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Segment Pricing, Features, Reviews and Alternatives

Segment product overview

Price starts from

120

Per month

What is Segment?

Segment is a customer data management and analytics solution that helps you make sense of customer data coming from multiple various sources. The app integrates with hundreds of other apps, pulling data from these apps into a single platform. It also pulls data from your websites as well as from devices such as mobiles, tablets, browsers, smartwatches, iBeacons, point-of-sale registers, and TVs.

Key benefits of using Segment

  • Data import: Pull together customer data from your apps, websites and from multiple devices - from phones to smartwatches - as well as internal product and transactional data.

  • Data analysis: Use SQL in Amazon Redshift to query your data, apply cross-product analysis, and forecast trends.

  • Data replay: When you start trialling or using a new application Segment replays your historical data and brings it into these new tools.

  • Advanced integrations: Segment integrates with hundreds of tools, from marketing, to sales, to business intelligence. You can also order new integrations to be built and use the one-click ecommerce plugin for use with ecommerce platforms.

  • Customization: Use webhooks to forward all events to your own servers and invite team members to collaborate on certain projects.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Phone Support
    Knowledge Base
    Email/Help Desk
    Chat

    Training options

    Documentation

    Segment pricing information

    Value for money

    4.0

    /5

    55

    Starting from

    120

    Per month

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    Segment features

    Functionality

    4.5

    /5

    55

    Total features

    35

    6 categories

    Most valued features by users

    Reporting/Analytics
    Data Import/Export
    Data Connectors
    Contextual Targeting
    Website Personalization
    Campaign Personalization
    Process Management
    Engagement Tracking

    Functionality contenders

    Segment users reviews

    Overall Rating

    4.6

    /5

    55

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.77/10
    Rating distribution

    5

    4

    3

    2

    1

    36

    17

    1

    0

    1

    Pros
    Segment is great - great support & documentation. It's very reliable, covering all your third-party integrations.

    AR

    Anonymous Reviewer

    Easy to setup, great customer support, excellent choice of services, simply amazing.

    MS

    Milan S.

    Good experience overall. A great out of the box and flexible solution.

    EP

    Edgar P.

    Cons
    Certain resolutions to bad data were a challenge to make work.

    WM

    Wyatt M.

    No matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.
    AvatarImg

    Or P.

    The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails.
    AvatarImg

    Lewis Y.

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Segment - The Data Layer to Have

    Reviewed 3 years ago

    Segment solves the problem of add script once. Enable quickly. Data flows and needs a pipe to steer it in the right direction. Segment makes this easy. Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.

    Pros

    Segment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy.

    Cons

    Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Useful marketing tool

    Reviewed a year ago

    great, it helps a lot in collecting customer's information

    Pros

    Segment is a great platform that allows a lot of different functions in customer's data collection. The best thing by my point of view is that a lot of marketing tools are ready to use, you have only to connect them to Segment and all the data will flow.

    Cons

    if your marketing tool is not on the list you have to code: that is not a bad thing, only you need a developer

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Data loss and bad customer support

    Reviewed 6 years ago

    At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is: 1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation. 2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

    Pros

    Reduce the amount of code that handles analytics and tracking No real alternative

    Cons

    Unreliable. Bad customer support.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Great software to remove the burden of countless API integrations

    Reviewed 4 years ago

    Saved a ton of dev time

    Pros

    It takes the burden off of our own teams to manage a slew of API integrations. This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.

    Cons

    Like any abstraction layer, not everything is plug-and-play. As you start to use more integrations, this becomes more complicated in it's own right, and you sometimes need to regress back to a standard API integration.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    Segment is a great tool, if you can afford it then you should start using it right now.

    Reviewed 4 years ago

    Always happy to recommend segment ! A great tool.

    Pros

    The last tool to integrate with various apps. Write once and integrate infinitely. Time saving is worthless and make your app load much faster.

    Cons

    Pricing is not small businesses friendly ;( Would be great if we can write and view integrations comments from other users. Please share future integration pipeline.

    Segment FAQs and common questions

    Q. What type of pricing plans does Segment offer?

    Segment has the following pricing plans:
    Starting from: $120.00/month
    Pricing model: Free, Subscription
    Free Trial: Available


    Q. Who are the typical users of Segment?

    Segment has the following typical customers:
    Large Enterprises, Mid Size Business, Small Business


    Q. What languages does Segment support?

    Segment supports the following languages:
    English


    Q. Does Segment support mobile devices?

    Segment supports the following devices:
    Android, iPad, iPhone


    Q. Does Segment offer an API?

    No, Segment does not have an API available.


    Q. What other apps does Segment integrate with?

    Segment integrates with the following applications:
    Firebase, Tray.io, SatisMeter, Appcues, Hotjar, Bugsnag, Google Analytics 360, Aircall, Chartbeat, Amazon S3, Amazon Redshift, Crazy Egg, UserVoice, BIME, AppsFlyer, Adjust, Salesmachine, Qualaroo, Apptimize, FullStory, ComScore, Mouseflow, SnapEngage, Talkable, WebEngage, Looker, Amplitude, Pingdom, Keen IO, User.com, Adobe Analytics, Help Scout, Stripe, Friendbuy, Chameleon, Salesforce Sales Cloud, Kochava, Rollbar, Slack, Optimizely, Attribution, Google Ads, Algolia, Impact Partnership Cloud, Customer.io, Lucky Orange, Periscope, GoSquared, Tableau, Flurry, SaaSquatch, Olark, Hello Bar, Mixpanel, Kissmetrics, Extole, Inspectlet, Iterable, Hull, Courier, Twilio, TUNE, Branch Metrics, Chartio, elevio, AdRoll, New Relic One, HubSpot CRM, Intercom, Snowflake, Shopify


    Q. What level of support does Segment offer?

    Segment offers the following support options:
    Phone Support, Knowledge Base, Email/Help Desk, Chat

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