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Customer Loyalty Software

Last updated: Oct 11th 2024

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309 software options

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XM for Customer Experience logo

Customer experience management (CXM) platform

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Qualtrics CustomerXM is a customer experience management platform that helps businesses collect feedback from across multiple channels and improve the customer journey. Key features include personalized consumer insights, trend analysis, digital reputation management, and behavior-based predictions.

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Kangaroo logo
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An all-in-one Loyalty and Marketing Platform for businesses.

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Kangaroo is a digital loyalty platform with automated marketing technology to engage customers, increase sales, drive traffic and reduce churn. Loyalty features include: advanced promotional engine, auto-campaigns: emails, SMS, push; custom white-label app, reporting, social media referrals & more.

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Preferred Patron Loyalty logo
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Innovative Loyalty Programs, Customer Engagement & Gift Card

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Experience the power of a branded loyalty program with diverse promotions, including our exclusive WeatherSmart™ Intelligence. Recognize customer purchases and visits, boost retention, and drive growth. Stand out with innovative features that set your business apart.

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White Label Loyalty logo

Simple solution for complex needs

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White Label Loyalty is an API-first enterprise customer loyalty platform that helps businesses acquire & retain more customers. Run data-driven campaigns & understand and reward any customer behaviour. Integrate a white label loyalty program with your existing systems for a seamless experience.

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Zinrelo logo

Think Holistic Loyalty. Think Zinrelo!

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Zinrelo provides an end-to-end solution for your loyalty program requirements. Zinrelo works best for enterprises with at least $50 million in annual revenues. Zinrelo helps more than 2,000 brands and businesses such as Jelly Belly, Simon Premium Outlets, Western Digital, E & J Gallo and BIC.

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Open Loyalty logo

The world’s most flexible loyalty software

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The world’s most flexible loyalty software for creating personalized loyalty and gamification programs fast and at scale

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Giftbit logo

Simple, powerful digital rewards and incentives software.

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Use Giftbit to buy, send & track digital gift cards for your rewards and incentive programs. Send individually or in bulk with our simple web app. Integrate directly with our API, or connect your apps to trigger via Zapier. Free account, on-demand.

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Zoho CRM Plus logo

Unified Customer Experience platform

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Zoho CRM Plus being a unified platform, is the ideal solution for businesses looking to provide enhanced customer experiences with streamlined administration, omnichannel customer engagement, social media marketing, powerful analytics, built-in AI, intelligent chat bots and more.

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Comarch Loyalty Marketing Platform logo

Powering hundreds of loyalty programs worldwide.

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No code and API-Centric Loyalty Marketing Platform that you can easily blend into any IT ecosystem with existing MarTech solutions.

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XEBO.ai logo

Cloud-based Feedback Management Solution

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Survey2Connect is a cloud-based CX platform that offers features for data collection, benchmarking, customer recovery, and data integration.

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Propello Cloud logo

White-label reward-driven customer loyalty platform

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Propello provides a ‘plug and play’ white-label loyalty solution for mid-to-enterprise organisations. Instantly build scalable, hyper-personalised rewards programmes with a mobile-first platform, access to 500+ brands, and advanced API integrations, ensuring zero-effort management and high ROI.

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Upzelo logo

Transform one-time buyers into lifelong customers.

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Upzelo is an all-in-one platform for customer loyalty and rewards. It's designed to turn casual purchasers into dedicated lifelong patrons.

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Coupontools logo

Mobile Marketing

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Coupontools is a digital platform for businesses to create, distribute and track digital coupons. It offers customization, multi-channel distribution, redemption tracking, analytics and security features to optimize coupon campaigns.

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ReferralCandy logo
Category Leaders

get more sales through word of mouth referrals

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Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

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SpotOn logo

Restaurant POS for payment processing

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SpotOn Restaurant is a cloud-based point of sale (POS) solution designed to help small to medium businesses in the hospitality industry streamline online payments, tableside orders, and fraud protection. The labor management module lets users handle employee hours, gratuities, shifts, and more.

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OptCulture logo

Cloud-based customer loyalty tool for retailers.

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OptCulture provides retailers with in-depth analysis of customer purchasing behaviors and preferences, enabling them to tailor their offerings effectively.

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Guusto logo
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Guusto makes it easy for HR leaders at companies with 200+ employees to build recognition programs and shape culture.

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Zoho CRM logo

CRM software that helps you sell smarter, better, faster.

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Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach their customers through every channel, including telephone, email, social media, and live chat.

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The best restaurant management platform.

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The best restaurant management platform to help you fill seats, run smoother shifts, grow guest relationships, and drive more revenue.

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SumUp logo

We believe in the everyday hero

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Whether you’re a street food vendor, a salon owner or a sales assistant, we want to make technology that anyone can use and everyone has access to. Whether you’re a one-person show or a team, we’re there for the smallest of businesses.

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Trustpilot logo

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A customer review management tool that brings businesses and consumers together through reviews.

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Tango logo
Category Leaders

Rewards that are easy to give and awesome to receive!

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Tango Card automates workplace gifting through incentive delivery technology. It is designed for companies in the B2B space for domestic and global reward programs. The platform allows users to send gift cards, donations, and prepaid cards to groups or individuals and automate incentive programs.

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Loyverse POS logo
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Free point of sale software & inventory system

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Loyverse is a cloud POS system for cafes, bars or small shops that provides inventory management, loyalty program, electronic receipts, & customer communication

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Yotpo logo
Category Leaders

Yotpo, the leading eCommerce marketing platform.

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Yotpo, the leading eCommerce marketing platform, helps thousands of brands accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting customer experiences.

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Tremendous logo
Category Leaders

Rewards people love

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Tremendous is the best platform to incentivize and reward people instantly with gift cards, prepaid Visa® cards, cash, and more. Tremendous can be used for market research, employee recognition, referrals, promotions, and more.

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Here's what we'll cover:

Buyers Guide

Customer Loyalty Software

Customer loyalty software allows businesses of all kinds—especially in industries such as cosmetics, pharmaceuticals, travel, and retail—to create and run loyalty rewards programs. It helps marketing professionals overcome the challenges of operating loyalty programs, such as measuring loyalty metrics and using the program to improve the customer experience.

Customer loyalty platforms can also be used to track customer behavior, reward customers beyond purchases, and expand marketing strategies to attract new customers.

We’ve prepared this guide to help you select the right customer loyalty platform for your business. Here is what we’ll cover:

What is customer loyalty program software?

Customer loyalty program software is an online tool that allows businesses to set up loyalty reward programs in order to strengthen customer relationships. The platform helps identify interested or loyal customers and incentivize them using gift cards, cash back, vouchers, points, and other similar offers.

Also known as customer loyalty software, the tool helps you set up processes for earning these rewards and then automates reward distributions. It also allows users to track customer behavior in order to ultimately increase customer retention.

What are the typical features of customer loyalty program software?

Typical features of customer loyalty software include:

  • Loyalty program: Create, manage, and analyze the performance of customer loyalty programs.

  • Rewards management: Set up a rewards structure, including the details about how points are earned and spent. Track customer’s reward histories and their progress towards rewards.

  • Activity tracking: Track customer spending patterns, transaction history, recent purchases, and participation in loyalty programs.

  • Customer relationship management: Collect and store customer information. Leverage data to understand customer needs, gather feedback, identify loyalty program members, and enhance communication and experience.

  • Segmentation: Create a personalized approach by grouping customers on the basis of various attributes, such as their purchase history and spending habits. 

What are the important considerations when choosing customer loyalty software?

Here are some important factors to consider before finalizing your purchase for the best customer loyalty program software:

  • Customization capabilities: Every business is unique and so are its requirements. Before you invest in customer loyalty software, make sure that the solution is capable enough to create a wide range of unique referral programs, such as point-based programs, tiered programs, or value-based programs based on your needs.  The software you select should be able to customize different aspects of your loyalty program, including the rules for earning and spending points. It should also provide tools for interface customization, messaging customization, and email customization.

  • Customer segmentation feature: The software solution you select should allow you to group customers based on certain similarities, such as their demographics which includes their age, religion, ethnicity or their purchase history, geographical location, and others. This will help you create an optimized loyalty rewards strategy to target different customer segments.

  • Flexible program limits: Customer loyalty software should not only allow you to set up different loyalty programs based on your specific requirements but also rules and limits with respect to these programs. These might include the start and expiration date of your loyalty points period, earning rules, validation rules for rewards, and usage limits among others.

  • Security features: Select a customer loyalty tool that offers robust security features, such as two-factor authentication, user-level access control, SSL-protected access, and data encryption to secure important information and protect valuable customer accounts.

How much does customer loyalty software cost?

The cost of customer loyalty program software depends on the features and the customization options provided by the vendor. However, most products for this category are priced on a per month basis and can be divided into three pricing tiers based on their starting price.

Price ranges:*

  • $19- $49

  • $49- $79

  • $79+ 

*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on April 5, 2022. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products.

The above list summarizes pricing for the base plans of most products from the customer loyalty category. An enterprise or premium product that is priced higher may include additional features such as customer surveys, gamification, and gift card management.

How do small and medium businesses use customer loyalty software?

Small and midsize businesses (SMBs) use loyalty management software as an automation tool for their customer loyalty programs in order to:

  • Track customer behavior: Loyalty program software offers analytical tools that enable businesses to track social and behavioral customer engagement and design a program that encourages repeat purchases.

  • Manage loyalty programs: Customer loyalty software allows a small business to manage customer loyalty programs. The tool allows customers to register for the program upon completion of a certain condition, earn reward points, and redeem rewards.

  • Automate reward distribution: Small businesses use loyalty management software to automate the distribution of rewards once they are earned. The software offers omnichannel compatibility that helps businesses in distributing gift cards, coupons, and other such rewards through multiple platforms, such as social media channels and emails.

Frequently asked questions about customer loyalty software

Why is customer loyalty important for your business?

Customer loyalty is the act of choosing a company consistently over others. Here are a few major reasons why customer loyalty is important for a business:

  • To spread the word about your business: Word-of-mouth recommendations are one of the most persuasive forms of marketing. Loyal customers share positive feedback about your business and products. Happy customers can also become your brand advocates, driving sales and generating business for your company at no extra cost.

  • To increase profits: Customer loyalty helps generate referrals and encourages repeat business. Loyal customers are likely to purchase frequently.

  • To lower marketing costs: Acquiring a new customer is much more expensive than retaining an old one. Long-time customers do not require extensive marketing efforts, which in turn, can significantly lower your marketing costs for advertising, social media costs, and other promotional expenses.

What are the four types of customer loyalty?

Customer loyalty software can help develop loyalty-based programs to build a long-lasting relationship with the customers. However, to develop a loyalty program, you need to first understand the types of customer loyalty: transactional, social, engagement, and emotional.

  • Transactional loyalty is a potent tool to bring back customers by providing them offers or discounts on certain products or services. This type of loyalty, when used effectively, can provide great results.

  • Social loyalty uses social media channels to engage repeat customers. Largely, it provides referral points to customers for sharing specific posts on their respective social media channels.

  • Engagement loyalty helps to improve conversion rates for marketing campaigns. This type of loyalty rewards customers for subscribing to newsletters, downloading case studies, or watching YouTube videos.

  • Emotional loyalty is the fourth major type of loyalty that aims to establish an emotional connection with regular customers. Such type of loyalty can be achieved by awarding points to repeat customers or customizing offers and campaigns on their special occasions.

How do you measure customer loyalty and retention?

Customer loyalty is fundamental to the success of any business. It can be measured using key performance metrics:

  • Net promoter score (NPS): This metric indicates the likelihood of your customers referring your brand to their friends on a scale of one to ten, one being the least likely and ten the most.

  • Repurchase ratio: This is another key metric that measures the ratio of one-time purchasers over repeat purchases.

  • Customer acquisition cost (CAC): CAC measures the number of customers you have acquired over a given period of time.

  • Customer churn rate (CCR): CCR represents the number of customers lost during a certain period.

  • Repeat purchase rate (RPR):  This metric represents the number of customers who are likely to return back to the company after their first purchase.

  • Customer retention rate (CRR): CRR represents the ability of the company to retain its existing customer. Several factors influence the customer retention rate, including the price of your products, time taken for delivery, site performance, and loyalty rewards programs,  among others.