SpyFu Pricing, Features, Reviews & Comparison of Alternatives


SEO and advertising research tools

4.48/5 (65 reviews)

SpyFu overview

With over 9 years of historic ranking and AdWords data, all corroborated with cached copies of search result pages, SpyFu aims to assist users in improving their SEO (search engine optimization) and advertising strategies by exposing their competitors’ tactics. Unlimited domain, keyword and backlink searches, backlink results, and data exports allow users access to extensive data available on their competitors, and also their own sites.

SpyFu’s AdWords advisor reports give campaign-specific keyword recommendations, based on user-selected competitors’ strategies, by collating their most successful adverts. The information provided by three-way domain comparisons can also be used to tailor advertising strategy, showing the user core keywords employed by all three domains, those which are shared between two sites, and keywords exclusive to the user.

Users can also build lists of companies to approach, based on factors such as their location, ad spending, and paid keywords, and access advanced contact information for these sales leads, including phone numbers, email addresses, and details of technologies currently in use on their sites.


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Business size



United States, United Kingdom

Supported languages

SpyFu screenshot: Users can export an unlimited amount of data from SpyFuWhat is SpyFuSpyFu screenshot: SpyFu compares core, shared and exclusive keywords between users and their competitorsSpyFu screenshot: SpyFu users can request new keywords to be added for trackingSpyFu screenshot: SpyFu's historic ad data shows when campaigns were droppedSpyFu screenshot: SpyFu keeps cached evidence of advertising keywords and copy

SpyFu reviews

Value for money
Ease of use
Customer support
Giorgi Gogitidze

Full of actionable information for SEO!

Used weekly for 1-2 years
Reviewed 2018-10-14
Review Source: Capterra

Overall, this is a very good first-to-go-to tool when you start a project to see how the existing competitors are doing and then accordingly create the strategy. Though, not only for the starting project, but can also be used for existing project analysis. It helped with analyse to see the loopholes that were harming rankings lots of time.This is the best SEO analysis tool out there when it comes to watching what's the SEO market's current situation to understand how to start optimizing your website for the best possible start. Before launching any website or project, SpyFu is one of the first tools I go to to analyze the competitors, where they spend money, how are their currenty rankings, what keywords they use or rank for, etc. I sometimes even use its backlinks checker of the competitors with Ahrefs and while cross checking it always gives the reliable data. What's more, the reporting section or the reports itself are very good. They are intuitive and very easy to understand, which makes it easy to present to third-party who doesn't understand much of SEO. Makes life easier!

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James Pollard

Great SEO tool for the price - gives you great data on competitors

Used weekly for 1-2 years
Reviewed 2018-06-11
Review Source: Capterra

I've been able to gain an edge over my competition by seeing what they're doing and what's working. I've also been able to build a list of negative keywords to avoid paying for needless clicks in my PPC campaigns. I think this is one of the best SEO tools out there for competitive research. It gives you actionable data on what your competitors are doing online, including the keywords they're targeting. I've found that the data SpyFu gives you is fairly accurate and if you use it, it's fairly easy for it to pay for itself. I use it to find out who is bidding on what keywords and what they're doing with their paid campaigns. For example, if I find a company that has spent a ton of money on a particular keyword over a long period of time, I know it's profitable for them and it's worth checking out.

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Competitor Analysis? No problemo

Used weekly for 2+ years
Reviewed 2018-11-07
Review Source: Capterra

SpyFu provides you with tons of data about any website you enter. It all comes down to how you use that information to improve your website's ranking and SERPs. The tool itself is great.I have been using SpyFu for years now. It is one of the best competitor analysis tools out there. I mainly use it to see for what keywords my competitors rank for and where they get their backlinks from. This is, however, just the basics. You can do a lot more with SpyFu. 1. Find keywords for PPC. See what keywords your competitor is targeting in a PPC campaign and what it is paying for those keywords. 2.AdWords analysis will give you an overview of any website's AdWords campaign and how it is going for them. 3. SERP analysis is another great area where SpyFu will help you identify keywords and SERP position of your competitors.

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Subash Bidare

Must Use Tool for SEO & PPC

Used monthly for 2+ years
Reviewed 2018-04-28
Review Source: Capterra

Must Use Tool for PPC & SEO workSpyFu provides great insight into keyword & competitor research, which are the building blocks of SEO & PPC. You can do keyword research for organic search - what is your competitor ranking for, what are their positions, how difficult is the keyword to rank for, etc. While on PPC keyword research you can figure out what keywords your competitors are targeting, what is the estimated ad spend, what is their ad copy, etc. This gives you a comprehensive idea of what the competition is doing & what their strategy is.

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Hans P. Harris

Some of the best marketing insights on competitors' websites out there!

Used weekly for 2+ years
Reviewed 2018-09-27
Review Source: Capterra

SpyFu is ridiculously easy to use... Just plug in a competitor's domain, hit go, and get access to a treasure trove of competitive insights on your competitor's PPC, SEO, and back-linking efforts. My favorite feature of SpyFu is building keyword lists for PPC campaigns based on the keywords SpyFu sees competitors bidding on in real-time. For businesses in hyper-competitive online industries, this information can mean the difference between growing or going out of business.

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SpyFu pricing

Starting from
Pricing options
View Pricing Plans

There are three subscription levels available:
Basic - $79/month (paid monthly) or $49/month (paid annually)
Professional - $193/month (monthly) or $75/month (annually)
Agency - $999/month (monthly) or $833/month (annually)

Free accounts are also available, with limited functionality.

SpyFu features


Activity Dashboard (90 other apps)
Ad hoc Reporting (63 other apps)
Business Intelligence (86 other apps)
Charting (70 other apps)
Customizable Reporting (67 other apps)
Dashboard Creation (78 other apps)
Data Filtering (61 other apps)
Data Import/Export (70 other apps)
Data Visualization (95 other apps)
Drag & Drop Interface (52 other apps)
Graphical Data Presentation (45 other apps)
Monitoring (64 other apps)
Multiple Data Sources (44 other apps)
Real Time Analytics (85 other apps)
Real Time Data (67 other apps)
Real Time Reporting (48 other apps)
Reporting & Statistics (69 other apps)
Third Party Integration (57 other apps)
Visual Analytics (89 other apps)

Additional information for SpyFu

Key features of SpyFu

  • 9+ years of historic data
  • Unlimited searches
  • Unlimited data exports
  • Unlimited backlink results
  • 3-way domain comparisons
  • Advanced contact information
  • SEO performance analysis
  • AdWords advisor reports
  • API access
  • Request keywords
  • Customizable branded reports
  • Keyword rank tracking
  • Estimated advertising spend
  • Exclusive keywords
  • SERP analysis
  • Keyword cost-per-click
  • Search filters
  • Ranking graphs
View All Features


Advanced contact information, including social media contacts, telephone numbers and email addresses allows users to reach out for linkbuilding.

AdWords advisor reports contain actionable details for specific changes to make to improve users' ROI on advertising campaigns.

3-way domain comparisons show which keywords are core to all three companies, shared between two, or unique to the user, revealing which keywords should be invested in and which may be a waste of money.

SpyFu has over 9 years of organic ranking data and AdWords history, and keeps cached pages accessible as evidence for all keyword stats.

SpyFu's SEO ranking graphs allow users to follow the history of a domain or page alongside updates to Google's algorithms and filter keywords to see the cause of any downward turns.