iTRUST - 2026 Pricing, Features, Reviews & Alternatives

iTRUST is the leading global software provider for optometrists, opticals, eye hospitals, colleges, and enterprise eye health systems.

Supported in USA, Canada, UK, Australia, India, South Africa.

iTRUST is an all-in-one cloud-based EHR and practice management platform that streamlines patient care and enhances operational performance with self-service patient booking, automated messaging, and an intuitive POS system. As a secure HIPAA-complaint platform, iTRUST can be accessed via desktop, tablet, or any smartphone.

With iTRUST, businesses can reduce the time spent on managing patient appointments by allowing patients to book appointments using a website integrated real-time scheduler. Through the patient portal, patients can set up automatic reminders for future visits and orders as well as communicate with optometry professionals using unlimited 2-way messaging. For POS operations, businesses can instantly generate itemized receipts and customize order forms for seamless transactions. iTrust also offers comprehensive real-time analytics with daily office batch report summaries.

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Hundreds of 5 star reviews and counting!

STREAMLINE CHARTING

Save money with custom built exam templates in the cloud EHR that adapt to your requirements.

• Customize exam notes based on your workflows.

• Massive selection of optometry charting templates built by doctors like yours.

• Create timesaver workflows to finalize patient exams faster.

• All the exam data you need at a glance on the exam overview.

Learn more about charting

PRESCRIBE EFFECTIVELY

Seamlessly create, send, and manage all patients’ prescriptions.

• Transmit RXs to any valid e-Prescribing pharmacy and lab in the world.

• Realtime database updating to ensure the most accurate codes and medications.

• Auto coding to save physicians time with reducing medical errors.

• Easy access to previous prescriptions to gain insights on sequential prescribing patient management.

COMMUNICATE EFFORTLESSLY

Seamlessly communicate to patients via 2 way texting, automate appointment reminders, and recalls.

• Automated and direct messaging promotes a 5 star patient experience.

• Easily add or select from system contacts to transmitted reports to.

• Customized message templates enables endless marketing opportunities.

• Gain patient’s trust with direct text messaging and save time with appointment auto confirmation via a patient response

MANAGE PATIENT CLAIMS AND BILLING

Eliminate unwanted manual work during the billing process and gain valuable insurance payer insights.

• Generate and e-submit claims to any clearing house, one at a time or in batches.

• Outsource or use in office billing to managed all your claims anyplace anytime.

• Interactive reporting tables to track and manage all your insurance balances.

• Stay in compliance with our auto coding and pre claim validation features.

PROMOTE PATIENT ENGAGEMENT

Customize your patients experience when making appointments on your website.