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Amplitude Pricing, Features, Reviews and Alternatives

Amplitude product overview

Price starts from

No info

What is Amplitude?

Amplitude is a web and mobile analytics platform that aims to provide access to the ‘behavioural layer’ of user data, which exists as an intermediate level between raw data and dashboards. Amplitude offers the ability to zoom in on individual data points to view the behavioral data, users and actions behind each point on a graph.

Key benefits of using Amplitude

User flows reveal which actions users most commonly take after sign-up, those usually preceding any in-app purchases, and allow users to visualize user paths taken through the app.

Use funnels to measure conversion rates and identify the points where users are withdrawing from sign-up, upgrade, or purchase processes.

Segment users into groups and compare multiple groups’ rates of conversion, retention, engagement, and more, on the same chart.

Zoom in on any data point to see the user actions making up that point.

Create custom cohorts from data points, and apply these across dashboards to further explore those user behaviors, or use them as custom target audiences.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Chat
Knowledge Base

Training options

In Person
Documentation
Webinars
Live Online

Amplitude pricing information

Value for money

4.3

/5

41

Price starts from

No info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Amplitude features

Functionality

4.4

/5

41
Total Features28 6 categories

Most valued features by users

Data Visualization
Data Import/Export
API
Dashboard Creation
Campaign Management
Uninstall Tracking
User Interaction Tracking
Product Data Management

Functionality contenders

Hotjar
Functionality
#1
Pendo
Functionality
#2
Domo
Functionality
#3
Amplitude
Functionality
#4

Amplitude users reviews

Overall rating

4.5

/5

41

Positive reviews

93%

Write a review
Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.32/10
Rating distribution

5

4

3

2

1

23

15

2

1

0

Pros
Offers a very generous free tier. I liked the Behavioural Cohorts as it offer key insights that help you understand exactly which are your best users and what makes them stick around.

AR

Anonymous Reviewer

I am totally happy with the experience with Amplitude. The tool is fantastic and has so many functionalities that make the growth analysis simply great.

AR

Anonymous Reviewer

The customer support is always there to help and even I have had the need to do a video call with them and went great. Lot of patience and very careful to satisfy our needs.

AR

Anonymous Reviewer

Cons
Also frustrating that you can't do "monthlies" unless you start from the first of the month and that the averages are not weighted.

AK

Andrew K.

Like all data analytics tools, you can go horribly wrong if. You have the wrong events instrumented.

Aaron C.

When I started using Amplitude a couple of years ago it was simpler to organize the data how I wanted but now a days I frequently find myself lost after coming back to check app every couple of weeks.

SD

Sean D.

Overall rating contenders

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Great software for product and customer acquisition analysis

Reviewed 2 years ago

Now we are using one tool instead of three tools in combination for the same thing.

Pros

With Amplitude, you can really dig very deep into the data you need. With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need.

Cons

Setting up events you want to track can be tough. The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

The best tool for mobile app analytics - easy to deploy yet super powerful

Reviewed 2 years ago

The tool has allowed us to understand exactly how users are using the app and make critical business decisions based on this insight.

Pros

This tool is extremely easy to deploy yet extremely powerful - you can very easily monitor any aspect of your user's experience within the app, and use the web frontend to create amazing charts and graphs that give you full insight into the user's experience.

Cons

The only thing I didn't like was that user properties are only updated when an event is triggered; I would love those to be updated independently.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

A very useful tool to analyze KPIs

Reviewed 2 months ago

The experience is overall very good. It allows me to get what I need even if it took a long time to understand and configure. This is a great tool for deep analysis and to get clear and precise charts to show clients.

Pros

It's very flexible. I can get almost all the data I need to analyze KPIs and show clients the progress and work on the ROI together

Cons

It can be very complicated to understand and manage. Before becoming an expert, I had to play with it for a long long time. The guide is useful but the product is complicated

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Good free plan but not many features.

Reviewed 4 years ago

Cheap analytics with a good set of features.

Pros

It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events.

Cons

It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Increased the lead flow

Reviewed 4 months ago

We didn't face any issues in Amplitude till now in using this we are happy using this product

Pros

Helped the Customer Support and IT team to figure where we need the changes to be done for user flow

Cons

No Cons we have came across till using this software. Easy to go and managable. All good features with this.

Amplitude FAQs and common questions

Amplitude has the following pricing plans:
Pricing model: Free, Subscription


Amplitude has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Amplitude supports the following languages:
English


No, Amplitude does not have an API available.


Amplitude integrates with the following applications:
Segment, Optimizely


Amplitude offers the following support options:
Email/Help Desk, Chat, Knowledge Base

Most popular Amplitude comparisons

AmplitudevsAppsee Mobile Analytics
AmplitudevsFlurry
AmplitudevsPendo
AmplitudevsMixpanel

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