App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categories Blog & research About us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.

Our commitment

Independent research methodology

Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

Learn more

How GetApp verifies reviews

GetApp carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Learn more

How GetApp ensures transparency

GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.

Learn more

SpyFu

SEO and advertising research tools

see alternatives

SpyFu - 2025 Pricing, Features, Reviews & Alternatives

Table of Contents

What is SpyFu?

With over 9 years of historic ranking and AdWords data, all corroborated with cached copies of search result pages, SpyFu aims to assist users in improving their SEO (search engine optimization) and advertising strategies by exposing their competitors’ tactics. Unlimited domain, keyword and backlink searches, backlink results, and data exports allow users access to extensive data available on their competitors, and also their own sites.

SpyFu’s AdWords advisor reports give campaign-specific keyword recommendations, based on user-selected competitors’ strategies, by collating their most successful adverts. The information provided by three-way domain comparisons can also be used to tailor advertising strategy, showing the user core keywords employed by all three domains, those which are shared between two sites, and keywords exclusive to the user.

Users can also build lists of companies to approach, based on factors such as their location, ad spending, and paid keywords, and access advanced contact information for these sales leads, including phone numbers, email addresses, and details of technologies currently in use on their sites.

Benefits of using SpyFu

Advanced contact information, including social media contacts, telephone numbers and email addresses allows users to reach out for linkbuilding.

AdWords advisor reports contain actionable details for specific changes to make to improve users' ROI on advertising campaigns.

3-way domain comparisons show which keywords are core to all three companies, shared between two, or unique to the user, revealing which keywords should be invested in and which may be a waste of money.

SpyFu has over 9 years of organic ranking data and AdWords history, and keeps cached pages accessible as evidence for all keyword stats.

SpyFu's SEO ranking graphs allow users to follow the history of a domain or page alongside updates to Google's algorithms and filter keywords to see the cause of any downward turns.

Starting from

Per month

Alternatives with better value for money

SpyFu's key features

Most critical features, based on insights from SpyFu users:

Keyword Rank Tracking

4.5

(11)

Keyword Research Tools

4.3

(13)

Competitive Analysis

4.4

(14)

Keyword Tracking

4.3

(10)

Backlink Monitoring

4.5

(6)

API

4.0

(5)

All SpyFu features

Features rating:

4.3

(143)

For PPC Campaigns

4.5

(6)

Keyword Discovery

4.3

(3)

Customizable Branding

3.2

(4)

ROI Tracking

3.7

(6)

Campaign Management

2.8

(4)

Keyword Analysis

3.0

(1)

SpyFu awards

PPC

79/100

SpyFu alternatives

SpyFu

4.5

(143)

Starting from

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.3

Value for Money

4.3

Customer Support

4.3

Semrush

4.7

(2.2K)

visit website

Starting from

139.95

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.6

Value for Money

4.3

Customer Support

4.4

HubSpot Marketing Hub

4.5

(6.1K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.2

Customer Support

4.4

Brandfolder

4.7

(442)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.6

Features

4.5

Value for Money

4.6

Customer Support

4.7

SpyFu pricing

Value for money:

4.3

Starting from

Per month

Flat Rate

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

SpyFu integrations (3)

Integrations rated by users

We looked through 143 user reviews, to identify which products are mentioned as SpyFu integrations, and what is the users perception.

Semrush

Integration rating: 5.0 (1)

“I crosscheck top 50/100 discovered KWs in SemRush, because I trust SemRush KW difficulty most.”

Klemen Vidic

Lead Consultant

Ahrefs

Integration rating: 5.0 (1)

Amazon S3

Integration rating: 5.0 (1)

SpyFu support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Phone Support

Email/Help Desk

Chat

FAQs/Forum

Training options

Videos

Documentation

In Person

SpyFu reviews

Overall rating

4.5

143

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.35/10

Rating distribution

Pros

It is a good tool, it has what you need to do a good research on competencies and search for keywords. And it is much cheaper than most tools.

Fernando Adrian O.

systems engineer

It gives you great insight into your competition and your competitors competition. It helps us make an educated guess based on real analytics to help improve our site and our client's site.

Shawn H.

Senior Digital Stratagist

I'm in the digital marketing space and knowing what competitors are doing in the digital space definitely helps. SpyFu is great in providing competitive insights in certain areas.

Verified reviewer

Anonymity request

Cons

I have had a negative experience and will not be using SpyFu in the future.

Verified reviewer

Anonymity request

There are some websites which are missing in their database so I can't get any info on their campaigns.

Verified reviewer

Anonymity request

Navigation within the site is very difficult at first, which makes it hard to efficiently complete what you're trying to do.

Verified reviewer

Anonymity request