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SAP BusinessObjects Business Intelligence vs Google Data Studio Comparison (2026)

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SAP BusinessObjects Business Intelligence logo

SAP BusinessObjects Business Intelligence

Google Data Studio logo

Google Data Studio

Overview

SAP BusinessObjects is a business intelligence suite with reporting and visualization tools for gaining insight into key metrics such as sales performance, revenue, budgets, and more. Empower business users with anytime, anywhere access to key insights delivered in context and in real time.

Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share real-time interactive dashboard reports that leverage data from multiple sources such as SQL databases and Google apps including Google Analytics, Google Sheets, Google Ads & YouTube

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

14000

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

244

5

4

3

2

1

114

100

27

2

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
68%
would recommend this app

4.5

338

5

4

3

2

1

189

125

23

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
81%
would recommend this app

Pros

“SAP Business has also helped us alot to identify weak spots in our marketing with its amazing analysis tools, it helps us fill in the gaps to stay on top of all the new upcoming trends on the market for our industry.”
Verified reviewer profile picture

michelle m.

Counselor

“I love to use sap and supports mobile access, allowing decision-makers to view and interact with reports and dashboards on the go.”
RG

Ravi G.

Fashion consultant

“I appreciated the fast service within the application given the amount of data it holds, across multiple servers.”
NM

Natalie M.

Intern

Pros

“Data Studio was easy enough to learn without comprehensive analytics training. Since our company is a Google Analtics shop, it's an easy tool to get top-level analytics for web pages. While you can also bring in other data sources using paid APIs, we only used the free version.”
Verified reviewer profile picture

Sarah F.

Marketing Technologist

“I love that it requires no additional software, and can connect easily to our MySQL tables.”
Verified reviewer profile picture

Rhys B.

Senior Product Manager

“I like that you can easily create customised, interactive and professional looking reports for clients at no cost!”
EH

Erin H.

Google Ads Specialist

Cons

“What we least like about SAP is that it can not be used by just anyone a bit of computer literacy is needed as some functions and instructions are a bit hard to understand with out some computer literacy.”
Verified reviewer profile picture

michelle m.

Counselor

“Most of the reports for a user would be available as Global reports however certain specific customised reports are sent to the inbox of the user where that user can only run the same report and will not be available for other users. While accessing the inbox reports, we often encountered issues where the user was not able to run the report or the report will get deleted automatically after some time or the report output will be very slow.”
RS

Ruby S.

Test Lead

“That’s a huge issue, especially when mistakes happen.”
CQ

CHANDA Q.

Team Lead

Cons

“For example, sometimes I struggled to edit the title card and had to refresh the page to get it to load.”
Verified reviewer profile picture

Rhys B.

Senior Product Manager

“I found Data studio to be buggy at times, and dashboards that haven't been touched in months would break.”
Verified reviewer profile picture

Sarah F.

Marketing Technologist

“We had a few issues with the reports not loading properly when downloaded as a PDF (Blank pages when there should have been data) and the only solution that we have found is repeatedly downloading and/or waiting a few hours to try again.”
BP

Bryan P.

Director of Operations

  • Vendor responds to reviews
  • Last review10 months ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features38
  • API
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Audit Management
  • Benchmarking
  • Collaboration Tools
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Management
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Drag & Drop
  • KPI Monitoring
  • Key Performance Indicators
  • Multiple Data Sources
  • OLAP
  • Performance Metrics
  • Predictive Analytics
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Trend Analysis
  • Search/Filter
  • Self Service Data Preparation
  • Single Page View
  • Single Sign On
  • Statistical Analysis
  • Strategic Planning
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Visual Discovery
  • Total features25
  • API
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Audit Management
  • Benchmarking
  • Collaboration Tools
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Management
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Drag & Drop
  • KPI Monitoring
  • Key Performance Indicators
  • Multiple Data Sources
  • OLAP
  • Performance Metrics
  • Predictive Analytics
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Trend Analysis
  • Search/Filter
  • Self Service Data Preparation
  • Single Page View
  • Single Sign On
  • Statistical Analysis
  • Strategic Planning
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Visual Discovery

Integrations

  • Total integrations3
  • Cloud SQL
  • Google Ads
  • Google Analytics 360
  • Microsoft Excel
  • Microsoft PowerPoint
  • MySQL
  • PostgreSQL
  • SAP HANA Cloud
  • YouTube
  • Total integrations6
  • Cloud SQL
  • Google Ads
  • Google Analytics 360
  • Microsoft Excel
  • Microsoft PowerPoint
  • MySQL
  • PostgreSQL
  • SAP HANA Cloud
  • YouTube