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Tableau vs Microsoft Clarity Comparison (2026)

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Tableau

Microsoft Clarity logo

Microsoft Clarity

Overview

Cloud, on-premises, and desktop analytics platform offering data visualization, AI-assisted insights, and collaboration tools for.

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Instant heatmaps: See at a glance which areas on your page drive the most engagement. Session recordings: Watch how people use your site. Insights: Learn what's working and what isn't.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

15

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

2.3K

5

4

3

2

1

1.4K

768

92

19

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
80%
would recommend this app

4.8

57

5

4

3

2

1

46

11

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

“For example taking leads from CRM, adding customer data from ERP, adding external website users who completed our squeeze sheet and overlaying geo data - amazing!”
Verified reviewer profile picture

Brian K.

Senior Director

“It makes it easy to visualize data and identify trends that you cant easily see when working directly in a spreadsheet or static reports.”
LL

Lauren L.

President

“I think the dashboards are beautiful, and drilling down into different levels gives you a lot of freedom in analysing trends.”
Verified reviewer profile picture

Rhys B.

Senior Product Manager

Pros

“Microsoft Clarity provides a massive amount of data for any website to see how visitors interact with your site and consistently helps us identify weak spots in our funnels and UI/UX”
Verified reviewer profile picture

David V.

Lead Developer

“we have implement this micorsfot clarity for our website and on daily basis we are able to track the mterics like how many users came sourcwise and location wise, and which pages they seen on website, i think these are the the best features they are provinding and we are very happy with that, also we are able to track all our website metrics just because of micorsft clarity only and improved our website performance by 50%.”
Verified reviewer profile picture

kiran b.

Manager

“The best part of the tool is the session recordings to assess what needs to be changed on your website to improve user engagement and conversions.”
SM

Safia M.

Project Lead

Cons

“Also, it is rather difficult to embed Tableau dashboards into web pages and provide interactive action from the web page level; the Tableau.js library and support is slightly limited.”
RS

Robert S.

Data Analyst

“It can be slow with large datasets, and some tasks require extra data prep outside Tableau.”
SB

Sachita B.

Student

“A downside I’d point out is that it’s not easy to do user permissions across multiple dashboards. When I share visualizations between departments, I did not put in just one step to restrict access.”
IM

Ilkin M.

Chief Medical Officer

Cons

“Can’t filter the traffic based on campaign”
PD

Prashant D.

Tech lead

“Microsoft Clarity's user interface can be complex and difficult to navigate for new users, making it challenging to fully utilize all the features and capabilities of the platform."”
Verified reviewer profile picture

Rachit S.

Seo Manager

“However, the interface can be complex and there's a delay in data processing.”
Verified reviewer profile picture

Rachit S.

Seo Manager

  • Vendor responds to reviews
  • Last review15 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features149
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Annotations
  • Association Discovery
  • Audience Targeting
  • Authentication
  • Automated Data Preparation
  • Bayesian Analysis
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Categorization/Grouping
  • Charting
  • Cohort Analysis
  • Collaboration Tools
  • Compliance Tracking
  • Contextual Search
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Coding
  • Data Collection
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery
  • Data Extraction
  • Data Governance
  • Data Import/Export
  • Data Integration
  • Data Linking
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Modeling
  • Data Quality Control
  • Data Security
  • Data Storage Management
  • Data Transformation
  • Data Visualization
  • Data Warehousing
  • Database Support
  • Demand Forecasting
  • Drag & Drop
  • Dynamic Content
  • ETL
  • Element Analytics
  • Email Management
  • Embeddable Widget
  • Engagement Tracking
  • Event Logs
  • Feedback Management
  • File Storage
  • Financial Reporting
  • For Education
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • For Websites
  • Forecasting
  • Functions/Calculations
  • Generative AI
  • Geographic Maps
  • Goal Setting/Tracking
  • Heatmaps
  • High Volume Processing
  • Information Governance
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Machine Learning
  • Marketing Reports
  • Master Data Management
  • Media Analytics
  • Metadata Management
  • Mixed Methods Research
  • Mobile Dashboards
  • Modeling & Simulation
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Language
  • Multiple Data Sources
  • Multivariate Analysis
  • Multivariate Testing
  • Natural Language Processing
  • Natural Language Query and Conversational Analytics
  • Natural Language Search
  • OLAP
  • Pageview Tracking
  • Performance Metrics
  • Performance Monitoring
  • Predictive Analytics
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Publishing/Sharing
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Query Builder
  • ROI Tracking
  • Radial Mapping
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Regression Analysis
  • Relational Display
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Reports
  • Scheduled/Automated Reports
  • Scheduling
  • Scorecards
  • Screen Activity Recording
  • Scroll Maps
  • Search/Filter
  • Self Service Data Preparation
  • Self Service Portal
  • Self-service Analytics
  • Sensitive Data Identification
  • Sentiment Analysis
  • Server Monitoring
  • Session Recording
  • Single Page View
  • Social Media Integration
  • Statistical Analysis
  • Statistical Process Control
  • Statistical Simulation
  • Storytelling
  • Strategic Planning
  • Survey/Poll Management
  • Survival Analysis
  • Tagging
  • Task Management
  • Templates
  • Territorial Mapping
  • Text Analysis
  • Third-Party Integrations
  • Time Series Analysis
  • Trend Analysis
  • Trend/Problem Indicators
  • User Interaction Tracking
  • User Management
  • User Research Analysis
  • Visitor Tracking
  • Visual Analytics
  • Visual Discovery
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets
  • Total features56
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Annotations
  • Association Discovery
  • Audience Targeting
  • Authentication
  • Automated Data Preparation
  • Bayesian Analysis
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Categorization/Grouping
  • Charting
  • Cohort Analysis
  • Collaboration Tools
  • Compliance Tracking
  • Contextual Search
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Coding
  • Data Collection
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery
  • Data Extraction
  • Data Governance
  • Data Import/Export
  • Data Integration
  • Data Linking
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Modeling
  • Data Quality Control
  • Data Security
  • Data Storage Management
  • Data Transformation
  • Data Visualization
  • Data Warehousing
  • Database Support
  • Demand Forecasting
  • Drag & Drop
  • Dynamic Content
  • ETL
  • Element Analytics
  • Email Management
  • Embeddable Widget
  • Engagement Tracking
  • Event Logs
  • Feedback Management
  • File Storage
  • Financial Reporting
  • For Education
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • For Websites
  • Forecasting
  • Functions/Calculations
  • Generative AI
  • Geographic Maps
  • Goal Setting/Tracking
  • Heatmaps
  • High Volume Processing
  • Information Governance
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Machine Learning
  • Marketing Reports
  • Master Data Management
  • Media Analytics
  • Metadata Management
  • Mixed Methods Research
  • Mobile Dashboards
  • Modeling & Simulation
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Language
  • Multiple Data Sources
  • Multivariate Analysis
  • Multivariate Testing
  • Natural Language Processing
  • Natural Language Query and Conversational Analytics
  • Natural Language Search
  • OLAP
  • Pageview Tracking
  • Performance Metrics
  • Performance Monitoring
  • Predictive Analytics
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Publishing/Sharing
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Query Builder
  • ROI Tracking
  • Radial Mapping
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Regression Analysis
  • Relational Display
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Reports
  • Scheduled/Automated Reports
  • Scheduling
  • Scorecards
  • Screen Activity Recording
  • Scroll Maps
  • Search/Filter
  • Self Service Data Preparation
  • Self Service Portal
  • Self-service Analytics
  • Sensitive Data Identification
  • Sentiment Analysis
  • Server Monitoring
  • Session Recording
  • Single Page View
  • Social Media Integration
  • Statistical Analysis
  • Statistical Process Control
  • Statistical Simulation
  • Storytelling
  • Strategic Planning
  • Survey/Poll Management
  • Survival Analysis
  • Tagging
  • Task Management
  • Templates
  • Territorial Mapping
  • Text Analysis
  • Third-Party Integrations
  • Time Series Analysis
  • Trend Analysis
  • Trend/Problem Indicators
  • User Interaction Tracking
  • User Management
  • User Research Analysis
  • Visitor Tracking
  • Visual Analytics
  • Visual Discovery
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets

Integrations

  • Total integrations44
  • AWS Lambda
  • Agentforce
  • Airtable
  • Alteryx
  • Amazon Redshift
  • Asset-Map
  • BigQuery
  • ClickFunnels
  • Collibra
  • Control-M
  • Databricks
  • Dataslayer
  • Elevar from Audiense
  • Ellucian Student
  • Five9
  • Forsta
  • Funnel
  • Gatsby
  • Google Analytics 360
  • Google Cloud Storage
  • Google Workspace
  • IBM SPSS Statistics
  • Iterable
  • Jira
  • Joomla
  • MariaDB
  • Microsoft Excel
  • Microsoft Power BI
  • Microsoft SQL Server
  • Microsoft SharePoint
  • Microsoft Teams
  • MongoDB
  • MuleSoft Anypoint Platform
  • MySQL
  • Observe.AI
  • Oracle Database
  • PostgreSQL
  • Prodigal
  • Rock RMS
  • SAP HANA Cloud
  • SAP Sales Cloud
  • Safetica
  • Sage Intacct
  • Shopify
  • Shopify Plus
  • Snowflake
  • Squarespace
  • TimeXtender
  • Unbounce
  • Weebly
  • Wix
  • WooCommerce
  • WordPress
  • Workato
  • Zapier
  • Zoho CRM
  • Zoho Notebook
  • Total integrations13
  • AWS Lambda
  • Agentforce
  • Airtable
  • Alteryx
  • Amazon Redshift
  • Asset-Map
  • BigQuery
  • ClickFunnels
  • Collibra
  • Control-M
  • Databricks
  • Dataslayer
  • Elevar from Audiense
  • Ellucian Student
  • Five9
  • Forsta
  • Funnel
  • Gatsby
  • Google Analytics 360
  • Google Cloud Storage
  • Google Workspace
  • IBM SPSS Statistics
  • Iterable
  • Jira
  • Joomla
  • MariaDB
  • Microsoft Excel
  • Microsoft Power BI
  • Microsoft SQL Server
  • Microsoft SharePoint
  • Microsoft Teams
  • MongoDB
  • MuleSoft Anypoint Platform
  • MySQL
  • Observe.AI
  • Oracle Database
  • PostgreSQL
  • Prodigal
  • Rock RMS
  • SAP HANA Cloud
  • SAP Sales Cloud
  • Safetica
  • Sage Intacct
  • Shopify
  • Shopify Plus
  • Snowflake
  • Squarespace
  • TimeXtender
  • Unbounce
  • Weebly
  • Wix
  • WooCommerce
  • WordPress
  • Workato
  • Zapier
  • Zoho CRM
  • Zoho Notebook