Mixpanel vs Fullstory

Google Analytics 360

Hotjar

Smartlook

Mouseflow

Amplitude

CleverTap

Compare Mixpanel and Fullstory based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Activity Dashboard

AI Copilot

Alerts/Notifications

Audience Targeting

Campaign Management

Campaign Tracking

Cohort Analysis

Collaboration Tools

Communication Management

Conversion Tracking

Customer Journey Mapping

Customer Segmentation

Dashboard

Data Connectors

Data Discovery

Data Import/Export

Data Management

Data Visualization

Drag & Drop

Engagement Tracking

Event Triggered Actions

Funnel Analysis

Goal Setting/Tracking

In-App Events Tracking

Interactive Reports

KPI Monitoring

Machine Learning

Multi-Channel Data Collection

Multiple Site Management

Multivariate Testing

Pageview Tracking

Performance Metrics

Predictive Analytics

Predictive Modeling

Product Data Management

Push Notifications

Referral Tracking

Reporting/Analytics

Retention Tracking

Revenue Tracking

Single Page View

Tagging

Usage Tracking/Analytics

User Interaction Tracking

Visual Analytics

Visualization

Website Analytics

Mixpanel

Web-based

Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.

VP Engineering

I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.

Advisory Board Member

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral.

Associate Product Manager

It's great for preliminary analysis. The UI is super neat and any person can get started with little-to-no setup.

Software Engineer

One of the best product which allow tracking user interaction with the application. Easy integration with frontend and backend (nodeJS) projects.

Product Designer

It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.

Marketing Manager

I use Mixpanel to determine how campaigns are working and how customers are performing according to my efforts. It's a great tool and easy to use.

It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.

Growth Marketing Lead

Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.

Marketing strategist 

Powerful, comprehensive tool to track and analyze user actions and behavior patterns.

Business Analyst

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

It's feature-rich software, funnel analytics specially designed form mobile application is very good.

Marketing Lead

It remains a good and affordable tool after all i wish if they can approve their features more.

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person.

Overall it has been kind of a love and hate relationship. Again when the integration was done correctly I loved the tool but everytime I want to create a new event , I need the tech support.

Trafic Manager

Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.

Rigid notification center and no mail reports.

Design Lead

Some simple things are hard i.e. "show me a a list of events that exist in our product.

Mixpanel screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns. 
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

A/B Testing

Access Controls/Permissions

Activity Tracking

Ad hoc Analysis

Ad hoc Reporting

AI/Machine Learning

Alerts/Escalation

Analytics

Annotations

Application Management

Augmented Analytics

Behavior Analytics

Behavior Tracking

Behavioral Analytics

Benchmarking

Campaign Analytics

Categorization/Grouping

Charting

Chat/Messaging

Click Tracking

Commenting/Notes

Compliance Management

Configurable Alerts

Conversion Rate Optimization

Customer Activity Tracking

Customer Experience Management

Customer Touchpoints

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard Creation

Data Aggregation

Data Analysis Tools

Data Capture and Transfer

Data Collection

Data Modeling

Data Synchronization

Dynamic Content

Element Analytics

Email Alerts

Event Logs

For Mobile

For Websites

Forecasting

Form Analytics

Functions/Calculations

Geographic Maps

Heatmaps

Incident Management

Indexing

Intelligent Search

Issue Management

Issue Tracking

Key Performance Indicators

Keyword Research Tools

Keyword Tracking

Knowledge Management

Link Management

Location Tracking

Mixed Methods Research

Mobile Access

Mobile Alerts

Mobile Dashboards

Monitoring

Multi-Channel Attribution

Multi-Channel Communication

Multi-Location Monitoring

Multiple Data Sources

Multiple User Accounts

Performance Management

Personalization

Private Dashboards

Problem Area Alerts

Public Dashboards

Qualitative Comparative Analysis

Quantitative Analysis

Fullstory

Android

Linux

Windows

iPad

iPhone

Remote Office Mgr

This amount of user behavior visibility is crucial for locating friction points and improving the user experience. Super love this feature.

senior software engineer

The integration of fullStory to the product is simple and easy due to the good documentation an good customer support. The FullStory provides some inbuilt analysis trends which is pretty useful.

Customer Success 

I recommend it to all my colleagues, it can help improve our user experience by reviewing their activity, not just to help investigate issues.

Head of Sales & Customer Success

We tried the other most recommended softwares that do just that, but Fullstory is much more user friendly, smart, easy to use and capable.

Product Manager

I love how quick it is to find out the customer segments you are looking for. This is super important when QA-ing software.

ECommerce Manager

I love the whole concept of the software. It’s amazing to watch a customers entire journey through our website.

Senior Product Designer

It also helps determine where there are issues in your funnel and what a potential solution might be to improve it.

Thailand Country Manager

Software has a summary section also which is great, analytics and trends are very useful and you can also integrate into jira for reports and decision making.

Business Development Manager 

Full story is so easy to use and protects user privacy also which was a concern of mine. Its a easy to set up through segment and their customer support is there if you need any help.

Mixpanel vs Fullstory Comparison (2026)

Mixpanel vs Fullstory Comparison (2026)

Mixpanel

Fullstory

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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