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Groove Logo

The first sales platform to make sales strategy actionable

Last updated: January 2025

Table of Contents

Groove - 2025 Pricing, Features, Reviews & Alternatives

What is Groove?

Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle.

Groove enables more than 75,000 users at ADP, Google, Uber, iHeartMedia, Capital One, and other large enterprises to be more efficient and effective. Groove has ranked #1 in enterprise customer satisfaction on G2 for four consecutive years and has been named one of the Inc. 5000 fastest-growing privately held companies in the U.S. since 2020.

To learn more, visit https://groove.co.

TWO-WAY SALESFORCE INTEGRATION: Keep your Salesforce records current without leaving your inbox or calendar. Quickly update records and log call notes right from the Groove sidebar. View and update opportunities and cases, and create new leads, contacts, and accounts without leaving your email or calendar.

EMAIL & CALENDAR SYNC: Email and Calendar Integration for Salesforce made easy. With Groove's automatic sync, reps save time by eliminating manual data entry, and you never have to wonder if your Salesforce records are up-to-date.

EASY, INTUITIVE, AND FAST: An intuitive interface combined with a email and calendar sidebar means you don’t have to change the way you work — Groove fits into your natural workflow.

AUTOMATED FLOWS: Create multi-step, multi-channel campaigns that can be personalized using any field or attribute in Salesforce. Highly personalized touches can be executed same-day.

REVENUE TEAM COLLABORATION: Teams can use Workspaces to collaborate on account lists in real-time. Share top-performing strategies, campaigns, and content with the team, standardize on best practices, and quickly get new users up-to-speed.

INCREASE SPEED TO LEAD: Automatically import new leads into a flow and reduce speed to lead to seconds, significantly boosting your meeting rates.

ACCURATE SALESFORCE REPORTING: Groove captures 3X the activities of competing platforms. Because Groove is native to Salesforce, there is no data latency and Salesforce reporting is always accurate.

Benefits of using Groove

  • Connected Sales Execution: Leverage the only market leader that is Salesforce-native and integrate with over 4,000 applications via Salesforce. Plus, ingest millions of signals to inform seller-buyer interactions.


  • Email, Calendar & Activity Tracking: Eliminate tedious logging and updates. All of your activity automatically syncs with Salesforce.

  • Multi-Channel Campaign Automation: Create multi-step Flows to engage contacts with personalized emails, SMS, LinkedIn messages, calls, and more.

  • Streamline Workflows and Prioritize Tasks: Organize your workflows, assign tasks, and collaborate on account lists using real-time data from Salesforce.

  • Access Salesforce and LinkedIn from your Inbox: View and edit Salesforce records, access valuable LinkedIn data, and update Flows without ever leaving your inbox.

  • Auto-Dial and Log Calls to Salesforce: Identify opportunities to optimize and improve with real-time insights into the quality and quantity of prospecting efforts.

  • Conversation Intelligence: Record, transcribe, and analyze every sales, all while automatically associating insights with the correct Activities and Opportunities in Salesforce.

  • Book More Meetings with Online Scheduler: Book meetings with contacts effortlessly by easily inserting customizable online scheduler links right from your email.

  • Groove+ Mobile App: Streamline meeting prep and follow-up, update key Salesforce fields, and access account and deal history from the road.
  • Starting from

    50

    Per month

    Alternatives with better value for money

    Groove's key features

    Most critical features, based on insights from Groove users:

    Email Management
    Email Marketing
    Client Management
    Customer Database
    CRM
    Reporting/Analytics

    All Groove features

    Features rating:

    Process/Workflow Automation
    Contact Management
    Sales Activity Management
    Sales Pipeline Management
    Call Tracking Metrics
    Task Management
    Lead Management
    Third-Party Integrations
    Alerts/Notifications
    Appointment Scheduling
    For Sales Teams/Organizations
    Data Import/Export
    Call Recording
    Multi-Campaign
    Opportunity Management
    Performance Management
    Mobile App
    Performance Metrics
    Lead Qualification
    Meeting Management
    Pipeline Management
    Prospecting Tools
    Real-Time Analytics
    Real-Time Data
    Real-Time Reporting
    Reminders
    Reporting & Statistics
    Sales Automation
    Sales Reports
    Sales Trend Analysis
    Search/Filter
    Strategic Planning
    Team Management
    Template Management
    Territory Management
    Workflow Management
    Access Controls/Permissions
    Activity Dashboard
    Activity Tracking
    Auto-Dialer
    Business Process Automation
    Calendar Management
    Call Logging
    Call Scheduling
    Campaign Analytics
    Campaign Management
    Collaboration Tools
    Commenting/Notes
    Communication Management
    Content Management
    Customizable Branding
    Customizable Fields
    Customizable Reports
    Customizable Templates
    Dashboard
    Drip Campaigns
    Email Templates
    Email Tracking
    Engagement Tracking
    Event Triggered Actions
    Field Sales Management
    For Insurance Industry
    Interaction Tracking
    Lead Capture

    Groove alternatives

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    Groove pricing

    Value for money rating:

    Starting from

    50

    Per month

    Pricing details
    Subscription
    Free trial
    Free plan
    Pricing range

    Groove integrations (24)

    Integrations rated by users

    We looked through 148 user reviews, to identify which products are mentioned as Groove integrations, and what is the users perception.

    Integration rating: 4.6 (5)

    Groove's activity tracking and other reporting efficiently syncs with Salesforce Sales Cloud so all information is shown in my CRM dashboards without having to spend time logging that information manually.

    HH

    Haley Hoagland

    Account Executive

    Integration rating: 5.0 (1)

    Microsoft Outlook and Groove integrate well which is crucial for utilizing Groove's features.

    HH

    Haley Hoagland

    Account Executive

    Gong.io logo
    Gong.io

    Integration rating: 5.0 (1)

    Helps monitor calls and gives constructive feedback to improve opportunities for sales.

    SC

    Steven Chen

    Supplier Success Manager

    GetResponse logo
    GetResponse

    Integration rating: 5.0 (1)

    Gmail logo
    Gmail

    Integration rating: 5.0 (1)

    PayPal logo
    PayPal

    Integration rating: 5.0 (1)

    Stripe logo
    Stripe

    Integration rating: 5.0 (1)

    Tableau logo
    Tableau

    Integration rating: 5.0 (1)

    Groove support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    Chat
    Phone Support

    Training options

    In Person
    Documentation
    Live Online
    Webinars
    Videos

    Groove reviews

    Overall rating

    4.7

    /5

    148

    Positive reviews

    97

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8.9/10
    Rating distribution

    5

    4

    3

    2

    1

    108

    35

    4

    1

    0

    Pros
    Having the ability to build my own flows, and having cadences that work for me that I believe are most effective have been huge.
    Groove Flow is the best automation tool that our company has used - it is intuitive with a friendly UI and strong integration with SalesForce.
    The experience with groove app is good for my use when compared to the other softwares and the marketing and sales with good prices.
    Cons
    It's kinda bullshit how you can't skip people on your dial list and move them onto the next step.
    The only complaint I would have is when I have it turned on in my gmail it covers up a portion of my email window where attachement typically show up.
    If you have a large team (80+ users) using it, I think there are some other programs that are more scalable. User management was sometimes confusing.

    Groove FAQs

    Q. What type of pricing plans does Groove offer?

    Groove has the following pricing plans:
    Starting from: $50.00/month
    Pricing model: Subscription
    Free Trial: Available

    These products have better value for money


    Q. Who are the typical users of Groove?

    Groove has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Groove support?

    Groove supports the following languages:
    English


    Q. Does Groove support mobile devices?

    Groove supports the following devices:
    iPhone


    Q. Does Groove offer an API?

    No, Groove does not have an API available.


    Q. What other apps does Groove integrate with?

    Groove integrates with the following applications:
    Microsoft Outlook, Gmail, Highspot, Seismic, Sendoso, Salesforce Sales Cloud, LinkedIn for Business, Vidyard, Qualified


    Q. What level of support does Groove offer?

    Groove offers the following support options:
    Knowledge Base, Email/Help Desk, Chat, Phone Support

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