Amplitude Pricing, Features, Reviews & Comparison of Alternatives

Amplitude

App, web and mobile analytics software

4.42/5 (38 reviews)

Amplitude overview

What is Amplitude?

Amplitude is a web and mobile analytics platform that aims to provide access to the ‘behavioural layer’ of user data, which exists as an intermediate level between raw data and dashboards. Amplitude offers the ability to zoom in on individual data points to view the behavioral data, users and actions behind each point on a graph.

Amplitude’s user flows reveal which actions are the most commonly taken after users sign up, and which usually precede purchases made in-app, creating paths through the app. The behaviour of individual app users can be viewed with unlimited real-time activity feeds and user timelines.

Amplitude enables the measurement of conversion rates using funnels, which provide the ability to identify the points at which users drop out of sign-up, upgrade, or purchase processes. User retention can also be measured, plus stickiness graphs reveal how often users engage with the app.

Users can be segmented into groups for comparison across different metrics, such as conversion and retentions, on the same chart. Basic user demographics are tracked by default, and custom user properties can be defined as required. Custom behavioural cohorts can be created from individual data points and used to track conversion rates, retention, engagement, and more. Cohorts can also be used as a target audience for marketing campaigns.
amplitude.com

Pricing

Starting from
$995/month
Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Amplitude screenshot: Amplitude allows for the creation of custom user cohorts for comparisonsAmplitude screenshot: Amplitude enables the segmenting of events by different propertiesAmplitude screenshot: Segments can be compared across multiple groups by metric in AmplitudeAmplitude screenshot: Funnels in Amplitude display conversion rates and can be used to identify points in processes at which users are dropping outAmplitude screenshot: Amplitude shows user activity in real timeAmplitude screenshot: Any data point on a graph in Amplitude can be zoomed into to show the users or actions making up that data pointAmplitude screenshot: Amplitude visualizes aggregated user paths through appsAmplitude screenshot: Multiple user properties can be displayed or hidden in AmplitudeAmplitude screenshot: User retention over multiple different time periods can be visualized in AmplitudeAmplitude screenshot: Amplitude allows for the comparison of segments by totals, percentages, averages, and moreAmplitude screenshot: Amplitude's dashboard gives an overview of various metrics, including users by country, retention, and new users

Amplitude reviews

Value for money
Features
Ease of use
Customer support
  4.2
  4.4
  3.9
  4.2
Jovan Miljevic

Great software for product and customer acquisition analysis

Used daily for less than 6 months
Reviewed 2019-12-03
Review Source: Capterra

Now we are using one tool instead of three tools in combination for the same thing.

Pros
With Amplitude, you can really dig very deep into the data you need. With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need.

Cons
Setting up events you want to track can be tough. The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Yaron Karasik

The best tool for mobile app analytics - easy to deploy yet super powerful

Used daily for 2+ years
Reviewed 2019-11-04
Review Source: Capterra

The tool has allowed us to understand exactly how users are using the app and make critical business decisions based on this insight.

Pros
This tool is extremely easy to deploy yet extremely powerful - you can very easily monitor any aspect of your user's experience within the app, and use the web frontend to create amazing charts and graphs that give you full insight into the user's experience.

Cons
The only thing I didn't like was that user properties are only updated when an event is triggered; I would love those to be updated independently.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Amit Netzerel

Powerful for in app visibilty

Used daily for 1-2 years
Reviewed 2020-10-07
Review Source: Capterra

Love it. I can easily track and monitor whatever is going on our website.

Pros
Ease of creating charts and dashboard. Amplitude makes it easy to get visibility on pretty much everything that happens in your website or app. Moreover they offer a VERY generous free plan.

Cons
To be honest, there isn't much to dislike. We're using the free tier which is sufficient for our needs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Anonymous

Good free plan but not many features.

Used daily for less than 6 months
Reviewed 2018-04-02
Review Source: Capterra

Cheap analytics with a good set of features.

Pros
It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events.

Cons
It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

Minimize review

Andrew Kao

Powerful, Great Functionality

Used daily for 1-2 years
Reviewed 2020-09-23
Review Source: Capterra

Would recommend overall. Easy enough for there to be adoption across the company but powerful enough so that power users could rely on it alone without going into the data warehouse.

Pros
Love the custom, easy to share links and strong flexibility in how data is displayed. Also intuitive way to build cohorts

Cons
Some inconsistencies in how data is calculated depending on the uniques vs totals across time ranges. Also frustrating that you can't do "monthlies" unless you start from the first of the month and that the averages are not weighted. Minor details that would have made the tool even better.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Amplitude pricing

Starting from
$995/month
Pricing options
Subscription
View Pricing Plans

Three package levels are available:

Starter - Free, 0-10 million monthly events
Business - $995/month, 0-100 million monthly events
Enterprise - pricing available on request, 0-10 billion+ monthly events

Amplitude features

API
Charting
Dashboard Creation
Data Import/Export

Activity Dashboard (160 other apps)
Ad hoc Reporting (84 other apps)
Business Intelligence (116 other apps)
Collaboration Tools (81 other apps)
Customizable Reporting (107 other apps)
Data Filtering (108 other apps)
Data Visualization (182 other apps)
Monitoring (89 other apps)
Multiple Data Sources (79 other apps)
Predictive Analytics (84 other apps)
Real Time Analytics (121 other apps)
Real Time Data (91 other apps)
Reporting & Statistics (139 other apps)
Third Party Integration (123 other apps)
Trend Analysis (78 other apps)
Visual Analytics (140 other apps)

Additional information for Amplitude

Key features of Amplitude

  • Hourly segmentation
  • Data and graph annotations
  • Dashboard email reporting
  • Push notifications
  • Segment comparison
  • User flow paths
  • Custom user property definitions
  • Behavioural cohorts
  • Retention metrics
  • Shareable links
  • Export charts as PDF or PNG
  • Customizable conversion windows
  • Revenue analysis
  • Real-time reporting
  • Data export
  • A/B testing integrations
  • API access
  • Team-based permissions
  • Unlimited user activity feeds
  • Custom dashboards
View All Features

Benefits

User flows reveal which actions users most commonly take after sign-up, those usually preceding any in-app purchases, and allow users to visualize user paths taken through the app.

Use funnels to measure conversion rates and identify the points where users are withdrawing from sign-up, upgrade, or purchase processes.

Segment users into groups and compare multiple groups’ rates of conversion, retention, engagement, and more, on the same chart.

Zoom in on any data point to see the user actions making up that point.

Create custom cohorts from data points, and apply these across dashboards to further explore those user behaviors, or use them as custom target audiences.