App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
Learn why GetApp is free
Customer data hub
Segment Pricing, Features, Reviews and Alternatives
Segment product overview
What is Segment?
Segment is a customer data management and analytics solution that helps you make sense of customer data coming from multiple various sources. The app integrates with hundreds of other apps, pulling data from these apps into a single platform. It also pulls data from your websites as well as from devices such as mobiles, tablets, browsers, smartwatches, iBeacons, point-of-sale registers, and TVs.
Key benefits of using Segment
Typical customers
Platforms supported
Support options
Training options
Segment pricing information
Value for money
4.1
/5
71
Starting from
120
Per month
Flat Rate
Pricing options
Value for money contenders
Segment features
Functionality
4.6
/5
71
Total features
49
14 categories
Most valued features by users
Functionality contenders
Segment users reviews
Overall Rating
4.7
/5
71
Positive reviews
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.76/10
50
19
1
0
1
Or P.
Lewis Y.
Overall rating contenders
Guido N.
Marketing and Advertising, 11-50 employees
Used weekly for 1-2 years
Review source
Share this review:
It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript). It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer. Among the destinations, there's also relational Databases: you can really...
It is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it.
Lewis Y.
Chemicals, 11-50 employees
Used daily for 6-12 months
Review source
Share this review:
The customer service team, while fast and responsive, was not particularly knowledgeable about how to get around these issues we were having with visual tagger, and thus we had to work with a consultant that had the know-how of how to fully integrate Segment with our website through GTM. However, now that we have gotten our custom Segment setup up and running, it is very powerful and we're able to communicate our website event and tracking data with a multitude of analytics and other marketing tools. So overall, it has been a challenging experience, but once you get it working, it is worth the extra effort.
Segment was easy to setup and integrate with our website, using the Javascript code they provided. Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly. The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all. It's great if you want to track very basic behaviors like button clicks or form submissions.
The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails. I believe if you have a typical website, built off of WordPress, or Shopify, you might not have these issues. But if you have a custom built website like ours, you will need some technical know-how in order to capture the finer data. For example, visual tagger did not work for us when...
Andres S.
Health, Wellness and Fitness, 51-200 employees
Used monthly for 6-12 months
Review source
Share this review:
We have had a great experience with Segment. Even just a couple of months of data gathering have already turned into actionable items.
Set up was trivial, the API is easy to use and the real-time debugger is absolutely excellent.
Some capabilities around the events API is not immediately apparent until you get deeper into it.
Or P.
Internet, 11-50 employees
Review source
Share this review:
At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is: 1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation. 2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.
Reduce the amount of code that handles analytics and tracking No real alternative
Unreliable. Bad customer support.
Matt H.
Computer Software, 1-10 employees
Used daily for 6-12 months
Review source
Share this review:
Segment has been pivotal in our startup's journey, helping us to unify customer data and to unlock invaluable customer insights across all our properties. Segment seamlessly integrates with our web app and entire tech stack and simplifies data management, allowing us to focus on our core business functions. Their support and startup program are top-notch. We're customers for life.
Easy to use, amazing documentation, unparalleled functionality, and stellar support.
It's hard to find something to fault. We had to learn a lot about data structures, but Segment's documentation and resources made this straightforward. We're all the better for it.
Segment FAQs
Segment has the following pricing plans:
Starting from: $120.00/month
Pricing model: Free, Subscription
Free Trial: Available
Q. Who are the typical users of Segment?
Q. What other apps does Segment integrate with?
Segment integrates with the following applications:
Firebase, Tray.io, SatisMeter, Appcues, Hotjar, BugSnag, Google Analytics 360, Aircall, Chartbeat, Amazon S3, Amazon Redshift, Crazy Egg, UserVoice, Zendesk Explore, AppsFlyer, Adjust, Qualaroo, Apptimize, FullStory, Comscore, Mouseflow, Talkable, WebEngage, Looker, Amplitude, Pingdom, Wootric, Keen IO, Taplytics, User.com, Adobe Analytics, Help Scout, Stripe, Friendbuy, Chameleon, Salesforce Sales Cloud, Kochava, Rollbar, Slack, Attribution, Google Ads, Algolia, Impact Partnership Cloud, Customer.io, Lucky Orange, GoSquared, Tableau, Flurry, SaaSquatch, Olark, Hello Bar, Mixpanel, Kissmetrics, Extole, Inspectlet, Iterable, Hull, Courier, Twilio, TUNE, Branch Metrics, elevio, AdRoll, New Relic, HubSpot CRM, Intercom, Snowflake, Shopify
© 2010-2023 GetApp. All Rights Reserved.
GetApp® is a registered trademark of Nubera eBusiness S.L. Nubera eBusiness uses its own and third-party cookies. By using the website you are accepting the use of these cookies. To get more information about our cookies click here.