Hotjar Pricing, Features, Reviews & Comparison of Alternatives

Hotjar

Behavior Analytics for any business selling online.

4.65/5 (334 reviews)

Hotjar overview

What is Hotjar?

Hotjar's Behavior Analytics software makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.

- Visualize behavior with Heatmaps
- Eliminate guesswork with Recordings
- Find the biggest opportunities and blockers with Conversion Funnels
- Improve online form completion rates with Form Analysis
- Understand the reasons behind behavior with Polls and Feedback
- Build your own responsive surveys
www.hotjar.com

Pricing

Starting from
$29/month
Pricing options
Free
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English, Arabic, Chinese (Traditional), Czech, Danish and 16 other languages, Dutch, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian
Hotjar screenshot: Build your own user surveys with HotjarTestimonial CompilationHotjar screenshot: Create customizable polls for user feedback with HotjarHotjar screenshot: Hotjar HeatmapsHotjar screenshot: Hotjar's online form reportingHotjar screenshot: Identify where visitors leave your site with Hotjar's funnels Hotjar screenshot: Hotjar's visitor recording records real visitor behavior on your websiteHotjar... in 60 seconds

Hotjar reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.5
  4.6
  4.5
Akande Davis

HotJar is an awesome tool for studying websites and optimizing!

Used daily for 2+ years
Reviewed 2019-08-22
Review Source: Capterra

Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Pros
At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Cons
There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Response from Hotjar


Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at support@hotjar.com if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Trevor Anderson

Must have for qualitative research

Used weekly for 2+ years
Reviewed 2019-12-16
Review Source: Capterra

Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Pros
Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Cons
On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it. Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

Response from Hotjar


Hey Trevor, thanks for the review!

Super to hear you're getting a lot of value from Hotjar.
You can get unlimited heatmaps on our plus and business plans.
You can find more information here
https://www.hotjar.com/pricing

Thanks again,
Denis from the Hotjar team

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Eliel Bendjuya

Almost a Must

Used weekly for 2+ years
Reviewed 2020-07-07
Review Source: Capterra

Almost perfect, found some bugs while using it, but always had a good response from the customer team.

Pros
Hotjar is a tool that almost every optimizer or ux designer should use, no doubts. Is easy to use, cheap, and besides the famous heatmaps it has a lot of other functions like polls or user recordings. Also, the sharing function is great as you can share results with members of your organization that dont have an account.

Cons
Lacks some integrations with other tools. For example with Google Analytics, a very useful function would be showing the Events on the heatmap.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Ioana Giart

Great little tool for starting your UX research

Used daily for 2+ years
Reviewed 2019-08-14
Review Source: Capterra

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Pros
Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Cons
Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Response from Hotjar


Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at support@hotjar.com and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Great Heat-mapping Software

Used monthly for 1-2 years
Reviewed 2020-04-23
Review Source: Capterra

Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend.

Pros
Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company.

Cons
The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights.

Response from Hotjar


Hi,

Thank for taking the time to review Hotjar.

It's good to hear that you found Hotjar helpful in optimizing your websites.

If you want to reach out to me at sharon.biggar@hotjar.com, I'd like to send you a small thank you for your review.

Cheers,
Sharon from Hotjar

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Hotjar pricing

Starting from
$29/month
Pricing options
Free
Subscription
Free trial
View Pricing Plans

Basic: Free. Get started collecting data from up to 2,000 pageviews per day.

Pro: $29/month. Unlimited insights for less than $1/day.

Business: from $89/month. For organizations with high traffic.

Hotjar features

API (186 other apps)
Activity Dashboard (149 other apps)
Ad hoc Reporting (82 other apps)
Business Intelligence (112 other apps)
Charting (79 other apps)
Collaboration Tools (72 other apps)
Customizable Reporting (100 other apps)
Dashboard Creation (104 other apps)
Data Filtering (102 other apps)
Data Import/Export (118 other apps)
Data Visualization (169 other apps)
Monitoring (87 other apps)
Multiple Data Sources (73 other apps)
Predictive Analytics (80 other apps)
Real Time Analytics (119 other apps)
Real Time Data (87 other apps)
Reporting & Statistics (126 other apps)
Third Party Integration (109 other apps)
Trend Analysis (73 other apps)
Visual Analytics (136 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Hotjar

Key features of Hotjar

  • Conversion rate optimization (CRO)
  • Feedback management
  • Get real user opinions through surveys and feedback
  • Online form reporting
  • Visitor recording shows how users interact with your site
  • Visitor-facing features support over 20 languages
  • Visual representation of visitor clicks
  • Web analytics
View All Features

Benefits

- See what people actually do (and don't do) on your website
- Identify where they get stuck, struggle, get confused, and leave
- Understand what users want and care about
- Understand how users behave throughout the journey
- Go beyond the numbers from traditional web analytics tools and get real, first-hand insights of what people actually do in the wild
- Add additional value to their existing ecosystem/stack of tools (between traditional web analytics and A/B testing tools)
- Understand how different demographics are experiencing your website
- Investigate how particular pages are performing
- Ask a question to your users before they leave the page to understand why
- Web analytics tools show you the paths people take, the pages they visit, and how long they stay on each. Hotjar helps you understand what visitors actually do on each page, and how they behave throughout their journey on your site.
- Web analytics help you determine your most problematic pages. Once your visitors get there, Hotjar reveals what makes them stumble and, eventually, leave.
- Web analytics help you identify pages where most of your users convert or abandon your website. Hotjar goes a step further and gives you real user feedback so you can hear in your users’ words why they make the choices they make.