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Web Analytics Software

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FullStory logo



Everything you need to know about your digital experience.

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FullStory tells you everything you need to know about your digital experience. Deliver exceptional experiences by letting our easy-to-use, intelligent software pinpoint when, where, and how user struggle is affecting your revenue and retention.

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Pipedrive logo



CRM built by salespeople, for salespeople

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Reveal which companies are browsing your website, how they found you and what they view using Pipedrive’s Web Visitors add-on.

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TapClicks logo



A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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Freshpaint logo



Unlock High Performance Marketing & Protect Patient Privacy

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Freshpaint is a Healthcare Privacy Platform that connects and standardizes customer data from your site or app to your marketing and analytics tools. Freshpaint allows users to safely send customer data to their ads, analytics, and website tracking destinations that are not HIPAA compliant.

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Marketing Optimizer logo

Marketing Optimizer


Digital Marketing Optimization Software

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Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software.

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New Relic logo

New Relic


Performance testing and monitoring

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New Relic One is the all-in-one web and mobile application performance management provider for the cloud and the datacenter. It provides code-level diagnostics for production apps deployed on several infrastructures. It has a SaaS platform that enables its partners to build plugins using open API's.

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Semrush logo



SaaS solution for online content marketing

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Semrush is a leading online visibility management software-as-a-service platform.

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Lucky Orange logo

Lucky Orange


All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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AQUAJI Marketing Analytics Software logo

AQUAJI Marketing Analytics Software


AI-driven market analytics tool for physical businesses

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Aquaji is a cloud-based market analysis tool that uses AI to track essential data points in businesses such as restaurants, regular stores, and malls. The data tracked includes customer demographics, footfall, behavioral patterns, length of stay, and wait times.

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LiveSession  logo



Cloud-based qualitative analytics solution

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LiveSession is a cloud-based qualitative analytics solution, which helps businesses perform website analysis with user event tracking, session replays, and customer segmentation. The platform lets users record and replay web page activities to identify bugs, and increase sales conversion rates.

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SAS Customer Intelligence 360 logo

SAS Customer Intelligence 360


SAS CI360 reinvents marketing via data-driven decisioning

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SAS Customer Intelligence 360 collects granular, customer level digital data to use for a myriad of digital intelligence purposes.

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Google Analytics 360 logo

Google Analytics 360


Enterprise-class web analytics

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Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

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Squarespace logo



A website makes it real.

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Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio. Learn where your website traffic is coming from, what your visitors are looking for, and how they're interacting with your content or products with Squarespace's in-depth Analytics tools.

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Hootsuite logo



Social Media Management & Scheduling for SMBs and Enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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Marketing 360 logo

Marketing 360


#1 Marketing Platform For Small Business

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In-depth reporting you need to win
Say goodbye to overcomplicated analytics dashboards, and hello to simple and insightful reports and tools that focus on the things that impact your brand the most. Create your free account today to learn more and explore plans and pricing.

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Peek Pro logo

Peek Pro


Mobile-Optimized Booking System for Tour Operators

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Peek Pro is an online booking software designed for tour operators of all types! Get your FREE DEMO today and increase your bookings!

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Ahrefs logo



SEO toolset that helps you rank higher and get more traffic.

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Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

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EngageBay CRM logo

EngageBay CRM


Integrated sales & marketing software for growing teams

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EngageBay is an all-in-one marketing, sales and service automation software which automates marketing sales by combining lead generation, email marketing, marketing automation, CRM & social media engagement. EngageBay helps businesses acquire, engage, nurture, and close leads from a single platform.

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Hotjar logo



Digital experience insights for any business selling online.

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Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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AccuRanker logo



SERP rank tracker platform for enterprises & SEO agencies

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AccuRanker is a SERP rank tracker platform for enterprises & SEO agencies. We provide over 32,000 customers with SEO features that lets them do in-depth analytics. Combined with a powerful infrastructure, AccuRanker takes guesswork out of the equation by providing accurate, fast and up-to-date data.

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The All-in-One Web Analytics App. 🔓 GDPR & CCPA Ready.

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2.5M+ installs — TWIPLA is an advanced yet accessible website intelligence platform, with a suite of easy-to-use, privacy-compliant features.

Remove data privacy concerns, with cookieless tracking, and gain access to data from 100% of your website visitors (not only a small sample).

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SE Ranking logo

SE Ranking


An all-in-one SEO platform for agencies and SMB's

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SE Ranking provides a complete set of tools for keyword rank tracking, comprehensive website audit, competitor analysis, keyword suggestion and much more

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Sisense logo



BI & dashboard software for multiple, large data sets

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Sisense's dashboards, visualizations and BI reports help to analyze and make sense of large data sets from multiple sources. Query data & share the results.

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Reportei logo



A social media management and digital marketing solution

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Reportei is a social media management tool that makes it possible to create professional digital marketing reports, perform surveys, and run detailed data analyses on main channels, including Instagram, Facebook, TikTok, Youtube, and Google Ads. Available in English, Portuguese, French, and Spanish.

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Moz Pro logo

Moz Pro


Boost Your Rankings & Search Engine Visibility with Moz Pro.

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Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

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Buyers Guide

Web Analytics Software

What is web analytics software?

Web analytics software is a software tool that enables businesses to analyze traffic and user behavior on their website. It helps measure overall website performance by providing insights into metrics such as visitor engagement, content effectiveness, and conversion rates. Businesses can track visitor activity, including their location, how they found the website, the time they spend on the website, and the actions they take on the website. 

The software helps track website search trends over time and identify strengths and weaknesses in the website design. It also offers features such as data visualization to simplify how businesses view website metrics, such as page views, clicks, and conversions.

What are the core features of web analytics software?

  • Customer journey mapping: Visualizes the path customers take while interacting with a website, and identifies touch points and opportunities for engagement. Customer journey mapping utilizes web analytics data to track user behavior, preferences, and pain points throughout the customer journey on websites or apps. This feature helps marketers optimize visitor experience by pinpointing areas of improvement in website design, content strategy, and marketing campaigns.

  • Conversion tracking: Monitors and evaluates the effectiveness of marketing strategies by tracking user actions, such as clicks or form submissions. Conversion tracking helps businesses optimize campaigns for better results, identify successful tactics based on data-driven insights, and allocate resources more efficiently within their digital advertising efforts. This feature supports various conversion types, including sales transactions, lead gen form completions, and newsletter sign-ups while offering detailed reporting capabilities for performance analysis.

  • Activity dashboard: Monitors user interactions and website performance through a comprehensive, customizable dashboard. The activity dashboard feature provides insights into visitor behavior, conversion rates, traffic sources, and engagement patterns to help optimize the online experience for visitors.

What is web analytics software used for?

A web analytics tool is used to collect, analyze, and report data related to the performance and usage of websites. However, there can be multiple use cases for the software. We analyzed reviews from users of web analytics software on GetApp to identify a few common use cases:

  • Social media management: Web analytics software can help businesses schedule social media posts in advance, monitor responses, and optimize content for better engagement. By providing insights into content performance, the software can also help tailor the content strategy to suit customer needs. In addition, it simplifies managing multiple social media accounts, saving time and increasing efficiency for businesses.

  • Sales optimization: Web analytics solutions play a crucial role in enabling businesses to optimize their sales and marketing efforts by providing valuable insights into customer behavior and website performance. These tools not only assist in tracking and managing leads but also help identify bottlenecks, monitor sales progress, and make data-driven decisions to optimize sales strategies.

  • Website auditing: Web analytics software audits the performance of websites to help businesses identify on-site SEO issues, such as webpage errors, broken hyperlinks, and missing pages. By identifying and addressing SEO issues, businesses can better optimize their websites, increase organic website traffic, and gain in-depth visibility into SEO performance.

  • Sales tracking: Website analytics tools can assist in tracking and managing sales leads, monitoring sales progress, and identifying bottlenecks in the sales enablement process. They also allow sales teams to collect data about sales activities and examine metrics such as total revenue, lead conversion rates, and average order value. 

What are the benefits of using web analytics software?

  • Identifies traffic sources, trends, and user behavior patterns: A web analytics tool offers insights into traffic trends and user behavior patterns, enabling businesses to optimize their online presence. By analyzing data such as visitor demographics, time spent on pages, and conversion rates, companies can identify areas for improvement or capitalize on successful strategies. This process enhances user experience and increases engagement with the target audience while driving revenue through effective marketing campaigns that are tailored based on these insights.

  • Enhances website performance and user experience: Web analytics solutions significantly improve website performance and user experience by providing valuable insights into user behavior and allowing website creators to optimize site navigation, content placement, and overall design based on the data insights. Additionally, the data-driven approach helps identify potential pain points or bottlenecks in the navigation flow, such as slow loading time or unresponsive pages, which businesses can address for a seamless website experience for visitors.

  • Reduces bounce rates and increases conversion rates: A web analytics tool provides insights into user behavior, which businesses can use to reduce bounce rates and increase conversion rates. The tool also helps identify areas of improvement through analytics on website navigation and content quality, leading to a better user experience. Users that stay engaged longer and find the desired information quicker are more likely to convert—be it making purchases or subscribing to services.

What are the potential issues with web analytics software?

  • Inaccurate data collection: Inaccurate data collection is a potential issue in web analytics software, as it can lead to misleading insights and misguided decision-making. Poor quality or incomplete data may result from faulty tracking mechanisms, improper implementation, or user privacy settings. This potential problem undermines the reliability of web analytics tools, rendering them ineffective for businesses seeking accurate information to drive growth and optimize their online presence.

  • Privacy concern: Privacy concern is another potential issue with using web analytics software, as it often involves collecting user data to analyze website performance. This can lead to potential misuse of personal information or unauthorized access by third parties. Privacy breaches may also result in legal action and loss of trust from customers. Therefore, addressing privacy concerns is crucial when considering the implications of using web analytics software.

  • Cookie tracking limitations: Another likely issue with using web analytics software is cookie tracking limitations. Cookies are essential for accurate data collection, but privacy concerns and browser restrictions can hinder their effectiveness. This may lead to incomplete or inaccurate user behavior insights, impacting decision-making processes and website optimization strategies.

How much does web analytics software cost?

Most website analytics tools on the market are priced on a “per month” basis, and their entry-level pricing plans range from $9 to $429+* per month. An enterprise product that’s priced higher may include additional features such as console tracking, priority support, and unlimited page views.

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of May 30, 2023.

Which software tools integrate with web analytics software?

Several software solutions offer integrations with web analytics software, enabling automated web data collection and analysis. We looked across thousands of reviews on GetApp from users of web analytics software to identify products that users frequently mention they integrate with their web analytics tools.

  • Google Ads: Google Ads is an online advertising platform that integrates with web analytics software and enables marketers to track and analyze their campaign performance. Integration with Google Ads allows businesses to monitor and manage their online ad performance and coordinate marketing efforts across third-party social media platforms, websites, and search engines.

  • Google Analytics 360: Google Analytics 360 is a business analytics platform that integrates with web analytics software to help businesses gain deeper insights into consumer behavior and website performance. It tracks user engagement, conversion rates, and other relevant metrics to refine market strategies and optimize campaigns.

  • WordPress: WordPress is a content management system that integrates with web analytics software and provides seamless tracking and analysis of visitor behavior, including metrics such as bounce rate, time spent on pages, and acquisition channels.

  • Google Search Console: Google Search Console is a website management platform that integrates with web analytics software and enables users to access and analyze data from various sources within the Google ecosystem. This seamless integration allows for better insights and decision-making regarding online marketing and performance optimization.

  • LinkedIn: LinkedIn is a social media platform that integrates with web analytics software to help businesses track and analyze the performance of their LinkedIn campaigns, measure the effectiveness of LinkedIn advertising, and gain insights into the behavior of LinkedIn users on their websites. 

*We identified the five integrations mentioned most often in verified reviews of web analytics software published on GetApp within the past two years.

Considerations when purchasing web analytics software

  • Evaluate the accuracy and comprehensiveness of data collection. Comprehensive data collection enables web analytics software to monitor user behavior across channels, while accurate data allows for precise analysis that can lead to improved website performance and increased ROI.

  • Examine the level of customization and segmentation available for reports. Customizable reporting allows businesses to focus on specific metrics relevant to their goals, whereas segmentation enables them to target distinct audience groups for better decision-making and marketing strategies.

  • Assess the integration options with other marketing and business tools. Seamless integration allows businesses to connect their entire tech stack effectively while reducing manual effort in consolidating insights from various platforms—ultimately enhancing efficiency across their organization.

  • Check the ease of use and available software support. User-friendly software enables quick adoption by team members, while reliable customer support ensures timely issue resolution. These factors contribute to maximizing ROI from web analytics investment and making informed business decisions faster.


Products evaluated for the pricing calculation were taken from GetApp’s web analytics software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in GetApp’s directory that offer them.

Note: This web analytics software buyers guide was authored by GetApp's content team. We develop our guides using the author’s expertise, insights from 2M+ unique user reviews, and our proprietary data science algorithms to identify trends in user sentiment, preferences, and priorities. Some text was generated with assistance from AI tools.