App comparison

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Web Analytics Software

Last updated: January 2025

287 software options

Pipedrive logo

CRM built by salespeople, for salespeople

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Pipedrive is a CRM & pipeline management tool for small and medium sized sales teams that helps users focus on actions that matter

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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Freshpaint logo

Unlock High Performance Marketing & Protect Patient Privacy

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Freshpaint is a Healthcare Privacy Platform that connects and standardizes customer data from your site or app to your marketing and analytics tools. Freshpaint allows users to safely send customer data to their ads, analytics, and website tracking destinations that are not HIPAA compliant.

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Visual Visitor logo

Lead generation and anonymous visitor identification tool

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We Make B2B Sales Easier. We Answer:
Who is Shopping?
Who to Contact?
Who is Interested?
Who is Opening My Proposals?
Shorten Your Sales Cycle Today!

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Lucky Orange logo
Category Leaders

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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New Relic logo

Performance testing and monitoring

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New Relic is the all-in-one web and mobile application performance management provider for the cloud and the datacenter. It provides code-level diagnostics for production apps deployed on several infrastructures. It has a SaaS platform that enables its partners to build plugins using open API's.

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Google Analytics 360 logo
Category Leaders

Enterprise-class web analytics

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Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

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Squarespace logo

A website makes it real.

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Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio. Drive traffic to your Squarespace website and measure your success with powerful marketing and analytics tools.

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Semrush logo

SaaS solution for online content marketing

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Semrush is a leading online visibility management software-as-a-service platform.

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Hootsuite logo

Social Media Management & Scheduling for SMBs and Enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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Marketing 360 logo

#1 Marketing Platform For Small Business

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Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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EngageBay is an all-in-one marketing, sales and service automation software which automates marketing sales by combining lead generation, email marketing, marketing automation, CRM & social media engagement. EngageBay helps businesses acquire, engage, nurture, and close leads from a single platform.

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Hotjar logo
Category Leaders

Digital experience insights for any business selling online.

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All the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Trusted by one million websites in 180+ countries.

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AccuRanker logo

SERP rank tracker platform for enterprises & SEO agencies

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AccuRanker is a SERP rank tracker platform for enterprises & SEO agencies. We provide over 32,000 customers with SEO features that lets them do in-depth analytics. Combined with a powerful infrastructure, AccuRanker takes guesswork out of the equation by providing accurate, fast and up-to-date data.

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TWIPLA logo
Category Leaders

The All-in-One Web Analytics App. 🔓 GDPR & CCPA Ready.

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2.5M+ installs — TWIPLA is an advanced yet accessible website intelligence platform, with a suite of easy-to-use, privacy-compliant features.

Remove data privacy concerns, with cookieless tracking, and gain access to data from 100% of your website visitors (not only a small sample).

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SEO PowerSuite logo

Defining the world's standards for SEO software

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SEO PowerSuite is a complete set of desktop web optimization tools for SEOs, bloggers and online marketers. The bundle consists of four high-performing apps: 1. Rank Tracker, 2. WebSite Auditor, 3. SEO SpyGlass, and 4. Link-Assistant. Each of these tools is focused on specific SEO tasks.

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Sisense logo

BI & dashboard software for multiple, large data sets

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Sisense data & analytics platform makes it incredibly easy to mashup data from across your entire data landscape and transform it into powerful, actionable analytics applications that can be embedded anywhere. From startups to brands like GE, Nasdaq, & Philips, thousands of organizations use Sisense

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Screpy logo

AI-enabled website monitoring solution

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Screpy is a website monitoring solution that uses artificial intelligence to help organisations analyse web pages and track data. Administrators can utilize the tool to monitor page speed and receive real-time downtime notifications through a centralized platform.

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Moz Pro logo

Boost Your Rankings & Search Engine Visibility with Moz Pro.

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Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

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Reportei logo

Easy to use Digital Marketing Reports and Dashboards

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Reportei is a powerful tool designed for creating professional digital marketing reports and dashboards across major channels such as Instagram, Facebook, TikTok, YouTube, and Google Ads. It supports multiple languages, including English, Portuguese, French, and Spanish

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CHEQ Essentials logo

Prevent Click Fraud in Real-Time

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Prevent click fraud on your Google and Facebook Ad campaigns. Stop bots and competitors from clicking on your ads automatically. We Only Block Bad Bots

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Looker logo

Analytics Evolved

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Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

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Agile CRM logo

Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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Similarweb logo

Website & app traffic data analysis

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SimilarWeb is a global multi-device market intelligence company used by hundreds of thousands of businesses worldwide, to discover, track, and grow their digital market share

SimilarWeb Pro provides a global view of endless website and mobile app data based on the largest user panel in the industry. The app aggregates all competitor intelligence and makes it completely transparent, helping you to optimize your onsite content and online marketing efforts.

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Adobe Analytics logo
Category Leaders

Digital Analytics Software

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Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

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