Front vs Groove

Salesforce Sales Cloud

Zendesk Suite

Freshdesk

Outreach

SalesLoft

Help Scout

Compare Front and Groove based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

Zendesk offers an AI-powered service platform that unifies conversations from multiple channels. It features AI agents for resolving inquiries, ticketing for support requests, and analytics for tracking service quality. Its Resolution Learning Loop technology enhances automation by integrating AI, human agents, and knowledge resources on one platform.

LiveChat

LiveChat is a customer service software that enables businesses to communicate with website visitors in real time through chat functionality. The platform includes AI-based chatbots for automating routine inquiries, customizable chat widgets, and proactive chat invitations to engage visitors. It offers integration capabilities with various third-party applications including CRM systems, e-commerce platforms, and marketing tools.

Front is an email management platform that enables customer-facing teams to deliver exceptional service at scale. Front streamlines customer communication by combining the efficiency of a help desk and the familiarity of email.

Access Controls/Permissions

Account Alerts

Account Management

Activity Dashboard

Activity Tracking

AI Copilot

Alerts/Escalation

Alerts/Notifications

Application Management

Appointment Scheduling

Archiving & Retention

Assignment Management

Audit Trail

Automated Routing

Autoresponders

Batch Communications

Brainstorming

Business Process Automation

Calendar Management

Calendar/Reminder System

Calendar Sync

Call Center Management

Call Monitoring

Call Recording

Call Routing

Campaign Analytics

Campaign Management

Canned Responses

Case Management

Chatbot

Chat/Messaging

Churn Management

Client Management

Client Portal

Collaboration Tools

Commenting/Notes

Communication Management

Compliance Management

Computer Telephony Integration

Configurable Workflow

Contact Database

Contact Management

Corrective and Preventive Actions (CAPA)

Customer Communication

Customer Complaint Tracking

Customer Database

Customer Engagement

Customer History

Customer Management

Customer Segmentation

Customer Service Analytics

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Dashboard

Data Import/Export

Data Recovery

Data Visualization

Deadline Management

Deal Management

Discussions/Forums

Document Storage

Drag & Drop

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Reminders

Email Templates

Email Tracking

Employee Database

Employee Directory

Engagement Tracking

Event Calendar

Event Triggered Actions

Feedback Management

File Sharing

For iPad Devices

For Startups

Health Score

Help Desk Management

Inbox Management

Interaction Tracking

Internal Chat Integration

Inventory Management

Issue Management

Issue Tracking

IT Asset Management

Knowledge Base Management

Knowledge Management

Lead Capture

Lead Management

Lead Qualification

Live Chat

Macros/Templated Responses

Mailing List Management

Some reviewers feel Front is expensive, especially for small teams, and report that frequent price increases, upfront payments, and locked features reduce value. Some reviewers find pricing more competitive for larger companies and indicate business value despite costs.

Value for money

Reviews for Front come from a wide variety of industries, including computer software (15% of reviewers), information technology and services (8%), and marketing and advertising (7%). The most frequent use case for Front cited by reviewers is email management (63% of reviewers).

Front

Web-based

Android

Windows

iPad

iPhone

Starter

Professional

Enterprise

Data Processor

It has been really good it enables shared inboxes, internal comments, and task assignments, boosting team efficiency.

Director

Front no longer offers a true two-way Outlook sync, and that makes it unusable for any team that works across both Front and Outlook.

Emails are pulled into Front, but actions taken in Front such as reading, archiving, deleting, or tagging do not sync back to Outlook.

Front acknowledged the limitation but refused early termination, relying entirely on contract wording despite the breaking change originating on their side. Since being forced to look elsewhere, we’ve found several tools that now do this job better and far more cheaply.

Marketing

What seems like Front’s retention tactics means that archived emails are not actually archived, causing for them to remain open in your inbox if you ever move to another platform

Community Manager

The AI is very helpful for composing emails, allowing me to sound more professional, confident, or friendly.

engineer

consolidates emails, SMS, live chat, social media messages, and more into a single shared inbox

Recently they've changed the user interface which looks horrible, apparently thousands of people loved the changes, but I was never asked to trial and this is usually things companies say to make it look like your the only one that dosn't like the change.

The integrations with other tools we use daily, like Slack and our CRM, make it even more powerful.

My eyesight isn't what it used to be, and I find myself wishing it were easier to zoom in on things.

Front felt complete and allowed for me to access all channels in one inbox saving so much time

Analyst

While some competitors will have a URL for each individual email, Front has a generic URL for the inbox.

he platform's extensive features can be overwhelming initially, requiring time and training to fully utilize.

Medical Laboratory Technologist

I use a bunch of customer support tools but I mainly prefer Front wince it is easy to use due to its eye catching user interface.

Not to mention that this software is really good at integration with other softwares, which saves so much time from having to cross reference information.

Digital Content Creator

First the video tutorials and the way the software helps ease off saturated workloads.

We confirmed the behaviour was permanent and cancelled straight away.

The interface is clean and simple to setup.

Customer support is also fantastic—quick, helpful, and always responsive. If you're looking for a smarter way to handle team emails, I highly recommend Front!

Customer helpdesk

I really loved the way this software can combine many communication platforms into one place, it makes working so much easier.

Customers require to be engaged 24/7 to retain them.

Blog Editor

I love that Front gives you a single dashboard for all your emails. And also creates a collaboration space for you and your colleagues.

Carer

Easy graphics that can understand by non technical person.

Logistics Coordinator

I like how Front has helped me improve my workflow, allowing me to effectively communicate with my team members is a vital aspect of my day-to-day.

The integration with WhatsApp that we use to communicate with drivers is really more geared toward communicating with customers and is a bit quirky but we made it work.

Chief Marketing Officer

all matter of fact like, "If you don't want to do this, don't even bother." when I queried this, I was sheepishly told the minimum was 5  users, not 10 but what little trust I had for a platform that asserts a pushy annual rate, payment upfront with no real platform experience was lost at that point.

Director of IT

Its a little tricky to set up but there is a lot of support to help you out.

The clarity of who is responding or seeing quickly that someone has responded so you do not waste time on emails that someone has already sent or is working on sending.

Logistics Coordinator 

My overall experience with Front has been more than I expected, the live comments, tagging features, and mail management has really grown in me.

Company Owner

Being able to auto-import our orders and then allocate them to a delivery driver is really simple and easy within Front.

Sr. Manager Client Experience

Ultimately, the company didn't move forward with it. But I really liked it and was pushing to use it for my team.

Project manager

It has a very intuitive interface and dashboards.

Software Engineer

I was able to get a complete birds-eye view for all the information relevant with the customers like what was the message, details of ticket, which person from my team addressed it.

Management Consultant Lead

I found the option to turn off all personal incoming messages but I could not unlink my Google account from it so I can still see all my old messages in my inbox and have no way of removing them without them being deleted from my actual work account's email.

Developer

At the beginning it seemed a bit difficult to understand but once I got the hang of it it was a breeze.

Front offers a simple and intuitive interface.

Co-founder

Treating email collaboratively has probably reduced the number of internal emails by a factor of 10.

I have not encountered any issues when using Front, it is usually bug-free, and the customer service they provide is top-notch.

We use it on a daily basis to allocate and track orders

Jefe

Can not organize and archive emails in folders.

In the end, I was able to organize my inbox the way I like it, but it took a bit.

Customer Success Representative

I didn't use it before coming to Zonos, and we haven't used any other email platform to communicate with our clients since.

The UI is already familiar as its set up like the main inbox to your Gmail or Outlook account and you can actually see when a customer has 'Seen' your message!

Helps us work as a team:- Senior staff liaise with clients, getting junior staff to assist on tasks.- Covering inboxes of people on holiday/study/sick.

I was easily able to share knowledge and collaborate with my team in real-time, especially when the issue was for a critical issue raised by a high-paying customer.

It allows us to track and manage emails in a team inbox (support team) and stay organized

Program Manager

Assigning emails to coworkers- Dividing work between colleagues- Delegating tasks- Organising work in a cross-functional team

Front vs Groove Comparison (2026)

Front

Groove

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives