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Hotjar vs Microsoft Clarity Comparison (2026)

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Good recommendations?

Hotjar

87pts

Microsoft Clarity

90pts

Overview

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Instant heatmaps: See at a glance which areas on your page drive the most engagement. Session recordings: Watch how people use your site. Insights: Learn what's working and what isn't.