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Fullstory

Every data point has a story to tell

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Table of Contents

Is this product right for your business?

Find out with a

Fullstory - 2025 Pricing, Features, Reviews & Alternatives

What is Fullstory?

"Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights.

With Fullstory, enterprise businesses move closer to their customers and closer to success. When organizations understand their customers like never before they’re able to create world-class experiences that increase funnel conversion, easily detect malicious behaviors and fraud, and identify their highest-value customers effortlessly.

Fullstory is on a mission to make every business more customer centric–made possible only through true behavioral insights–and understanding the sentiment between the clicks. "

Starting from

Free

view pricing plans

book a demo

Fullstory's key features

Most critical features, based on insights from Fullstory users:

Real-Time Monitoring

5.0

(4)

Reporting/Analytics

4.8

(4)

Data Visualization

4.0

(2)

Conversion Tracking

4.0

(1)

KPI Monitoring

0.0

(0)

Dashboard

5.0

(2)

All Fullstory features

Features rating:

4.5

(66)

Activity Tracking

5.0

(2)

Visual Analytics

5.0

(1)

Behavioral Analytics

5.0

(1)

User Journeys

5.0

(1)

Reporting & Statistics

5.0

(1)

Customer Experience Management

5.0

(1)

Performance Metrics

4.5

(2)

Engagement Tracking

5.0

(1)

Mobile Alerts

(0)

Quantitative Analysis

(0)

Real-Time Analytics

(0)

Real-Time Data

5.0

(1)

Real-Time Notifications

(0)

Real-Time Reporting

(0)

Referral Tracking

(0)

Remote Monitoring & Management

(0)

Retention Tracking

(0)

Risk Alerts

(0)

ROI Tracking

(0)

Role-Based Permissions

(0)

Root Cause Analysis

(0)

Sales Trend Analysis

(0)

Scorecards

(0)

Mobile Dashboards

(0)

Monitoring

(0)

Multi-Channel Attribution

(0)

Multi-Channel Communication

(0)

Multi-Channel Data Collection

5.0

(1)

Multi-Location Monitoring

(0)

Multiple Data Sources

(0)

Multiple Site Management

(0)

Multiple User Accounts

(0)

Pageview Tracking

(0)

Performance Management

(0)

Personalization

(0)

Private Dashboards

(0)

Problem Area Alerts

(0)

Product Data Management

(0)

Public Dashboards

(0)

Qualitative Comparative Analysis

5.0

(1)

Screen Activity Recording

(0)

Time on Site Tracking

(0)

Transaction Monitoring

(0)

Trend Analysis

(0)

Trend/Problem Indicators

(0)

Uninstall Tracking

(0)

Unmoderated Testing

(0)

Uptime Reporting

(0)

Usability Testing

(0)

Usage Tracking/Analytics

(0)

User Interaction Tracking

(0)

User Management

(0)

User Research Analysis

(0)

Visitor Tracking

(0)

Visualization

(0)

Web Traffic Reporting

(0)

Website Analytics

(0)

Widgets

(0)

Scroll Maps

(0)

Search/Filter

(0)

Self Service Data Preparation

(0)

Semantic Search

(0)

Sentiment Analysis

5.0

(1)

SEO Management

(0)

Session Recording

(0)

Single Page View

(0)

Single Sign On

(0)

Site Search Tracking

(0)

Social Media Integration

(0)

Software Testing Management

(0)

Statistical Analysis

(0)

Tagging

(0)

Templates

(0)

Text Analysis

(0)

Third-Party Integrations

(0)

Categorization/Grouping

(0)

Charting

(0)

Chat/Messaging

(0)

Click Tracking

(0)

Cohort Analysis

(0)

Collaboration Tools

(0)

Commenting/Notes

(0)

Compliance Management

(0)

Configurable Alerts

(0)

Conversion Rate Optimization

(0)

Customer Activity Tracking

(0)

Customer Journey Mapping

(0)

Customer Segmentation

(0)

Customer Touchpoints

(0)

Customizable Fields

(0)

Customizable Reports

(0)

Customizable Templates

(0)

Geographic Maps

(0)

A/B Testing

(0)

Access Controls/Permissions

(0)

Activity Dashboard

(0)

Ad hoc Analysis

(0)

Ad hoc Reporting

(0)

AI/Machine Learning

(0)

Alerts/Escalation

(0)

Alerts/Notifications

4.0

(1)

Analytics

(0)

Annotations

(0)

API

(0)

Application Management

(0)

Augmented Analytics

(0)

Behavior Analytics

(0)

Behavior Tracking

(0)

Benchmarking

(0)

Campaign Analytics

(0)

Campaign Management

(0)

Goal Setting/Tracking

(0)

Heatmaps

(0)

In-App Events Tracking

(0)

Incident Management

(0)

Indexing

(0)

Intelligent Search

(0)

Interactive Reports

(0)

Issue Management

(0)

Issue Tracking

(0)

Key Performance Indicators

(0)

Keyword Research Tools

(0)

Keyword Tracking

(0)

Knowledge Management

(0)

Link Management

(0)

Location Tracking

(0)

Mixed Methods Research

(0)

Mobile Access

(0)

Dashboard Creation

(0)

Data Aggregation

3.0

(1)

Data Analysis Tools

(0)

Data Capture and Transfer

(0)

Data Collection

(0)

Data Import/Export

5.0

(1)

Data Modeling

(0)

Data Synchronization

(0)

Dynamic Content

(0)

Element Analytics

(0)

Email Alerts

(0)

Event Logs

(0)

Event Triggered Actions

(0)

For Mobile

(0)

For Websites

5.0

(2)

Form Analytics

(0)

Functions/Calculations

(0)

Funnel Analysis

(0)

Fullstory alternatives

Fullstory

4.6

(66)

visit website

Starting from

Free

Free trial

Free version

Ease of Use

4.4

Features

4.5

Value for Money

4.1

Customer Support

4.3

Lucky Orange

4.7

(242)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.6

Value for Money

4.6

Customer Support

4.7

Datadog

4.6

(312)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.5

Value for Money

4.1

Customer Support

4.3

CHEQ Essentials

4.7

(217)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.7

Features

4.7

Value for Money

4.7

Customer Support

4.8

Fullstory pricing

Value for money rating:

4.1

Starting from

Free

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

Fullstory support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Knowledge Base

Email/Help Desk

Chat

FAQs/Forum

Phone Support

Training options

Live Online

Webinars

In Person

Documentation

Videos

Fullstory reviews

Overall rating

4.6

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.58/10

Rating distribution

Pros

“This amount of user behavior visibility is crucial for locating friction points and improving the user experience. Super love this feature.”

Angel L.

Remote Office Mgr

“The integration of fullStory to the product is simple and easy due to the good documentation an good customer support. The FullStory provides some inbuilt analysis trends which is pretty useful.”

Monish K.

senior software engineer

“I recommend it to all my colleagues, it can help improve our user experience by reviewing their activity, not just to help investigate issues.”

Natasha A.

Customer Success

Cons

“It takes a few seconds to load the video, so I miss the action I was trying to look at.”

Yoav A.

Head of Growth & Demand Generation

“If I remember correctly, setting it up was a little difficult in our environment because of our stack.”

Verified reviewer

Anonymity request

“I really struggle to find problems. Maybe sometimes the speed of the platform is a bit slow and takes time to load a video but as said, it’s really a minor thing.”

Verified reviewer

Anonymity request

Read all reviews

Fullstory FAQs

Q. What type of pricing plans does Fullstory offer?

Fullstory has the following pricing plans:
Pricing model: Free
Free Trial: Available

Q. Who are the typical users of Fullstory?

Fullstory has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business

Q. What languages does Fullstory support?

Fullstory supports the following languages:
English

Q. Does Fullstory support mobile devices?

Fullstory supports the following devices:
Android, iPad, iPhone

Q. Does Fullstory offer an API?

Yes, Fullstory has an API available for use.

Q. What other apps does Fullstory integrate with?

Fullstory integrates with the following applications:
Tray.io, BugSnag, Google Cloud Operations Suite, VWO Fullstack, WooCommerce, Google Analytics 360, BigQuery Connector for Jira, Split, DataGrail, Hightouch, Survicate, Tealium Customer Data Hub, Segment, SiteSpect, Unbounce, Trello, Dynamic Yield, VWO Engage, Help Scout, Toplyne, VWO Insights, Kameleoon, Squarespace, Shopify POS, Rollbar, Slack, Invoca, RudderStack, Workato, Olark, Fivetran, Gainsight CS, Blue Triangle, Delacon, Kustomer, UserTesting, AB Tasty, Intercom, LaunchDarkly, BigCommerce, Productboard, Snowflake

Q. What level of support does Fullstory offer?

Fullstory offers the following support options:
Knowledge Base, Email/Help Desk, Chat, FAQs/Forum, Phone Support