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SpyFu

4.5
(136)

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SEO and advertising research tools

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(9)

SpyFu Pricing, Features, Reviews and Alternatives

SpyFu FAQs

Q. What type of pricing plans does SpyFu offer?

SpyFu has the following pricing plans:
Starting from: $39.00/month
Pricing model: Free, Subscription

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Q. Who are the typical users of SpyFu?

SpyFu has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business

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Q. What languages does SpyFu support?

SpyFu supports the following languages:
English

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Q. Does SpyFu offer an API?

No, SpyFu does not have an API available.

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Q. What level of support does SpyFu offer?

SpyFu offers the following support options:
Phone Support, Email/Help Desk, Chat, FAQs/Forum

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SpyFu product overview

Price starts from

39

Per month

Flat Rate

What is SpyFu?

With over 9 years of historic ranking and AdWords data, all corroborated with cached copies of search result pages, SpyFu aims to assist users in improving their SEO (search engine optimization) and advertising strategies by exposing their competitors’ tactics. Unlimited domain, keyword and backlink searches, backlink results, and data exports allow users access to extensive data available on their competitors, and also their own sites.

Key benefits of using SpyFu

Advanced contact information, including social media contacts, telephone numbers and email addresses allows users to reach out for linkbuilding.

AdWords advisor reports contain actionable details for specific changes to make to improve users' ROI on advertising campaigns.

3-way domain comparisons show which keywords are core to all three companies, shared between two, or unique to the user, revealing which keywords should be invested in and which may be a waste of money.

SpyFu has over 9 years of organic ranking data and AdWords history, and keeps cached pages accessible as evidence for all keyword stats.

SpyFu's SEO ranking graphs allow users to follow the history of a domain or page alongside updates to Google's algorithms and filter keywords to see the cause of any downward turns.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Phone Support
Email/Help Desk
Chat
FAQs/Forum

Training options

Videos
Documentation
In Person

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SpyFu pricing information

Value for money

4.3

/5

136

Starting from

39

Per month

Flat Rate

Pricing options

Free plan
Subscription
Free trial
Pricing range

SpyFu features

Functionality

4.3

/5

136

Total features

13

5 categories

Most valued features by users

API
Backlink Monitoring
Campaign Management
Competitive Analysis
Customizable Branding
For PPC Campaigns
For Small Businesses
Keyword Analysis

Functionality contenders

SpyFu users reviews

Overall Rating

4.5

/5

136

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.33/10
Rating distribution

5

4

3

2

1

74

51

11

0

0

Pros
It is a good tool, it has what you need to do a good research on competencies and search for keywords. And it is much cheaper than most tools.
It gives you great insight into your competition and your competitors competition. It helps us make an educated guess based on real analytics to help improve our site and our client's site.
I'm in the digital marketing space and knowing what competitors are doing in the digital space definitely helps. SpyFu is great in providing competitive insights in certain areas.
Cons
I have had a negative experience and will not be using SpyFu in the future.
There are some websites which are missing in their database so I can't get any info on their campaigns.
Navigation within the site is very difficult at first, which makes it hard to efficiently complete what you're trying to do.

Overall rating contenders

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James R.

Director of Demand Generation

Marketing and Advertising, 1-10 employees

Review source

Overall Rating

Best research tool for PPC out there!

Reviewed a year ago

Transcript

James R.: My name is James. I'm a digital marketing manager. I'd rate SpyFu five out of five. For more...

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Jennie Z.

Marketing Manager

Internet, 11-50 employees

Review source

Overall Rating

Great way to compare your ads and keywords with competitors

Reviewed a year ago

Transcript

Speaker 1: Hey, my name is Jenny, and I am the Director of Marketing. I would give SpyFu a four out of...

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Hans P. H.

Marketing and Advertising, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Some of the best marketing insights on competitors' websites out there!

Reviewed 4 years ago
Pros

SpyFu is ridiculously easy to use... Just plug in a competitor's domain, hit go, and get access to a treasure trove of competitive insights on your competitor's PPC, SEO, and back-linking efforts. My favorite feature of SpyFu is building keyword lists for PPC campaigns based on the keywords SpyFu sees competitors bidding on in real-time. For businesses in hyper-competitive online industries, this information can mean the difference between growing or going out of business.

Cons

Sometimes there isn't data available, which is frustrating. It seems like 20% of the time, SpyFu is making something up with organic keywords for competitor websites.

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Michael B.

Marketing and Advertising, 1-10 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

SpyFu - Great for SEO's Slightly Less Great for PPC's.

Reviewed 4 years ago

Generally speaking, SpyFu has been great, it's a powerful tool, and often you'll run into clients who require this level of analysis both organically, and paid. I've come back time and time again over the last 10 years or so.

Pros

The UI is easy to navigate, and lots of ways to continue your search via finding more competitors, and looking at their competitors and so on. On the SEO side, this software is fairly indespensible, though it has competitors which do similar things at different price points. SpyFu however has been my go-to for many years, and having tested many of the competing products, especially during darker times for SEO many years ago, SpyFu did a quick job of staying current, which is one of the most important things for software like this. When there's changes to algorithms, or how we gather data, who's the most reliable source to get you that info? SpyFu has been that for me.

Cons

Generally the cost is prohibitive. More PPC level insights would be useful, but really they're working off whatever data they can get access to, and do a fairly good job of it. The only downside is many of the old Landing pages are not cached or visualized so when you click on the link to view the competitor's page, it doesnt exist more often than not. This feels like a huge waste of time.

AR
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Verified reviewer

Gambling & Casinos, 501-1,000 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Analyse the competition

Reviewed 4 years ago

I think SpyFu should be an essential part of your standard SEO Tool Set

Pros

I can easily gauge what my competitors are focusing on in terms of Keywords for their website, but also at the same time finding new ideas and potential niche's for your site. I am also a fan of the custom branding reports which allow you to offer SEO Rerporting as part of your service.

Cons

At times I found the UI to be a little bit overwhelming, due to the large number of information that is displayed to the end user.

VD
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Vishal D.

Information Technology and Services, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great competitor analysis tool

Reviewed 10 months ago

Overall, I am really happy with the app. I often use it to peek into what my competitors are ranking for and to find keyword gaps.

Pros

I really love the way the app presents the common ranking keywords amongst the competitors and helps disovering unused keywords. Just amazing! The backlink analysis is also helpful.

Cons

Sometimes, we may get logged out of the account while performing certain tasks. It can be embarrassing at times.

Vendor response

Thank you for sharing your review of SpyFu, Vishal! We love hearing that content writers are finding specialized advantages from the tool.

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'Rowdie' Mitch G.

11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Amazing product, helps get valuable insights for a great price.

Reviewed 5 years ago
Pros

I really love the ability to quickly find information for ad campaigns while both sitting with prospective buyers, and for my team to use to optimize campaigns.

Cons

I have no cons about this product, does what it says it will do. Also the pricing is very reasonable for great campaigns & insights.

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