Segment vs Amplitude

Google Analytics 360

Pendo

Mixpanel

Heap

Kissmetrics

Tealium Customer Data Hub

Compare Segment and Amplitude based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Tealium helps brand marketers fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

Account Based Marketing

Behavioral Targeting

Campaign Management

Campaign Personalization

Campaign Segmentation

Campaign Tracking

Compliance Management

Consent Management

Contextual Targeting

Customer Data Management

Customer Database

Customer Profiles

Customer Segmentation

Data Analysis Tools

Data Capture and Transfer

Data Connectors

Data Discovery

Data Governance

Data Import/Export

Data Integration

Data Mapping

Data Masking

Data Migration

Data Profiling

Data Quality Control

Data Security

Data Subject Requests (DSR/DSAR)

Engagement Tracking

ETL - Extract Transfer Load

Experience Management

Forecasting

GDPR Compliance

Identity Verification

In-Database Processing

Information Governance

Master Data Management

Match & Merge

Multi-Channel Data Collection

Multi-Domain

Performance Metrics

Personalization

PIA/DPIA

Process Management

Recommendations

Relationship Mapping

Reporting/Analytics

Security Breach Monitoring

Sensitive Data Identification

Target Account Identification

Website Analytics

Website Personalization

Segment

Android

Web-based

iPad

iPhone

Digital Analytics

One of the tools that we recommend has the possibility of data quality with the "protocols" which is very interesting too.

Backend Developer

Easy to setup, great customer support, excellent choice of services, simply amazing.

Software Developer

Custom integration or customization is really hard to do, third parties implementation sometimes lack some essential feature that would become a hard blocker during the integration.

Machine Learning Engineer

Easy to use Python SDK* great multitude of integrations and plugins* easy to define data flows* great plan to get started as a startup.

Marketing manager

Great, it helps a lot in collecting customer's information.

Director of Operations

Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly.

Software Test Engineer

Ease of use and great software for marketing analytics.

VP of Marketing Ops

The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment.

Marketing Automations

Certain resolutions to bad data were a challenge to make work.

CTO and Co-founder

No matter how much I emphasize  the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

Business Intelligence Analyst & Python Developer

Easy to use and has great customer service and support.

Engineering Manager

Great experience, easy integration, saves a lot of time when working with multiple analytics services.

Business Coach and Head Strategist

Great for integrating product with multiple products and extending over time.

Solutions Engineer

I like most how quickly our developers can add or modify events based on requests from every team in the company.

The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails.

C>TO

Ready made integrations with most critical SaaS services makes it easy to share data between systems.

Large Enterprises

Mid Size Business

Small Business

Kissmetrics is a behavioral analytics solution for product and marketing teams. We give companies actionable data and help them uncover insights on acquisition, engagement, retention, and revenue to grow their businesses.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

A/B Testing

Charting

Cohort Analysis

Conversion Tracking

Customer Journey Mapping

Dashboard

Dashboard Creation

Data Visualization

Funnel Analysis

Goal Setting/Tracking

In-App Events Tracking

Machine Learning

Multiple Site Management

Pageview Tracking

Product Data Management

Push Notifications

Real-Time Reporting

Referral Tracking

Retention Tracking

Revenue Tracking

Time on Site Tracking

Uninstall Tracking

Usage Tracking/Analytics

User Interaction Tracking

Amplitude

Software Engineer

Thanks to this robust web analytics tool, we gained valuable insights into our users' activity and collected data that our company's marketing and sales teams put to good use.

Associate Payments

I also appreciate the archive that we can save with Amplitude, as all information, analyzes and reports can be saved in an organized manner and we can easily refer to them when needed.

ios developer

It is a tool that's user friendly and allows you to personalize a lot the data you want to get and extract. The analytics results you get are really good, and the visualisation as well is great.

Growth Engineer

The customer support is always there to help and even I have had the need to do a video call with them and went great. Lot of patience and very careful to satisfy our needs.

Android Developer

I like their free plan its a godsend for indie developers like myself who have a limited budget. Their user activity activity information and presentation is top notch.

Product Manager

Customer onboarding great. Great visual, leading to higher perception of value for presentation.

Senior UX Researcher

Great support team - customer success managers willing to upskill your team. Relatively well supported product and development team actively working to incorporate customer features.

I like best that their platform is easy to use, and it provides multiple products to manage customer behavior data, all in one place.

Product Management Intern

Good enough, and easy to understand. Also, its UI is really good.

Integrates well with multi-platform applications. Behavioural Cohorts, though expensive, offer key insights that help you understand exactly which are your best users and what makes them stick around.

Product

Also frustrating that you can't do "monthlies" unless you start from the first of the month and that the averages are not weighted.

Demand Generation manager

The pricing is really interesting and the data we're getting is the most exact we've found when compared with other solutions.

Chief Product and Strategy Officer

The funnel analysis and cohort tools really gave us an understanding of where people drop off but more importantly what features help improve retention.

Data Analyst

It is very easy to implement and to use by a no technical person. It also allows to integrate several platforms like those for A/B Tests.

When I started using Amplitude a couple of years ago it was simpler to organize the data how I wanted but now a days I frequently find myself lost after coming back to check app every couple of weeks.

Head of Marketing

The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.

Founder/Developer

I was on the scholarship plan and did get to try out the more advanced features. I found them a bit hard to understand, but I assume that the main limitation was my knowledge and not the tool itself.

Segment vs Amplitude Comparison (2026)

Segment

Amplitude

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives