Creatio CRM vs Thryv

Salesforce Sales Cloud

HubSpot CRM

Zoho CRM

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Creatio Sales is an AI-native sales management platform that helps businesses achieve sales excellence by providing a complete customer 360 view, automating lead and sales processes, running accurate forecasts, streamlining order and document management, and boosting team collaboration.


A/B Testing

Access Controls/Permissions

Account-Based Engagement

Accounting

Accounting Integration

Accrual Accounting

ACH Payment Processing

Activity Dashboard

Activity/News Feed

Activity Tracking

Adaptive Learning

Administrator Access

Advanced Search

Agent Interface

Agent Scheduling and Assignment

AI and Automation

AI-Based Risk Scoring

AI-Based Talent Matching

AI-Chatbot for Citizen Support

AI-Driven Fraud Detection

AI/Machine Learning

AI-Powered Tender Analysis

AI Predictive Insights

AI Predictive Maintenance

AI Summarization

AI Text Generation

AI Text Summarization

AI Text-to-Speech

AI Writing Assistant

Alerts

Alerts/Escalation

Alerts/Notifications

Amortization Schedule

Analysis

APIs

Appointment Management

Appointment Scheduling

Approval Process Control

Artificial Intelligence

Asset Lifecycle Management

Asset Tracking

Assignment Management

ATM Management

At Risk Customers

Attachments/Screencasts

Audience Targeting

Audio File Management

Audit Management

Audit Trail

Authentication

Auto-Dialer

Auto Loans

Automated Alerts and Tasks

Automated Decisioning/Underwriting

Automated Email Responses

Automated Emails

Automated Follow-Ups

Automated Note Taking

Automated Notices

Automated response

Automated Responses

Automated Routing

Automated Scheduling

Automated Voicemails

Automatic Call Distribution

Automatic Funds Distribution

Automation

Autonomous Task Execution

Autoresponders

Bank Reconciliation

Barcode/Ticket Scanning

Basic Reporting

Batch Processing

Behavior Analytics

Behavior Tracking

Benchmarking

Bid Management

Billing & Invoicing

Billing Rate Management

Bills of Material

Bonds/Stocks

Booking Management

Borrower Management

Brand Tracking

Breadth of Partner Applications

Broker/Agent Portal

Browser Extension

Budgeting

Budgeting/Forecasting

Budget Planning & Allocation

Building and Personalizing Emails

Business Card/Badge Scanning

Business Loans

Business Process Automation

Buyer Management

Calendaring

Calendar Management

Calendar/Reminder System

Calendar Sync

Creatio CRM

Windows

Web-based

Linux

iPhone

iPad

Android

Dynamics 365

ServiceNow Customer Service Management

Thryv

Netskope One Platform

Growth

Enterprise

Unlimited

Data Architect

We enabled plenty of business users and they are capable of creating new elements and adding their new ideas to the platform

You can easily develop, adjust and create new pages from scratch super fast

Companies can innovate faster while maintaining the governance and security required in enterprise environments.

IT Manager

The combination of modern CRM with BPM and visual workflow programing with no-code (minimal code) is very good.  

Software Engineer

Also, it is hard for multiple people to develop on the platform.

Marketing Manager

I also appreciated how well the platform integrates customer data across touchpoints to create more targeted and personalized communications.

There is not really anything that stand out. If I could name something, it would be the lack of self paced training.

What really stands out to me is the balance between agility and control.

Marketing Specialist

I also dislike that you cannot create landing pages to include in emails through Creatio.

What I’ve found particularly valuable is the platform’s flexibility.

The marketing automation capabilities are intuitive and flexible, making it easy to build and manage multichannel campaigns.

Yacht Sales Coordinator

Implementing Creatio in our sales process has streamlined our sales process, kept us on our toes to follow up with every lead, respond in a timely manner, keep track of our customer information and have access to live analytical sales stats.

Once set up, it made it much easier to automate routine tasks and nurture leads effectively across channels.

For the price, Creatio does get the job done, however, my team relies on other programs to supplement features that Creatio does not offer.

Senior Research Analyst

Creatio provides a bunch of pre-configured workflow templates, the majority of which align closely with our requirements, that helped us significantly streamline our operations.

IT Support

It really gets your sales team plugged in.

Recruiting Specialist

Creatio CRM has dynamic measure for managing every customer concern.

The most outstanding are Creatio's customization capabilities, sales forecast tools, and easily-adjustable dashboards.

The scoring mechanisms are particularly valuable, helping to prioritize crucial leads, and the forecasting tools prove highly efficient for strategic planning.

Creatio offers  effective tools for lead and opportunity management, covering the entire journey from lead generation to opportunity closure.

Creatio CRM is executive and reliable in controlling all the procurement processes.

There is no undo in the email design section.

Business Analyst

The standout features include automation tools and seamless integrations with other applications.

Business Development Manager 

It's user-friendly customization options, and the remarkable improvement in the accuracy of our sales forecasting.

Human Resource Manager

To make marketing easy, it features best email marketing capabilities and is also good as a sales force automation solution.

This is a highly scalable and customizable solution that offers a comprehensive suite of tools to design workflows that align with your organization's unique business processes.

Project manager

This tool has been instrumental in substantially enhancing our productivity and fostering stronger collaboration within our team.

Effective data visualization is critical to making informed decisions, and this software ensures that the visualization of data is accurate and precise.

They exhibit a remarkable level of industry expertise. Whenever we face issues, the Creatio team consistently delivers timely solutions.

As with any software we sometimes run into issues, but it happens with any software and doesn't affect our overall positive feedback regarding the product.

Also, for really complex apps creation, a support of an IT team is still required.

Furthermore, built-in reporting and analytics offer valuable customer insights, making it easier for businesses to stay on top of their game.

However, this extensive functionality can be quite daunting for beginners.

Software Developer

The platform is very open and easy to work with.

They continuously adapt and improve their platform based on user suggestions, which is truly outstanding.

Ingeniero en sistemas computacionales

Another point is the dependencies that it has, they are complicated to understand, and therefore, as a result of this, errors have been made, I believe that understanding this issue is solved, or that there is a more in-depth documentation of issues in more depth.

This level of efficiency is of utmost importance in the fast-paced world of financial markets.

Flight manger

The team at the customer service they quickly find a solution and always wanted to help in regarding anything

President

I take a little time to explore the different options and understand how to properly configure and customize the platform for my business needs.

Consultant

As a partner, it's been great working with Creatio as a product and with Creatio as a software partner.

Business & sales analyst

Incorporating no-code tools into our sales/business analytics toolkit has proven to be a valuable addition.

We know that Creatio's team are inteniv;y working on this.

Lic. Administración de Empresas

It helps to maintain a clean database, this helps decision making.

Product Manager

The scoring mechanisms and forecasting tools provided are valuable for strategic insights.

Analyst

I would recommend this CRM to everyone, the support team is impressive.

Marketing Associate and Social Media Specialist

Ongoing development and a great support team!

For me, learning is very important, and applying this learning makes me feel useful, that I am progressing in my knowledge.

Creatio CRM vs Thryv Comparison (2026)

Creatio CRM

Thryv

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives