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Google Data Studio
Interactive dashboard reporting and data visualization tool
(35)
Google Data Studio, a free and cloud-hosted application, allows users to create interactive dashboards and professionally styled reports from a wide variety of data sources. Deployed with a view to presenting the kind of insights useful for informing business decisions, the solution provides built-in and partner connectors that facilitate connections to most data sources. Data Studio reports are therefore able to leverage data from one or more possible sources. Possible data sets include Google Analytics, Google Sheets, Google Ads, Google Cloud Storage, Google Search Console, Google Attribution 360, and YouTube, with Google Drive also used to store generated reports for broader sharing purposes. Additional connectors cover BigQuery, SQL databases, Campaign Manager, plus CSV upload for Excel spreadsheets.
Typical customers
Platforms supported
Support options
Training options
Starting from
Free
Starting from
30
Per month
Flat Rate
Value for money
4.7
/5
299
Starting from
Free
Value for money contenders
Functionality
4.3
/5
299
Total features
24
5 categories
Functionality contenders
Overall Rating
4.5
/5
299
Positive reviews
167
111
20
0
1
Overall rating contenders
Lainey T.
Director
Marketing and Advertising, self-employed
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Lainey T.: Hi, I'm Lainey, creative marketing specialist, and I'm giving Google Data Studio four stars...
Andrew B.
SEO Manager
Chemicals, 10,001+ employees
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Andrew: Hi, my name is Andrew. I'm an SEO manager. I give Google Data Studio a four out of five. For...
Neels V.
Information Technology and Services, 1-10 employees
Used daily for 2+ years
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Before DataStudio I had to prepare dashboards and reports in spreadsheets and documents and compile the raw data into reports in a manual way. I saved a tremendous amount of time by setting up the data flows and report/dashboard structures once in DataStudio and then just scheduling regular reports to go out automatically
The most impactful features of DataStudio are the wide range of visualizations you have access to in order to present your data in the most engaging and insightful way. Coupled with the wide range of data connectors that are available natively and also third-party connectors, which expands the scope widely. Once you have understood the overall way of working, the tool is very easy to use. There are lots of training videos available and lots of support available over the internet, in case you get stuck. Integration into my business practises was easy because of the flexibility in data input sources. If a specific connector does not exist, then you can always fall back on file imports.
The most important missing feature for me personally is a native (free) data connector to Facebook Ads. One has free access to all the Google platforms and I have a constant struggle to get a decent data connector to Facebook ad platform data. One improvement that I suggest is to add the functionality to do processing on calculated fields to do for instance 7-day moving average calculations on the platform itself. Now I have to do those calculations on a Google Sheet first and then import the results into the DataStudo reports. Or even make that a built-in function?
Verified reviewer
E-Learning, 201-500 employees
Used daily for 2+ years
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I had a big concern that I would no be able to use Microsoft Power BI (budget issue), but in the end of the road Google Data Studion was a good surprise. Good price, everything you need to put a high quality data project running. No issues. In another company for example, it would be my choice.
Once it's build your data sources, it's easy to build your dashboards even they don't have the best data viz options. It's in the Google tech stack, that makes easy to your team keep running. Would like to have Microsoft Power BI? It was my concerto too! But yes, Google Data Studio will deliver all info you need in a beautiful interface - don't worry. Good price, clear and light interface, access from any device. Your data project will meet the needs.
Different from Microsoft Power BI for example, you don't have a on screen calculation, easy to work on. Many times you need to create new fields, build cases with calculations to have the field to use on. You need an administrator/builder with more tech skills. But any doubt that I found, I had case or example in the web to search and use. But once it's build the base, it's easy to build dashboards, deploy, upgrade and so one.
Andrew P.
Retail, 10,001+ employees
Used monthly for less than 6 months
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Overall, my experience with Data Studio has been mixed. The learning curve is definitely steep and it is not the easiest tool in terms of collaboration compared to other options on the market. Importing data can often be a pain and it is sometimes quite difficult to set up connections to refresh data sources, which makes reporting more manual and time-consuming than it should be.
Data Studio is an extremely powerful tool for reporting and has allowed our team to share out extremely in-depth reports with our clients. It's suite of features is vast and allows our teams to provide highly valued insights into data we previously never had access to. The software is extremely flexible when it comes to customization to fit the needs of our client on a case-by-case basis, which is extremely important since each client has different preferences, nuances, and objectives and Data Studio makes that customization super simple.
Since Data Studio has so many in-depth reporting features, the software itself can be confusing to adapt to and the learning curve for reporting is quite steep if you have no prior experience. It took our team a long time to learn and adapt the software and collaboration on one report was often difficult, which resulted in one member being delegated to handle reporting responsibilities. It would be nice if the Data Studio was able to incorporate task management and campaign tracking alongside its powerful reporting abilities; I think that would really push Data Studio above the competition from software such as Domo and Tableau.
Cam M.
Sports, 11-50 employees
Used daily for 2+ years
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We wouldn't have grown as fast as we did without the look behind the scenes at our data without Data Studio
The ability to manipulate the multitude of data provided and present it to clients, customers, staff, and executives is unmatched. The reporting and analytical fields that are covered are second to none and we wouldn't survive as a business without Data Studio.
Getting new users set up takes longer than anticipated as well as once we've created our custom dashboards and custom reports, but that's all semantics at this rate.
Verified reviewer
Logistics and Supply Chain, 201-500 employees
Used daily for 2+ years
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Overall, despite its challenging user experience, it's still a great tool. The quality of the reports and charts are topnotch. For a free BI tool, it's a good value for our money
I like that it's basically free and it's easy to create good-looking reports and share them with your colleagues. We're able to basically have another BI tool at our disposal without going through a lengthy procurement and deployment process.
Connecting a database is quite challenging with Google Data Studio. The error messages are not very helpful at its current state. And sometimes it gives you random errors for no clear reason.