Action Recorder is a cloud-based marketing automation and analytics solution for businesses of all sizes that allows marketing teams to track promotional materials and analyze data generated from web traffic. The software is integrated with social media platforms and analytics tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, and Segment to consolidate information from multiple sources onto one platform and gain consumer insights.
The system comes with a 360 degree user profile that allows information on marketing initiatives to be gathered from multiple devices, and creates a user timeline to capture the moment a user opens an email, visits a web page, contacts customer support, or makes a purchase.
Action Recorder provides marketing teams with a behavior and demographic analytics feature that allows promotions to be geo-targeted by country, city, and neighborhood for local advertising. Information can also be found on
clicking tendencies when searching the web through a targeted email that can track when users add items to a shopping cart, but leave without purchasing them.