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Amplitude Logo

App, web and mobile analytics software

Last updated: May 2024

Amplitude Pricing, Features, Reviews and Alternatives

Amplitude FAQs

Q. What type of pricing plans does Amplitude offer?

Amplitude has the following pricing plans:
Starting from: $995.00/month
Pricing model: Free, Subscription

These products have better value for money


Q. Who are the typical users of Amplitude?

Amplitude has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What languages does Amplitude support?

Amplitude supports the following languages:
English


Q. Does Amplitude offer an API?

No, Amplitude does not have an API available.


Q. What other apps does Amplitude integrate with?

Amplitude integrates with the following applications:
Segment


Q. What level of support does Amplitude offer?

Amplitude offers the following support options:
Knowledge Base, Email/Help Desk, Chat

Amplitude product overview

Price starts from

995

Per month

What is Amplitude?

Amplitude is a web and mobile analytics platform that aims to provide access to the ‘behavioural layer’ of user data, which exists as an intermediate level between raw data and dashboards. Amplitude offers the ability to zoom in on individual data points to view the behavioral data, users and actions behind each point on a graph.

Key benefits of using Amplitude

User flows reveal which actions users most commonly take after sign-up, those usually preceding any in-app purchases, and allow users to visualize user paths taken through the app.

Use funnels to measure conversion rates and identify the points where users are withdrawing from sign-up, upgrade, or purchase processes.

Segment users into groups and compare multiple groups’ rates of conversion, retention, engagement, and more, on the same chart.

Zoom in on any data point to see the user actions making up that point.

Create custom cohorts from data points, and apply these across dashboards to further explore those user behaviors, or use them as custom target audiences.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Email/Help Desk
Chat

Training options

In Person
Documentation
Webinars
Live Online

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Why am I seeing this?

Amplitude pricing information

Value for money

4.4

/5

64

Starting from

995

Per month

Pricing options

Free plan
Subscription
Free trial
Pricing range

Amplitude features

Functionality

4.6

/5

64

Total features

32

9 categories

Most valued features by users

Data Visualization
Reporting/Analytics
Data Import/Export
API
Real-Time Reporting
A/B Testing
Behavioral Targeting
Campaign Management

Amplitude users reviews

Overall Rating

4.6

/5

64

Positive reviews

95

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.73/10
Rating distribution

5

4

3

2

1

42

19

2

1

0

Pros
I also appreciate the archive that we can save with Amplitude, as all information, analyzes and reports can be saved in an organized manner and we can easily refer to them when needed.
It is a tool that's user friendly and allows you to personalize a lot the data you want to get and extract. The analytics results you get are really good, and the visualisation as well is great.
The customer support is always there to help and even I have had the need to do a video call with them and went great. Lot of patience and very careful to satisfy our needs.
Cons
Also frustrating that you can't do "monthlies" unless you start from the first of the month and that the averages are not weighted.
When I started using Amplitude a couple of years ago it was simpler to organize the data how I wanted but now a days I frequently find myself lost after coming back to check app every couple of weeks.
The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.
LH
AvatarImg

Lucien H.

VP of GTM

Information Technology and Services, 201-500 employees

Review source

Overall Rating

Amplitude Review: A must have for fast growing teams!

Reviewed 4 months ago

Transcript

Lucien: My name is Lucien. My role is VP of Go-To-Market. The company is Liven with over 200 employees, and I would rate Amplitude five out of five. We use Amplitude as a benefit alongside our other BI tool, Looker. The reason that we implemented Amplitude is that Amplitude has a lot more flexibility in order to track the usability of products that have newly gone to market, as opposed to Looker, which we found was much better as a general specific BI tool that the company uses Amplitude's perfect for us to measure the effectiveness of new products. What I like best about Amplitude is really the usability of Amplitude. We implemented it to our product and Go-To-Market teams, and within days, as opposed to in some cases, weeks or months with other BI tools, our entire team was using it. The best benefit for Amplitude is really just the usability and the flexibility of the tool to create visualizations very, very quickly and easily. I think an area of improvement for Amplitude is just increasing the visualizations that it offers. Some of the other BI tools like Looker, they have some pretty sophisticated visualizations like geo-mapping, and I think if Amplitude was able to incorporate those, then it would take it to the next level.

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Jovan M.

Computer Software, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great software for product and customer acquisition analysis

Reviewed 5 years ago

Now we are using one tool instead of three tools in combination for the same thing.

Pros

With Amplitude, you can really dig very deep into the data you need. With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need.

Cons

Setting up events you want to track can be tough. The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.

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Verified reviewer

Internet, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Best-in-class for Product Analytics

Reviewed a year ago

A couple of years ago our company BrainTesting launched a psychological evaluation platform, offering as a first product a renewed IQ test. I knew firsthand of the power of Amplitude and needed to understand why very few users where buying our product. In a breeze, we installed it in our landing website https://www.brain-testing.org and also on our application and pinpointed where the conversion issues were occuring. We could exactly tell which stages of the funnel where working and what users were doing. We started with the Free product and I must say it is incredible the level of value they offer for free. Some advanced features are not available, yet it is so much nevertheless that you can do. If things go better, we will definitely upgrade soon. After the initial analytical success, we have continued building analysis on Amplitude. First we prepared different analysis of how users behaved in our website. Second we analyzed in heavier detail how everything in the app went. Another great thing is how you can easily organize everything in order to be able to find it. Of course, there is work on your side first. Lastly, we created dashboards where we tracked how the main KPIs of those analysis are doing daily. Now we are focusing on diving deep into customer segments and how we can best tackle each experience. We look forward to continue having Amplitude as our analytical go-to partner.

Pros

- Really powerful analytics visualizations: you can analyze your data in many different ways and do it fast - Tons of advanced features: configuration, data ingestion and so on. - Customer-focus: constantly listening to what the market needs and delivering - Innovation: they are always ahead of the competition and launch the best features - Great support team from past experiences

Cons

- It is pretty pricey, specially if your business is low-margin and high traffic - The tool requires some learning effort. Is not very complicated, but you need to dedicate a bit to the basics. Some things could also be more intuitive.

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Verified reviewer

Computer Software,

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Good free plan but not many features.

Reviewed 7 years ago

Cheap analytics with a good set of features.

Pros

It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events.

Cons

It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive.

KB
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Kaustubh B.

E-Learning, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Wonderful for Product Analytics

Reviewed 2 years ago

Exceptionally amazing.

Pros

- Very quick data visualization capabilities DIY- Extremely simple setup- Different options for different use-cases (Eg: Engagement, Monetization, Retention)

Cons

- Limitation in "join" functionalities to group multiple events

YK
AvatarImg

Yaron K.

Computer Software, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

The best tool for mobile app analytics - easy to deploy yet super powerful

Reviewed 5 years ago

The tool has allowed us to understand exactly how users are using the app and make critical business decisions based on this insight.

Pros

This tool is extremely easy to deploy yet extremely powerful - you can very easily monitor any aspect of your user's experience within the app, and use the web frontend to create amazing charts and graphs that give you full insight into the user's experience.

Cons

The only thing I didn't like was that user properties are only updated when an event is triggered; I would love those to be updated independently.

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