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Adjust vs Apptrove Comparison (2026)

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Adjust logo

Adjust

Apptrove logo

Apptrove

Overview

Understand the true impact of your marketing efforts. Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data.

Apptrove is a comprehensive Mobile Measurement Partner (MMP) platform designed to manage the performance of mobile apps. The platform offers a suite of features to empower app marketers, data analysts, and product teams.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

129

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

26

5

4

3

2

1

10

14

0

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
60%
would recommend this app

5.0

1

5

4

3

2

1

1

0

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

“Comprehensive tracking and measurement capabilities, including in-app event tracking, in-app purchase tracking, and attribution trackingSupport for a wide range of platforms and ad networksIntegration with other marketing tools such as Facebook Ads and Google AdWordsUser-friendly and intuitive interface”
Verified reviewer profile picture

Guillaume L.

CTO

“Mobile measurement partner very complete and easy to use for an experienced marketer.”
JM

Juan M.

Head of growth

Pros

Not enoughreviews yet

Cons

“I found Adjust's tracking was difficult to process.”
HC

Heather C.

Marketing Manager

“Setting it up is extremely difficult, and their set-up documentation is both poorly written, inaccurate and often outdated.”
AP

Alex P.

Founder and CEO

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review2 years ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features46
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Advertising Management
  • Alerts/Notifications
  • Attribution
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Cohort Analysis
  • Conversion Rate Optimization
  • Conversion Tracking
  • Conversions
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Engagement
  • Engagement Tracking
  • Fraud Detection
  • Funnel Analysis
  • In-App Events Tracking
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Optimization
  • Performance Metrics
  • Predictive Analytics
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention
  • Retention Tracking
  • Return
  • Revenue Tracking
  • Search/Filter
  • Social Media Integration
  • Third-Party Integrations
  • Threat Intelligence
  • Uninstall Tracking
  • Website Analytics
  • Total features41
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Advertising Management
  • Alerts/Notifications
  • Attribution
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Cohort Analysis
  • Conversion Rate Optimization
  • Conversion Tracking
  • Conversions
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Engagement
  • Engagement Tracking
  • Fraud Detection
  • Funnel Analysis
  • In-App Events Tracking
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Optimization
  • Performance Metrics
  • Predictive Analytics
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention
  • Retention Tracking
  • Return
  • Revenue Tracking
  • Search/Filter
  • Social Media Integration
  • Third-Party Integrations
  • Threat Intelligence
  • Uninstall Tracking
  • Website Analytics

Integrations

  • Total integrations8
  • CleverTap
  • Facebook Apps and Tabs
  • Facebook Business Suite
  • Facebook Creator Studio
  • Google AdMob
  • Google Ads
  • Google Analytics 360
  • Google App Engine
  • Instagram
  • Meta for Business
  • Mixpanel
  • Rakuten Advertising
  • RevX
  • Snapchat for Business
  • Taboola
  • TikTok
  • Twitter/X
  • Vungle
  • WebEngage
  • Total integrations12
  • CleverTap
  • Facebook Apps and Tabs
  • Facebook Business Suite
  • Facebook Creator Studio
  • Google AdMob
  • Google Ads
  • Google Analytics 360
  • Google App Engine
  • Instagram
  • Meta for Business
  • Mixpanel
  • Rakuten Advertising
  • RevX
  • Snapchat for Business
  • Taboola
  • TikTok
  • Twitter/X
  • Vungle
  • WebEngage

Alternatives

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