SpyFu vs Google Search Console

Semrush

Ahrefs

Brandfolder

Moz Pro

Moz Local

Bing Webmaster

Compare SpyFu and Google Search Console based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your online reputation on Facebook, Google, and other sites.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

Backlink Monitoring

Campaign Management

Competitive Analysis

Customizable Branding

Customizable Reports

For PPC Campaigns

Geotargeting

Keyword Analysis

Keyword Discovery

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Monitoring

ROI Tracking

SpyFu

Web-based

systems engineer

It is a good tool, it has what you need to do a good research on competencies and search for keywords. And it is much cheaper than most tools.

Senior Digital Stratagist

It gives you great insight into your competition and your competitors competition. It helps us make an educated guess based on real analytics to help improve our site and our client's site.

digital advertising manager

I'm in the digital marketing space and knowing what competitors are doing in the digital space definitely helps. SpyFu is great in providing competitive insights in certain areas.

Founder

There is a lot of automation in the set-up that builds out the information that can be useful to your campaigns. Great guides to help you understand search and SEO better.

Senior PPC Exec

The SpyFu interface is relatively easy to use and has some awesome tools to gain insights into the data.

I couldn’t believe the amount of great keywords I was finding and ease of use inside of their system.

PPC Manager

Awesome experience, and can not speak higher about their PPC competitor insights. This is a must for any PPC manager.

Digital Operations Manager

I have had a negative experience and will not be using SpyFu in the future.

VP Global Business Development & Strategic Partnerships

There are some websites which are missing in their database so I can't get any info on their campaigns.

Account Manager

Navigation within the site is very difficult at first, which makes it hard to efficiently complete what you're trying to do.

Digital Marketing Manager

Great bang for the buck - easy keyword research for a minimal cost.

Demand Generation Manager

Also, when we're planning for new keywords, we always plug them in here to help determine the search volume and relevance. The tool is also rather inexpensive and provides us with a lot of value.

Marketing Manager

We have been able to take the data and make smarter investments into our keywords, build our SEO rankings and improve our lead generation.

Decent interface, but the lack of accuracy in the data leaves our team looking at other options.

SpyFu screenshot: Users can export an unlimited amount of data from SpyFu

SpyFu screenshot: SpyFu compares core, shared and exclusive keywords between users and their competitors

SpyFu screenshot: SpyFu users can request new keywords to be added for tracking

SpyFu screenshot: SpyFu's historic ad data shows when campaigns were dropped

SpyFu screenshot: SpyFu keeps cached evidence of advertising keywords and copy

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Bing Webmaster is a site performance and SEO tool that provides insights to improve page rankings on Bing search results. It offers reporting, diagnostic, and communication tools as well as unique SEO features like backlink analysis, keyword research, SEO reports, and site scans to help websites reach targeted audiences.

Brandfolder is an online digital asset management platform for PR purposes, providing a private and public-facing repository for sharing logos, videos and more.

Google Search Console is a web-based tool designed to help businesses measure websites’ search traffic and performance, resolve issues, and improve site ranking in Google Search results.

Activity Dashboard

Alerts/Notifications

Dashboard

Google Analytics Integration

Localization Automation

Mobile Keywords

Performance Metrics

Trend Analysis

Visual Analytics

Google Search Console

Owner

Very happy with the overall functionality and user friendly ease of access with it. I also like that they provide updates in a timely manner and keep consistency for user ability.

Student

The tools it provide are just awesome, we can get ourselves protected from malwares and hackers as well as it helps us check on the ongoing traffic on the particular site or search over google.

I love the simplicity and ease of use with Google chat. In addition the integration with all of the other Google suite of products is very helpful.

Blogger, Website designer

I am using it for last 4 years and love the way it works. Their features are great and limitless, and provides best outcomes to appear the best possible way on the Google search results.

I like Google search console mostly because it helps me to check and monitor my websites traffic, data, search presence. I have been using it more than 4 years, and still loving to use it.

Overall experience of Using Search console was great, and I am enjoying it.

web developer

Great experience & integrating with other tools fast checking helpful guide.

Student 

It gives a very nice user experience to navigate through many websites and articles which we want to view.

Accountant 

The worst part is when you don’t get even one result. It’s very rare, but it does happen.

System Engineer

Easy to use, reliable, gives exact results, effective and efficient.

VP Online Marketing

The position ranking data is very bad unless you have a significant amount of clicks and impressions.

Writer/editor

It is difficult to decipher the charts and information it gives you, depending on what you’re trying to see.

Marketing Coordinator

The UI seem old fashioned and clunky. It was difficult to figure out on how to use the software intially.

SpyFu vs Google Search Console Comparison (2026)

SpyFu

Google Search Console

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives