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Web Analytics Software

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Pendo logo

Pendo

4.5
(203)

Product usage & behavior data capture

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Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

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FullStory logo

FullStory

4.6
(64)

Everything you need to know about your digital experience.

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FullStory tells you everything you need to know about your digital experience. Deliver exceptional experiences by letting our easy-to-use, intelligent software pinpoint when, where, and how user struggle is affecting your revenue and retention.

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Freshpaint

(0)

Capture & Send Customer Data To Tools With Less Code

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Set up world-class customer analytics without an intensive engineering effort. Freshpaint detects customer actions automatically on customer sites, then sends the data to 100s of analytics and advertising tools.

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Heap

4.5
(36)

All-in-one solution for creating great digital experiences.

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Heap enables you to see how users navigate your digital experience, identify patterns in user behavior, & engage them based on their actual experience. Fully understand what users are doing and why. Surface areas of friction & instantly see what the fix is.

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New Relic

4.5
(159)

Performance testing and monitoring

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New Relic One is the all-in-one web and mobile application performance management provider for the cloud and the datacenter. It provides code-level diagnostics for production apps deployed on several infrastructures. It has a SaaS platform that enables its partners to build plugins using open API's.

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Funnel

4.7
(16)

Advertising Analytics Platform for Online Marketers

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Funnel gathers all your advertising data and automatically maps it with your conversion data so that you can easily track ROI. Support for ALL ad platforms.

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SAS Customer Intelligence 360

4.7
(3)

SAS CI360 reinvents marketing via data-driven decisioning

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SAS Customer Intelligence 360 collects granular, customer level digital data to use for a myriad of digital intelligence purposes.

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Visual Visitor logo

Visual Visitor

4.8
(11)

Lead generation and anonymous visitor identification tool

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We Make B2B Sales Easier. We Answer:
Who is Shopping?
Who to Contact?
Who is Interested?
Who is Opening My Proposals?
Shorten Your Sales Cycle Today!

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Semrush

4.7
(1.9K)

SaaS solution for online content marketing

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Semrush is a leading online visibility management software-as-a-service platform.

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VWO Testing logo

VWO Testing

4.5
(89)

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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ClickCease logo

ClickCease

4.7
(194)

Prevent Click Fraud in Real-Time

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Get the data you really need to optimize and block fraud on your PPC campaigns. Get full visitor transparency with ClickCease

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Pipedrive

4.5
(2.5K)

CRM built by salespeople, for salespeople

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Reveal which companies are browsing your website, how they found you and what they view using Pipedrive’s Web Visitors add-on.

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Dataddo

4.5
(20)

Send data from any cloud-service to any other cloud-service.

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Use Dataddo to send data between any cloud service to any other cloud service; dashboarding apps, data warehouses, CRM tools. A fully managed platform with an intuitive, no-code interface that enables any team to always get the most out of their data without increasing your technical overhead.

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Unbound Insights

(0)

Cloud-based web analytics software

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Unbound Insights is a cloud-based web analytics software designed to help businesses run marketing campaigns, manage content, and gain actionable insights. The application enables organizations to track trending topics, create engaging content, and conduct website analytics via a unified portal.

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Marketing Optimizer logo

Marketing Optimizer

4.5
(6)

Digital Marketing Optimization Software

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Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software.

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SiteRecording logo

SiteRecording

5.0
(2)

Grow like the Fortune 500 with 37+ Apps

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Create a better website experience for your users by monitoring customers' behaviour on your website. Gain insight into how to improve productivity through your website.

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NinjaSEO logo

NinjaSEO

4.6
(7)

An advanced SEO tool kit for optimizing websites

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NinjaSEO is a comprehensive SEO tool used to optimize websites to improve the website rankings on SERP using a crawler, keyword ranker, on-page grader, link-bots, backlink checker, contact lists, XML site map generator, link tracker, and SEO chrome extension.

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Lucky Orange

4.7
(130)

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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AQUAJI Marketing Analytics Software logo

AQUAJI Marketing Analytics Software

(0)

AI-driven market analytics tool for physical businesses

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Aquaji is a cloud-based market analysis tool that uses AI to track essential data points in businesses such as restaurants, regular stores, and malls. The data tracked includes customer demographics, footfall, behavioral patterns, length of stay, and wait times.

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EngageBay logo

EngageBay

4.6
(345)

Integrated sales & marketing software for growing teams

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EngageBay is an all-in-one marketing, sales and service automation software which automates marketing sales by combining lead generation, email marketing, marketing automation, CRM & social media engagement. EngageBay helps businesses acquire, engage, nurture, and close leads from a single platform.

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LiveSession

4.6
(28)

Cloud-based qualitative analytics solution

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LiveSession is a cloud-based qualitative analytics solution, which helps businesses perform website analysis with user event tracking, session replays, and customer segmentation. The platform lets users record and replay web page activities to identify bugs, and increase sales conversion rates.

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TraceDock logo

TraceDock

(0)

A plug-and-play first-party data collection software

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TraceDock is a first-party data collection software. It helps users get up to 30% more marketing data in Google Analytics and Meta and to attribute all transactions to the proper channels and campaigns while preserving consumer privacy. A plug-and-play solution - up and running in only 20 minutes.

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Dreamdata logo

Dreamdata

4.8
(42)

The leading B2B revenue attribution platform

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Dreamdata’s out-of-the-box technology gathers, joins, and cleans all revenue data, to present actionable analysis on what drives B2B revenue. This includes attribution across and between pipeline stages, tracking ROI and LTV, benchmarking growth, predicting revenue, and planning what to scale next.

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SegMetrics

5.0
(4)

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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Google Analytics 360 logo

Google Analytics 360

4.7
(7.3K)

Enterprise-class web analytics

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Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

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Here's what we'll cover:

Buyers Guide

Web Analytics Software

As a marketing manager, you need to know how your audience is interacting with your business website. Are they finding it useful? Are they exploring other pages? Are they completing transactions? You can find the answers to these and many more questions using a web analytics tool.

Web analytics software solutions give you all the data that you need to understand your website's key metrics. The tool will help you analyze the number of page views, time spent on the page, bounce rate, and much more. With this data at hand, you can make informed decisions to optimize your website to better cater to your audience.

In this buyers guide, you’ll find everything that you need to know about web analytics software tools so that you can pick the right one for your business.

 Here’s what we'll cover:

What is web analytics software?

Web analytics tools collect, report, and analyze the data generated from users’ visits and interactions with your website. This data collection practice can help you understand the behavior of your users and the overall performance of the website.

These tools track metrics such as the number of clicks, average session duration, pages per session, unique visitors, and bounce rate. They can also track the location of website visitors, how they landed on the website, and which device they are using to visit the website.

With the help of web analytics tools, you can compare collected data over time and recognize patterns. You can also see the impact your website optimization efforts and marketing campaigns are having.

What are the typical features of web analytics software?

  • Keyword tracking: Monitor how your website ranks for specific keywords.

  • User interaction tracking: Track how your users, including customers and potential customers, interact with your website. These interactions include clicks, hover, and scroll.

  • Conversion tracking: Monitor conversions and understand whether users are completing the desired action whether it's clicking on a link, downloading an app, or making a purchase.

  • Goal tracking: Identify measurable business goals and objectives and monitor their progress over time.

  • Time on-site tracking: Monitor how much time your users are spending on the website. This metric helps to understand whether the users are finding the content of the website relevant and useful.

What are the important considerations when choosing web analytics software?

Consider the following points before investing in a web analytics software solution for your business:

  • Analytics requirements: Look for a tool that has features and functionalities specific to your analytics requirements that can range from customer clicks, organic traffic, revenue per click (RPC), etc. Therefore, first, analyze your needs and then thoroughly check the features offered by the different web analytics tools to find the one that is the best suited for your reporting needs.

  • Advanced and predictive analytics: The web analytics platform you choose should do more than capture users' data and activities. It should have the capabilities to do advanced analytics and report patterns and trends in the data. This will allow you to predict future trends and take suitable actions to future-proof your business.

  • Training: Another critical factor to consider when investing in a website analytics solution is user adoption. You need to ensure that users know how to access all the reporting features and visualizations, and are able to interpret data. Therefore, you need to understand the learning curve involved and, if needed, provide training so that they can use the solution to its fullest potential.

How much does web analytics software cost?

Most products in the market are priced on a per user, per month basis and can be divided into three pricing tiers based on starting price.

Price ranges*:

  • $10 - $12

  • $13 - $68

  • $69+

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of April 6, 2022. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products.

The above lists include pricing for the base plans of most products available in the web analytics category. An enterprise or premium product that is priced higher may include additional features such as campaign management, multiple site management, pageview tracking, and referral tracking.

How do small and midsize businesses use web analytics software?

Web analytics software solutions can help SMBs in multiple ways. Here are some examples:

  • Tracks marketing campaign: Web analytics solutions help marketing teams track campaigns and the effect of their marketing efforts. They can check the number of visits, new/returning users, time spent on site, and conversion rate. They can also analyze website traffic and customer behavior. All this data helps marketing teams spend their budget wisely.

  • Helps improve the user interface: UI and UX teams can leverage website analytics tools to improve user experience on the website. The results can help these teams understand user behavior and figure out what the visitors are doing on the page and whether it matches the intended user behavior. If the visitors are not clicking the button they are supposed to click, you’ll end up with fewer conversions. Therefore, by identifying such problems and updating the design of the pages, conversions can be increased.

  • Helps improve product decisions: Product managers can find patterns through web analytic results. They can see from which locations they are getting the most conversions or which device visitors are using. By tracking the results over time, product managers will get valuable insight into their initiatives.

  • Aidstechnical optimization: Web analytics data can also help technical teams spot errors, such as 404 errors or page load issues. These results are also the only way for tech teams to understand the technical properties of visitors, such as device, operating system, and browser. With this data at hand, tech teams can optimize pages for targeted devices or browsers.

Frequently asked questions

What are the types of web analytics?

Depending on the purpose they solve, web analytics software solutions are divided into the following major types:

  • SEO analytics tools: These tools evaluate a website to see how it ranks in search engine results. They analyze domain authority, keyword ranking, backlinks, and quality and quantity of the traffic on the website. They can also compare these aspects of your website to those of your competitors to see where you stand.

  • Content analytics tools: These tools analyze visitor traffic and engagement with published content such as podcasts, blogs, and articles. They evaluate metrics which include page views, engagement time, conversions, and social media interactions. These tools are specifically helpful for non-technical creative professionals to get insights into the content they produce.

  • Social media analytics tools: These tools collect and analyze data from social media platforms, including Instagram and Facebook, to help business decision-making. The data here goes beyond likes, comments, reposts, and follows. These tools collect data about keywords and topics which, in turn, help social media managers identify problems and opportunities.

  • Customer analytics tools: These tools offer insights into the customer experience. They collect demographic data of customers and analyze their sign-ups, visits, and purchases over time. This data enables marketing and sales teams to identify their desired customer base and focus their marketing campaigns.

  • Usability analytics tools: These tools help analyze how easy and flexible the website is to use. They track how users navigate the website using technologies including heatmaps, scroll maps, and click reports. Using the generated data, product teams can evaluate how different features are received by users and work on optimizing the pages to improve user experience.

What are the two main categories of web analytics software?

 The two main categories of website analytics software tools are onsite analytics and offsite analytics.

  • Onsite analytics: Measures the actual visitor arriving on your website.

  • Offsite analytics: Measures potential website audience by using internet-wide information.

Offsite web analytics draws a bigger picture of how your website is performing as compared to others. Whereas onsite analytics tracks how your visitors are interacting and engaging with your website. Onsite analytics tools track data such as how did the visitor land on the website, what items did they purchase, what campaigns did they view, and many more. These tools are fairly inexpensive compared to offsite web analytics tools. Offsite analytics tools are beneficial to track competitors and understand the audience of a wide demographic.

What do website analytics allow you to do?

Here are some key metrics that you should be tracking with website analytics:

  • Unique website visitors: This is the number of first-time visitors on your website. You can track these numbers over a period of time to indicate the popularity of your site.

  • Average session duration: This is the average amount of time visitors spend on your website. This data can give you an idea of how much of the page’s content your visitors are consuming. For example, a visitor landing on a 1,500-word blog post but leaving it within a couple of seconds can mean that the visitor did not really read the post.

  • Pages per session: This is the average number of pages visitors view in one session. It indicates how interested the visitors are in exploring the website. Having a high number of pages per session indicates that the visitors are finding the content useful and are exploring the website.

  • Breakdown by location: This data can help you figure out where your customers are coming from. Accordingly, you can optimize your website for locations with higher demand. You can work on local SEO or even offer content to your visitors in their language.

  • Breakdown by device: This tells you which device visitors use to visit your website. For instance, having more mobile users on your website should prompt you to make your website mobile-friendly.

 How do web analytics tools work?

In order to track visitors, web analytics software solutions add JavaScript code into the HTML text of the web pages. The analytics tools use this code to track each visit. It also collects available visitor information such as location, device, browser, and much more.

Web analytics software also uses cookies to distinguish users and determine unique visitors and repeat visitors. However, users have the power to disable or delete cookies from their browsers. As a result, web analytics tools will count them as new users and the results will not be accurate.