Mixpanel vs Microsoft Clarity

Google Analytics 360

Hotjar

Fullstory

Amplitude

CleverTap

LogRocket

Compare Mixpanel and Microsoft Clarity based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Activity Dashboard

AI Copilot

Alerts/Notifications

Audience Targeting

Campaign Management

Campaign Tracking

Cohort Analysis

Collaboration Tools

Communication Management

Conversion Tracking

Customer Journey Mapping

Customer Segmentation

Dashboard

Data Connectors

Data Discovery

Data Import/Export

Data Management

Data Visualization

Drag & Drop

Engagement Tracking

Event Triggered Actions

Funnel Analysis

Goal Setting/Tracking

In-App Events Tracking

Interactive Reports

KPI Monitoring

Machine Learning

Multi-Channel Data Collection

Multiple Site Management

Multivariate Testing

Pageview Tracking

Performance Metrics

Predictive Analytics

Predictive Modeling

Product Data Management

Push Notifications

Referral Tracking

Reporting/Analytics

Retention Tracking

Revenue Tracking

Single Page View

Tagging

Usage Tracking/Analytics

User Interaction Tracking

Visual Analytics

Visualization

Website Analytics

Mixpanel

Web-based

Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.

VP Engineering

I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.

Advisory Board Member

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral.

Associate Product Manager

It's great for preliminary analysis. The UI is super neat and any person can get started with little-to-no setup.

Software Engineer

One of the best product which allow tracking user interaction with the application. Easy integration with frontend and backend (nodeJS) projects.

Product Designer

It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.

Marketing Manager

I use Mixpanel to determine how campaigns are working and how customers are performing according to my efforts. It's a great tool and easy to use.

It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.

Growth Marketing Lead

Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.

Marketing strategist 

Powerful, comprehensive tool to track and analyze user actions and behavior patterns.

Business Analyst

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

It's feature-rich software, funnel analytics specially designed form mobile application is very good.

Marketing Lead

It remains a good and affordable tool after all i wish if they can approve their features more.

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person.

Overall it has been kind of a love and hate relationship. Again when the integration was done correctly I loved the tool but everytime I want to create a new event , I need the tech support.

Trafic Manager

Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.

Rigid notification center and no mail reports.

Design Lead

Some simple things are hard i.e. "show me a a list of events that exist in our product.

Mixpanel screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

A/B Testing

Activity Tracking

Annotations

Behavior Tracking

Behavioral Analytics

Campaign Analytics

Conversion Rate Optimization

Customer Activity Tracking

Customer Experience Management

Customizable Reports

Data Linking

Dynamic Content

Feedback Management

For Websites

Heatmaps

Multi-Language

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Reporting & Statistics

Screen Activity Recording

Scroll Maps

Search/Filter

Session Recording

Social Media Integration

Survey/Poll Management

Third-Party Integrations

Visitor Tracking

Web Traffic Reporting

Widgets

Microsoft Clarity

Business Development Manager

I think it's integral to our teams success and is an importance peace to what we do.

I like the session recording of website and heatmap metrics from the Microsoft clarity which features is nobody giving in the market with that much clarity.

director 

What I really liked about the product is the ease of use and how easy it was to implement it in the daily running of my business.

Marketing Associate

I think it's super easy to use and more responsive compared to Hotjar. I will keep comparing it to Hotjar since I have only experience using the latter.

Designers

Microsoft clarity is free of cost and help us to understand the customer behavior though the heatmaps. It is easy to similar to the other heatmap tools and gives us the accurate results.

Head of Technology

Records visits on your site. Top entry and top exit pages are great to see where user mostly comes and where leaves.

Project Lead

The best part of the tool is the session recordings to assess what needs to be changed on your website to improve user engagement and conversions.

Chief Community Officer

Easy to use, easy to set up and free so the cost is perfect.

I love the integration with Google Tag Manager, it's fast and reliable.

Analyst

This is a great improvement to the UX testing toolkit.

I was always bothered that I couldn't get that information for my own startups.

UI/UX Designer

A problem I encountered was with viewing a heat map of a url with javascript navigation tabs.

Microsoft tool is very easy to integrate with your website, which makes it easy to kickstart & test the application in the first place.

Dental assistant 

Great user interface, scroll heat maps are a must.

Marketng Executive

One thing I'm missing sometimes data takes time to update.

Only few integration possibilities. There's no FlutterFlow or google chat integrations, but it's no near crucial.

Mixpanel vs Microsoft Clarity Comparison (2026)

Mixpanel

Microsoft Clarity

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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