs of our client on a case-by-case basis, which is extremely important since each client has different preferences, nuances, and objectives and Data Studio makes that customization super simple.

    Cons

    Since Data Studio has so many in-depth reporting features, the software itself can be confusing to adapt to and the learning curve for reporting is quite steep if you have no prior experience. It took our team a long time to learn and adapt the software and collaboration on one report was often difficult, which resulted in one member being delegated to handle reporting responsibilities. It would be nice if the Data Studio was able to incorporate task management and campaign tracking alongside its powerful reporting abilities; I think that would really push Data Studio above the competition from software such as Domo and Tableau.

    CM
    AvatarImg

    Cam M.

    Sports, 11-50 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Reports, Analytics, and Data FOR DAYS

    Reviewed 3 months ago

    We wouldn't have grown as fast as we did without the look behind the scenes at our data without Data Studio

    Pros

    The ability to manipulate the multitude of data provided and present it to clients, customers, staff, and executives is unmatched. The reporting and analytical fields that are covered are second to none and we wouldn't survive as a business without Data Studio.

    Cons

    Getting new users set up takes longer than anticipated as well as once we've created our custom dashboards and custom reports, but that's all semantics at this rate.

    AR
    AvatarImg

    Verified reviewer

    Logistics and Supply Chain, 201-500 employees

    Used daily for 2+ years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    A little clunky to use but improving very rapidly as a BI tool

    Reviewed a year ago

    Overall, despite its challenging user experience, it's still a great tool. The quality of the reports and charts are topnotch. For a free BI tool, it's a good value for our money

    Pros

    I like that it's basically free and it's easy to create good-looking reports and share them with your colleagues. We're able to basically have another BI tool at our disposal without going through a lengthy procurement and deployment process.

    Cons

    Connecting a database is quite challenging with Google Data Studio. The error messages are not very helpful at its current state. And sometimes it gives you random errors for no clear reason.

    Related categories