Mouseflow vs Smartlook

HubSpot Marketing Hub

Intercom

Hotjar

Crazy Egg

UXCam

FigPii

Compare Mouseflow and Smartlook based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

FigPii is a cloud-based conversion rate optimization (CRO) platform that helps enterprises design the user experience (UX) and identify visitor intent, behavior, and preferences by tracking interactions via polls, heatmaps, recordings, and more.

Join 300,000 websites who use Crazy Egg to get the most of every website visitor. Snapshots (heatmaps, scrollmaps, referral maps) show you where users click, scroll and spend time. User Recordings help you dive deeper into customer journeys. And A/B Testing and Editor help you test and make changes.

Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns. 
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Behavior Analytics

Behavior Tracking

Behavioral Analytics

Campaign Analytics

Campaign Management

Click Tracking

Cohort Analysis

Commenting/Notes

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Journey Mapping

Customer Segmentation

Customizable Questions

Customizable Reports

Dashboard

Dashboard Creation

Data Analysis Tools

Data Import/Export

Data Visualization

Dynamic Content

Element Analytics

Embeddable Maps

Engagement Tracking

For Mobile

For Sales Teams/Organizations

For Websites

Form Analytics

Funnel Analysis

Geographic Maps

Goal Setting/Tracking

Heatmaps

Hover Maps

Interactive Reports

Keyword Tracking

Multi-Language

Multiple Site Management

Pageview Tracking

Performance Metrics

Product Data Management

Prototype Creation

Radial Mapping

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Screen Activity Recording

Scroll Maps

Search/Filter

Session Recording

Single Sign On

Site Search Tracking

Surveys & Feedback

Tagging

Territorial Mapping

Third-Party Integrations

Time on Site Tracking

Trend Analysis

Unmoderated Testing

Usability Testing

Usage Tracking/Analytics

User Interaction Tracking

User Journeys

User Management

User Research Analysis

Visitor Tracking

Visual Analytics

Web Traffic Reporting

Website Analytics

Mouseflow

Android

Linux

Web-based

Windows

iPad

iPhone

owner

The data I receive from Mouseflow is absolutely invaluable. It's like having cameras set up in my shop to see exactly what my customers are doing and how I can help them better.

Head of Demand Generation 

It's a great product and their support team have been a brilliant help too.

Senior Digital Strategist

It is literally one of the best asset that you have for your digital marketing!).

President & Co-Founder

It's been a great tool to support our web development and product enhancements. It also allows to provide great customer service and troubleshoot issues for our clients.

Marketing

The recording and Heatmap tool are great to get information important to know more about the site and experience of the customer.

CRO Manager

We are very happy with the tool and couldn't recommend it more.

Software Engineer

I loved it and it overall helped to increase the traffic by knowing user interactions behavior. Easy to use and can be plugged in in few min.

Photographer and Filmmaker

Mouseflow is such a great tool in order to improve my user experience.

Founder

Super easy to use and install. Great deal for the money.

Head Of Marketing

We use Mouseflow daily and find it good value for money and offer most of the features we would like.

Product Manager

I like the way how mouseflow handles a ton of recordings. I like the user experience.

President

Integration was easy and online training videos really help you sort through all the data that Mouseflow collects.

Contemporary Artist 

Mouseflow: You're Missing Out If You're Not Using It.

Marketing Executive

Easy to use and helps to understand the UX process.

Marketing Content Developer

Also kind of a bummer that with the iframe recording, you pay for 2x the recordings. Recording is what is outside the iframe, 1 recording is the actual iframe.).

Purchase Manager

Hard to search for the right recording in the user interface.

Co-Director

Integration and use of the product are very easy. The results are a valued resource.

Only a fool can go without MouseFlow, is a must for any web business.

Mouseflow screenshot: Session replay

Mouseflow screenshot: Conversion funnels

Mouseflow screenshot: Form analytics

Mouseflow screenshot: Click heatmap

Mouseflow screenshot: Live heatmap for dynamic elements

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way. 

UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. We serve companies in 50+ countries and process 100B+ data points every month.

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

Application Management

Audit Trail

Collaboration Tools

Customer Experience Management

Customer Profiles

Data Coding

Data Storage Management

In-App Events Tracking

Incident Management

Issue Management

Issue Tracking

Knowledge Management

Media Analytics

Mobile Access

Multi-Channel Attribution

Multi-Channel Data Collection

Multiple User Accounts

Predictive Analytics

Qualitative Comparative Analysis

Quantitative Analysis

Real-Time Monitoring

Retention Tracking

Sentiment Analysis

Statistical Analysis

Text Analysis

Transaction Monitoring

Smartlook

Head of Products

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.

Manager

Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.

Director

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business.

Web Designer

The administrative panel is easy and intuitive allowing you to quickly access your clients' accounts. The price is the best and the free account is excellent with few limitations.

Online Marketing Manager

It is a great tool to monitor incoming traffic (with sources), and to track their movements on the website in order to improve the user experience on the website. It is a great feedback tool.

Photographer

Seeing what costumers do on my website is like viewing my business from their point of view. It is amazing how much I can get out with this software.

Integrated and Digital Marketing Strategist

Really good tool to use that gives good insights - does what it does well.

Designer

The customer support for free version was excellent. They helped me even in the free plan.

Consultant

Its so easy to install, works great, shows exactly how someone interacts with an app, and provides easy filters to see what you need.

Compared with other Big tools like Hubspot, Smartlook it's much more agile and easy to use.

Smartlook has a clean UI and it's easy to set up.

Bsuiness Strategist

Will pay more than you get. Data will disappear any day, Application filters don't work.

Heatmaps also does not show % clicks on map, so missing some crucial analytical data.

Product Operations Manager

Great, couldnt expect more. Grat integrations available as well.

Head of Product

Smartlook is very easy to integrate in multiple ways and Easy to use.

Head of Product Design

And last but not least, the support team at Smartlook was AMAZING. Our product uses a few layout attributes that the Smartlook recorder wasn't capturing correctly at first.

Marketing Manager

The only negative - free version has limited options.

Smartlook is easy to use. I was able to quickly set up a heatmap and see results.

Mouseflow vs Smartlook Comparison (2026)

Mouseflow

Smartlook

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives