Mouseflow vs Matomo

Google Analytics 360

Hotjar

Mixpanel

Crazy Egg

Fathom

FigPii

Compare Mouseflow and Matomo based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

FigPii is a cloud-based conversion rate optimization (CRO) platform that helps enterprises design the user experience (UX) and identify visitor intent, behavior, and preferences by tracking interactions via polls, heatmaps, recordings, and more.

Join 300,000 websites who use Crazy Egg to get the most of every website visitor. Snapshots (heatmaps, scrollmaps, referral maps) show you where users click, scroll and spend time. User Recordings help you dive deeper into customer journeys. And A/B Testing and Editor help you test and make changes.

Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns. 
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Behavior Analytics

Behavior Tracking

Behavioral Analytics

Campaign Analytics

Campaign Management

Click Tracking

Cohort Analysis

Commenting/Notes

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Journey Mapping

Customer Segmentation

Customizable Questions

Customizable Reports

Dashboard

Dashboard Creation

Data Analysis Tools

Data Import/Export

Data Visualization

Dynamic Content

Element Analytics

Embeddable Maps

Engagement Tracking

For Mobile

For Sales Teams/Organizations

For Websites

Form Analytics

Funnel Analysis

Geographic Maps

Goal Setting/Tracking

Heatmaps

Hover Maps

Interactive Reports

Keyword Tracking

Multi-Language

Multiple Site Management

Pageview Tracking

Performance Metrics

Product Data Management

Prototype Creation

Radial Mapping

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Screen Activity Recording

Scroll Maps

Search/Filter

Session Recording

Single Sign On

Site Search Tracking

Surveys & Feedback

Tagging

Territorial Mapping

Third-Party Integrations

Time on Site Tracking

Trend Analysis

Unmoderated Testing

Usability Testing

Usage Tracking/Analytics

User Interaction Tracking

User Journeys

User Management

User Research Analysis

Visitor Tracking

Visual Analytics

Web Traffic Reporting

Website Analytics

Mouseflow

Android

Linux

Web-based

Windows

iPad

iPhone

owner

The data I receive from Mouseflow is absolutely invaluable. It's like having cameras set up in my shop to see exactly what my customers are doing and how I can help them better.

Head of Demand Generation 

It's a great product and their support team have been a brilliant help too.

Senior Digital Strategist

It is literally one of the best asset that you have for your digital marketing!).

President & Co-Founder

It's been a great tool to support our web development and product enhancements. It also allows to provide great customer service and troubleshoot issues for our clients.

Marketing

The recording and Heatmap tool are great to get information important to know more about the site and experience of the customer.

CRO Manager

We are very happy with the tool and couldn't recommend it more.

Software Engineer

I loved it and it overall helped to increase the traffic by knowing user interactions behavior. Easy to use and can be plugged in in few min.

Photographer and Filmmaker

Mouseflow is such a great tool in order to improve my user experience.

Founder

Super easy to use and install. Great deal for the money.

Head Of Marketing

We use Mouseflow daily and find it good value for money and offer most of the features we would like.

Product Manager

I like the way how mouseflow handles a ton of recordings. I like the user experience.

President

Integration was easy and online training videos really help you sort through all the data that Mouseflow collects.

Contemporary Artist 

Mouseflow: You're Missing Out If You're Not Using It.

Marketing Executive

Easy to use and helps to understand the UX process.

Marketing Content Developer

Also kind of a bummer that with the iframe recording, you pay for 2x the recordings. Recording is what is outside the iframe, 1 recording is the actual iframe.).

Purchase Manager

Hard to search for the right recording in the user interface.

Co-Director

Integration and use of the product are very easy. The results are a valued resource.

Only a fool can go without MouseFlow, is a must for any web business.

Mouseflow screenshot: Session replay

Mouseflow screenshot: Conversion funnels

Mouseflow screenshot: Form analytics

Mouseflow screenshot: Click heatmap

Mouseflow screenshot: Live heatmap for dynamic elements

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Fathom is a financial analysis and management reporting tool, designed to help users monitor trends, assess business performance, and identify opportunities for improvement. Integrations with QuickBooks, Xero, and MYOB, allowing users to import financial data directly from their accounting software.

Choose a powerful analytics solution that respects data privacy and ownership.  

Matomo is the trusted analytics solution for over 1.5 million websites globally.

A/B Testing

Campaign Tracking

Customer Database

Customer Profiles

Customizable Branding

Customizable Dashboard

Customization

Data Capture and Transfer

Data Cleansing

Data Discovery

Data Quality Control

Drag & Drop

KPI Monitoring

Multi-Channel Attribution

Private Dashboards

Public Dashboards

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Scheduled/Automated Reports

Self Service Data Preparation

SEO Management

Single Page View

Statistical Analysis

Widgets

Matomo

Director of Engineering

A user and administrator/engineer, and Matomo is by far the best one, in terms of features, ease of use, integration, and tracking, absolutely amazing work by Matomo team, bravo.

Analyst

Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use.

Owner

The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

Webmaster & Writer

I really appreciated the ease of installation, both as a solution and also the deployment on my sites. If you have already used competing solutions, the operation is intuitive.

Matomo gives you great inside into your unique visitors and their characteristics. It is great to see, how long visitors remain on the side and what actions they take.

Marketing consultant

Overall Matomo works great and can be a good supplement or replacement for Google Analytics.

Web Developer

I love how everything is very user friendly and laid out in a way that a non-technical user can understand.

Developer

Despite this, Matomo's advanced features and ability to be customized to specific needs make it a powerful tool for those who are willing to invest the time to learn it.

A good replacement to Google Analytics that respect privacy.

Using Matomo, then piwik, we were able to greatly improve the responsiveness of the website and react to the user experience. It also helps in defining KPIs for our Marketing.

Senior Product Designer

It's more clear and better UX. It's open source and you can host it on your own server.

Recurring error while trying to update or customize the tool.

Marketing Strategist

What we are still missing is the simple linking option with Google Ads and other PPC ad providers.

I am very satisfied with Matomo, it is a very well engineered product.

Creative Head

After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.

If a page had very little access, it is difficult to find its data in the reports, as it only displays the most accessed.

Matomo screenshot: Dashboards in Matomo offer you the ability to include various types of analytics data on a single page. You can customise your dashboards to focus on your website goals and then optimise them with the specific data you need.

Matomo screenshot: The Visits Log is useful to browse individual user sessions on your site and understand what your visitors were looking for, whether they found an answer, or to see which pages they looked at before converting your goals.

Matomo screenshot: Heatmaps shows you visually where your visitors try to click, move the mouse and how far down they scroll on each page. Now you can effortlessly discover how your visitors truly engage with your most important web pages.

Matomo screenshot: Understand what marketing channels and campaigns are working for your business, what aren't, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs.

Matomo screenshot: The combined keywords report gives you all keywords searched by your users across all search engines. For each keyword, you get the number of clicks, the number of impressions, the ClickThrough rate and the search result position of your website.

Mouseflow vs Matomo Comparison (2026)

Mouseflow

Matomo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives