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Amplitude

App, web and mobile analytics software

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Amplitude Pricing, Features, Reviews and Alternatives

Amplitude product overview

What is Amplitude?

Amplitude is a web and mobile analytics platform that aims to provide access to the ‘behavioural layer’ of user data, which exists as an intermediate level between raw data and dashboards. Amplitude offers the ability to zoom in on individual data points to view the behavioral data, users and actions behind each point on a graph.

Key benefits of using Amplitude

User flows reveal which actions users most commonly take after sign-up, those usually preceding any in-app purchases, and allow users to visualize user paths taken through the app.

Use funnels to measure conversion rates and identify the points where users are withdrawing from sign-up, upgrade, or purchase processes.

Segment users into groups and compare multiple groups’ rates of conversion, retention, engagement, and more, on the same chart.

Zoom in on any data point to see the user actions making up that point.

Create custom cohorts from data points, and apply these across dashboards to further explore those user behaviors, or use them as custom target audiences.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Email/Help Desk
Chat

Training options

In Person
Documentation
Webinars
Live Online

Amplitude pricing information

Value for money

4.3

/5

49

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Amplitude features

Functionality

4.5

/5

49

Total features

31

7 categories

Most valued features by users

Data Visualization
Data Import/Export
API
Campaign Management
Uninstall Tracking
User Interaction Tracking
Product Data Management
Customer Journey Mapping

Amplitude users reviews

Overall Rating

4.5

/5

49

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.51/10
Rating distribution

5

4

3

2

1

28

18

2

1

0

Pros
It is a tool that's user friendly and allows you to personalize a lot the data you want to get and extract. The analytics results you get are really good, and the visualisation as well is great.
The customer support is always there to help and even I have had the need to do a video call with them and went great. Lot of patience and very careful to satisfy our needs.
Offers a very generous free tier. I liked the Behavioural Cohorts as it offer key insights that help you understand exactly which are your best users and what makes them stick around.
Cons
Also frustrating that you can't do "monthlies" unless you start from the first of the month and that the averages are not weighted.
When I started using Amplitude a couple of years ago it was simpler to organize the data how I wanted but now a days I frequently find myself lost after coming back to check app every couple of weeks.
The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.
Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great software for product and customer acquisition analysis

Reviewed 3 years ago

Now we are using one tool instead of three tools in combination for the same thing.

Pros

With Amplitude, you can really dig very deep into the data you need. With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need.

Cons

Setting up events you want to track can be tough. The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best tool for mobile app analytics - easy to deploy yet super powerful

Reviewed 3 years ago

The tool has allowed us to understand exactly how users are using the app and make critical business decisions based on this insight.

Pros

This tool is extremely easy to deploy yet extremely powerful - you can very easily monitor any aspect of your user's experience within the app, and use the web frontend to create amazing charts and graphs that give you full insight into the user's experience.

Cons

The only thing I didn't like was that user properties are only updated when an event is triggered; I would love those to be updated independently.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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easily understandable tool for analytics

Reviewed a month ago

good enough, and easy to understand. also, its UI is really good.

Pros

I started using amplitude a few months back, initially, it took some time to get along, but then the more you use it, the easier it gets. UI is intuitive, and also one can easily create charts and dashboards here. you can add you team and together do analysis

Cons

nothing as such, every feature is useful, only one thing they have their path finder feature in paid plan, if that could be added in free plan , it can help a lot of users and and also stop them to migrate to some other apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Good free plan but not many features.

Reviewed 4 years ago

Cheap analytics with a good set of features.

Pros

It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events.

Cons

It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A powerful analysis platform that assists you in making the best decisions possible.

Reviewed 3 months ago

Amplitude has made it incredibly easy and intuitive to create analytics, display and discuss it, develop computed groups and parameters, and eliminate the need to write complex reports that are difficult to understand.

Pros

I enjoy the user interface and how it fits all of our demands for doing all of the functions; I also like that it includes the jobs of Brand Owner and Product Manager, as well as the numerous schemes that cover all project management pathways. I like that Amplitude allows us to exchange chart revisions and versions without having to save them and that we can create dashboards for our team to track...

Cons

I did not test many hard problems because Amplitude is simple to learn, but I believe it needs more automation to eliminate manual work as much as possible, as we currently require a lot of manual effort, which I find cumbersome at times.

Amplitude FAQs and common questions

Q. What type of pricing plans does Amplitude offer?

Amplitude has the following pricing plans:
Pricing model: Free, Subscription


Q. Who are the typical users of Amplitude?

Amplitude has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What languages does Amplitude support?

Amplitude supports the following languages:
English


Q. Does Amplitude offer an API?

No, Amplitude does not have an API available.


Q. What other apps does Amplitude integrate with?

Amplitude integrates with the following applications:
Segment, Optimizely


Q. What level of support does Amplitude offer?

Amplitude offers the following support options:
Knowledge Base, Email/Help Desk, Chat

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