IBM Cognos Analytics vs Zoho Analytics

Google Analytics 360

Tableau

Microsoft Power BI

Domo

Qlik Sense

MicroStrategy Analytics

Compare IBM Cognos Analytics and Zoho Analytics based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More! 

MicroStrategy ONE integrates the power of generative AI with the precision of BI and Analytics.  

Qlik Sense is a business intelligence (BI) and visual analytics platform that supports a range of analytic use cases. It supports a full range of users and use-cases across the life-cycle from data to insight.

IBM Cognos is a suite of business intelligence and performance management software, that includes dashboards, reports, forecasting, visualization & automation.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Audit Management

Benchmarking

Collaboration Tools

Customizable Branding

Customizable Dashboard

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Aggregation

Data Blending

Data Cleansing

Data Connectors

Data Discovery

Data Extraction

Data Import/Export

Data Mapping

Data Mining

Data Quality Control

Data Synchronization

Data Transformation

Data Visualization

Drag & Drop

Financial Reporting

Forecasting

Functions/Calculations

High Volume Processing

Interactive Elements

Interactive Reports

Key Performance Indicators

KPI Monitoring

Marketing Reports

Metadata Management

Mobile Access

Mobile Dashboards

Multiple Data Sources

Natural Language Processing

Natural Language Search

OLAP

Performance Metrics

Predictive Analytics

Private Dashboards

Profitability Analysis

Public Dashboards

Publishing/Sharing

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Relational Display

Reporting/Analytics

Role-Based Permissions

Sales Reports

Scheduled/Automated Reports

Scorecards

Search/Filter

Secure Data Storage

Self Service Data Preparation

Single Page View

Single Sign On

Strategic Planning

Text Analysis

Third-Party Integrations

Trend Analysis

Trend/Problem Indicators

Visual Analytics

Widgets

Workflow Management

IBM Cognos Analytics

Web-based

Project Supervisor 

The space usage for this software is to high. The IBM Windows services is slow on startup and service errors can be very difficult to diagnose due to bad log structure or description.

SAP Business Analyst

When we actually have information about the errors, this is also not very detailed, that is, we are left without knowing what the error is anyway.

BI SPECIALIST

Combined with a proper balance between ease of use and customization when developing and an affordable licensing model, Cognos was a superb choice.

I love working with this tool from IBM. It allows some SQL language, and some configuration features that are very good too.

Software Engineer

The best thing is "Quality reports can be run at any time and by any representative with a substantial log-in " at IBM Cognos Analytics.

Senior Software Developer

All features are really good ,Its safe and secure way to see your reports ,we can add integrations easily.

Manager

My limited experience and exposure has been good. Works well for a casual user (assuming an admin did a good job setting up and maintaining).

DATAWAREHOUSE ARCHITECT

There are tons of supporting products for Advanced Analytics, Visualization and AI/ML which makes the tool both powerful and versatile.

Consultant

Great user interface, better visualization, integration with custom APIs, several ways to interpret the data.

Product Manager

There are not helpful troubleshooting messages to help you correct errors, so it can get really frustrating if you get stuck and don't have a team to support you.

IBM provides plentiful whitepapers, redbooks, and other information resources for clients and developers, as well as excellent technical support.

Ad Operations

Reporting metrics show lots of good data and information. Support for the product is sufficient.

Business Systems Analyst

Cognos is a great tool for reporting. The visuals are not awesome but there is a lot of customization you can do for reporting.

Comedian

I like that Cognos is incredibly intuitive. I can easily navigate through the program to finish coding and changing anything I need.

Vice President

Enterprise offerings are a bit pricey. For SMBs it can be a difficult conversation to justify the costs.

Sr. Architect 

Interactive pdf is not available for reports. Can be difficult to implement without admin support for end users.

Technical Data Analyst

Users need to understand the data structure in order to enter parameters. If the parameters are not entered correct, there will be no data, exports, or graphs.

Sales Support

The cons are summarized in IBM customer support, ist very poor (the resolution time and customer services).

IBM Cognos Analytics screenshot: Create a report in IBM Cognos

IBM Cognos Analytics screenshot: Create workspaces in IBM Cognos

IBM Cognos Analytics screenshot: IBM Cognos dashboard on iPad

IBM Cognos Analytics screenshot: IBM Cognos Insight

IBM Cognos Analytics screenshot: IBM Cognos mobile app

IBM Cognos Analytics screenshot: IBM Cognos mobile

IBM Cognos Analytics screenshot: IBM Cognos sales reports

IBM Cognos Analytics screenshot: Share dashboards from iPads in IBM Cognos

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Domo is a comprehensive AI and data platform that connects and prepares data from any source, enabling users to transform it into insights. It helps users automate workflows, predict trends, and provide answers directly from the source for data-driven decisions.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Zoho Analytics is an GenAI powered self-service BI and analytics platform that helps users get new insights from their business data.

Ad hoc Analysis

Ad hoc Query

AI/Machine Learning

Alerts/Escalation

Application Development

Charting

Customization

Data Analysis Tools

Data Capture and Transfer

Data Integration

Data Management

Database Support

Generative AI

Geographic Maps

Information Governance

Integration into Third Party Applications

Mobile Reporting

Monitoring

Multi-User Collaboration

Query Builder

Reporting & Statistics

Sales Trend Analysis

Self-service Analytics

Sentiment Analysis

Storytelling

Streaming Analytics

Templates

Visual Discovery

Zoho Analytics

Android

Windows

iPad

iPhone

Senior Application Developer

The customer service is very responsive, you can keep in touch by just leaving a message in the chat window. It is a very affordable solution for the creation of sophisticated reports with ease.

Deskside Support Specialist - Teamlead

The tool has been very helpful in generating project reports, integrating data and allowing our operation team to gain greater insight into our client's needs.

CFO/Sr. Analyst

Customer support is awful. The company is based in India and getting someone to respond is a trial, let alone having a chat.

It has been very helpful to get the response of our campaign that helps in boosting our business.

The most amazing part of it is that it shows everything using infographics which is very easy to undertsand.

President 

Zoho reports has a great reporting interface after you work through the integration difficulties. The support team at Zoho has been responsive.

Service Desk Manger

Overall I really love this product and it has given us the ability to run reports and create insights into Data we had on-premise and in the cloud.

Data Analyst

Some of the settings are cumbersome. I have been having trouble with widgets, and getting Dashboards to update/sync with graphs when their source data is changed.

By far most favorite feature is the ability to integrate so many different data sources into this product.

Director of Marketing

It pulls in data from a lot of great sources like Google Analytics, Google Ads, LinkedIn Ads, etc. They also provide pre-made dashboards.

I think it's good value for money and with the scheduled imports it is quite low maintenance.

The features this product offers are somewhat limited, in terms of data manipulation and report variety.

CRM & Marketing Automation Consultant

The fact it's easy to set up and organize, with powerful report / graph / dashboard creation features. Connect your sources, check, and start building reports.

Simplicity, ease of use, integration with Zoho Books.

Business Operations

You can make really powerful reports fast. It's a lot cheaper than competitors' software and integrates well with other zoho products.

Accounting Manager

Even writing queries - albeit through a bit of a clunky interface - was pretty easy. I enjoyed being able to set this up and get the users running quickly.

Not much, yet to find something apart from a few bugs (that I am sure will get fixed), that really annoys me.

Director

Overall experience is good. Cost is bit on higher side for businesses consuming less no.

IBM Cognos Analytics vs Zoho Analytics Comparison (2026)

IBM Cognos Analytics

Zoho Analytics

Overview

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Pricing

User reviews

Key features

Integrations

Alternatives