Mixpanel vs Segment

Google Analytics 360

Amplitude

CleverTap

Heap

Tealium Customer Data Hub

RudderStack

Compare Mixpanel and Segment based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Activity Dashboard

AI Copilot

Alerts/Notifications

Audience Targeting

Campaign Management

Campaign Tracking

Cohort Analysis

Collaboration Tools

Communication Management

Conversion Tracking

Customer Journey Mapping

Customer Segmentation

Dashboard

Data Connectors

Data Discovery

Data Import/Export

Data Management

Data Visualization

Drag & Drop

Engagement Tracking

Event Triggered Actions

Funnel Analysis

Goal Setting/Tracking

In-App Events Tracking

Interactive Reports

KPI Monitoring

Machine Learning

Multi-Channel Data Collection

Multiple Site Management

Multivariate Testing

Pageview Tracking

Performance Metrics

Predictive Analytics

Predictive Modeling

Product Data Management

Push Notifications

Referral Tracking

Reporting/Analytics

Retention Tracking

Revenue Tracking

Single Page View

Tagging

Usage Tracking/Analytics

User Interaction Tracking

Visual Analytics

Visualization

Website Analytics

Mixpanel

Web-based

Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.

VP Engineering

I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.

Advisory Board Member

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral.

Associate Product Manager

It's great for preliminary analysis. The UI is super neat and any person can get started with little-to-no setup.

Software Engineer

One of the best product which allow tracking user interaction with the application. Easy integration with frontend and backend (nodeJS) projects.

Product Designer

It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.

Marketing Manager

I use Mixpanel to determine how campaigns are working and how customers are performing according to my efforts. It's a great tool and easy to use.

It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.

Growth Marketing Lead

Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.

Marketing strategist 

Powerful, comprehensive tool to track and analyze user actions and behavior patterns.

Business Analyst

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

It's feature-rich software, funnel analytics specially designed form mobile application is very good.

Marketing Lead

It remains a good and affordable tool after all i wish if they can approve their features more.

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person.

Overall it has been kind of a love and hate relationship. Again when the integration was done correctly I loved the tool but everytime I want to create a new event , I need the tech support.

Trafic Manager

Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.

Rigid notification center and no mail reports.

Design Lead

Some simple things are hard i.e. "show me a a list of events that exist in our product.

Mixpanel screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Tealium helps brand marketers fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points

Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

RudderStack is a customer data platform (CDP) for developers, data analysts, and product teams. It enables swift data collection from every application, website, and SaaS platform. As a unified solution with event streaming, ETL, and reverse ETL pipelines, RudderStack enables teams to easily collect, transform, and route customer data across the entire stack.

Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

Account Based Marketing

Behavioral Targeting

Campaign Personalization

Campaign Segmentation

Compliance Management

Consent Management

Contextual Targeting

Customer Data Management

Customer Database

Customer Profiles

Data Analysis Tools

Data Capture and Transfer

Data Governance

Data Integration

Data Mapping

Data Masking

Data Migration

Data Profiling

Data Quality Control

Data Security

Data Subject Requests (DSR/DSAR)

ETL - Extract Transfer Load

Experience Management

Forecasting

GDPR Compliance

Identity Verification

In-Database Processing

Information Governance

Master Data Management

Match & Merge

Multi-Domain

Personalization

PIA/DPIA

Process Management

Recommendations

Relationship Mapping

Security Breach Monitoring

Sensitive Data Identification

Target Account Identification

Website Personalization

Segment

Android

iPad

iPhone

Digital Analytics

One of the tools that we recommend has the possibility of data quality with the "protocols" which is very interesting too.

Backend Developer

Easy to setup, great customer support, excellent choice of services, simply amazing.

Software Developer

Custom integration or customization is really hard to do, third parties implementation sometimes lack some essential feature that would become a hard blocker during the integration.

Machine Learning Engineer

Easy to use Python SDK* great multitude of integrations and plugins* easy to define data flows* great plan to get started as a startup.

Marketing manager

Great, it helps a lot in collecting customer's information.

Director of Operations

Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly.

Software Test Engineer

Ease of use and great software for marketing analytics.

VP of Marketing Ops

The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment.

Marketing Automations

Certain resolutions to bad data were a challenge to make work.

CTO and Co-founder

No matter how much I emphasize  the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

Business Intelligence Analyst & Python Developer

Easy to use and has great customer service and support.

Engineering Manager

Great experience, easy integration, saves a lot of time when working with multiple analytics services.

Business Coach and Head Strategist

Great for integrating product with multiple products and extending over time.

Solutions Engineer

I like most how quickly our developers can add or modify events based on requests from every team in the company.

The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails.

C>TO

Ready made integrations with most critical SaaS services makes it easy to share data between systems.

Mixpanel vs Segment Comparison (2026)

Mixpanel

Segment

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives