Marsello vs Tango

Mailchimp

Namely

Empuls

Customer Loyalty

charles

Inspirus Connects

Compare Marsello and Tango based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Piggy is the all-in-one platform for increasing customer loyalty. Our software helps over 8.000 businesses worldwide to grow, by turning first-time interactions into lifelong relationships. 

Build your custom program, collect valuable data and automate your marketing - all from one dashboard.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

Increase customer retention with an omnichannel loyalty platform that plugs into all your sales channels. Connect your POS & eCommerce apps and run a world-class loyalty program right out of the box, then harness your loyalty data to send targeted marketing campaigns that drive sales.

Activity Dashboard

Activity Tracking

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Client Portal

Communication Management

Contact Management

Customer Accounts

Customer Activity Tracking

Customer Engagement

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable Reports

Customizable Templates

Data Import/Export

Digital Wallet

Discount Management

Drag & Drop

Email Campaign Management

Email Marketing

Email Tracking

For Small Businesses

Image Library

Lead Capture

List Management

Loyalty Cards

Loyalty Program

Marketing Automation

Member Portal

Membership Management

Mobile Access

Multi-Channel Communication

Multi-Channel Marketing

No-Card Loyalty System

Performance Metrics

Point of Sale (POS)

Promotions Management

QR Codes

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Reviews Management

Rewards Management

Rewards Points

Rewards Program

ROI Tracking

Segmentation

SMS Marketing

Social Engagement

Social Media Integration

Social Promotion

Surveys & Feedback

Workflow Management

Marsello

Web-based

Windows

Owner

We are looking forward to contacting our customers with specific deals that will appeal to them. The over the phone customer support from Goody has been really great, very friendly (& tolerant.

2IC Challenge Oxford 

Good, relatively easy to learn. Good instructions and very helpful customer service from Goody which makes the overall experience fantastic.

Ties in quite well with out software which is always good. Staff at Goody are happy to help with any issues which is great.

dsag

Way too confusing for users, don't really even know what it is about. Just a bunch of bad screens that don't tell you anything.

Research Associate

It has saved me a huge amount of money of dining out and has also made me go out for lunch/dinner when I normally wouldn't have because i knew i could get a good discount.

I feel I can email or call and things get done straight away. Happy to help me to understand campaigns and all the features Goody has.

Venue Manager

I liked that is was so user friendly and was easy to teach to our staff (many of whom are young and need simple systems to follow). We also were walked through setup easily.

Restaurant Owner 

We have a very poor joining rate at our establishment. We have trained staff over and over again.

Director/Manager

Good overall system, integrated with VEND super easily.

Security Guard 

I have a key tag in my wallet as well in case I leave my phone in the car. It's good to see big chains like McDonald's using this software as well as the SME and Sole Traders.

Great Marketing Program works great with VEND.

Digital Marketing Manager

I've tried several different customer rewards programs and Marsello stands out by providing brilliantly designed assets (email, popups, etc.) and by integrating nicely with a POS.

Marsello is definitely one of the best Shopify apps out there, it's incredible how quickly it generates results.

Manager

Easy to use most place now have and i like the offers.

Director

Maybe and editing function when i make a mistake with peoples email addresses.

Hairdresser 

Easy to use, gives discounts and friendly services.

Office Manager

Unless you know how it works, it's not that user-friendly to the staff who have no tech savvy. Changes to the tablet confuse the older generation customers.

Avoid if you use woocommerce!!! We updated our woocommerce store and re-activated the Marsello API. Marsello then saw all the old orders as new orders as they had been assigned new ID's within woo.

Marsello screenshot: Marsello brings all your loyalty marketing into one place. Points, rewards and sales tracking all work seamlessly, in-store and online.

Marsello screenshot: Launch a world-class loyalty program right out of the box with omnichannel loyalty program software. Works in-store and online.

Marsello screenshot: Marsello is powered by your POS and eCommerce sales channels. Sync your in-store and online loyalty and order data for powerful omnichannel customer insights.

Marsello screenshot: Know your numbers with advanced loyalty and marketing analytics. See what marketing works, and understand your ROI, customer lifetime value, and repeat purchase rates at a glance.

Freelancers

Large Enterprises

Mid Size Business

Small Business

Xoxoday Empuls is a cloud-based solution designed to help HR personnel automate processes related to team communication, continuous feedback, & employee rewards. It lets users share ideas, daily tasks, updates, & more with team members in order to facilitate collaboration across the organization.

Namely provides technology, people, and services to small to mid-sized businesses (25-250 employees) through end-to-end HCM solutions including HR, benefits, and payroll. With Namely, there’s a specific solution for everyone.

Complete platform that engages employees through meaningful recognition, rewards, employee surveys, and robust analytics.

Tango Card automates workplace gifting through incentive delivery technology. It is designed for companies in the B2B space for domestic and global reward programs. The platform allows users to send gift cards, donations, and prepaid cards to groups or individuals and automate incentive programs.

Customer Acquisition

Customizable Fields

eCards

Employee Recognition

Employee Reward Programs

Engagement Tracking

Feedback Management

Gamification

Gift Card Management

Manager-to-Employee Recognition

Multi-Channel Distribution

Panel Management

Peer-to-Peer Recognition

Real-Time Reporting

Recognition Tracking

Rewards Catalog

Single Sign On

Social Recognition

Survey Builder

Survey/Poll Management

Tango

Hospitality manager

It makes it easy for me to get my gift rewards. Functionality and usability is an enjoyable experience.

Sales assistant 

I love them, the concept behind is amazing and the idea I can earn gift cards exited me.

Bartender 

Their phone support is VERY FRIENDLY and helpful. And you get to choose from a great array of stores and options.

It feels nice to get those rewards. I'd recommend it to any business person who might implement concession rewards for their workers or general everyday gift giving desires.

Trainer

Its very fast, you can have it. If you want to gift someone some money and that person dont have a bank account then this would be a very  good choice for you to gift digitally and its very simple.

Business Development Manager

I received a few of these gift cards from winning company sales incentives. They get sent to you are are very easy to use.

I like the option of converting surveys, tasks and other rewards into a Tango gift card. Having this tool at my disposal really helps in gifting others for jobs well done.

It is super fast (digital gift cards process in minutes) and very easy to navigate.

Project Manager

You cannot call anyone, you have to email and a response can take days. Meanwhile customers are waiting for their payment and you have to field angry calls from them as you wait for Tango to respond.

Website Developer & Designer

A problem-free approach to gift other people and employees. Easy interface and quality customer support.

customer service / sales

Tango Card is a very easy to use software to give and get gift cards. Software is very user friendly so almost anyone can use it.

research assistant

Easy to use and integration with qualtrics is great.

Supervisor

I really can say anything bad or lease about Tango card. It's the card of the new century.

owner

That I did not find out about it sooner, sending individual emails with codes is a pain in the butt.

A Great and Hassle free System to Transfer Money.

Inbetween

It said 'Paypal' beside the rewarded amount but there was no deposit option, no worries but it just had me confused for a moment.

Sr. IT Security Architect

The customer support is very fast and friendly.

Their API made it possible to seamlessly integrate a vast library of digital rewards directly into our Preferred Patron Customer Loyalty platform.

Marsello vs Tango Comparison (2026)

Marsello

Tango

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives