Currency Alliance Pricing, Features, Reviews & Comparison of Alternatives

Currency Alliance

Customer loyalty solution for enterprises

4.67/5 (3 reviews)

Currency Alliance overview

What is Currency Alliance?

Currency Alliance is an enterprise SaaS solution made up of micro-services for the Main Points Bank and Loyalty Rules Engine so it can easily integrate with existing enterprise CRM and Campaign Management systems. The Currency Alliance platform can also sit in front of an existing loyalty solution to extend functionality and reduce dependencies on the IT department so the loyalty team has much more control over how they engage with customers.

Free functionality that comes with the core solution includes the ability to issue loyalty points/miles from popular airline, hotel, or other loyalty programs and/or enable exchange of loyalty currencies so customers can earn the points they really want.

The Currency Alliance platform operates on a SaaS basis with all functionality available via API. This allows brands to control the entire customer experience on websites and Apps with one simple API integration. The Management Portal makes reporting, reconciliation, and settlement simple and intuitive - and all data can be extracted via API into your own Business Intelligence or CRM system.

In order to control the transference and redemption of loyalty currency, the Currency Alliance API allows integration with any 3rd party system. Social Media integration is also fully supported on Currency Alliance, enabling users to strengthen and promote business actions. Besides program management, users can also measure program activity using Currency Alliance advanced analytics technology, machine learning and AI (artificial intelligence). This analytics technology gives users measurable and objective insight into business and loyalty program performance. Currency Alliance stores all data and customer information securely, using intelligent algorithms in order to protect customer data from fraud.

Pricing

Starting from
$0.01/month
Pricing options
Free
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English
Currency Alliance screenshot: View comcoin transactions from Currency Alliance dashboardCurrency Alliance Global Loyalty EcosystemCurrency Alliance screenshot: Access Currency Alliance data from the main dashboardCurrency Alliance screenshot: Determine the activity rules of the loyalty programCurrency Alliance screenshot: Define the purchase rules of the loyalty programPartnership RequestSetting Up Loyalty Rules

Currency Alliance user reviews

Excellent
2

Very good
1

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  4.7
  4.3
  4.3
  5.0
David Sand

Appreciation for a great partnership

Used daily for 6-12 months
Reviewed 2020-09-22
Review Source: Capterra

Great team to do business with, they are very knowledgeable about the loyalty landscape, customer requirements and the technology supports our business objectives.

Pros
High quality, low monthly cost and great team support from executive level and client service team. The rapid integration with 3rd party platforms made it really attractive, our developer teams worked quickly and efficiently to meet tight deadlines. The flexible loyalty rules engine and intuitive management portal are essential and easy to customise to requirements .

Cons
Nothing to report that is negative in our current engagement with the platform

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Rachel Dengate

Excellent product, great staff

Used daily for 1-2 years
Reviewed 2020-09-22
Review Source: Capterra

Pros
This software makes it extremely easy for us to track points/behaviour and enable our research panelists to redeem these for rewards. The API functionality makes it very versatile, and our tech teams have had no trouble integrating it into our panel website. The cost is very low as well, making the value of the software very high to us.

Cons
As a Canadian company there were fewer awards available to us through this software when we first joined up, but CA has actively worked to find more opportunities for us as a client.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

One of the best loyalty platforms out there

Used weekly for less than 6 months
Reviewed 2020-09-23
Review Source: Capterra

Pros
Easy to start, attentive customer support, the connection possibilities on the platform.

Cons
We would be happy to receive more explanatory guidelines on technical implementation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Currency Alliance pricing

Starting from
$0.01/month
Pricing options
Free
Subscription
Free trial
View Pricing Plans

The Currency Alliance platform is free, but enterprise partners pay to send marketing messages and for points issued to customers.

In order to obtain a refined cost estimate, contact Currency Alliance directly.

Currency Alliance features

API
Activity Dashboard
Social Media Integration
Third Party Integration

Activity Tracking (208 other apps)
Automatic Notifications (249 other apps)
Calendar Management (220 other apps)
Contact Management (180 other apps)
Custom Fields (166 other apps)
Customer Database (211 other apps)
Customizable Branding (261 other apps)
Customizable Reporting (195 other apps)
Customizable Templates (223 other apps)
Data Import/Export (244 other apps)
Electronic Payments (181 other apps)
Email Integration (232 other apps)
Real Time Reporting (161 other apps)
Reminders (214 other apps)
Reporting & Statistics (347 other apps)
Surveys & Feedback (192 other apps)

Videos and tutorials

Additional information for Currency Alliance

Key features of Currency Alliance

  • Action management
  • Activity dashboard
  • Activity monitoring
  • Application security
  • Compliance management
  • Cross channel marketing
  • Customer account management
  • Customer activity management
  • Customer activity reporting
  • Customer loyalty program
  • Digital currency management
  • For Restaurants
  • For Retail
  • Issue management
  • Membership management
  • Performance support
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time updates
  • Rewards management
  • Social media integration
  • Social network marketing
  • Third party integration
  • Transaction history
  • Transaction monitoring
  • eCommerce integration
View All Features

Benefits

Using the Currency Alliance platform has no license fee or up-front charges. There are no monthly minimums or maintenance fees. The only cost is a management fee of 2% of the value of loyalty currencies transacted.

Partners can integrate with any 3rd party system to keep all customer data in their enterprise CRM or Campaign Management systems. Other 3rd party systems can easily integrate to the Currency Alliance API, enabling the issuance of points/miles based on social media monitoring, posting of product reviews, customer services issues, or as incentives in affiliate marketing channels.

Currency Alliance incorporates advanced algorithms and Artificial intelligence, helping to prevent fraud by spotting and intercepting any unusual program activity.

Complementary brands can integrate easily in order to issue your loyalty currency to common customers and allow customers to accelerate earning by collecting the points they really want from nearly everywhere they shop.

Currency Alliance does not provide customer-facing platforms, which allows you to control the entire Customer Experience in your own Apps and website - while accessing the powerful backend functionality via the simple API. The Management Portal for company users is remarkably intuitive and feature rich - minimizing training requirements.