Groove Pricing, Features, Reviews & Comparison of Alternatives

Groove

Sales automation solution for Salesforce users

4.75/5 (111 reviews)

Groove overview

What is Groove?

Groove is a cloud-based sales engagement software designed for account-based revenue teams who use Salesforce. The platform synchronizes data between users’ CRM and email systems, and includes tools for prioritizing accounts, automating campaigns, tracking emails, scheduling meetings, analyzing performance, and more.

Groove’s native integration with Salesforce enables the automatic sync of data including inbound and outbound emails, and meetings. Reps can be allowed to choose which meetings and emails to sync, and custom data fields are supported. Groove’s sidebar allows users to view and edit records in Salesforce directly from within their email inbox. The sidebar can be configured to display the most relevant Salesforce fields and objects to reps. Two-way integration enables the editing of cases and opportunities, and the creation of new contacts, leads, and accounts.

Groove Flow is a campaign automation tool which allows users to create custom campaigns (or Flows) with multiple steps to help reps make calls and send personalized emails at scale. Call scripts and emails can be saved as templates, and sent emails can be tracked. Campaign analytics give users insight into which Flows are working well, and which may need some adjustment. Groove also offers a meeting scheduler, follow-up reminders, sales analytics, an optional click-to-call dialer, and more.
www.groove.co

Pricing

Pricing options
Value for money
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Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Groove screenshot: Users can track and update the statuses of each accountGroove Customer Story: HotScheduleGroove screenshot: Data is automatically synchronized between email, CRM systems, and GrooveGroove screenshot: Custom sales campaigns can be created and automatedGroove screenshot: Reminders can be set to notify users of follow-up actions required

Groove reviews

Value for money
Features
Ease of use
Customer support
  4.7
  4.6
  4.8
  4.8
Danny Thimons

Do More With Less

Used daily for 2+ years
Reviewed 2019-02-05
Review Source: Capterra

Significantly less manual work to manage a large pipeline of leads and opportunities. My team can focus on getting people on the phone and turning a No into a Yes while Groove takes care of all the pipeline management and messaging in the background. The integration into SalesForce and Gmail is also incredible too and we really leverage the tools like the message and link tracking to have the best timing on when we call customers. It's a great feeling to get the customer on the phone at the perfect time because we were able to see when they were engaging with our messages.

Pros
With Groove, leads are automatically put into the correct lines of custom messaging that makes guiding a customer through the buyer's journey easy. Before integrating the tool, my team had an extremely difficult time juggling 150+ leads/month coming from various industries and requiring custom lines of messaging. It seemed we were always playing catch-up and never playing from ahead. Now our team can cover significantly more ground and make more sales because Groove has finally automated manual work that should have been gone years ago.

Cons
I run into formatting issues with my templates that can cause major headaches. I'll spend 15 minutes touching up a flow after reviewing the analytics tab. Often times towards the end, I'll adjust one thing, like italisize a sentence, and some crazy formatting bug will ruin the whole thing and change all the spacing and formatting. And it won't let me undo it. It's difficult to describe, but basically, your formatting occasionally goes haywire all the sudden and 1 little adjustment screws up the whole thing. So then I do all the edits over from scratch...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jacob GunderKline

Groove offers many functionalities

Used daily for 2+ years
Reviewed 2019-05-23
Review Source: Capterra

Pros
Groove allows my entire organization to log and track emails coming in and out. Since most users do not have a full Salesforce licencse in our organization and rarely even login to the databse, Groove offers an inexpensive solution for those several hundred users to still engage our constituents right from their email accounts. It's easy to use and set up. It also offers a lot more functionality than my organization currently takes advantage of, like click-to-call straight from gmail, scheduling email flows (with just the right amount of human intervention), and a simple user-management.

Cons
Groove updates a lot (as Gmail and Salesforce update) so it is necessary to refresh your page several times a week. I don't personally see this as much of a hindrance but non tech-savvy users can sometimes get frustrated by this "inconvenience."

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Chad Horenfeldt

Great tool to align Customer Success and Sales

Used daily for 1-2 years
Reviewed 2019-12-09
Review Source: Capterra

It was a very positive experience with Groove and I would highly recommend the product as a communication tool.

Pros
We love the auto-logging of emails to Salesforce.com. It's a very easy tool to set up and deploy. Due to its great integration with Gmail, we had a better understanding of the communication frequency we had with our clients. The email templates were also very beneficial.

Cons
I often found out that the Salesforce.com integration was broken for a user after the fact. It would be helpful to have sent alerts to the admins.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Groove Not Helpful For Mass Sales Emailing

Used daily for 6-12 months
Reviewed 2019-02-05
Review Source: Capterra

It is very helpful knowing if companies or specific individuals are continuously opening my emails.

Pros
I like seeing views in real time which include location, hyperlink, and name.

Cons
When I send similar emails to employees of the same company, it groups them all together by the first person contacted, thus I am not able to understand which specific individuals are opening my emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Jack Meyer

Solid tool

Used daily for 1-2 years
Reviewed 2020-01-23
Review Source: Capterra

Overall the software always me to do my job diligently and effectively. I can accomplish so much more in a day because of Groove.

Pros
The best part is the flows themself. This has been the easiest tool I've used to follow my outreach to prospects. This takes away from having notes all over the desk and you can come right into work and get your day going. Also, there is easy access to share flows with others and keep information in one place.

Cons
Few things - from time to time the tool will not respond and will require you to log out and maybe even remove the shortcut on Google Chrome before it starts working again. Also, when you time emails to go out, you are not allowed to go and review that message before the send time. The only option you have is to just delete the email.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Groove pricing

Pricing options
Free trial
Subscription
View Pricing Plans

Pricing is tailored based on team requirements.
Standard Package: Groove Core
Optional Upgrade: Unlimited Groove Flow
Optional Add-on: Groove Dialer

Groove features

Activity Tracking
CRM Integration
Email Integration
Real Time Data
Reporting & Statistics
Sales Analytics

API (159 other apps)
Activity Dashboard (106 other apps)
Automatic Notifications (58 other apps)
Collaboration Tools (61 other apps)
Contact Database (67 other apps)
Contact Management (68 other apps)
Customizable Templates (61 other apps)
Data Import/Export (65 other apps)
Lead Capture (52 other apps)
Lead Management (68 other apps)
Sales Reporting (65 other apps)
Sales Tracking (54 other apps)
Search Functionality (73 other apps)
Third Party Integration (101 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Groove

Key features of Groove

  • Sales productivity tools
  • Account-based tools
  • Dialer add-on
  • Click-to-dial
  • Custom data collection
  • Configurable views
  • Auto-call logging
  • Account analytics
  • Activity log
  • Custom multi-step campaigns
  • Salesforce integration
  • Automatic import of new leads
  • Email & calendar sync
  • Gmail integration
  • Email tracking
  • Account-based engagement scores
  • Real-time insights
  • Real-time data sync
  • Sales analytics
  • Account prioritization
  • Campaign analytics
  • Email & call script templates
  • Scheduled emails
  • Call stats
  • Task management
  • Follow-up reminders
  • Actionable analytics
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Benefits

Inbound and outbound emails are automatically logged in Salesforce, and calendar sync ensures that all meetings, including custom fields, are recorded.

The Groove sidebar allows users to access their Salesforce records from within their email inbox, with the ability to update cases and opportunities, and create new contacts, leads, and accounts.

Custom multi-step campaigns can be created to help users make calls and send personalized emails at scale, and analytics give users insight into which campaigns are working best.

The optional Groove dialer provides click-to-call functionality with Salesforce, Gmail, or campaign flows, and calls are automatically logged in Salesforce contact histories.

Follow-up reminders can be created when calls are made or emails sent, and emails can be scheduled to send at the most appropriate times for prospects.