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Hotjar

Behavior Analytics for any business selling online.

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Hotjar Pricing, Features, Reviews and Alternatives

Hotjar product overview

Price starts from

0

Other

What is Hotjar?

Hotjar's behavior analytics software makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.

Key benefits of using Hotjar

- Go beyond traditional web analytics and get real, first-hand insights about how people experience your site
- Learn how individual pages and page elements are performing with heatmaps and session recordings
- Hear from real users through on-site surveys and instant visual feedback
- Web analytics tools tell you how visitors navigate through your site. Hotjar shows you how they behave on your site, and how they interact with each page and element throughout their customer journey.
- Web analytics tools help you identify problematic pages on your site. Hotjar reveals what it is that makes users stumble, and eventually leave.
- Web analytics tools help you identify high-converting and high-exit pages on your website. Hotjar takes analytics a step further by giving you real user feedback, so you can hear in your users’ words why they behave a certain way on your site.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Knowledge Base
Chat

Training options

Webinars
Documentation
Live Online
Videos

Hotjar pricing information

Value for money

4.5

/5

439

Starting from

0

Other

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Hotjar features

Functionality

4.5

/5

439

Total features

79

13 categories

Most valued features by users

Data Visualization
Reporting/Analytics
Data Import/Export
Visual Analytics
Reporting & Statistics
Dashboard
Search/Filter
Activity Dashboard

Functionality contenders

Hotjar users reviews

Overall Rating

4.7

/5

439

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.8/10
Rating distribution

5

4

3

2

1

308

117

13

0

1

Pros
Hotjar is reliable and is the best at what it does. There are other options to help record app sessions, but HotJar continues to do what it does best.
UX plays a very important role for performance marketing and Hotjar is a brilliant tool which helps in collecting user behaviour data to do analysis and take corrective measures.
This is a fantastic way to understand how users are engaging with your site. I am a big fan of Hotjar and the approach to marketing insights.
Cons
This is problem because when a user messages us with a problem and we want to view how he used our website right away, we can't confirm his actions right then and there, only after a few hours.
I was unsatisfied with other Heatmapping and recording software.
Session recordings could have more filtering options and auto detection of rage clicks and ux issues. Unfortunately this tool can slow down your page load.

Overall rating contenders

Overall Rating

Hotjar is solid and keeps leading the pack

Reviewed 10 months ago

Transcript

Josh: I'm Josh, CMO and Co-Founder. I'm reviewing HotJar and I would give HotJar a rating of four. For...

TA
AvatarImg

Trevor A.

Product Owner, CRO Services

Marketing and Advertising, 51-200 employees

Review source

Overall Rating

Must have for qualitative research

Reviewed 10 months ago

Transcript

Trevor: Hi, my name's Trevor, I'm a senior manager in the software industry. I'm here reviewing Hotjar,...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best tool for user tracking and heatmaps!

Reviewed 15 days ago

I love using Hotjar! It helps me understand how users behave on my site, what they need, and how they feel. I can quickly see what pages they're visiting, how much time they're spending on each page, and where they're clicking. This information is really helpful in optimizing my client's sites.

Pros

Hotjar is a great tool for understanding how users behave on your site: video tracking is the best part. By reviewing the videos I can see why customers abandon the shopping cart or why they don't scroll further down the blog.

Cons

I would like to be able to isolate elements on the web page for individual analysis.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Buena herramienta para analizar tus usuarios

Reviewed 2 months ago

Es una herramienta que recomiendo. Tiene un plan gratuito que te permite probarla antes de comprar la suscripción.

Pros

- Encuestas a los usuarios. - Mapas de calor muy exactos

Cons

La falta de alguna funcionalidad, como puede ser el análisis de embudos.

Showing original review in Spanish. See translation

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Great little tool for starting your UX research

Reviewed 3 years ago

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Pros

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Cons

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Vendor response

Hey Ioana! Thanks so much for leaving this review and sharing your thoughts on Hotjar. Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at support@hotjar.com and we can take a look with you. There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that! All best, Alex

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Excelent but a little expensive

Reviewed 2 months ago

Very great experience, but with the actualization the manual heatmaps are off :(

Pros

The heatmaps and recording are so critical to create a UX centered product in all the organization

Cons

The recordings daily are not configurable, and it´s necesary when you need to track more or lees sessions

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

This tool is simply extraordinary for providing excellent UX to visitors of website

Reviewed a month ago
Pros

Very easy to use and adopt the tool. Has many features that enable companies to provide better UX within a product page or website. The heatmaps feature and screen recording are a great way of understanding the pain points of the customers. This product is not really expensive which is another best thing. Collecting surveys from the users is another best thing to look at what people think of the website, which helps us tackle any issues that they have faced.

Cons

Setting up forms is not very straightforward although it does provide great value. The support team is not the best.

Hotjar FAQs and common questions

Q. What type of pricing plans does Hotjar offer?

Hotjar has the following pricing plans:
Starting from: $0.00
Pricing model: Free
Free Trial: Available | (No Credit Card required)


Q. Who are the typical users of Hotjar?

Hotjar has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does Hotjar support?

Hotjar supports the following languages:
English


Q. Does Hotjar offer an API?

No, Hotjar does not have an API available.


Q. What other apps does Hotjar integrate with?

Hotjar integrates with the following applications:
Firebase, Wix, ConvertKit, HubSpot Marketing Hub, Drupal, Microsoft Outlook, WooCommerce, Google Analytics 360, Todoist, Jira, Webflow, Miro, PrestaShop, Zapier, Gmail, Segment, Unbounce, OneDrive, Airtable, ClickFunnels, Trello, Google Drive, Google Hangouts, Pipedrive, QuickSilk, WordPress, Freshdesk, MySQL, Pardot, Squarespace, Slack, Kartra, Optimizely, Drip, Basecamp, Weebly, Rake, Kajabi, Mixpanel, Leadpages, ClickUp, Mailchimp, Aha!, Trustpilot, Joomla, Asana, Podio, Dovetail, Smartsheet, Intercom, BigCommerce, Productboard, Shopify, Zendesk, Microsoft Excel


Q. What level of support does Hotjar offer?

Hotjar offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

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