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Matomo

Take back control with Matomo

Last updated: March 2025

Table of Contents

Matomo - 2025 Pricing, Features, Reviews & Alternatives

What is Matomo?

Challenge the status quo with Matomo.

Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

Benefits of using Matomo

No data sampling, 100% accurate reports - Matomo delivers only the facts. While most competitors will fill the gaps with data sampling...Using 100% of your data ensures your reports are 100% accurate

Web analytics & user experience on a single platform - Easily optimise engagement and conversions using powerful web analytics, integrated heatmaps and session recordings on a single platform.

Maintain strict data privacy with log analytics - If you need to comply with strict data security policies, use server log analytics as an alternative method for tracking your website’s users

Scale-up with no data limitations - Don’t be bound by data limitations, with Matomo you can track hundreds of websites, create roll-up master reports and consolidate data into a single view

Ensure GDPR compliance - To be GDPR compliant is one thing but to have a GDPR Manager ensures you are in full control when processing your user's personal data

Starting from

Per month

Alternatives with better value for money

Matomo's key features

Most critical features, based on insights from Matomo users:

Conversion Tracking

4.6

(14)

User Interaction Tracking

4.7

(14)

Activity Dashboard

4.0

(7)

Time on Site Tracking

4.5

(11)

Reporting/Analytics

4.9

(7)

Customer Journey Mapping

4.3

(4)

All Matomo features

Features rating:

4.5

(61)

Widgets

5.0

(1)

Single Page View

5.0

(1)

SEO Management

4.0

(1)

Screen Activity Recording

4.5

(2)

Reporting & Statistics

5.0

(3)

Referral Tracking

5.0

(5)

Performance Metrics

5.0

(3)

Multi-Channel Attribution

5.0

(2)

KPI Monitoring

5.0

(5)

Keyword Tracking

5.0

(1)

Heatmaps

4.7

(3)

Goal Setting/Tracking

4.8

(4)

For Websites

5.0

(2)

Data Visualization

5.0

(9)

Data Import/Export

4.7

(3)

Campaign Tracking

5.0

(3)

Dashboard

4.8

(4)

A/B Testing

2.5

(2)

Alerts/Notifications

5.0

(4)

Search/Filter

5.0

(2)

Real-Time Analytics

(0)

Real-Time Data

3.0

(1)

Real-Time Monitoring

4.0

(1)

Campaign Management

(0)

Scheduled/Automated Reports

(0)

Campaign Analytics

(0)

Self Service Data Preparation

5.0

(1)

Behavioral Analytics

(0)

Site Search Tracking

(0)

Statistical Analysis

(0)

Third-Party Integrations

(0)

Visual Analytics

(0)

Website Analytics

(0)

Data Capture and Transfer

(0)

Data Cleansing

(0)

Data Discovery

(0)

Data Analysis Tools

(0)

Data Quality Control

(0)

Dashboard Creation

(0)

Drag & Drop

(0)

Customization

(0)

Customizable Reports

(0)

Customizable Dashboard

5.0

(1)

Customizable Branding

5.0

(1)

Customer Profiles

(0)

Multiple Site Management

(0)

Pageview Tracking

(0)

Customer Database

(0)

Private Dashboards

(0)

Public Dashboards

(0)

Matomo awards

Website Optimization Tools

89/100

Matomo alternatives

Matomo

4.7

(61)

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.5

Value for Money

4.7

Customer Support

4.3

AnswerRocket

4.6

(15)

visit website

Starting from

75000

Per year

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.4

Customer Support

4.8

Semrush

4.7

(2.2K)

visit website

Starting from

139.95

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.6

Value for Money

4.3

Customer Support

4.4

Alteryx Designer

4.8

(97)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.5

Features

4.7

Value for Money

4.2

Customer Support

4.4

Matomo pricing

Value for money rating:

4.7

Starting from

Per month

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

Matomo integrations (53)

Integrations rated by users

We looked through 61 user reviews, to identify which products are mentioned as Matomo integrations, and what is the users perception.

WordPress

Integration rating: 5.0 (1)

Joomla

Integration rating: 5.0 (1)

Google Search Console

Integration rating: 3.0 (1)

Matomo support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

FAQs/Forum

Knowledge Base

Training options

Documentation

In Person

Videos

Matomo reviews

Overall rating

4.7

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend9.2/10

Rating distribution

Pros

“A user and administrator/engineer, and Matomo is by far the best one, in terms of features, ease of use, integration, and tracking, absolutely amazing work by Matomo team, bravo.”

Natan D.

Director of Engineering

“Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use.”

Ricardo R.

Analyst

“The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.”

Nick T.

Owner

Cons

“Recurring error while trying to update or customize the tool.”

Léandre K.

Founder

“What we are still missing is the simple linking option with Google Ads and other PPC ad providers.”

Verified reviewer

Anonymity request

“After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.”

Simon M.

Creative Head

Read all reviews

Matomo FAQs

Q. What type of pricing plans does Matomo offer?

Matomo has the following pricing plans:
Starting from: $9.00/month
Pricing model: Free, Subscription, Open Source
Free Trial: Available | (No Credit Card required)

These products have better value for money

Q. Who are the typical users of Matomo?

Matomo has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

Q. What languages does Matomo support?

Matomo supports the following languages:
Arabic, Bulgarian, Catalan, Chinese (Simplified), Chinese (Traditional), Czech, Danish, English, Estonian, Finnish, French, German, Greek, Hindi, Indonesian, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish, Ukrainian, Vietnamese

Q. Does Matomo offer an API?

Yes, Matomo has an API available for use.

Q. What other apps does Matomo integrate with?

Matomo integrates with the following applications:
OpenCart, LineUpr, Drupal, WooCommerce, Jira, PrestaShop, Grafana, Shopware, Moodle, WordPress, LimeSurvey, TYPO3, Zen Cart, Pimcore, Joomla, osCommerce Online Merchant

Q. What level of support does Matomo offer?

Matomo offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base