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Hotjar Pricing, Features, Reviews and Alternatives

Hotjar product overview

What is Hotjar?

Hotjar's behavior analytics software makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.

Key benefits of using Hotjar

- Go beyond traditional web analytics and get real, first-hand insights about how people experience your site
- Learn how individual pages and page elements are performing with heatmaps and session recordings
- Hear from real users through on-site surveys and instant visual feedback
- Web analytics tools tell you how visitors navigate through your site. Hotjar shows you how they behave on your site, and how they interact with each page and element throughout their customer journey.
- Web analytics tools help you identify problematic pages on your site. Hotjar reveals what it is that makes users stumble, and eventually leave.
- Web analytics tools help you identify high-converting and high-exit pages on your website. Hotjar takes analytics a step further by giving you real user feedback, so you can hear in your users’ words why they behave a certain way on your site.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Chat
Email/Help Desk
FAQs/Forum

Training options

Webinars
Documentation
Live Online

Hotjar pricing information

Value for money

4.5

/5

397

Starting from

$

39

/momonth
Per Feature

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Hotjar features

Functionality

4.5

/5

397
Total Features39 12 categories

Most valued features by users

Reporting/Analytics
Data Visualization
Data Import/Export
Visual Analytics
Performance Metrics
Dashboard
Predictive Analytics
Customizable Templates

Functionality contenders

Hotjar users reviews

Overall rating

4.7

/5

397

Positive reviews

97%

Write a review
Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.82/10
Rating distribution

5

4

3

2

1

276

108

12

0

1

Pros
Hotjar is reliable and is the best at what it does. There are other options to help record app sessions, but HotJar continues to do what it does best.

Josh A.

UX plays a very important role for performance marketing and Hotjar is a brilliant tool which helps in collecting user behaviour data to do analysis and take corrective measures.

MK

Mayank K.

This is a fantastic way to understand how users are engaging with your site. I am a big fan of Hotjar and the approach to marketing insights.

HS

Hilary S.

Cons
This is problem because when a user messages us with a problem and we want to view how he used our website right away, we can't confirm his actions right then and there, only after a few hours.

NS

Nikola S.

I was unsatisfied with other Heatmapping and recording software.

Grant B.

Session recordings could have more filtering options and auto detection of rage clicks and ux issues. Unfortunately this tool can slow down your page load.

AR

Anonymous Reviewer

Overall rating contenders

Overall Rating

Valuable data for short-term results

Reviewed a year ago

Transcript

Jennie Z.: Hi, I am Jennie, and I am the Marketing Operations Manager for an EdTech company. I would...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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HotJar is an awesome tool for studying websites and optimizing!

Reviewed 2 years ago

Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Pros

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Cons

There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Vendor response

Hey Akande, Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :) It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at support@hotjar.com if you've got questions. Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :) All best, Alex

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Must have for qualitative research

Reviewed 2 years ago

Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Pros

Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Cons

On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it. Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

Vendor response

Hey Trevor, thanks for the review! Super to hear you're getting a lot of value from Hotjar. You can get unlimited heatmaps on our plus and business plans. You can find more information here https://www.hotjar.com/pricing Thanks again, Denis from the Hotjar team

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A must have tool for websites optimization

Reviewed 2 months ago

Hotjar helped me detect some key elements that were causing a low conversion rate and a lot of abandoned checkouts on my website, without it I wouldn’t be able to detect and fix those issues by myself and I would have to hire a consultant to figure out what’s wrong. We were also able to run successful A/B tests with the help of hotjar because we use it to monitor which variant is outperforming the other by monitoring users behavior on each one.

Pros

Hotjar is quick and easy to install on any website, and it provides important insights through heat maps and users session recording that helps us better optimize our website to maximize conversions. The data that we get from hotjar is so important for us because based on it we decide what should we change or remove.

Cons

The only downside to hotjar is the fact that it’s not possible to download recordings, I would love to have this option so I can download some sessions and have someone else take a look at them without giving full access.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great little tool for starting your UX research

Reviewed 2 years ago

I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Pros

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Cons

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Vendor response

Hey Ioana! Thanks so much for leaving this review and sharing your thoughts on Hotjar. Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at support@hotjar.com and we can take a look with you. There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that! All best, Alex

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Hotjar is a really reliable software if you want to know the truth about your website

Reviewed 4 months ago

Well, it is a pretty good event revealer. I can find out a lot of information about any of my website visitors and it gives me a lot of feedback so I can increase my traffic and my online sales.

Pros

This is a very strong tool that exposes the website visitors online actions and speech. Hotjar uses two methods, Analysis and Feedback. The Research tools monitor and analyze website visitors activity (see what they're up to), while the Feedback tools "listen" what website visitors are thinking.

Cons

In my opinion, Hotjar has at least two big problems, first is the limited page height that is set at 1500px and the second one is the disabled feature for cross-domains. Maybe they are just testing to see how it will work better in the future.

Hotjar FAQs and common questions

Hotjar has the following pricing plans:
Starting from: $39.00/month
Pricing model: Free, Subscription
Free Trial: Available


Hotjar has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Hotjar supports the following languages:
Russian, Swedish, Danish, Chinese (Traditional), Spanish, French, Italian, Finnish, Czech, Japanese, Hebrew, German, Dutch, Norwegian (Bokmal), Turkish, Arabic, Ukrainian, Polish, English, Hungarian, Portuguese


Hotjar supports the following devices:
Android


No, Hotjar does not have an API available.


Hotjar integrates with the following applications:
HubSpot Marketing Hub, Magento Commerce, PrestaShop, Instapage, Unbounce, Wordpress, Squarespace, Weebly, Joomla, Shopify


Hotjar offers the following support options:
Knowledge Base, Chat, Email/Help Desk, FAQs/Forum

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