Currency Alliance - 2026 Pricing, Features, Reviews & Alternatives

Currency Alliance is an enterprise SaaS solution made up of micro-services for the Main Points Bank and Loyalty Rules Engine so it can easily integrate with existing enterprise CRM and Campaign Management systems. The Currency Alliance platform can also sit in front of an existing loyalty solution to extend functionality and reduce dependencies on the IT department so the loyalty team has much more control over how they engage with customers.

Free functionality that comes with the core solution includes the ability to issue loyalty points/miles from popular airline, hotel, or other loyalty programs and/or enable exchange of loyalty currencies so customers can earn the points they really want.

The Currency Alliance platform operates on a SaaS basis with all functionality available via API. This allows brands to control the entire customer experience on websites and Apps with one simple API integration. The Management Portal makes reporting, reconciliation, and settlement simple and intuitive - and all data can be extracted via API into your own Business Intelligence or CRM system.

In order to control the transference and redemption of loyalty currency, the Currency Alliance API allows integration with any 3rd party system. Social Media integration is also fully supported on Currency Alliance, enabling users to strengthen and promote business actions. Besides program management, users can also measure program activity using Currency Alliance advanced analytics technology, machine learning and AI (artificial intelligence). This analytics technology gives users measurable and objective insight into business and loyalty program performance. Currency Alliance stores all data and customer information securely, using intelligent algorithms in order to protect customer data from fraud.