Mixpanel vs Google Analytics 360

HubSpot Marketing Hub

Zoho Analytics

Segment

Amplitude

CleverTap

Piwik PRO

Compare Mixpanel and Google Analytics 360 based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Activity Dashboard

AI Copilot

Alerts/Notifications

Audience Targeting

Campaign Management

Campaign Tracking

Cohort Analysis

Collaboration Tools

Communication Management

Conversion Tracking

Customer Journey Mapping

Customer Segmentation

Dashboard

Data Connectors

Data Discovery

Data Import/Export

Data Management

Data Visualization

Drag & Drop

Engagement Tracking

Event Triggered Actions

Funnel Analysis

Goal Setting/Tracking

In-App Events Tracking

Interactive Reports

KPI Monitoring

Machine Learning

Multi-Channel Data Collection

Multiple Site Management

Multivariate Testing

Pageview Tracking

Performance Metrics

Predictive Analytics

Predictive Modeling

Product Data Management

Push Notifications

Referral Tracking

Reporting/Analytics

Retention Tracking

Revenue Tracking

Single Page View

Tagging

Usage Tracking/Analytics

User Interaction Tracking

Visual Analytics

Visualization

Website Analytics

Mixpanel

Web-based

Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.

VP Engineering

I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.

Advisory Board Member

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral.

Associate Product Manager

It's great for preliminary analysis. The UI is super neat and any person can get started with little-to-no setup.

Software Engineer

One of the best product which allow tracking user interaction with the application. Easy integration with frontend and backend (nodeJS) projects.

Product Designer

It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.

Marketing Manager

I use Mixpanel to determine how campaigns are working and how customers are performing according to my efforts. It's a great tool and easy to use.

It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.

Growth Marketing Lead

Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.

Marketing strategist 

Powerful, comprehensive tool to track and analyze user actions and behavior patterns.

Business Analyst

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

It's feature-rich software, funnel analytics specially designed form mobile application is very good.

Marketing Lead

It remains a good and affordable tool after all i wish if they can approve their features more.

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person.

Overall it has been kind of a love and hate relationship. Again when the integration was done correctly I loved the tool but everytime I want to create a new event , I need the tech support.

Trafic Manager

Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.

Rigid notification center and no mail reports.

Design Lead

Some simple things are hard i.e. "show me a a list of events that exist in our product.

Mixpanel screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Zoho Analytics is a self-service BI and analytics platform that helps users get new insights from their business data.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Piwik PRO is the first privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

A/B Testing

Access Controls/Permissions

Ad hoc Reporting

Analytics

Augmented Analytics

Behavior Tracking

Charting

Customer Database

Customizable Dashboard

Customizable Reports

Dashboard Creation

Data Aggregation

Data Capture and Transfer

Data Integration

Forecasting

Indexing

Intelligent Search

Keyword Tracking

Marketing Reports

Monitoring

Multiple Data Sources

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recommendations

Reporting & Statistics

Search/Filter

Site Search Tracking

Third-Party Integrations

Time on Site Tracking

User Management

Widgets

Google Analytics 360

Android

Owner

I believe it is a great asset for  any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.

SVP Marketing

I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.

Director

Overall, positive experience using Google Analytics. Has some good points and is free for deployment,  and the reports and visualisation give a nice snapshot on the audience base.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Digital Marketing Specialist

I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.

Owner 

I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.

PPC Strategist

Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

Analytical Consultant

I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.

Entrepreneur

I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Analytics Manager

In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Designer

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

Helpline Agent 

I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.

Final art editor

The software has a great data visualization and helps you identify the best and worst-performing pages.

Founder & CEO

I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.

CEO 

Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.

Customer success manager 

The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.

The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.

Managing Director 

This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.

Mixpanel vs Google Analytics 360 Comparison (2026)

Mixpanel

Google Analytics 360

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives