Hotjar Pricing, Features, Reviews & Comparison of Alternatives

Hotjar

Heatmaps, behavior analytics & user feedback tool

4.67/5 (257 reviews)

Hotjar overview

Hotjar provides insights you can't get from traditional web analytics by combining behavior analytics (what people do) and user feedback (what people say).

- Visualize behavior with Heatmaps.
- Eliminate guesswork with Recordings.
- Find the biggest opportunities and blockers with Conversion Funnels.
- Improve online form completion rates with Form Analysis.
- Understand the reasons behind behavior with Polls and Feedback.
- Build your own responsive surveys
www.hotjar.com

Pricing

Starting from
$29/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Arabic, Chinese (Traditional), Czech, Danish and 16 other languages, Dutch, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian
Hotjar screenshot: Build your own user surveys with HotjarTestimonial CompilationHotjar screenshot: Create customizable polls for user feedback with HotjarHotjar screenshot: Hotjar HeatmapsHotjar screenshot: Hotjar's online form reportingHotjar screenshot: Identify where visitors leave your site with Hotjar's funnels Hotjar screenshot: Hotjar's visitor recording records real visitor behavior on your websiteHotjar... in 60 seconds

Hotjar reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.5
  4.6
  4.5
Akande Davis

HotJar is an awesome tool for studying websites and optimizing!

Used daily for 2+ years
Reviewed 2019-08-22
Review Source: Capterra

Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Pros
At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Cons
There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Response from Hotjar


Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at support@hotjar.com if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Ratish Kumar Dameruppula

Hotjar Really Helped Us Leverage Our Business!

Used daily for 2+ years
Reviewed 2018-12-05
Review Source: Capterra

My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Pros
Have been using Hotjar for more than a couple of years and is the opinion on the tool 1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters. 2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns. 3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly. 4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content. 5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website. 6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic. 7. Multiple filter feature saves our time in analyzing the important pages and metrics. 8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow. 9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Cons
Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Ranvir Goyel

Analytics on steroids

Used daily for 1-2 years
Reviewed 2018-12-25
Review Source: Capterra

Pros
From a marketing point of view it is an absolute necessity to know which areas of your webpage does your visitor interact with most and what can you do to create more engagement. It is also essential for a marketeer to undestand which pages of portions of a page leads to users bouncing off the site. I used to use google analytics for most of my analytics works it simply did not work. That’s when I found hotjar and it was the thing of my dreams. It let me see usign heatmeaps the exact areas where users are interacting with most and allowed us to create suer polls right on the site for users to tell us what they would like us to add to the site.

Cons
Though no one should mind paying for such a great tool, and its offers a lot of features for free, some of them like unlimited storage of analytic reports will only be available to paying users, but thats only fair as far as I am concerned. Apart from this I have never found any other issue with their application.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

David Rawlings

The ultimate voice of visitor tool - no need for anything else

Used weekly for 2+ years
Reviewed 2019-09-03
Review Source: Capterra

Hotjar shortcuts hours of quant research by letting you SEE what's happening on your web pages, and HEAR a users thoughts. Priceless if you're in the business of designing web pages that serve your users better.

Pros
It's a one-stop shop. No need for expensive subscriptions to multiple tools. Everything you need to understand your visitors is at your fingertips. The only condition for success is that you actually use it!

Cons
Very difficult to think of a disadvantage. It's cheap. Fully featured. Customer support is great. Perhaps the fact that you can't run a/b tests too. But there's plenty of other great tools for that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Anonymous

Started from the bottom, now we here

Used daily for 2+ years
Reviewed 2018-10-10
Review Source: Capterra

I've been a beta user and I've now been using Hotjar for over 2 years (even have the tshirt to prove it). While other tools such as Zoho PageSense, MouseFlow and Inspectlet do a similar job, Hotjar makes it dead-simple. Heatmaps and visitor recordings are a godsend, next to regular anayltics. And every single feature is free? That's beyond crazy!

Pros
- Heatmaps and visitors recordings work like a charm and provide a great deal of information. - If Google Analytics tells you what and how many, Hotjar tells you why: polls make it easy to gather user feedback. - Using all of its features, you can get a better grasp into why people don't fill in a certain form or don't buy a product.

Cons
- Some features are blocked behind a paywall. - Organization of sites and companies can get confusing at times. - Not all descriptions make it clear what a specific feature does.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Hotjar pricing

Starting from
$29/month
Pricing options
Free
Subscription
View Pricing Plans

Basic: Free. A limited package for personal use.

Pro: $29/month. Unlimited insights for less than $1/day.

Business: from $89/month. For organizations with high traffic.

Hotjar features

API (138 other apps)
Activity Dashboard (108 other apps)
Ad hoc Reporting (69 other apps)
Business Intelligence (100 other apps)
Charting (74 other apps)
Collaboration Tools (54 other apps)
Customizable Reporting (78 other apps)
Dashboard Creation (92 other apps)
Data Filtering (76 other apps)
Data Import/Export (85 other apps)
Data Visualization (119 other apps)
Drag & Drop Interface (60 other apps)
Graphical Data Presentation (54 other apps)
Monitoring (69 other apps)
Real Time Analytics (97 other apps)
Real Time Data (74 other apps)
Real Time Reporting (54 other apps)
Reporting & Statistics (84 other apps)
Third Party Integration (71 other apps)
Visual Analytics (105 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for Hotjar

Key features of Hotjar

  • Visitor-facing features support over 20 languages
  • Feedback management
  • Web analytics
  • Visual representation of visitor clicks
  • Conversion rate optimization (CRO)
  • Feedback management
  • A/B testing
  • Get real user opinions through surveys and feedback
  • Online form reporting
  • Visitor recording shows how users interact with your site
View All Features

Benefits

- See what people actually do (and don't do) on your website
- Identify where they get stuck, struggle, get confused, and leave
- Understand what users want and care about
- Understand how users behave throughout the journey
- Go beyond the numbers from traditional web analytics tools and get real, first-hand insights of what people actually do in the wild
- Add additional value to their existing ecosystem/stack of tools (between traditional web analytics and A/B testing tools)
- Understand how different demographics are experiencing your website
- Investigate how particular pages are performing
- Ask a question to your users before they leave the page to understand why
- Web analytics tools show you the paths people take, the pages they visit, and how long they stay on each. Hotjar helps you understand what visitors actually do on each page, and how they behave throughout their journey on your site.
- Web analytics help you determine your most problematic pages. Once your visitors get there, Hotjar reveals what makes them stumble and, eventually, leave.
- Web analytics help you identify pages where most of your users convert or abandon your website. Hotjar goes a step further and gives you real user feedback so you can hear in your users’ words why they make the choices they make.