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Kochava vs Adjust Comparison (2026)

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Kochava logo

Kochava

Adjust logo

Adjust

Overview

Kochava provides attribution and real-time analytics, fraud mitigation, audience disocvery, and push notifications for mobile marketers.

Understand the true impact of your marketing efforts. Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

100

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

129

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

25

5

4

3

2

1

17

6

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
76%
would recommend this app

4.2

26

5

4

3

2

1

10

14

0

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
60%
would recommend this app

Pros

“For those who run into problems or require assistance with complex capabilities, Kochava's support team is always on hand.”
Verified reviewer profile picture

Eduardo P.

Field Marketing Specialist

Pros

“Comprehensive tracking and measurement capabilities, including in-app event tracking, in-app purchase tracking, and attribution trackingSupport for a wide range of platforms and ad networksIntegration with other marketing tools such as Facebook Ads and Google AdWordsUser-friendly and intuitive interface”
Verified reviewer profile picture

Guillaume L.

CTO

“Mobile measurement partner very complete and easy to use for an experienced marketer.”
JM

Juan M.

Head of growth

Cons

“The platform is complicated to use for new or less experienced users, complex interface.”
JM

Juan M.

Head of growth

“Because of the lack of adequate documentation, several functionalities are difficult to set up at all.”
Verified reviewer profile picture

Eduardo P.

Field Marketing Specialist

Cons

“I found Adjust's tracking was difficult to process.”
HC

Heather C.

Marketing Manager

“Setting it up is extremely difficult, and their set-up documentation is both poorly written, inaccurate and often outdated.”
AP

Alex P.

Founder and CEO

  • Vendor responds to reviews
  • Last review2 years ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features88
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Activity Dashboard
  • Activity Monitoring
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Cohort Analysis
  • Compliance Management
  • Contact Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Source Connectors
  • Data Visualization
  • Engagement Tracking
  • Event Triggered Actions
  • Fraud Detection
  • Funnel Analysis
  • IP Address Monitoring
  • IP Blocking
  • In-App Events Tracking
  • KPI Monitoring
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Location-Based Marketing
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Performance Metrics
  • Predictive Analytics
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Refund Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Messaging
  • Search/Filter
  • Social Media Integration
  • Social Promotion
  • Tag Management
  • Third-Party Integrations
  • Trend Analysis
  • Uninstall Tracking
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Total features46
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Activity Dashboard
  • Activity Monitoring
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Cohort Analysis
  • Compliance Management
  • Contact Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Source Connectors
  • Data Visualization
  • Engagement Tracking
  • Event Triggered Actions
  • Fraud Detection
  • Funnel Analysis
  • IP Address Monitoring
  • IP Blocking
  • In-App Events Tracking
  • KPI Monitoring
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Location-Based Marketing
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Performance Metrics
  • Predictive Analytics
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Refund Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Messaging
  • Search/Filter
  • Social Media Integration
  • Social Promotion
  • Tag Management
  • Third-Party Integrations
  • Trend Analysis
  • Uninstall Tracking
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics

Integrations

  • Total integrationsN/A
  • Google Analytics 360
  • Instagram
  • Meta for Business
  • Snapchat for Business
  • Taboola
  • TikTok
  • Twitter/X
  • Vungle
  • Total integrations8
  • Google Analytics 360
  • Instagram
  • Meta for Business
  • Snapchat for Business
  • Taboola
  • TikTok
  • Twitter/X
  • Vungle