Segment vs Bloomreach

Klaviyo

Salesforce Marketing Cloud

Adobe Campaign

Mixpanel

Amplitude

Tealium Customer Data Hub

Compare Segment and Bloomreach based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Tealium helps brand marketers fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

Account Based Marketing

Behavioral Targeting

Campaign Management

Campaign Personalization

Campaign Segmentation

Campaign Tracking

Compliance Management

Consent Management

Contextual Targeting

Customer Data Management

Customer Database

Customer Profiles

Customer Segmentation

Data Analysis Tools

Data Capture and Transfer

Data Connectors

Data Discovery

Data Governance

Data Import/Export

Data Integration

Data Mapping

Data Masking

Data Migration

Data Profiling

Data Quality Control

Data Security

Data Subject Requests (DSR/DSAR)

Engagement Tracking

ETL - Extract Transfer Load

Experience Management

Forecasting

GDPR Compliance

Identity Verification

In-Database Processing

Information Governance

Master Data Management

Match & Merge

Multi-Channel Data Collection

Multi-Domain

Performance Metrics

Personalization

PIA/DPIA

Process Management

Recommendations

Relationship Mapping

Reporting/Analytics

Security Breach Monitoring

Sensitive Data Identification

Target Account Identification

Website Analytics

Website Personalization

Segment

Android

Web-based

iPad

iPhone

Digital Analytics

One of the tools that we recommend has the possibility of data quality with the "protocols" which is very interesting too.

Backend Developer

Easy to setup, great customer support, excellent choice of services, simply amazing.

Software Developer

Custom integration or customization is really hard to do, third parties implementation sometimes lack some essential feature that would become a hard blocker during the integration.

Machine Learning Engineer

Easy to use Python SDK* great multitude of integrations and plugins* easy to define data flows* great plan to get started as a startup.

Marketing manager

Great, it helps a lot in collecting customer's information.

Director of Operations

Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly.

Software Test Engineer

Ease of use and great software for marketing analytics.

VP of Marketing Ops

The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment.

Marketing Automations

Certain resolutions to bad data were a challenge to make work.

CTO and Co-founder

No matter how much I emphasize  the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

Business Intelligence Analyst & Python Developer

Easy to use and has great customer service and support.

Engineering Manager

Great experience, easy integration, saves a lot of time when working with multiple analytics services.

Business Coach and Head Strategist

Great for integrating product with multiple products and extending over time.

Solutions Engineer

I like most how quickly our developers can add or modify events based on requests from every team in the company.

The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails.

C>TO

Ready made integrations with most critical SaaS services makes it easy to share data between systems.

Large Enterprises

Mid Size Business

Small Business

Adobe Campaign is an enterprise-grade cross-channel marketing application that enables organizations to to orchestrate, launch, and measure personalized marketing campaigns for customer engagement. 

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

Powerful content, customer engagement, and product discovery offerings to achieve true personalization and drive unparalleled growth.

2-Way Messaging

A/B Testing

Abandoned Cart Saver

Access Controls/Permissions

Accounting Integration

Activity Dashboard

Activity Monitoring

Activity Tracking

Ad hoc Reporting

Ad Optimization

Advertising Management

AI Writing Assistant

AI/Machine Learning

Alerts/Escalation

Alerts/Notifications

Analytics

Application Management

Approval Process Control

Archiving & Retention

Asset Lifecycle Management

Audience Targeting

Audit Management

Autocomplete

Automated Responses

Automated Scheduling

Automatic Backup

Autoresponders

Backlink Monitoring

Behavior Analytics

Behavior Tracking

Behavioral Analytics

Brand Management

Bulk Ordering

Calendar Management

Campaign Analytics

Campaign Planning

Campaign Scheduling

CAN-SPAM Compliance

Canned Responses

Catalog Management

Categorization/Grouping

Channel Management

Charting

Chat/Messaging

Chatbot

Click Tracking

Cohort Analysis

Collaboration Tools

Commenting/Notes

Communication Management

Competitive Analysis

Configurable Workflow

Contact Database

Contact Management

Content Analytics

Content Delivery

Content Library

Content Management

Content Marketing

Content Personalization

Content Publishing Options

Conversion Rate Optimization

Conversion Tracking

Customer Accounts

Customer Activity Tracking

Customer Journey Mapping

Customer Management

Customer Surveys

Customer Touchpoints

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Dashboard Creation

Data Aggregation

Data Extraction

Bloomreach

Linux

Windows

Bloomreach is a great tool and we are enjoying all of its capabilities and features. I love webhooks, it's an ultimate tool to do any kind of workaround.

Campaign manager

Dashboards are visually effective for me. I like how Bloomreach is innovative and following, maybe even setting trends we can explore and take advantage of. Bloomreach listens to our feedback.

Senior CRM Manager

Extremely easy to use, everything is intuitive, the templates are responsive and the customer support is superb. Very powerful tool far beyond expectations.

They implemented a system for triggered silent push notifications and flagged all users were there was no response for 14 days as "dead.

Growth manager

We get a lot of useful insights on our data. So the only thing I can say is great thanks to all Exponea team.

PPC Teamleader

I am satisfied with this tool. It has many great feature (some of them we for now do not use but I believe we will integrate it soon and start using it).

CRM Manager

Bloomreach is a tool for complex campaigns, I like analytics, ease of use and scenario building, AI features are good to have.

Segment vs Bloomreach Comparison (2026)

Segment vs Bloomreach Comparison (2026)

Segment

Bloomreach

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives