CustomerLabs CDP Pricing, Features, Reviews & Comparison of Alternatives

CustomerLabs CDP

Customer data platform for SMBs

4.56/5 (9 reviews)

CustomerLabs CDP overview

What is CustomerLabs CDP?

CustomerLabs CDP is a no code customer data platform that helps Ecommerce, SaaS, B2B and Agency marketers track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without any developer dependency.

Track and collect the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms and get a 360° view of your customers. Create customer segments based on behavior, demographic and user traits to trigger timely messages across channels. You can integrate and seamlessly sync this customer data with your existing marketing tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Facebook and 180+ tools in real time.

Back your marketing decisions by capturing accurate customer data with CustomerLabs CDP.
customerlabs.co

Pricing

Starting from
$29/month
Pricing options
Free
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Canada, Europe and 3 other markets, Germany, India, Middle-East and Africa

Supported languages

English
CustomerLabs CDP screenshot: Capture website visitor behavior using Action RecorderIntroducing CustomerLabs CDP - No Code Customer Data Platform for MarketersCustomerLabs CDP screenshot: Unify customer data from your marketing, sales, service and offline channelsCustomerLabs CDP screenshot: Get an overview about your target company and contacts in one placeCustomerLabs CDP screenshot: Identify anonymous users and map their behavior across channels to create a 360 degree customer profileCustomerLabs CDP screenshot: Create custom segments on the fly to get answers to your marketing questionsCustomerLabs CDP screenshot: Sync your standardized customer data to your existing marketing tools. CustomerLabs CDP integrates with more than 180 tools.CustomerLabs CDP screenshot: Get the insights you need to optimize your ecommerce store.CustomerLabs CDP screenshot: Group similar users and monitor their progress over time.CustomerLabs CDP screenshot: Credit the exact touchpoint that influenced conversion. Choose the attribution model that gives the maximum insights to optimize your marketing efforts.Creating segments using Action Recorder | CustomerLabs CDPTrack cart activities in Action Recorder | CustomerLabs CDPTrack forms using Action Recorder | CustomerLabs CDPTrack ecommerce purchases using Action Recorder | CustomerLabs CDP

CustomerLabs CDP reviews

Value for money
Features
Ease of use
Customer support
  4.9
  4.8
  4.2
  5.0
Taylor Banks

Incredibly Powerful and Highly customizable

Used daily for less than 6 months
Reviewed 2019-09-19
Review Source: Capterra

Amazing customer service and overall experience! Very pleased with the capabilities of the tool and the outstanding support provided by the team behind it.

Pros
CustomerLabs provides us with a flexible, powerful alternative to both Google Tag Manager and Segment, allowing us to identify and track events across our event registration site with ease. Using their Action Recorder, we were able to quickly tag and identify core events (user registration, ticket selection, purchases, etc) and can now use that data to provide a better experience to our customers, while also more effectively retargeting those users who didn't complete the registration process, something that would have been nearly impossible with the event platform on its own.

Cons
Very few dislikes, though there is a small learning curve as one gets familiar with the software and its workflow. However, the team at CustomerLabs provided some of the best support and handholding I've ever experienced from a SaaS provider, and they were able to help us get up and running within the first day we put CustomerLabs to work.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Thomas Petersson

Super easy to use and powerful

Used daily for 1-2 years
Reviewed 2019-09-04
Review Source: Capterra

Pros
It saves a lot of development time - instead of having our developers define each event, we were able to do so ourselves using the action recorder. Then we watch the events come in - it's super awesome! Now, as with any software, there is a bit of a learning curve because there are many different events, and each one of them are defined slightly differently in each individual case. The customer support at Customerlabs has been absolutely fantastic in helping us set this up and they have been very responsive. We highly recommend this product.

Cons
There really are very few cons; if I had to name one, it could be that there is no mobile SDK that could be used. I'm not a developer, so I don't know if this even is possible, but it would have been absolutely amazing to go through the same steps as I can currently go through with the action recorder but for a mobile app.

Response from CustomerLabs


Thanks very much Thomas. This motivates us a lot. Thanks for taking time to review us.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Ale R.

amazing app for tracking event when you are a coder

Used occasionally for less than 6 months
Reviewed 2018-06-06
Review Source: Capterra

Tracking actions and event for get real info about what happen in your shop or landing page. Track convertion and send info to your apps.

Pros
You can setup event so you can improve your convertion. Action recorder for customer labs help you to do this if you are not a developer. this is a pain and this save alot of time A MUST TOOL FOR ECOM or DIGITAL MARKETER - You can setup the tracking code really easy - Integrate with like FB or Adword - You can track event and send the info to other services Today tracking the convertion and the action on your site is key for traking how your site/convertion is working. INSANE SUPPORT. One of the best support i talk. They take the time to help you so u can get this up and running smoothly!

Cons
Action recorder is pretty simple but they need to fix some detail, could be really more simple - improve the UX kind confusing - i dont like the design - make more easy or accesible . Example there is a hand you need to click to select the element, but is your first time you miss it because the design. Is easy to setup, but with some clear instruction or steps should be more easy!!! Also they need to add tutorial because most of the people dont get this tool is really good or how to use it. I dont like they count all the pageview like event, so you need to exclude theurl or you get your limit exceed. With some small fix it this is cold be one of the top secret tool for digital marketer. Tracking what happen in your site, shop or landing page is key, and Action Recorder help you to get that info

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Gary Shouldis

Fantastic Tool If Conversion Tracking If Your Are Not a Developer

Used daily for 6-12 months
Reviewed 2018-11-21
Review Source: Capterra

Good tool overall if you like tracking conversion data on your site and don't have a lot of coding knowledge or have a developer at your disposal.

Pros
While Google Analytics gives you lots of conversion tracking options, some features are not available or if they are, can be very difficult to setup unless you have a knowledgable developer on hand. Action recorder let's you track button clicks, add to carts, prfile creations, etc, without having the need to do comlicated coding on the site. They also integrate with lots of 3rd party tools to pass the data to your other software.

Cons
They should be more generous with the # of integrations on the paid plans.

Response from Customerlabs


Many thanks Gary, appreciate it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Camille Ang

Great product and saves a lot of time.

Used daily for less than 6 months
Reviewed 2018-05-29
Review Source: Capterra

Pros
Action Recorder easy tracks the actions done by your site visitor on all pages of a website. Very useful for eCommerce websites. Just purchased and tested it out on a client, and we are already impressed with how easy the implementation is and the support given. - Support are fast and very helpful. Hopefully this will continue. - Integration with Google Analytics is a plus. - They also have a free version to try.

Cons
- No MailChimp integration at the moment, might be in the future. - Limited integration, we need more.

Response from Customerlabs


Hi Camille,

Thanks for taking your time to post this review, means a lot to us.

I shall get the mailchimp integration done as fast as possible.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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CustomerLabs CDP pricing

Starting from
$29/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

CustomerLabs pricing is based on number of events you track and the number of integrations used.

CustomerLabs CDP features

Email Marketing Management
Engagement Analytics
Social Media Integration

A/B Testing (202 other apps)
API (545 other apps)
Activity Dashboard (352 other apps)
Automatic Notifications (207 other apps)
Campaign Analysis (294 other apps)
Campaign Management (352 other apps)
Campaign Segmentation (204 other apps)
Content Management (269 other apps)
Customizable Branding (277 other apps)
Customizable Templates (285 other apps)
Data Import/Export (252 other apps)
Drag & Drop Interface (254 other apps)
Monitoring (247 other apps)
Multi-Channel Marketing (243 other apps)
Real Time Analytics (241 other apps)
Reporting & Statistics (353 other apps)
Third Party Integration (345 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for CustomerLabs CDP

Key features of CustomerLabs CDP

  • Analytics
  • Analytics/ROI Tracking
  • Audience Segmentation
  • Behavioral Analytics
  • Channel Attribution
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Customer Profiles
  • Data Matching
  • Engagement Monitoring
  • GDPR Compliance
  • Goal Tracking
  • Marketing Automation
  • Multi channel attribution
  • Multi-Touch Attribution
  • Multiple Site Management
  • Pageview Tracking
  • Personalization
  • ROAS reports
  • ROI Tracking
  • Segmentation
  • Site Search Tracking
  • Target Account Identification
  • Time on Site Tracking
  • User Interaction Tracking
  • Website Analytics
  • Website Visitor Tracking
  • customer data platform
View All Features

Benefits

Codelessly track website/app user behavior
Integrate your CRM, email, service and offline customer data
Unify user data from disparate sources and create a 360° user profile
Segment groups of similar users that you want to monitor, on the fly
Send this customer data back to your existing tools to personalize engagement & boost conversions