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Groove Logo

The first sales platform to make sales strategy actionable

Table of Contents

Groove - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Groove overview

What is Groove?

Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle.

Groove enables more than 75,000 users at ADP, Google, Uber, iHeartMedia, Capital One, and other large enterprises to be more efficient and effective. Groove has ranked #1 in enterprise customer satisfaction on G2 for four consecutive years and has been named one of the Inc. 5000 fastest-growing privately held companies in the U.S. since 2020.

To learn more, visit https://groove.co.

TWO-WAY SALESFORCE INTEGRATION: Keep your Salesforce records current without leaving your inbox or calendar. Quickly update records and log call notes right from the Groove sidebar. View and update opportunities and cases, and create new leads, contacts, and accounts without leaving your email or calendar.

EMAIL & CALENDAR SYNC: Email and Calendar Integration for Salesforce made easy. With Groove's automatic sync, reps save time by eliminating manual data entry, and you never have to wonder if your Salesforce records are up-to-date.

EASY, INTUITIVE, AND FAST: An intuitive interface combined with a email and calendar sidebar means you don’t have to change the way you work — Groove fits into your natural workflow.

AUTOMATED FLOWS: Create multi-step, multi-channel campaigns that can be personalized using any field or attribute in Salesforce. Highly personalized touches can be executed same-day.

REVENUE TEAM COLLABORATION: Teams can use Workspaces to collaborate on account lists in real-time. Share top-performing strategies, campaigns, and content with the team, standardize on best practices, and quickly get new users up-to-speed.

INCREASE SPEED TO LEAD: Automatically import new leads into a flow and reduce speed to lead to seconds, significantly boosting your meeting rates.

ACCURATE SALESFORCE REPORTING: Groove captures 3X the activities of competing platforms. Because Groove is native to Salesforce, there is no data latency and Salesforce reporting is always accurate.

Key benefits of using Groove

  • Connected Sales Execution: Leverage the only market leader that is Salesforce-native and integrate with over 4,000 applications via Salesforce. Plus, ingest millions of signals to inform seller-buyer interactions.


  • Email, Calendar & Activity Tracking: Eliminate tedious logging and updates. All of your activity automatically syncs with Salesforce.

  • Multi-Channel Campaign Automation: Create multi-step Flows to engage contacts with personalized emails, SMS, LinkedIn messages, calls, and more.

  • Streamline Workflows and Prioritize Tasks: Organize your workflows, assign tasks, and collaborate on account lists using real-time data from Salesforce.

  • Access Salesforce and LinkedIn from your Inbox: View and edit Salesforce records, access valuable LinkedIn data, and update Flows without ever leaving your inbox.

  • Auto-Dial and Log Calls to Salesforce: Identify opportunities to optimize and improve with real-time insights into the quality and quantity of prospecting efforts.

  • Conversation Intelligence: Record, transcribe, and analyze every sales, all while automatically associating insights with the correct Activities and Opportunities in Salesforce.

  • Book More Meetings with Online Scheduler: Book meetings with contacts effortlessly by easily inserting customizable online scheduler links right from your email.

  • Groove+ Mobile App: Streamline meeting prep and follow-up, update key Salesforce fields, and access account and deal history from the road.
  • Starting price

    50 /
    per month

    Alternatives

    with better value for money


    Pros & Cons

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    Responsiveness

    Templates

    Monitoring

    Stability

    Groove’s user interface

    Ease of use rating:

    Groove pros, cons and reviews insights

    To determine these pros and cons insights, we analyzed responses from 

    Overall rating

    Reviews sentiment

     
     
     
    1-2(1)
    3-4(39)
    5(106)

    What do users say about Groove?

    Users say Groove streamlines email communication, prospect outreach, and workflow management, making it easier to track engagement, automate follow-ups, and organize templates. They appreciate its integration with Salesforce and Gmail, robust email tracking, and the ability to manage mass emails efficiently, which helps teams stay productive and informed. Some find the flow and template features save time and improve consistency in outreach.

    Reviewers report occasional bugs, formatting issues, and glitches, but most feel support is responsive and onboarding is smooth. They indicate some features could be more customizable and intuitive, and note minor frustrations with navigation and template organization.

    Select to learn more


    Who uses Groove?

    Based on 146 verified user reviews.

    Company size

    Small Businesses

    Enterprises

    Midsize Businesses

    Top industries

    Computer Software
    Education Management
    Internet
    Marketing and Advertising
    Others

    Use cases

    Email Tracking
    Account Management
    Call Tracking
    Sales Engagement Platform
    Sales Tracking

    Groove's key features

    Most critical features, based on insights from Groove users:

    Email management
    Email marketing
    Client management
    Customer database
    CRM
    Reporting/Analytics

    All Groove features

    Features rating:

    Lead management
    For sales teams/organizations
    Process/Workflow automation
    Contact management
    Sales activity management
    Sales pipeline management
    Call tracking metrics
    Alerts/Notifications
    Appointment scheduling
    Third-Party integrations
    Task management
    Data import/export
    Call recording
    Meeting management
    Lead qualification
    Mobile app
    Multi-Campaign
    Workflow management
    Opportunity management
    Performance management
    Performance metrics
    Pipeline management
    Territory management
    Prospecting tools
    Real-Time analytics
    Real-Time data
    Real-Time reporting
    Reminders
    Reporting & statistics
    Template management
    Sales automation
    Sales reports
    Sales trend analysis
    Team management
    Scheduling
    Search/Filter
    Strategic planning
    Access controls/permissions
    Activity dashboard
    Activity tracking
    API
    Auto-Dialer
    Business process automation
    Calendar management
    Calendar sync
    Call logging
    Campaign analytics
    Campaign management
    Collaboration tools
    Commenting/Notes
    Communication management
    Content management
    Customizable branding
    Customizable fields
    Customizable reports
    Customizable templates
    Dashboard
    Drip campaigns
    Email templates
    Email tracking
    Engagement tracking
    Event triggered actions
    Field sales management
    For insurance industry
    Interaction tracking
    Lead capture

    Groove alternatives

    Groove logo

    Starting from

    50

    Per month

    Free trial
    Free version
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    Features
    Value for Money
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    visit website

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    Free version
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    Features
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    Copper logo
    visit website

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    12

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    PandaDoc logo
    visit website

    Starting from

    19

    Per month

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support

    Groove pricing

    Value for money rating:

    Starting from

    50

    Per month

    Pricing details
    Subscription
    Free trial
    Free plan
    Pricing range

    User opinions about Groove price and value

    Value for money rating:

    To see what individual users think of Groove's price and value, check out the review snippets below.

    “Having the ability to build my own flows, and having cadences that work for me that I believe are most effective have been huge.”
    ZO

    Zack O.

    BDR

    “Groove Flow is the best automation tool that our company has used - it is intuitive with a friendly UI and strong integration with SalesForce.”
    Verified reviewer profile picture

    Brian H.

    Account Development Representative

    Groove integrations (18)

    Integrations rated by users

    We looked at 146 user reviews to identify which products are mentioned as Groove integrations and how users feel about them.

    Integration rating: 4.6 (5)

    Groove's activity tracking and other reporting efficiently syncs with Salesforce Sales Cloud so all information is shown in my CRM dashboards without having to spend time logging that information manually.

    HH

    Haley H.

    Account Executive

    Gong.io logo
    Gong.io

    Integration rating: 5.0 (1)

    Helps monitor calls and gives constructive feedback to improve opportunities for sales.

    SC

    Steven C.

    Supplier Success Manager

    Integration rating: 5.0 (1)

    Microsoft Outlook and Groove integrate well which is crucial for utilizing Groove's features.

    HH

    Haley H.

    Account Executive

    Gmail logo
    Gmail

    Integration rating: 5.0 (1)

    Groove support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    Chat
    Phone Support

    Training options

    In Person
    Documentation
    Live Online
    Webinars
    Videos

    Groove FAQs

    Q. What type of pricing plans does Groove offer?

    Groove has the following pricing plans:
    Starting from: $50.00/month
    Pricing model: Subscription
    Free Trial: Available

    These products have better value for money


    Q. Who are the typical users of Groove?

    Groove has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Groove support?

    Groove supports the following languages:
    English


    Q. Does Groove support mobile devices?

    Groove supports the following devices:
    iPhone


    Q. Does Groove offer an API?

    No, Groove does not have an API available.


    Q. What other apps does Groove integrate with?

    Groove integrates with the following applications:
    Microsoft Outlook, Gmail, Highspot, Seismic, Sendoso, Salesforce Sales Cloud, LinkedIn for Business, Vidyard, Qualified


    Q. What level of support does Groove offer?

    Groove offers the following support options:
    Knowledge Base, Email/Help Desk, Chat, Phone Support

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