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Segment

Customer data hub

Segment - 2024 Pricing, Features, Reviews, & Alternatives

Table of Contents

What is Segment?

Segment is a customer data management and analytics solution that helps you make sense of customer data coming from multiple various sources. The app integrates with hundreds of other apps, pulling data from these apps into a single platform. It also pulls data from your websites as well as from devices such as mobiles, tablets, browsers, smartwatches, iBeacons, point-of-sale registers, and TVs.

You can access all of your data in Segment and automate it to a schematized SQL database using Amazon Redshift to analyze how your product is being used, identify trends, understand revenue, and evaluate campaign performance. Segment stores a copy of your raw data so you can access it anytime.

With Segment you can export your data to any of your existing, internal systems and apps. You can also replay your historical data into new apps and tools that you have subscribed to or are trialling. Segment's live stream feature lets you view events in real-time such as when someone makes a purchase on your site or app. You can also use the Segment plug-in to integrate Segment with your ecommerce platform.

Benefits of using Segment

Data import: Pull together customer data from your apps, websites and from multiple devices - from phones to smartwatches - as well as internal product and transactional data.

Data analysis: Use SQL in Amazon Redshift to query your data, apply cross-product analysis, and forecast trends.

Data replay: When you start trialling or using a new application Segment replays your historical data and brings it into these new tools.

Advanced integrations: Segment integrates with hundreds of tools, from marketing, to sales, to business intelligence. You can also order new integrations to be built and use the one-click ecommerce plugin for use with ecommerce platforms.

Customization: Use webhooks to forward all events to your own servers and invite team members to collaborate on certain projects.

Starting from

120

Per month

Alternatives with better value for money

Segment's key features

Most critical features, based on insights from Segment users:

Data Capture and Transfer

4.9

(7)

Data Import/Export

4.8

(5)

Engagement Tracking

4.9

(7)

Customer Segmentation

4.9

(7)

Data Connectors

4.6

(5)

Reporting/Analytics

5.0

(3)

Features

4.6

Ease of use

4.5

All Segment features

Website Analytics

5.0

(1)

Data Security

4.7

(3)

Data Quality Control

4.7

(3)

Customer Database

5.0

(5)

Data Migration

5.0

(1)

Data Analysis Tools

5.0

(1)

Multi-Channel Data Collection

5.0

(2)

Data Mapping

5.0

(1)

Data Integration

5.0

(1)

Account Based Marketing

(0)

Identity Verification

(0)

In-Database Processing

(0)

Information Governance

(0)

Master Data Management

(0)

Match & Merge

(0)

Multi-Domain

(0)

Performance Metrics

(0)

Personalization

(0)

PIA/DPIA

(0)

Process Management

(0)

Recommendations

(0)

Relationship Mapping

(0)

Security Breach Monitoring

(0)

Sensitive Data Identification

(0)

Target Account Identification

(0)

Website Personalization

(0)

Behavioral Targeting

(0)

Campaign Management

3.0

(1)

Campaign Personalization

(0)

Campaign Segmentation

3.0

(1)

Campaign Tracking

(0)

Compliance Management

(0)

Consent Management

(0)

Contextual Targeting

(0)

Customer Profiles

5.0

(1)

Data Discovery

(0)

Data Governance

(0)

Data Masking

(0)

Data Profiling

(0)

Data Subject Requests (DSR/DSAR)

(0)

ETL - Extract Transfer Load

(0)

Experience Management

(0)

Forecasting

(0)

GDPR Compliance

(0)

Segment awards

Data Warehouse

93/100

Account Based Marketing

94/100

Personalization

93/100

Segment alternatives

Segment

4.7

(72)

Starting from

120

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.6

Value for Money

4.1

Customer Support

4.3

Funnel

4.7

(19)

visit website

Starting from

Free trial

Free version

Ease of Use

4.6

Features

4.5

Value for Money

4.7

Customer Support

4.7

NiceJob

4.9

(193)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.9

Features

4.8

Value for Money

4.8

Customer Support

5.0

Wrike

4.3

(2.7K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.1

Features

4.3

Value for Money

4.2

Customer Support

4.3

Segment pricing

Pricing options

Free plan

Subscription

Free trial

Pricing range

view pricing plans

Value for money

4.1

Starting from

120

Per month

Flat Rate

Segment support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Phone Support

Knowledge Base

Email/Help Desk

Chat

Training options

Documentation

Segment reviews

Overall rating

4.7

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.78/10

Rating distribution

Pros

One of the tools that we recommend has the possibility of data quality with the "protocols" which is very interesting too.

Ivan M.

Digital Analytics

Easy to setup, great customer support, excellent choice of services, simply amazing.

Milan S.

Backend Developer

Easy to use Python SDK* great multitude of integrations and plugins* easy to define data flows* great plan to get started as a startup.

Verified reviewer

Anonymity request

Cons

Custom integration or customization is really hard to do, third parties implementation sometimes lack some essential feature that would become a hard blocker during the integration.

Andrea A.

Software Developer

Certain resolutions to bad data were a challenge to make work.

Wyatt M.

Marketing Automations

No matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

Or P.

CTO and Co-founder

Read all reviews

Segment FAQs

Q. What type of pricing plans does Segment offer?

Segment has the following pricing plans:
Starting from: $120.00/month
Pricing model: Free, Subscription
Free Trial: Available

These products have better value for money

Q. Who are the typical users of Segment?

Segment has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

Q. What languages does Segment support?

Segment supports the following languages:
English

Q. Does Segment support mobile devices?

Segment supports the following devices:
Android, iPad, iPhone

Q. Does Segment offer an API?

No, Segment does not have an API available.

Q. What other apps does Segment integrate with?

Segment integrates with the following applications:
Firebase, Tray.io, SatisMeter, Appcues, Hotjar, BugSnag, Google Analytics 360, Aircall, Chartbeat, Amazon S3, Amazon Redshift, Crazy Egg, UserVoice, Zendesk Explore, AppsFlyer, Adjust, Qualaroo, Apptimize, Fullstory, Comscore, Mouseflow, Talkable, WebEngage, Looker, Amplitude, Pingdom, Wootric, Keen IO, Taplytics, User.com, Adobe Analytics, Help Scout, Stripe, Friendbuy, Chameleon, Salesforce Sales Cloud, Kochava, Rollbar, Slack, Attribution, Google Ads, Algolia, impact.com, Customer.io, Lucky Orange, GoSquared, Tableau, Flurry, SaaSquatch, Olark, Hello Bar, Mixpanel, Kissmetrics, Extole, Inspectlet, Iterable, Hull, Courier, Twilio, TUNE, Branch Metrics, elevio, AdRoll, New Relic, HubSpot CRM, Intercom, Snowflake, Shopify

Q. What level of support does Segment offer?

Segment offers the following support options:
Phone Support, Knowledge Base, Email/Help Desk, Chat