Google Data Studio Pricing, Features, Reviews & Alternatives

Google Data Studio

Interactive dashboard reporting and data visualization tool

4.42/5 (101 reviews)

Google Data Studio overview

What is Google Data Studio?

Google Data Studio, a free and cloud-hosted application, allows users to create interactive dashboards and professionally styled reports from a wide variety of data sources. Deployed with a view to presenting the kind of insights useful for informing business decisions, the solution provides built-in and partner connectors that facilitate connections to most data sources. Data Studio reports are therefore able to leverage data from one or more possible sources. Possible data sets include Google Analytics, Google Sheets, Google Ads, Google Cloud Storage, Google Search Console, Google Attribution 360, and YouTube, with Google Drive also used to store generated reports for broader sharing purposes. Additional connectors cover BigQuery, SQL databases, Campaign Manager, plus CSV upload for Excel spreadsheets.

Data Studio's web-based reporting tools allow data to be transformed into "visualization art" and used to build interactive, real-time reports or dashboards. The drag-and-drop report editor offers configurable charts and tables such as line charts, bar charts, pie charts, geo maps, area/bubble graphs, paginated data tables, pivot tables, and more. Viewer filters and date range controls make reports interactive, while report templates can be created from standard reports through the data control tool. Custom text and images allow reports to be rebranded or annotated along with the application of links, clickable images, styles and color themes. Sharing and collaboration features are supported by centralized Google Drive storage of saved reports and data sources, with reports also able to be embedded within websites. When users elect to share a particular report or a data source with other editors, those authorized users are able to work on the same file together in real time.
www.google.com

Pricing

Pricing options
Free
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Google Data Studio screenshot: An example dashboard report displaying an overview for Facebook Ads, using data from SuperMetricsIntroduction to Google Data StudioGoogle Data Studio screenshot: The main Google Data Studio home screen showing available templates and new blank report button, plus a chronological quick launch list of previous reports or data sourcesGoogle Data Studio screenshot: Data can be accessed via over 110 connectors from Google, a growing number of Data Studio partners, and those from the open source communityGoogle Data Studio screenshot: An example marketing template for a YouTube Channel Report detailing views, watch time, video shares, and additional core metricsGoogle Data Studio screenshot: The drag-and-drop report editor showing the start of a new blank report and the popup panel shown below for creating a new data source to be addedGoogle Data Studio screenshot: Reports can be shared with others via a sharable URL link that can be copied and pasted, or sent to contacts via emailWelcome to Google Data Studio

Google Data Studio user reviews

Value for money
Features
Ease of use
Customer support
  4.7
  4.3
  4.0
  3.5
Alejandro T.

Start using DS, you'll love it

Used daily for 6-12 months
Reviewed 2021-06-13
Review Source: Capterra

Amazing. Couldn't be better!

Pros
I love Google Data Studio... it's quite hard to select one feature, cause all the program is great, from the easy to use tables, the charts tables, graphics, the custimizable layout, the connection with your database...

Cons
Sometimes it gets a little bit slow and the tables or charts bugs... but it's understandable

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Ben S.

User Friendly Data Dashboards

Used daily for 6-12 months
Reviewed 2020-01-14
Review Source: Capterra

A big fan! It's missing a few features, and I've noticed a few bugs here and there. But all the bugs I've ran into have been manageable with easy workarounds. But this is a FREE platform and it have more key features than a majority of these paid data platforms.

Pros
Extremely user friendly. Setting up the dashboards was simple. You have control over almost every detail, including the layout and design. This is unlike many data platforms I've used in the past. ALMOST everything is totally customizable. This brings in all your Google/Youtube data automatically (including Google Sheets/docs). It also lets your bring in images, links, and other assets. You can change the data range filter easily for all metrics. The dashboard also is easily shareable to all team members and you can export the dashboard to a PDF.

Cons
The connectivity to other platforms is disappointing. In order to automatically bring in your social media data or data from other sources (such as digital advertising or 1st party ecommerce data) you need to purchase a "connector". However, there are ways around this if you export your data from your other sources and just put this in a Google Sheet and connect that sheet to your Google Data Studio.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Virgil H.

A viable option for business intelligence automation when your software budget is near zero

Used weekly for 6-12 months
Reviewed 2021-02-04
Review Source: Capterra

Overall, after coming to terms with the constraints of DS as a business intelligence automation tool we were a le to design great products for our teams that wouldn't have been possible otherwise. Being able to automate analysis because of the ubiquity of Google sheets connectors made this an incredible free option for a non profit organization.

Pros
It seems that every third party SaaS that collects data online has native synchronization support for Google sheets. And this is how Google Data Studio makes itself the best option for non profits and small businesses in need of automated business intelligence. On top of the plug'n'play integration experience, data studio has a unique approach to interactive chart and dashboard design that lets you position elements as if you were working in Adobe Photoshop. You can add shapes, layer elements on top of each other, add text or objects anywhere. This means you can produce the most beautiful and intuitive dashboards and reports ever (or the least if you're more of a Picasso).

Cons
It really is the poor man's business intelligence automation tool. Some key setbacks for data scientists is that data studio can only do 1 type of join/blend (outter left) and when using blended data to create calculated fields it really feel more like art than science, and not always working out. There is also no way to create unions across all data sources or make a file directory a data source. All this means that you really need to do a lot of data prep in Google sheets and find a way to do some automatic data blending in Google sheets as well in some cases. This will keep the complexity of your needs in Data Studio minimal, which seems to work best.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Timmy T.

Build web dashboards and interfaces for internal or external use with professionalism and ease.

Used daily for 6-12 months
Reviewed 2021-04-19
Review Source: Capterra

Making a dashboard for our team to use internally was so fun and intuitive, we developed a customer-facing dashboard that allows users to make exciting visualizations of their data. This has led to a broader "understanding," as well as more engagement in this project from users and developers alike.

Pros
I loved the fact that there are templates for interactive web page dashboards that help shortcut visualizations and common display formats for data. Other websites either lock you into a boring template or expect users/devs to reinvent the wheel. This allowed me to build momentum quickly.

Cons
I was not a fan of the additional charges for data connecters. Data from large social media sites or professional websites is often stuck behind a paywall, which is a bit aggravating.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Powerful reporting tool in the right hands.

Used daily for 2+ years
Reviewed 2020-10-13
Review Source: Capterra

Seeing many data sources in a single view with multiple date ranges and comparisons.

Pros
I would recommend every business used this, from small to large. The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance. There are also lots of templates available online to get you started for no cost.

Cons
The customisation has to come from someone with a fair bit of knowledge of the product when sharing with others. In the majority of times people will have to only have a view of the report and they won't really be able to amend or see other data within it. It is also a little slow when doing lots of data and changing the views.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Google Data Studio pricing

Pricing options
Free
View Pricing Plans

Google Data Studio is available for free.

Google Data Studio features

Collaboration Tools
Customizable Reports
Dashboard
Data Connectors
Data Visualization
Real Time Analytics
Reporting & Statistics
Search/Filter
Visual Analytics

API (256 other apps)
Activity Dashboard (227 other apps)
Ad hoc Reporting (197 other apps)
Alerts/Notifications (144 other apps)
Data Import/Export (261 other apps)
Key Performance Indicators (143 other apps)
Performance Metrics (233 other apps)
Predictive Analytics (184 other apps)
Real Time Data (140 other apps)
Reporting/Analytics (319 other apps)
Third Party Integrations (177 other apps)

Videos and tutorials

Additional information for Google Data Studio

Benefits

Google Data Studio offers a free online solution for connecting multiple data sources to create interactive dashboards and stylized professional reports leveraging a variety of visualizations including graphs and pie charts.

Users can generate reports wholly from scratch or utilize a gallery selection of customizable report templates for popular data visualization purposes.

CSV file upload allows Excel spreadsheet data to be imported and incorporated, with generated reports stored centrally on Google Drive for convenient sharing.

Google Data Studio also connects to data sets including Google Analytics, Google Sheets, Google Ads, and Google Drive, along with BigQuery and other SQL databases, Search Console, Campaign Manager, Attribution 360 and YouTube.

Google Data Studio's Data Sources tool promises to facilitate those data connections without requiring any programming or specialist knowledge.