Segment vs CustomerLabs CDP

Mixpanel

Zipteams

Amplitude

Snowplow BDP

Tealium Customer Data Hub

Dynata Insights Platform

Compare Segment and CustomerLabs CDP based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Tealium helps brand marketers fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

Account Based Marketing

Behavioral Targeting

Campaign Management

Campaign Personalization

Campaign Segmentation

Campaign Tracking

Compliance Management

Consent Management

Contextual Targeting

Customer Data Management

Customer Database

Customer Profiles

Customer Segmentation

Data Analysis Tools

Data Capture and Transfer

Data Connectors

Data Discovery

Data Governance

Data Import/Export

Data Integration

Data Mapping

Data Masking

Data Migration

Data Profiling

Data Quality Control

Data Security

Data Subject Requests (DSR/DSAR)

Engagement Tracking

ETL - Extract Transfer Load

Experience Management

Forecasting

GDPR Compliance

Identity Verification

In-Database Processing

Information Governance

Master Data Management

Match & Merge

Multi-Channel Data Collection

Multi-Domain

Performance Metrics

Personalization

PIA/DPIA

Process Management

Recommendations

Relationship Mapping

Reporting/Analytics

Security Breach Monitoring

Sensitive Data Identification

Target Account Identification

Website Analytics

Website Personalization

Segment

Android

Web-based

iPad

iPhone

Digital Analytics

One of the tools that we recommend has the possibility of data quality with the "protocols" which is very interesting too.

Backend Developer

Easy to setup, great customer support, excellent choice of services, simply amazing.

Software Developer

Custom integration or customization is really hard to do, third parties implementation sometimes lack some essential feature that would become a hard blocker during the integration.

Machine Learning Engineer

Easy to use Python SDK* great multitude of integrations and plugins* easy to define data flows* great plan to get started as a startup.

Marketing manager

Great, it helps a lot in collecting customer's information.

Director of Operations

Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly.

Software Test Engineer

Ease of use and great software for marketing analytics.

VP of Marketing Ops

The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment.

Marketing Automations

Certain resolutions to bad data were a challenge to make work.

CTO and Co-founder

No matter how much I emphasize  the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

Business Intelligence Analyst & Python Developer

Easy to use and has great customer service and support.

Engineering Manager

Great experience, easy integration, saves a lot of time when working with multiple analytics services.

Business Coach and Head Strategist

Great for integrating product with multiple products and extending over time.

Solutions Engineer

I like most how quickly our developers can add or modify events based on requests from every team in the company.

The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails.

C>TO

Ready made integrations with most critical SaaS services makes it easy to share data between systems.

Large Enterprises

Mid Size Business

Small Business

Snowplow Insights is a cloud-based data collection solution designed to help small to large businesses collect and warehouse event data across all platforms in real-time. Data analysts, engineers & scientists can configure data schemas & validate all gathered information against associated schemas.

Dynata Insights Platform is a customer satisfaction software designed to help market researchers manage data sharing and delivery operations. Key features include brand health monitoring, market segmentation, third-party sample augmentation, content organization, and data processing.

An Adaptive and integrated sales engine, empowering internal sales teams to leverage artificial intelligence to accelerate growth, efficiency, and close sales execution gaps.

CustomerLabs CDP helps ecommerce, SaaS, B2B and agency marketers to track, identify, segment, sync & analyze their customer data across channels without writing a single line of code.

Activity Tracking

Behavioral Analytics

Customer Activity Tracking

Email Marketing

Event Triggered Actions

Lead Qualification

Real-Time Analytics

Real-Time Data

Third-Party Integrations

CustomerLabs CDP

Amazing customer service and overall experience. Very pleased with the capabilities of the tool and the outstanding support provided by the team behind it.

Director of UX development, social media and SEO/SEM

The team is amazing, they will help you walk through the setup if you need help.

Software Engineer

Lack of documentation-examples for not so expert users.

Web Developer

No MailChimp integration at the moment, might be in the future. Limited integration, we need more.

Growth Marketing Consultant

Moving onto Customerlabs has helped me focus on Strategy & Execution and not to worry about spending more time on data collection.

Copywriter and Consultant

It's easy to get the hang of it quickly. Most marketing use cases are supported.

Founder

There really are very few cons; if I had to name one, it could be that there is no mobile SDK that could be used.

Very few dislikes, though there is a small learning curve as one gets familiar with the software and its workflow.

CustomerLabs CDP screenshot: Capture website visitor behavior using Action Recorder

CustomerLabs CDP screenshot: Unify customer data from your marketing, sales, service and offline channels

CustomerLabs CDP screenshot: Get an overview about your target company and contacts in one place

CustomerLabs CDP screenshot: Identify anonymous users and map their behavior across channels to create a 360 degree customer profile

CustomerLabs CDP screenshot: Create custom segments on the fly to get answers to your marketing questions

CustomerLabs CDP screenshot: Sync your standardized customer data to your existing marketing tools. CustomerLabs CDP integrates with more than 180 tools.

CustomerLabs CDP screenshot: Get the insights you need to optimize your ecommerce store.

CustomerLabs CDP screenshot: Group similar users and monitor their progress over time.

CustomerLabs CDP screenshot: Credit the exact touchpoint that influenced conversion. Choose the attribution model that gives the maximum insights to optimize your marketing efforts.

Segment vs CustomerLabs CDP Comparison (2026)

Segment

CustomerLabs CDP

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives